The document discusses CollegeWithFriends, a mobile social network and hub for college search. It aims to solve problems with the current college recruitment process, which is costly for colleges and challenging for students. The network allows students to document their college search and share with others, while colleges can directly connect with prospective students. It plans to acquire users, mine user data like college lists, and monetize the data by providing leads to colleges. It has already seen early user growth, and believes that once it reaches a critical mass of students, colleges will pay to access them given the billions already spent on recruitment annually. The key is now execution to realize this vision.