Ashraf Ahmed is a Director of Finance based in Cairo, Egypt with over 30 years of experience in finance leadership roles. He currently oversees the finance divisions of a real estate company's hotel, construction, and farm assets totaling over $150 million in annual revenue. Previously, he held director level finance roles with hotel management companies overseeing the financial operations of up to 15 hotels. He has extensive experience in budgeting, financial reporting, auditing, and ensuring compliance with accounting standards.

1. Ashraf Ahmed
Address: Cairo – Egypt
E-Mail: ashrafaly2@gmail.com | Contact No.: + (2) 01144449673
Director of Finance
Seasoned business leader acknowledged throughout career for capacity to cultivate strategic relationships
and build trust, while simultaneously steering positive bottom-line results. A positive, innovative leader; open
to fresh ideas and championing an environment of transparent communications that welcomes feedback and
inspires teams to excel. Corporate versatility has been honed and refined consulting to a diversity of
businesses-from high-profile heavyweights to family-based enterprises across all major sectors.
Commercially-astute, influential, and people-focused
Professional strengths include:
• Financial Modeling • Executive/Board Presentations • Strategic Growth Planning
• Business Improvement • Business Case Building • Due Diligence Investigations &
Evaluations
• Team Leadership, Training &
Direction
• Profit Enhancement • Management Reporting
• Succession & Incentive Planning • Corporate Restructuring • Client Relationship
• Contract Negotiations • System Needs Analysis & Design • Transparent Communications
• Business & Tax Compliance
. Assets Management
• Change Facilitation • Debt Restructuring
BENCHMARKS & MILESTONES
Productivity & Profit Increases
• Spearheaded a divisional restructure that enhanced interdepartmental communications, and boosted staff
morale.
• Transformed start-up enterprise to an established revenue-generator in just 24-months
. Lead the project team to complete the Phase I
Relationship Building
• Built a solid network of influential contacts in the financial services industry including senior managers of a
leading HSBC and Saudi Fransi banks. Arranged presentation of how services offered by both firms were
complementary opening the door for mutually beneficial referral relationships.
. Create an excellent business relationship with the contractors to facilitate and improve the progress in the project
Business Development Initiatives
• Personally secured 4 construction contracts saved SR (50) M
• Introduced a new service to an accounting practice and facilitated the growth of a second service
• Produced the growth strategies that facilitated extensive business expansion for a commercial

2. Career Scan
Abdul Lateif Real State – Makkah-Madinah and KSA 2013 to Present
CFO
Units under my Responsibility:
- Hotel division ( Anjum Hotel 1743 Rooms )
- Construction division Jabal ElKaaba project Phase I SR 1 Billion ( completed ) Phase II SR 2.3 Billion
excluding Land value
- Farms 2.4 Million sq. Meters for Dates and life Assets.
- Shareholders
Average Annual Turnover = $ (150) M
Functionally Reporting: Chairman
Direct Reports: Units Finance Managers, Budgeting and controlling Manager, Regional IT Manager, Regional
ERP Project Manager and claim Manager.
Anticipating and Delivering on the Needs of Key Shareholders
. Responsible for overseeing directing the organization financial goals objectives and budgets.
• Meet with the shareholders oversee the investment of funds, mange associated risks.
• Execute capital-raising strategies to support a company`s expansion.
• supervise cash management activists
. Review and develop the company polices and procedures
• Meet and maintain contact with banks on the financing of projects.
. Creates the 10 Years projection for the Company based on the shareholders and company strategy.
Construction Division
. Monitoring the construction process to meet the opening target date
. Review and approve all construction payment certificates
. Participate in all contracting process
. Participate in the process of contractors’ selection
• Implements a system of appropriate controls to manage business risks.
Hotels Finance
. Manage and supervise the Hotel preopening including finance, procurements and HR
• Supervise the hotel division finance, to insure that all the process and reports are complaining with the
American uniform system and IFRS.
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3. . Creates the annual operating budget for the Hotel.
• Provides analytical support during budget reviews to identify cost saving and productivity opportunities for
property managers.
• Leads the development and implementation of a comprehensive annual business plan which is aligned with the
company’s strategic direction.
. Monitor and control Accounts Receivables
• Produces accurate forecasts that enable operations to react to changes in the business.
• Ensures a strong accounting and operational control environment to safeguard assets, improve operations and
profitability.
• Ensure that Finance teams are providing month end closing and all other required management reports
• Ensures compliance with standard operating procedures.
• Develop best practice financial accounting and control procedures
• Continually review the process and procedures to maximize impact and efficiency
. Ensure the balance sheets are a fair reflection of the assets and liabilities of the hotel
• Oversees internal, external and regulatory audit processes
.. Approve the Chart of Accounts and maintain commitment controls.
. Implement and monitor payment authority practices
Human Resource
. Mange and supervise all the initial stock purchaser orders
• Participates in hiring activities as appropriate.
. Manage and coordinate human resources and administrative functions including personal administration and
payroll
. Manage Hotel Manning through the coordination with human resources and department’s heads
• Conducts annual performance appraisals with direct reports according to standard operating procedures.
Abdul Lateif Real State – Makkah KSA 2011 to
2012
Director of Finance
• Implements a system of appropriate controls to manage business risks.
. Manage and supervise the Hotel preopening including finance, procurements and HR
• Supervise the hotel division finance, to insure that all the process and reports are complaining with the
American uniform system and IFRS.
. Creates the annual operating budget for the Hotel.
. Manage overall financial performance of the business by analyzing and reconciling financial reports
. Oversee preparation of monthly financial reporting package including financial statement, balance sheet and cash
flow.
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4. . Ensure the balance sheets are a fair reflection of the assets and liabilities of the hotels
. Prepare all daily and weekly operation reports
. Monitor actual sales and revenues to determine variance and assess goal accomplishments and adjust strategies
and forecasts accordingly
. Prepare all taxation and governmental reporting applicable to the property, ensure accurate and timely filing.
. Ensure that all accounting transactions are compliance with the management contract and American uniform
system
Cluster Hurghada Hotels – Hilton Zamalek –Marsa Alam( Egypt ) 3000 Rooms
2003 to 2011
Director of Finance
. Manage overall financial performance of the business by analyzing and reconciling financial
reports
. Oversee preparation of monthly financial reporting package including financial statement,
balance sheet and cash flow.
. Ensure the balance sheets are a fair reflection of the assets and liabilities of the hotels
. Prepare all daily and weekly operation reports
. Monitor actual sales and revenues to determine variance and assess goal accomplishments and
adjust strategies and forecasts accordingly
- Prepare all taxation and governmental reporting applicable to the property, ensure accurate and
timely filing.
. Ensure that all accounting transactions are compliance with the management contract and
American uniform system
. Work with the hotels managements and HOD`s to prepare the annual budget and5 years FF&E
plan based on the management agreement and company guide lines
. Follow-up FF&E spending
. Submit med-month expenses report to the management and HOD`s to compare actual with
hotel budget and take the corrective action
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5. . Work with the management, finance team and DH`s to maximize the profitability and reduce
cost and expenses
. Cash management
. Develop best practice financial accounting and control procedures
. Payroll & related
. Oversees internal, external and regulatory audit processes
. Ensure compliance with standard operating procedures in all areas of the department.
. Insure that all reports are sent to the head office and Owning company on time
. Ensure that all internal control system and all approval matrix ar compliance with Serbance
Oxly and sox
. Follow the finance and Legal impact for any legal Case if any with the legal Department
Oxly and sox
PRIOR ENGAGEMENTS
Hilton Hurghada Hotels – Hilton Zamalek Egypt Cluster Financial Controller
Hilton Egypt Hotels – Egypt 15 Hotels Accounting Manager
Hilton Egypt Hotels – Egypt 15 Hotels Financial Controller-Reporting Manager
Hilton Hurghada Long Beach – Egypt Financial Controller
Hurghada Long Beach – Egypt Financial Controller
2002 - 2003
Pick Albatross – Egypt Financial Controller & Assistant area controller
Paradiana Hotels International Assistant Financial controller
Movenpick Hotels Chief account
Achievements
- Manage the construction team to complete Anjum Hotel 1743 rooms
- Opening 5 hotels
- Takeover 2 Hotels
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6. - create and develop the centralized accounting office for Hilton Hotels (15 hotels)
TECHNICAL EXPERTISE
• Microsoft Office
• Sun System • Vision Executive
• HLBFS & Hyperion
• Fidelio Front & Back Office
• On Q Front Office
• Opera System
• Internet, email, Windows 2000/XP/ME/98/95
Assessment centers
Shine 4D`s Development Center May 2009
EDUCATION
Ain Shams University 1987
B.S., Accounting
Committed to ongoing professional development through workshops, conferences, and formal/informal training.
Recent training includes the Hilton Development Center; Financial Planning Updates.
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7. - create and develop the centralized accounting office for Hilton Hotels (15 hotels)
TECHNICAL EXPERTISE
• Microsoft Office
• Sun System • Vision Executive
• HLBFS & Hyperion
• Fidelio Front & Back Office
• On Q Front Office
• Opera System
• Internet, email, Windows 2000/XP/ME/98/95
Assessment centers
Shine 4D`s Development Center May 2009
EDUCATION
Ain Shams University 1987
B.S., Accounting
Committed to ongoing professional development through workshops, conferences, and formal/informal training.
Recent training includes the Hilton Development Center; Financial Planning Updates.
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