Klaus-Peter Wagenführ has over 30 years of experience as a trainer and consultant in marketing, sales, and organizational change. He has a degree in macroeconomics and taught marketing at the University of Bielefeld for 5 years. Some of his recent project experiences include providing marketing and sales training during an organizational change process in the chemistry industry, consulting on organizational structure and new positioning strategies for an advertising business, and developing service marketing programs and customer training for a forklift manufacturer.

1. CV Klaus-Peter Wagenführ Professional qualification Trainer and consultant since 1991 Job performance: marketing and sales at home and abroad, 4 years Education: Studies of economics Diploma of Macroeconomics Associate lecturer for marketing at University of Bielefeld, 5 years Training languages: German, English Selection of project experiences (past five years) Marketing and sales training within a process of change (chemistry) Training for employees of the delivery-centres of a German automobile manufacturer Organisational consulting: organisational and operational structure; new positioning; implementation measures (advertising business) Marketing trainings for several member houses of public advanced training facilities; introduction of a new brand; positioning of several member houses Development of a conception for service-marketing; optimisation and training of customer service (Manufacturer of fork lifts; medical technology) Marketing and sales training for computer wholesaler Development of of a brand positioning; further marketing trainings (for implementation) for marketing and sales staff (Airline) Trade fair trainings for several branches (e.g. German Pension Fund, pharmaceuticals, film industry) Klaus-Peter Wagenführ Consultant, Trainer Bild Industries: Airline Automobile Chemistry Educational institutions Information technology Insurance Logistics Media Medical technology Telecommunication Functional: Marketing Service Sales Change Processes Professional competence