Sotiris Alexiou has over 20 years of experience in sales, marketing, and management. He has held roles such as Commercial Manager, F&B Team Leader, General Manager, Medical Representative, and Product Manager. He has an MBA in Strategic Marketing from Hull University in England and degrees in Administrative Management and Business. His interests include sailing, literature, cinema, music, and learning about other cultures.

1. Curriculum Vitae
NAME: SOTIRIS ALEXIOU
ADDRESS: F.Ioannou 11 Volos 35222 Tel: 6951783681
Magnesia Prefecture
Email: alexiou.syfthe@gmail.com
Date of Birth: October 1975
WORKING EXPERIENCE
• Jan 2016 to June 2016 : Commercial Manager for Leroy Merlin, Larissa.
Responsible for the department of electricity and pluming. Among my duties
were the daily monitoring of sales, orders, stock, training the people
according to company’s standards, customer and consumer behavior and
satisfaction, management of the whole store, competition, advertising.
Member of the board responsible for all the operational and strategic
decision’s which the store will take and implement.
• Oct 2015 to Jan 2016 : F&B Team Leader for IKEA, Larissa
Responsible to manage the F&B team, organize the commercial actions,
shifts, orders, stock, monitor the budget, customer satisfaction and loyalty,
coordinate the staff members.
• July 2013 to September 2014: General Manager (C.E.O). SY.F.THE Farma-
Logistics, co-operative, Volos.
Some of my duties where:
1. Responsible for the trade policy, planning and implementation of commercial
activity, financial management, product availability, pricing, promotions and
commercial activities, sales targets, customer service.
2. Responsible for the proper operation of the business, control and
coordination of the operation of the company, development of audit
procedures.
3. The integration, training and development opportunities for workers in new
technologies in new areas, the quality of service provided to customers,
guidance and evaluation.
4. Design goals and budget, assessment and management of human resources,
capital and product markets.

2. 5. During the course I preformed t a number of changes in all segments in which
led to a significant increase in profitability, reduce costs and find new clients.
6. Prepare the meetings with the board, report to the president
 March 2012 to July 2013: Medical Representative- Astra Zeneca Hellas.
Area of Larissa, Katerini-Karditsa: Brands of Crestor-Brilique-Attacand (cardiologists-
pathology-GP.).
 October 2011 to March 2012 Laboratory Thessaly, Commercial Manager
(Sales-Marketing)
The company specializes in providing services HACCP, ISO and a number of other
laboratory services to the food industry. During my work, I designed and ran a
successful plan of reorganization of the company where driven back into profitability
in new markets.
• May 2007- December 2010: Medical Pfizer Representative-Hellas. Area of Larisa
Karditsa: Brands of Celebrex-Dynasta-Lyrica (Orthopedic Surgical Specialties-GP--
Rheumatologists) – Brand of Accupron-Accuretic-Begalin-Zithromax(Cardio-
Antibiotics)-Cardiologists- Pediatricians- Surgical Specialties-GPs). Brand of Effexor-
Zoloft-Neurontin-Relpax (CNS- Neurologists-GPs-Psychiatrists).
 Sept. 2003 to May 2004 - Product Manager, Department of Marketing,
Damkalidis group distributors on behalf of Nikon
Product manager of brand names of Varta (batteries) and Sandisk (film and digital
memories) implementing the proposed Marketing plans, proposals and monitoring
of actions and projects relating to brands. Creation and execution of advertising
campaigns. Contacts entries with representatives of the magazine and printed press,
budgeting, stock, reporting, monitor results competition, training sales team.
 2001-2002 - Postgraduate: MBA (Strategic Marketing), Hull University,
England.
Thesis: Carrefour-Marinopoulos, the use of Franchising, own label products and the
role of the price as buying factor. (The role of price as a determining factor in future,

3. turning consumers into no name goods, the use the franchise as a development
tool.)
 Sept 2000 to February 2001 - Sales Representative, Sales, Pillsbury Hellas
 1998-2000 - Military service.
1996-1998 - First degree (Bachelor): Administrative Management BA (Hon's),
Lincoln University, United Kingdom.
 1994-1996 - Higher National Diploma (HND) in Business, Lincoln University,
United Kingdom
 1990-1993 High School of Almyros, Greece.
 INTERESTS & ACTIVITIES
Sailing, literature, cinema, music, and contact with any kind of information sufficient
to provide a deeper understanding of other cultures. Also, football, basketball,
swimming, Pilates, playing guitar.
 COMPUTER SKILLS
• ERP Oracle Global 2000
• ILYDA-ERP MEGARTON
• Windows
• Word Processing (Microsoft Words / Microsoft Works)
• Spread sheets (Excel)
• Power Point
• Navigation and collecting information on the Internet

4.  LANGUAGES
• English, Excellent
• French, Basic
Greek native
 OTHER
• Holder of driving license.
• Holder of sailing skipper license.