The document is a presentation about improving email marketing by focusing on customers rather than metrics. It discusses how email marketing is still relevant despite claims that it is dead. It advocates applying the "McKinsey 4Ps" approach of making email pervasive across devices, participatory by incorporating social elements, personalized based on individual behaviors and preferences, and prescriptive by giving customers control over what they receive. The presentation provides many examples and recommendations for implementing each of the 4Ps to enhance the customer experience of email. It concludes by arguing this approach will make email better by putting the customer first.
As a company or personal brand, much of your social interactions are public, so paying attention to your social body language – or your collective behavior across the Internet – is critical. While there’s no way to control every perception, you can certainly guide it toward a direction that’s right for you… but only if you’re mindful now. Bryan will walk you through the practical steps to create and maintain your social body language, while looking at a few key areas including your current and potential influencer network, curation strategies, building your listening strategy, and maximizing your time without it overtaking the rest of your life.
How to Make Email Marketing Suck Less - Digital Media SummitMichael Barber
When it comes to email marketing, most marketers focus on opt-ins, open rates, clickthroughs, and conversions. It’s time to shift that focus to your customers because they are begging for better emails. Session insights will include email trends, research, strategy, planning, execution, integration (content, social, offline). We will also dive into specific examples of email branding, acquisition, loyalty, and retention strategies, covering best practices as well as advanced tactics.
Presented at the 2016 Digital Media Summit // Toronto
While we (marketers) were shoring up our social and mobile strategies over the last 5+ years, something happened: Email had a renaissance. Driven largely by our always present smartphones and Inbox FOMO (fear-of-missing-out), we are consuming more email at all times of day in all sorts of places. These trends provide massive opportunities for marketers to capitalize on this tried and true digital tactic, but most brands are still doing the same old one-size-fits-all campaign.
In this half-day workshop, you’ll learn how to ask the right questions related to your strategy, generate insights for effective campaigns and additional marketing channels, and delivery great campaigns for our subscribers.
Key takeaways include:
Latest trends and stats on email marketing.
How to perform effective email audits.
How to select email marketing/marketing automation providers.
How to build effective email workflows with your organization/agency.
How to leverage modern web tools to create kickass emails.
How to develop short and long-term communications plans with subscribers.
How to determine the email metrics that matter.
What does the future look like for email?
Hello It's Me - The Adele Guide to Doing EmailMichael Barber
Let's face it, Adele is an a-ma-zing singer, but is she amazing at email? It's debatable, but I think she would be. So, what can Adele teach us about how to do email better? Like Adele, email marketing has a ton of raving fans. More people are subscribing to and engaging with email campaigns than ever before and companies continue to see impressive ROI from email marketing. Join me as we journey through how I think Adele would do email.
Is Traditional Public Relations Dead? Blending Traditional Public Relations a...Michael Barber
Michael Barber and Robin Lybarger of COHN explore the changing landscape and trends within traditional public relations, the impact of social and new technology on journalism and media consumption, and how these trends can be leveraged to better integrate public relations and digital marketing teams to deliver results for clients.
When it comes to email marketing, most marketers focus on opt-ins, open rates, clickthroughs, and conversions. It’s time to shift that focus to your customers because they are begging you for better emails. Session insights will include email trends, research, strategy, planning, execution, integration (content, social, offline). We also dive into specific examples of email branding, acquisition, loyalty, and retention strategies, covering best practices as well as advanced tactics.
Originally presented at 2015 Digital Summit Phoenix
Updated February 2, 2016
As a company or personal brand, much of your social interactions are public, so paying attention to your social body language – or your collective behavior across the Internet – is critical. While there’s no way to control every perception, you can certainly guide it toward a direction that’s right for you… but only if you’re mindful now. Bryan will walk you through the practical steps to create and maintain your social body language, while looking at a few key areas including your current and potential influencer network, curation strategies, building your listening strategy, and maximizing your time without it overtaking the rest of your life.
How to Make Email Marketing Suck Less - Digital Media SummitMichael Barber
When it comes to email marketing, most marketers focus on opt-ins, open rates, clickthroughs, and conversions. It’s time to shift that focus to your customers because they are begging for better emails. Session insights will include email trends, research, strategy, planning, execution, integration (content, social, offline). We will also dive into specific examples of email branding, acquisition, loyalty, and retention strategies, covering best practices as well as advanced tactics.
Presented at the 2016 Digital Media Summit // Toronto
While we (marketers) were shoring up our social and mobile strategies over the last 5+ years, something happened: Email had a renaissance. Driven largely by our always present smartphones and Inbox FOMO (fear-of-missing-out), we are consuming more email at all times of day in all sorts of places. These trends provide massive opportunities for marketers to capitalize on this tried and true digital tactic, but most brands are still doing the same old one-size-fits-all campaign.
In this half-day workshop, you’ll learn how to ask the right questions related to your strategy, generate insights for effective campaigns and additional marketing channels, and delivery great campaigns for our subscribers.
Key takeaways include:
Latest trends and stats on email marketing.
How to perform effective email audits.
How to select email marketing/marketing automation providers.
How to build effective email workflows with your organization/agency.
How to leverage modern web tools to create kickass emails.
How to develop short and long-term communications plans with subscribers.
How to determine the email metrics that matter.
What does the future look like for email?
Hello It's Me - The Adele Guide to Doing EmailMichael Barber
Let's face it, Adele is an a-ma-zing singer, but is she amazing at email? It's debatable, but I think she would be. So, what can Adele teach us about how to do email better? Like Adele, email marketing has a ton of raving fans. More people are subscribing to and engaging with email campaigns than ever before and companies continue to see impressive ROI from email marketing. Join me as we journey through how I think Adele would do email.
Is Traditional Public Relations Dead? Blending Traditional Public Relations a...Michael Barber
Michael Barber and Robin Lybarger of COHN explore the changing landscape and trends within traditional public relations, the impact of social and new technology on journalism and media consumption, and how these trends can be leveraged to better integrate public relations and digital marketing teams to deliver results for clients.
When it comes to email marketing, most marketers focus on opt-ins, open rates, clickthroughs, and conversions. It’s time to shift that focus to your customers because they are begging you for better emails. Session insights will include email trends, research, strategy, planning, execution, integration (content, social, offline). We also dive into specific examples of email branding, acquisition, loyalty, and retention strategies, covering best practices as well as advanced tactics.
Originally presented at 2015 Digital Summit Phoenix
Updated February 2, 2016
Jen Capstraw – Humanization is the New PersonalizationEmailing 2020
Relevance is the key to email marketing engagement, but brands that really stand out are taking their personalization game to an entirely new level. The hot new trend in marketing strategy? Good, old-fashioned respect and kindness. Empathy, dignity and morality are at the heart of today’s sophisticated growth marketing strategies that aim to build human connections and drive long-term relationships to stand out in a transactional world.
ReminderMedia has partnered with GfK, a global marketing research organization, to construct an in-depth analysis regarding the power of American Lifestyle, Start Healthy, and Good to Be Home magazines, and the many ways it drives lucrative engagement.
#SEJThinkTank: How to Use a Podcast to Build Your Email List by Jerod MorrisSearch Engine Journal
Email remains one of the most intimate online touchpoints you can have with your audience. But a solid email list needs a good content strategy for it to grow.
In this webinar, learn how podcasts can be used as an intimate platform to build an engaged, responsive email list.
Want to learn about more webinars with SEJ? Check out our other recaps:
www.searchenginejournal.com/category/marketing-thinktank-webinar/
I download 'tweetsfromwommaupdatedanew-091122172838-phpapp01.pptx' presentation and then chose my favorite slides.
Nothing was added to this original presentation.
The Art of Verbal and Non-Verbal CommunicationHoodzpah, Inc.
Some tips and tricks to master the art of verbal and non-verbal communication: from body language, to posture, to voice modulation, to reading your audience. Be prepared for your next interview or presentation.
#SXSW 2016 Stay True to Your Craft and Online BrandHelen Todd
Panel SXSW site: http://bit.ly/SXSWTrueCraft
Panel Audio: http://bit.ly/SXSW2016TrueCraftAudio
Finding your craft can be daunting. Once you’ve found and mastered it, communicating it online can be even more overwhelming. In a world with endless connectivity and possibilities, it’s easy to lose sight of the bigger picture: staying true to your craft online and off.
Discover how to you tell your story in a way that truly expresses who you are and what you do AND helps you stand out in a crowded marketplace of ideas and innovations.
Our panelists, from fashion, film, PR and tech, will share strategies to build your personal brand and social currency. Whether you’re doing what you love or thinking of a career change to align with it, join us and be inspired to stay true to your craft.
Hashtags: #sxsw #TrueCraft
Helen Todd - @helenstravels
Jey Van-Sharp - @jeyofmyuberlife
Martin Waxman - @martinwaxman
James Burns - @jamesyboyburns
I delivered this speech last week at 36 Degrees North in downtown Tulsa. This is specifically about growing your brand on the platform your current and potential customers use.
Rich Leigh has just published his first book, which shot to no.1 on Amazon. He was invited to speak at #PRFest about stunts - are they still relevant? What do they achieve? www.prfest.co.uk
This presentation is a boiled down version of a workshop i do with startups.
The goal of the workshop is to start with customer interviews and improve or pivot the startup's product.
It is based on the method of customer development by steve blank but focuses mainly on how to do interviews the right way.
Fat Fingers and Small Screens: Three Strategies for Mobile-Optimized EmailsLitmus
Your subscribers read messages in more apps, devices, programs and platforms than ever before-interacting with emails not only from their desktop, but also from mobile phones and tablets. With half of all emails being opened on a mobile device, it's crucial to account for fat fingers and small screens. How can you ensure a consistent and effective email experience for your subscriber base?
In this session, you'll learn:
-Implications of various screen sizes and operating systems
-Strategies for approaching mobile-friendly emails
-Common pitfalls and easy wins to implement right away
Stories in the Social Era - Presenting to CCO Learning Day (Government of Can...Tara Hunt
On February 20, I presented this to a group of Communications Officers in various departments of the Government of Canada. The question presented to me when approached to give this talk was: "How do government services tell effective stories on social?"
My core thesis: They don't. People don't want to be told stories, they want to be involved in making them...especially in the social era.
This presentation was delivered at Pubcon 2016 in Las Vegas. Talks about the upfront planning and strategy involved in a smart content marketing program. Going beyond Brand-focused content and SEO and shifting to a people-centric approach.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Jen Capstraw – Humanization is the New PersonalizationEmailing 2020
Relevance is the key to email marketing engagement, but brands that really stand out are taking their personalization game to an entirely new level. The hot new trend in marketing strategy? Good, old-fashioned respect and kindness. Empathy, dignity and morality are at the heart of today’s sophisticated growth marketing strategies that aim to build human connections and drive long-term relationships to stand out in a transactional world.
ReminderMedia has partnered with GfK, a global marketing research organization, to construct an in-depth analysis regarding the power of American Lifestyle, Start Healthy, and Good to Be Home magazines, and the many ways it drives lucrative engagement.
#SEJThinkTank: How to Use a Podcast to Build Your Email List by Jerod MorrisSearch Engine Journal
Email remains one of the most intimate online touchpoints you can have with your audience. But a solid email list needs a good content strategy for it to grow.
In this webinar, learn how podcasts can be used as an intimate platform to build an engaged, responsive email list.
Want to learn about more webinars with SEJ? Check out our other recaps:
www.searchenginejournal.com/category/marketing-thinktank-webinar/
I download 'tweetsfromwommaupdatedanew-091122172838-phpapp01.pptx' presentation and then chose my favorite slides.
Nothing was added to this original presentation.
The Art of Verbal and Non-Verbal CommunicationHoodzpah, Inc.
Some tips and tricks to master the art of verbal and non-verbal communication: from body language, to posture, to voice modulation, to reading your audience. Be prepared for your next interview or presentation.
#SXSW 2016 Stay True to Your Craft and Online BrandHelen Todd
Panel SXSW site: http://bit.ly/SXSWTrueCraft
Panel Audio: http://bit.ly/SXSW2016TrueCraftAudio
Finding your craft can be daunting. Once you’ve found and mastered it, communicating it online can be even more overwhelming. In a world with endless connectivity and possibilities, it’s easy to lose sight of the bigger picture: staying true to your craft online and off.
Discover how to you tell your story in a way that truly expresses who you are and what you do AND helps you stand out in a crowded marketplace of ideas and innovations.
Our panelists, from fashion, film, PR and tech, will share strategies to build your personal brand and social currency. Whether you’re doing what you love or thinking of a career change to align with it, join us and be inspired to stay true to your craft.
Hashtags: #sxsw #TrueCraft
Helen Todd - @helenstravels
Jey Van-Sharp - @jeyofmyuberlife
Martin Waxman - @martinwaxman
James Burns - @jamesyboyburns
I delivered this speech last week at 36 Degrees North in downtown Tulsa. This is specifically about growing your brand on the platform your current and potential customers use.
Rich Leigh has just published his first book, which shot to no.1 on Amazon. He was invited to speak at #PRFest about stunts - are they still relevant? What do they achieve? www.prfest.co.uk
This presentation is a boiled down version of a workshop i do with startups.
The goal of the workshop is to start with customer interviews and improve or pivot the startup's product.
It is based on the method of customer development by steve blank but focuses mainly on how to do interviews the right way.
Fat Fingers and Small Screens: Three Strategies for Mobile-Optimized EmailsLitmus
Your subscribers read messages in more apps, devices, programs and platforms than ever before-interacting with emails not only from their desktop, but also from mobile phones and tablets. With half of all emails being opened on a mobile device, it's crucial to account for fat fingers and small screens. How can you ensure a consistent and effective email experience for your subscriber base?
In this session, you'll learn:
-Implications of various screen sizes and operating systems
-Strategies for approaching mobile-friendly emails
-Common pitfalls and easy wins to implement right away
Stories in the Social Era - Presenting to CCO Learning Day (Government of Can...Tara Hunt
On February 20, I presented this to a group of Communications Officers in various departments of the Government of Canada. The question presented to me when approached to give this talk was: "How do government services tell effective stories on social?"
My core thesis: They don't. People don't want to be told stories, they want to be involved in making them...especially in the social era.
This presentation was delivered at Pubcon 2016 in Las Vegas. Talks about the upfront planning and strategy involved in a smart content marketing program. Going beyond Brand-focused content and SEO and shifting to a people-centric approach.
Similar to Customers Trump Analytics: How to Make Email Marketing About People Not Metrics (20)
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
2. 2 Use the hashtag #ISUM14, but please take a good photo #kthanksbye.
#ISUM14 / @MICHAELJBARBER 2
Disclaimers.
1 All knowledge, no pitch. I promise.
3
Let’s have a conversation. Interrupt or raise your hand. Ask questions at
the end. Don’t worry, I’m super friendly.
4
Everything I’m going to tell can be done by any sized brand and/or agency
- large, small, B2B, B2C, whatever.
5
This presentation contains dogs, cats, and some of the content may make
you cry. So, get your tissues ready…
14. 14
In lieu of donuts…
1 I’ll ask five questions at the end. I’ll donut donate $20 per correct answer.
2 For every twitter profile that mentions #teamatticus and
crowdrise.com/teamatticus over the next hour, I’ll donate $1.
3 If #teamatticus trends in Raleigh, I’ll donate another $100.
4 If #teamatticus trends in the U.S., I’ll donate $1,000 total.
26. Why? See @sietsema’s reasons.
Killed by spam.
Replaced by social media.
Irrevalent for younger audiences.
Ineffective for retailers.
Not ideal for team communication.
#ISUM14 / @MICHAELJBARBER 26
28. #ISUM14 / @MICHAELJBARBER 28
The human’s perspective.
You essentially can’t sign up for anything online without an email
address.
1
3 Email consumption rates continue to rise, albeit driven by mobile views.
4 Email, and the data brands have acquired from it, compliments
other channels.
2
People continue to rely heavily on email at work and to engage with
brands.
29. Even my 78-year old Grandma
has one.
#ISUM14 / @MICHAELJBARBER 29
55. #ISUM14 / @MICHAELJBARBER 55
The McKinsey 4P’s.
P Pervasive
P Participatory
P Personalized
P Prescriptive
56. The McKinsey 4P’s.
P Pervasive Let me read email where I am.
P Participatory I have a voice. Let me use it.
P Personalized Make it relevant to me.
#ISUM14 / @MICHAELJBARBER 56
P Prescriptive I’m in control.
84. Personalized.
Adjust campaign delivery, content &
messaging based on me.
#ISUM14 / @MICHAELJBARBER 84
1 Gender-based content/creative
2 Location-based content/creative
3 Seasonal content/creative
4 Event (i.e. weather) content/creative
5 Time of day when I read it
85. Personalized.
Adjust campaign delivery, content &
messaging based on me.
Weather-based
email.
#ISUM14 / @MICHAELJBARBER 85
86. Personalized.
Adjust campaign delivery, content &
messaging based on me.
Weather-based
email.
#ISUM14 / @MICHAELJBARBER 86
87. Personalized.
Adjust campaign delivery, content &
messaging based on me.
#ISUM14 / @MICHAELJBARBER 87
Cool for the gents
Cool for the ladies
101. P Pervasive Let me read email where I am.
P Participatory I have a voice. Let me use it.
#ISUM14 / @MICHAELJBARBER 101
How?
P Personalized Make it relevant to me.
P Prescriptive I’m in control.
111. #ISUM14 / @MICHAELJBARBER 111
#teamatticus questions.
Question #4:
What was the name of the cat in
the video and what men’s clothing
retailer has a link to video in their
order confirmation emails?