Customer Value Maximization - A Primer

School of Management Studies(NIT calicut)

Customer Value Maximization is a new age marketing framework that helps companies acquire and retain customers.

Marketing used to be simple … like this
Awareness

Marketing used to be simple … like this
Awareness
Interest

Marketing used to be simple … like this
Awareness
Interest
Desire

Marketing used to be simple … like this
Awareness
Interest
Desire
Action

But today it looks like this
Stimulus
Action

Because between stimulus and action
Stimulus Action

Interaction happens …
Stimulus Action
Interaction

… and this is an opportunity, because
Consumers are engaged …

The problem
These consumer interactions are opportunities to influence
moments of truth, they are not leveraged adequately and it
is left to consumers to find their way to the cash register.
Naturally efficacy of marketing spends is questioned and
accountability pressures increase.
AND brands need a new framework that converts these
interactions to desired actions …
Interaction

The solution
“CUSTOMER VALUE MAXIMIZATION”
Customer Value Maximization is a new age
marketing framework that uses a combination
of communication, technology and analytics to
leverage existing marketing stimulus and
convert interactions into actions.

CUSTOMER VALUE MAXIMIZATION – WHERE
IT OPERATES
Stimulus
Interaction
Action

how do you embrace customer value
maximization?
Stimulus
Interaction
Customer Value
Maximization (Read:
Xerago) begins …
Action

typical challenges that customer value maximization solves

typical challenges that customer value maximization solves
We have millions of
customers calling our
1-800 number. How do
we maximize value from
each interaction?
01

For more stories like these …
For more stories like these …

Visit our blog
http://www.xerago.com/blog/

This document provides tips for increasing e-commerce conversion rates using psychological insights. It discusses identifying the three types of buyers - spendthrifts, thrifty, and average - and targeting marketing messages accordingly. Additional tips include admitting shortcomings to build trust, clearly demonstrating the purchasing process, getting email subscribers, using marketplaces to reach more customers, employing a distinctive logo, and understanding customer search behaviors and sales funnels to improve conversions. The article was written by Karol Pokojowczyk and aims to help e-commerce businesses optimize their online marketing and sales.

Gamificatiom in e-Commerce

Xiao Chen

In order to analyze how gamification works in complicated business context, this presentation focuses on gamification in e-Commerce. A case study on gamification in the two biggest online ‘Shopping Sprees’ in China is presented. The detailed case study will inspire the attendees on how to define playing fields between player motivations and business objectives, how to choose game mechanics based on culture, and how to design game-like user experience to motivate the intended audience.

Ppt

B2B describes commerce transactions between businesses. More than 94% of all internet sales are B2B transactions, and B2B transactions have a much higher volume than B2C transactions. Online B2B marketplaces have redefined the B2B industry in India by connecting thousands of business members and establishing credibility. The primary advantages of the B2B model are that it can efficiently maintain supply chain processes and automate corporate functions cost-effectively.

Affiliate marketing

Ajay Kumar

Sourcing script presentation

jooblie

This document discusses customer sourcing for automotive dealerships. It explains that customer sourcing is determining how and where customers learn about a dealership in order to most effectively target advertising spending. Currently, most dealerships rely on salespeople to ask customers basic sourcing questions, but this often produces inaccurate data. The document promotes an online customer sourcing program called Dealer Sourcing Solutions that allows customers to provide sourcing details themselves in a quick survey. This provides dealerships with immediate and accurate sourcing data to optimize their advertising.

Social Customer Relations Management (CRM) presentation

Johan Sammy

Personal experience and influence from social media platform has become part of our everyday decision making. We spend more time reviewing customer's experience in that restaurant or hotel which influence our decision making than the price or the "on offers"! As a business owner, we need to be in tune to what people are talking about us on the social network and how do we address feedback both positive and negative.

Emarsys Breakfast Presentation

MediaPost

Today, it’s big data, machine learning, and artificial intelligence (AI) that have taken the spotlight as the new tools of highly effective marketing teams. The results are highly personalized, real-time consumer “experiences” that are significantly lower in cost than traditional high-expenditure campaigns. With these tools, every single interaction a prospect or consumer has with a product, whether through a website, email, or social interaction, is tracked and recorded for future optimization. Machine learning algorithms can collect this data in real time, and immediately personalize experiences unique to each visitor, eliminating the need for static profiles based on outdated or grouped data sets. With this newfound wealth of data, and efficient processes in place, marketing teams can focus on identifying strategies to effectively use this technology to optimize operations and output. Without a well-planned strategy, machine learning can simply become a cog inside a big machine, and AI can become just another wasted expenditure instead of a highly advanced resource. This is not the time or place to jump into processes without considering goals, so marketers need to take the time to contemplate the ideal outcomes and plan accordingly.

Local Email Profits - Boost Customer Loyalty and Sales with Your Own List

LiftSocial Digital Marketing

The document discusses how email marketing can help businesses overcome common issues like a lack of customers or sales by allowing them to regularly communicate targeted messages to subscribers. It outlines the key benefits of email marketing like increased customer loyalty, brand awareness, and ROI. The document advises businesses to build an email list and consistently send valuable content and special offers to take advantage of email marketing.

- Car shopping has largely moved online, with most shoppers conducting extensive online research before visiting dealerships. Shoppers use search engines and auto-specific websites to research multiple vehicles. - Both new and used car sales set records in 2015, but new cars have become more expensive, leading more shoppers to consider late-model certified pre-owned vehicles. Used car shoppers conduct more in-depth research across multiple devices and vehicles. - To succeed in used car sales online, dealers need competitive pricing, high-quality listing photos and details, and targeted digital marketing including partnerships, email marketing, and online ads to reach shoppers at different stages of their journey.

Fanatical Customer Success - Customer Success-driven Growth Overview at Brazi...

Lincoln Murphy

Graduating from-email-marketing-to-marketing-automation

Tran Ngoc

Graduating from Email Marketing to Marketing Automation MArkEtinG AutoMAtion is technology that allows you to nurture leads through automated campaigns. Because marketing automation uses email as one of its methods for engaging customers, we are often asked, “What is the difference between Marketing Automation and Email Marketing?” For small businesses, marketing automation is a tool to take your marketing to the next level while saving your organization’s resources in the long run. Marketing automation builds upon your email marketing strategies to produce superior results. In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.

IS20G13 - Building A Business Within A Business - Cameron Moore & Tianna Mick

Sean Bradley

This document discusses how building a business within an automotive dealership can benefit both salespeople and the dealership. It recommends providing each salesperson with their own branded website to generate and convert leads independently. This allows salespeople to build client relationships and motivate higher lifetime value. It also reduces turnover by making sales a career. The document claims this approach increases closing rates and customer satisfaction while leveraging referrals and social media at a lower cost than traditional advertising.

Do you feel it coming? - 2019: The year of eCommerce media

Dan Chen

AAISP Search Engine Marketing for Internet Sales Managers in Car Dealerships

Retail 2.0

Raimo Van Der Klein

Retail is changing with new technologies allowing constant consumer connections and transparency. Consumers now demand more and have shifted loyalty away from producers towards retailers. To adapt, retailers must shift loyalty from producers to consumers by becoming pull platforms that provide social tools, informed experiences, and organized buying. Specifically, social retailing involves giving away design, assortment, marketing, using new technologies like augmented reality, providing product reviews and information, enabling group buying and shopping with friends to create better informed and organized consumer behavior.

Growing The Business Through Customer Relationships & Retention

Joel Warady

The document discusses customer relationship management (CRM) and how growing a business through customer relationships and retention. It outlines that CRM involves understanding each customer relationship and interaction to maximize value. CRM aims to provide customers with better service, more channels for satisfaction, and personalized products while providing companies with higher service levels, customer loyalty, and reduced costs. Common pitfalls for CRM include purchasing technology before planning processes and training, and not focusing on becoming customer-driven.

Why We Automate: Observations from billions of customer interactions

MediaPost

From machine learning to natural language processing to artificial intelligence, brands can invest in an open space of technologies and scale marketing efforts like never before. Yet while automation enables marketers to move faster, think bigger, and dive deeper, we should take a moment to remember the why and the who. Vicky Ge shares her observations on innovations in automation, marketing at scale, and the human on the other side of the inbox.

On target 2015, Ryan Ball, HubSpot

This document discusses how marketers can use context to personalize customer experiences across the sales funnel. It outlines a three-step process: 1) Gather information about customers from all touchpoints to build a 360-degree view of who they are and what interests them, 2) Personalize the experience based on that information through personalized content, lead nurturing, websites, landing pages and social media, and 3) Use the context gathered to better sell to customers by monitoring their activities and engaging with them directly. The goal is to move from treating customers as part of a crowd to speaking to each individual customer as an "audience of one."

Why Can't We Be Friends?

Snag

Sales and marketing presentation draft.potx

Josh McCarthy

The document discusses the importance of alignment between sales and marketing teams. It argues that the goal of both teams should be to improve the customer acquisition process through lead generation, nurturing and qualification. To achieve this, marketing must understand customers' buying processes, while sales communicates customer needs to marketing. The document recommends establishing shared definitions of leads and SLAs to define each team's commitments. Maintaining open communication through meetings and data sharing is also key to ensuring collaboration between sales and marketing.

Vendemore at FlipMyFunnel, USA, Feb 25 2016

Banking in the age of the empowered consumer

IBM Analytics

MS Mode: Digital transformation with Voyado

BBPMedia1

With the pandemic hitting retail and the fashion industry hard, a lot of companies needed to adapt and accelerate their digital transformation. Listen in to Patrick Miami, CCO at MS Mode and how they leveraged Voyado, a Customer Experience Platform (CXP) to meet the needs of todays customer and create personalized 1:1 communication. In this session is also Felix Kruth, Product Director at Voyado who will share his 12+ years of expertise within the digital customer experience space.

Is Affiliate Marketing Really Worthwhile?

auexpo Conference

Affiliate marketing can be worthwhile if managed correctly. It is a low-risk marketing channel that allows merchants to pay only for sales generated. However, merchants must look beyond last click attribution to understand an affiliate's true value in generating sales through incremental and intermediate steps. They should also analyze how different affiliate types operate and interact to develop customized marketing approaches and compensation models for each type. Ultimately, affiliate marketing provides opportunities to drive new customers, increase spending and conversion if the right metrics and incentives are put in place.

How to Be a Marketing Automation Rock Star - by Ron Marcus, Shindy Media

Ron Marcus

It’s predicted that by 2020, every marketer will have to use marketing automation to stay competitive and drive revenue. That’s less than five years off. Those that don’t start learning marketing automation now will be seriously left behind. That doesn’t have to be you, though. Instead, start becoming a Marketing Automation Rockstar NOW. This slideshow comes from a webinar given in March 2015 which teaches the simple basics of: • What is lead nurturing and why does it matter? • How does marketing automation make it much easier? • Getting your sales and marketing teams on the same page about the lead nurturing process • Understanding your buyers’ journey and the opportunity funnel • Creating a powerful content marketing strategy • Building automated lead nurturing workflows • Scoring your leads as they move through the funnel to identify the most qualified • Measuring the effectiveness of your marketing automation program

The "Retailification" of the Car Rental Industry

Cognizant

Internet Sales Facts

Institute of Management Studies UOP

This document discusses various aspects of advertising and marketing for car sales, including: - Sources customers use for information at different stages of the car buying process and their rankings of helpfulness. - A comparison of dealer spending versus customers' preferred media sources. - Statistics on customer behavior and research online before purchasing a vehicle. - Best practices for responding to online leads and converting them into appointments and sales.

Creating customer value, satisfaction & loyalty

Joan Soliven

The document discusses 10 key concepts for creating customer value, satisfaction, and loyalty. It emphasizes meeting customer perceived value by satisfying their benefits and costs. Maintaining high satisfaction leads to loyalty. Companies should focus on retaining existing customers rather than acquiring new ones since retention is more cost effective. Maintaining good customer relationships through databases allows companies to better target customers, deepen loyalty, and avoid mistakes.

Kotler Mm13e Media 05 Creating Customer Value, Satisfaction, And Loyalty

The document discusses customer value, satisfaction, loyalty and how companies can deliver them. It covers topics like lifetime value, cultivating customer relationships, attracting and retaining customers, database marketing, and using customer information to improve customer experience and maximize profits over the long run. The purpose is to provide an overview of customer relationship management strategies and techniques that companies can use to increase customer loyalty and lifetime value.

customer satisfaction

A-Check Global

The document discusses the importance of customer satisfaction and defines key terms. It states that customers are the most important people for a business and their perceptions of quality and needs should be the top priority. It also outlines different types of customers, both internal and external, and how to gather feedback and identify customer dissatisfaction in order to continuously improve quality and meet changing customer expectations.

What's hot

Maximize Sales to the Digital Shopper

karinabradley

Fanatical Customer Success - Customer Success-driven Growth Overview at Brazi...

Lincoln Murphy

Graduating from-email-marketing-to-marketing-automation

Tran Ngoc

IS20G13 - Building A Business Within A Business - Cameron Moore & Tianna Mick

Sean Bradley

Do you feel it coming? - 2019: The year of eCommerce media

Dan Chen

AAISP Search Engine Marketing for Internet Sales Managers in Car Dealerships

Retail 2.0

Raimo Van Der Klein

Growing The Business Through Customer Relationships & Retention

Joel Warady

Why We Automate: Observations from billions of customer interactions

MediaPost

On target 2015, Ryan Ball, HubSpot

Why Can't We Be Friends?

Snag

Sales and marketing presentation draft.potx

Josh McCarthy

Vendemore at FlipMyFunnel, USA, Feb 25 2016

Banking in the age of the empowered consumer

IBM Analytics

MS Mode: Digital transformation with Voyado

BBPMedia1

Is Affiliate Marketing Really Worthwhile?

auexpo Conference

How to Be a Marketing Automation Rock Star - by Ron Marcus, Shindy Media

Ron Marcus

The "Retailification" of the Car Rental Industry

Cognizant

Internet Sales Facts

Institute of Management Studies UOP

What's hot (19)

Maximize Sales to the Digital Shopper

Fanatical Customer Success - Customer Success-driven Growth Overview at Brazi...

Graduating from-email-marketing-to-marketing-automation

IS20G13 - Building A Business Within A Business - Cameron Moore & Tianna Mick

Do you feel it coming? - 2019: The year of eCommerce media

AAISP Search Engine Marketing for Internet Sales Managers in Car Dealerships

Retail 2.0

Growing The Business Through Customer Relationships & Retention

Why We Automate: Observations from billions of customer interactions

On target 2015, Ryan Ball, HubSpot

Why Can't We Be Friends?

Sales and marketing presentation draft.potx

Vendemore at FlipMyFunnel, USA, Feb 25 2016

Banking in the age of the empowered consumer

MS Mode: Digital transformation with Voyado

Is Affiliate Marketing Really Worthwhile?

How to Be a Marketing Automation Rock Star - by Ron Marcus, Shindy Media

The "Retailification" of the Car Rental Industry

Internet Sales Facts

Viewers also liked

Creating customer value, satisfaction & loyalty

Joan Soliven

Kotler Mm13e Media 05 Creating Customer Value, Satisfaction, And Loyalty

customer satisfaction

A-Check Global

Chapter 5 creating customer value, satisfaction and loyalty

k3llycr1s0st

1. Creating customer value, satisfaction, and loyalty involves understanding customer perceived value and quality, customer satisfaction, and cultivating customer loyalty. 2. Customer relationship management focuses on identifying customers, differentiating them by needs and value, interacting with them, and customizing for each customer to attract and retain profitable customers. 3. Companies can measure customer lifetime value and use customer databases to identify prospects, target offers, deepen loyalty, reactivate customers, and avoid mistakes to improve their customer base through reduced defection, increased longevity, enhanced share of wallet, and focusing on high-profit customers.

Customer Satisfaction

munishmalhautra

Customer satisfaction is important for businesses. It involves meeting or exceeding customer expectations to gain loyalty. Some key aspects of customer satisfaction include being prompt in responses, fixing problems quickly without delay, communicating effectively with passion and empathy, and going above and beyond to delight customers. Maintaining high customer satisfaction requires focus, urgency and a positive attitude from employees.

Customer Satisfaction Presentation

Ateneo Graduate School of Business

The document discusses 10 concepts for creating customer value, satisfaction, and loyalty. These include understanding customer perceived value and satisfaction, monitoring satisfaction, defining product and service quality, maximizing customer lifetime value, using customer relationship management, attracting and retaining customers, building loyalty, creating customer databases, and using data warehouses and datamining. The key is to achieve satisfaction and loyalty by understanding customer value and satisfaction, quality, lifetime value, and building relationships through relationship management, loyalty, databases, and data analysis.

Customer satisfaction

Rizwan Khurram

The document discusses key concepts related to customer satisfaction and service. It defines customers as those who use, purchase, or influence a product or service. There are internal and external customers. Customer satisfaction is achieved when a company's offer matches customer needs. Key drivers of customer satisfaction are performance, features, service, warranty, price, and reputation. Poor service is the primary reason customers leave, followed by better prices and product dissatisfaction.

Viewers also liked (7)

Creating customer value, satisfaction & loyalty

Kotler Mm13e Media 05 Creating Customer Value, Satisfaction, And Loyalty

customer satisfaction

Chapter 5 creating customer value, satisfaction and loyalty

Customer Satisfaction

Customer Satisfaction Presentation

Customer satisfaction

Similar to Customer Value Maximization - A Primer

Convertising Vs Advertising

Jay Deragon

1) Traditional advertising is ineffective as most online ads are ignored and over 96% of sales come from recommendations rather than ads. 2) A new approach called "convertising" uses social media to create conversations and build relationships with customers in order to influence purchases. 3) Convertising is more effective and less expensive than traditional advertising by tapping into social relationships and recommendations between customers.

RapNet Symposium 2014: How inbound marketing is disrupting everything.

Sam Mallikarjunan

The document discusses how inbound marketing is disrupting businesses. It notes that knowledge and power have shifted to consumers. Inbound marketing focuses on creating experiences people love rather than interrupting them. It emphasizes frequent blogging, educational content, and customer centricity. The presentation discusses how inbound marketing channels cost less and have higher ROI than outbound channels. It advocates analyzing marketing spending based on customer acquisition costs and lifetime value to improve leverage and growth.

What is Digital Marketing?

yashgupta128308

Wendy lea, community effect

bill_lee_cce

This document summarizes a presentation about activating customer engagement and advocacy through online communities. It discusses how customer expectations have changed in the digital age and that customers now have power in the buying process. It emphasizes understanding customer conversations throughout their journey and creating engaging online communities where customers can help each other. When companies provide value to customers and facilitate customer-to-customer conversations in these communities, it can create strong advocacy and loyalty through what is called the "Community Effect."

How to close your first 10 B2B Deals

Ambassify

The document provides tips for closing the first 10 B2B deals by focusing on finding early adopters and unaffiliated customers, getting reviews and referrals through an advocacy program to build social proof, and using customer advocates as the new sales team by empowering them through incentives and engagement. It emphasizes aiming for the right target customers, developing competitors' status quo, and using different traction channels like networking, early adopter programs, and referrals to accelerate deals through existing satisfied customers.

Voice of customer part 1 using voice of customer insights to drive your crm s...

Vivastream

The document summarizes a presentation on achieving true customer engagement through a 5-step voice of customer (VOC) driven relationship marketing process. It discusses conducting VOC research to understand customer priorities and expectations. It then outlines the 5 steps: 1) using VOC to drive relationship strategies, 2) creating opt-in databases with customer profiles, 3) deploying multichannel marketing per customer preferences, 4) delivering strong customer service, and 5) increasing the power of online experiences. Case studies show companies achieving double-digit increases in results through this process.

Voice of Customer Part 1 Using Voice of Customer Insights to Drive Your CRM S...

Vivastream

Double Your Conversions in 30 Days

Aleksejs Ivanovs

ROI and social media

Sociable Media

Iaa crm presentation final

Rohitbopte111

This document provides an overview of a presentation on customer relationship management (CRM) for arts groups. The presentation will cover the components and strategies of CRM, best practices and value. It will also discuss how arts groups can best use CRM and provide an example of a successful arts group CRM implementation. The goals are to understand CRM and how it can provide value to arts organizations as both a customer and competitive necessity.

CRM

Faraz Shahid

Iaa Crm Presentation Final

Ram Srivastava

This document discusses customer relationship management (CRM) strategies for arts organizations. It defines CRM and its key components, including integrating marketing, sales, service and customer data. The presentation covers CRM best practices, metrics and case studies of arts groups using CRM to increase revenue, retention and engagement. It recommends tactics arts groups can implement, such as permission-based email marketing, surveys, online communities and personalized communications based on customer data and segmentation.

marketing analytics 1.pptx

nagarajan740445

This document provides an overview of marketing analytics. It begins with introducing the presenter and their qualifications. It then defines marketing analytics as measuring and analyzing trends to maximize a company's marketing strategy. Examples are given such as Walmart finding best sellers during hurricanes. The document outlines descriptive, predictive, and prescriptive analytics as well as A/B testing terminology. It also discusses customer lifetime value, various analytics tools, benefits of analytics, and strategic questions analytics can answer for businesses.

Olivier Blanchard Presentation from SMIATL 2010

Center for Sustainable Journalism at Kennesaw State University

Automechanika: How to Use Digital Marketing to Grow Your Business in a Consol...

Summit eMarketing Sherpas

Now that almost 90% of consumers search online for local business, almost 70% use a smart phone, almost 75% participate in social media, over 90% check their email and text messages daily and 79% trust online reviews as much as personal recommendation, independent auto body and repair shops can use these tools to increase sales, customer counts and referrals. Session participants were introduced to how a website, email, text messaging, social media and online reviews can help them grow their business in today’s competitive and consolidating market.

The History of Infinity Contact Buyerlytics Solution

Infinity Contact

Infinity Contact is a customer relationship management company that focuses on helping clients acquire and retain customers through their Buyerlytics system. This system uses data analytics, technology, customer contacts, and performance management to develop targeted marketing campaigns based on customer preferences and behaviors. Infinity Contact has over 30 years of experience in various industries and ensures their clients maximize return on investment.

Marketing analytics Topics

Parshuram Yadav

The document provides an overview of marketing analytics. It introduces the presenter and outlines an agenda that covers descriptive, predictive, and prescriptive analytics. Marketing analytics are defined as measuring, managing, and analyzing trends to maximize marketing strategy effectiveness. Examples are given of how companies use analytics. The document then discusses measurement sources, applications, benefits, and tools of marketing analytics.

How to Increase Sales by Tracking Four Specific Problems - by noHold Inc.

noHold, Inc.

Beyond Analytics - Measuring Content Meaning Instead of Mediocraty - Robert ose

Information Development World

The document discusses measuring the effectiveness of content marketing. It suggests that many companies still use analytics solely to prove value rather than improve processes. However, outperforming companies use data to deepen customer relationships. The document provides examples of how to measure content marketing's contribution and value at different stages, from awareness to customer loyalty. It advocates measuring content marketing's impact on the overall marketing strategy and customer journey, rather than in isolation.

The Content Formula: Calculate the ROI of Content Marketing & Never Waste Mon...

NewsCred

1. The document discusses calculating the ROI of content marketing by building a business case, finding a budget, and measuring results. 2. It provides examples of how to calculate the value of organic search traffic, repeat visitors, cost per lead, and unbranded search traffic by comparing them to paid marketing costs and metrics. 3. The key is to show executives how content marketing can generate traffic, leads, and conversions that paid marketing alone could not by attracting early-stage buyers and ranking for relevant keywords.

Similar to Customer Value Maximization - A Primer (20)

Convertising Vs Advertising

RapNet Symposium 2014: How inbound marketing is disrupting everything.

What is Digital Marketing?

Wendy lea, community effect

How to close your first 10 B2B Deals

Voice of customer part 1 using voice of customer insights to drive your crm s...

Voice of Customer Part 1 Using Voice of Customer Insights to Drive Your CRM S...

Double Your Conversions in 30 Days

ROI and social media

Iaa crm presentation final

CRM

Iaa Crm Presentation Final

marketing analytics 1.pptx

Olivier Blanchard Presentation from SMIATL 2010

Automechanika: How to Use Digital Marketing to Grow Your Business in a Consol...

The History of Infinity Contact Buyerlytics Solution

Marketing analytics Topics

How to Increase Sales by Tracking Four Specific Problems - by noHold Inc.

Beyond Analytics - Measuring Content Meaning Instead of Mediocraty - Robert ose

The Content Formula: Calculate the ROI of Content Marketing & Never Waste Mon...

More from Xerago

THE 4 C’S OF SOCIAL MEDIA

10 Instagram Must - Haves for A Business

Instagram offers two types of pages for businesses: personal and business pages. The document recommends choosing a business page to leverage all corporate account benefits. It also suggests editing share settings to spread images across social media, choosing a strong brand strategy tied to goals, keeping a consistent visual theme for quick recognition, embedding posts on blogs to drive traffic, providing exclusive promo codes to increase followers beyond just likes, trying sponsored ads for visibility and followers, regramming tags of your business for appreciation and exposure, conducting image contests with custom hashtags, and providing sneak peeks of company culture to build trust through a visual medium.

Some Mind-Blowing Email Marketing Stats

Customer Value Maximization Platform - An Overview

12 Marketing Automation Myths Debunked

12 Tips to Create Better Content than Competitors

How to Increase Your Twitter Followers

Why Your Great Content is Not Shared

Event Based Marketing: A Primer

A Beginner’s Guide to Designing an IBM Campaign

This document provides an overview of how to design an IBM marketing campaign using the IBM Unica platform. It outlines 11 key steps: 1) finalizing business requirements, 2) selecting data sources, 3) selecting customers, 4) de-duplicating data, 5) suppressing do-not-call customers, 6) using macros and derived fields, 7) segmenting customers, 8) sampling data, 9) creating offers, 10) assigning customers to contact processes, and 11) executing the contact process. The goal is to precisely target customers through different channels to increase response rates and business results.

Content marketing – Everyone Needs It