This document provides an introduction to customer service concepts at HORLAR IT SOLUTIONS. It discusses that customer service involves identifying and fully satisfying customer needs. It also notes that good customer service leads to customer satisfaction and loyalty, while poor service causes customers to go elsewhere. The document emphasizes that attitude drives actions in serving customers, and that the company aims to satisfy customers at all times. It also outlines customers' expectations around safety, clear information, impartiality, specialized solutions and excellent service.