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Don’t Forgot
About The
Customer
Michael Ballard
*
*
Buy More
                  Buy Ads
  Ads




Sell More        Get More
  Stuff         Distribution



            *
*
*
*
*
* We were segmenting somewhat normally
  * Product type
  * Service type
  * Revenue generated
  * Industry
  * Region




      *
*
*
*
*
*
14 Days –    3–6      6–9      9 - 12
<14 Days
           3 Months    Months   Months   Months




                       *
1–6      6–9      9 - 12
    Months   Months   Months




*
*
Scheduled Tasks         Police Checks


Marketing               Ongoing
Programs                Communications

            Behavior
            Campaigns




     *
*
*
* Avoiding lead contacts
* Global SmartLists, not progressions
* Data is either your friend or enemy
* Triggers are picky
* Centralized emails
* Target content where ever you can
* Snippets are now my best friend
* Analytics are tough in Marketo
* Forever be tweaking




                        *
Account Health



Satisfaction   Community       Feature Use   Engagement   Application




                           *
*
*


    Michael Ballard
    @mballard5574

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Customer Marketing at Bronto - NC Marketo Users Group

  • 2.
  • 3. *
  • 4. *
  • 5. Buy More Buy Ads Ads Sell More Get More Stuff Distribution *
  • 6. *
  • 7. *
  • 8. *
  • 9. *
  • 10. * We were segmenting somewhat normally * Product type * Service type * Revenue generated * Industry * Region *
  • 11. *
  • 12. *
  • 13. *
  • 14. *
  • 15. *
  • 16. 14 Days – 3–6 6–9 9 - 12 <14 Days 3 Months Months Months Months *
  • 17. 1–6 6–9 9 - 12 Months Months Months *
  • 18. *
  • 19. Scheduled Tasks Police Checks Marketing Ongoing Programs Communications Behavior Campaigns *
  • 20. *
  • 21. *
  • 22. * Avoiding lead contacts * Global SmartLists, not progressions * Data is either your friend or enemy * Triggers are picky * Centralized emails * Target content where ever you can * Snippets are now my best friend * Analytics are tough in Marketo * Forever be tweaking *
  • 23. Account Health Satisfaction Community Feature Use Engagement Application *
  • 24. *
  • 25. * Michael Ballard @mballard5574