Customer decision journey
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The Residence Zanzibar is a 5-star hotel located on Zanzibar considered one of the most beautiful hotels on the island. The target customers are leisure travelers, affluent honeymooners, and those seeking rest and peacefulness. Customers are attracted to the hotel by the wide range of commercial proposals, advertisements, and special offers from the hotel and online travel agencies that make the customer's decision process feel like wealth. Online travel agencies play a major role in attracting customers through special offers and preferential rates, acting as an assist interaction to catch customers' attention and offer an upscale product at an affordable price.
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Distinctive One provides hotel marketing, management, and consulting services. They offer membership categories for hotels that provide online marketing, direct booking capabilities, and promotional benefits. Their services aim to help hotels increase revenue and profitability through strategies like sales representation, revenue management, and digital distribution.
Ivy_Ridge_Final_Presentation
Ivy Ridge Castle Inn aims to provide a unique luxury experience for guests seeking an escape from everyday life. Located near Dayton, Ohio, it offers 10 castle rooms, 6 cottages, and 5 gypsy wagons for accommodations. The inn seeks to exceed guest expectations through personal service and attention while facing challenges from economic conditions and competition from other local inns and hotels.
A case study of rosewood hotels and resorts
This document summarizes the operations of a luxury hotel chain from 2001-2003. It shows the number of hotels, rooms, and properties lost year-over-year. It then discusses the chain's strategy of individually branded hotels reflecting local character. Later, it considers introducing a corporate branding strategy and outlines perceived advantages like increased customer loyalty and cross-property usage, as well as challenges like risks of alienating loyal guests. Tables show projections of key metrics like number of repeat guests and cross-property stays with and without a corporate branding strategy. Customer and agent feedback on brand recognition are also presented, along with recommendations for building the brand.
Be the Hotel you want to be
This document summarizes a hotel franchise group that offers a collection of hotel brands with flexibility. It provides brands across various price points from economy to luxury. The group aims to deliver outstanding returns while allowing independence and individuality. Hoteliers can choose a brand that matches their unique identity and business objectives. The group supports hotels with global distribution, marketing, purchasing power, and revenue management tools while allowing operational control and flexible contracts.
Rosewood Corporate Branding Case Study
Rosewood Properties operates 12 hotels worldwide with over 1,500 rooms that attract over 115,000 unique guests annually. Prices range from $120 to $9,000 per night. While each hotel has its own unique culinary concepts and architectural details reflecting local culture, Rosewood is considering strengthening its corporate brand across properties to increase cross-property usage, brand recognition, and customer loyalty. This may improve financial metrics like return visitor rates and gross profits per guest but risks compromising the distinctiveness of each individual hotel. Customer and agent feedback suggests the Rosewood brand is currently unknown and not encouraging repeat visits.
The Rosewood Hotel Harvard Business Case
This document discusses strategies for Rosewood Hotels & Resorts to increase customer profitability and lifetime value through branding. It analyzes adopting a corporate branding model to bring individual hotel brands under one umbrella brand. This could increase multi-property guest stays from 5% to 10% and boost brand recognition. Implementing corporate branding could yield a higher net present value over 6 years compared to maintaining individual branding. The document recommends creating brand awareness through marketing communications, events, and experiences. It also suggests building brand loyalty through programs like loyalty cards and yearly events for loyal customers.
Rosewood hotels and resorts case study
A presentation based on my knowledge gained after going through the case study of Rosewood hotels and resorts.
Designhotels.com
Design Hotels is a collection of independent hotels that are selected for their original concepts and commitment to design, architecture, and hospitality. Each hotel offers a unique experience that reflects the vision of its owner or operator and comes together through thoughtful design. Selection considers holistic concepts, location, local integration, and ethics in addition to the people behind each hotel who bring it to life.
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Distinctive One provides hotel marketing, management, and consulting services. They offer membership categories for hotels that provide online marketing, direct booking capabilities, and promotional benefits. Their services aim to help hotels increase revenue and profitability through strategies like sales representation, revenue management, and digital distribution.
Ivy_Ridge_Final_Presentation
Ivy Ridge Castle Inn aims to provide a unique luxury experience for guests seeking an escape from everyday life. Located near Dayton, Ohio, it offers 10 castle rooms, 6 cottages, and 5 gypsy wagons for accommodations. The inn seeks to exceed guest expectations through personal service and attention while facing challenges from economic conditions and competition from other local inns and hotels.
A case study of rosewood hotels and resorts
This document summarizes the operations of a luxury hotel chain from 2001-2003. It shows the number of hotels, rooms, and properties lost year-over-year. It then discusses the chain's strategy of individually branded hotels reflecting local character. Later, it considers introducing a corporate branding strategy and outlines perceived advantages like increased customer loyalty and cross-property usage, as well as challenges like risks of alienating loyal guests. Tables show projections of key metrics like number of repeat guests and cross-property stays with and without a corporate branding strategy. Customer and agent feedback on brand recognition are also presented, along with recommendations for building the brand.
Be the Hotel you want to be
This document summarizes a hotel franchise group that offers a collection of hotel brands with flexibility. It provides brands across various price points from economy to luxury. The group aims to deliver outstanding returns while allowing independence and individuality. Hoteliers can choose a brand that matches their unique identity and business objectives. The group supports hotels with global distribution, marketing, purchasing power, and revenue management tools while allowing operational control and flexible contracts.
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Rosewood Properties operates 12 hotels worldwide with over 1,500 rooms that attract over 115,000 unique guests annually. Prices range from $120 to $9,000 per night. While each hotel has its own unique culinary concepts and architectural details reflecting local culture, Rosewood is considering strengthening its corporate brand across properties to increase cross-property usage, brand recognition, and customer loyalty. This may improve financial metrics like return visitor rates and gross profits per guest but risks compromising the distinctiveness of each individual hotel. Customer and agent feedback suggests the Rosewood brand is currently unknown and not encouraging repeat visits.
The Rosewood Hotel Harvard Business Case
This document discusses strategies for Rosewood Hotels & Resorts to increase customer profitability and lifetime value through branding. It analyzes adopting a corporate branding model to bring individual hotel brands under one umbrella brand. This could increase multi-property guest stays from 5% to 10% and boost brand recognition. Implementing corporate branding could yield a higher net present value over 6 years compared to maintaining individual branding. The document recommends creating brand awareness through marketing communications, events, and experiences. It also suggests building brand loyalty through programs like loyalty cards and yearly events for loyal customers.
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A presentation based on my knowledge gained after going through the case study of Rosewood hotels and resorts.
Designhotels.com
Design Hotels is a collection of independent hotels that are selected for their original concepts and commitment to design, architecture, and hospitality. Each hotel offers a unique experience that reflects the vision of its owner or operator and comes together through thoughtful design. Selection considers holistic concepts, location, local integration, and ethics in addition to the people behind each hotel who bring it to life.
Rosewood Hotels & Resorts Case Study
Rosewood Hotels & Resorts is a luxury hotel brand with 12 properties worldwide. It aims to increase customer loyalty and cross-property usage through corporate branding. Currently, only 5% of guests stay at multiple Rosewood properties, compared to 10-15% for corporate brands. The new CEO recognizes low brand recognition and untapped potential for increased usage. Potential solutions include a loyalty program and corporate branding approach to encourage more visits and spending per guest. While corporate branding could boost retention rates and multi-property visits, there are also risks of diluting individual hotel brands and losing emotionally attached guests.
Rosewood hotels and resorts ppt
The document discusses a luxury hotel management company called Rosewood that owns 12 hotels worldwide. It summarizes Rosewood's philosophy and strategies, and identifies issues with low brand recognition. Specifically, the document notes that agents, employees, and guests had little awareness of the Rosewood brand. While individual hotels were known, the corporate brand was not. The document then proposes solutions like a frequent stay program or corporate branding to increase brand recognition and cross-property usage among returning guests. Corporate branding was found to significantly increase customer lifetime value over individual branding of hotels. However, issues with corporate branding included internal resistance and some guests not wanting to be part of a larger organization. Suggestions to address issues and promote the Rosewood brand are provided
Rosewood Hotels & Resorts: Branding to Increase Customer Profitability and Li...
Rosewood Hotels & Resorts: Branding to Increase Customer Profitability and Li...Diptam Roy Choudhury
Rosewood Hotels & Resorts operates 19 luxury hotels across 11 countries. Founded in 1979 by Caroline Rose Hunt, Rosewood aims to create residential-style luxury hotels offering personalized service. Each Rosewood property embraces the brand's "A Sense of Place" philosophy reflecting the local history, culture and character. While Rosewood properties have individual appeal, consolidating under a single brand could increase cross-property usage from the current 5% to 10-15% enjoyed by corporate hotel brands, growing revenue and loyalty. However, some concerns include weakening the individual identity of historic properties and losing employees and guests attached to independently branded hotels.Rosewood Hotels and Resorts.
Rosewood Hotels & Resorts operates 19 luxury properties across 11 countries. While known for enhancing property values and local uniqueness, its strategy of individual property branding has resulted in low cross-property usage and limited brand awareness and growth. To increase customer lifetime value, brand equity, and cross-property usage, Rosewood aims to implement a corporate branding program with benefits for stays across multiple properties, along with a frequent stays program and strengthened digital presence. This will help standardize quality, build greater loyalty and awareness, and make the brand more competitive against other global luxury chains.
Best Western Brochure
Best Western is a global hotel brand with over 4,100 independently owned and operated hotels across 100 countries. Founded in 1946, Best Western pioneered the hotel industry and gives its member hotels a powerful voice. Best Western offers stability, consistency, and has never been bought out. Developing a Best Western branded hotel is an opportunity to generate superior revenue and consistently high returns on investment.
Rosewood Hotels & Resorts: Branding to increase customer profitability and Li...
Rosewood Hotels & Resorts: Branding to increase customer profitability and Lifetime Value, Harvard Business School Case Analysis
Rosewood hotels and Resorts- Branding to Increase Customer Profitability and ...
Rosewood Hotels & Resorts operates 12 luxury hotels worldwide but lacks brand awareness and customer recognition. While some individual hotels see 40% repeat guests, only 5% of customers frequent multiple Rosewood properties. To increase this, Rosewood is considering a frequent stay program or corporate branding. However, loyalty programs usually require broad geographic coverage. Currently, customers are unaware of the Rosewood brand and see properties as independently operated. Rosewood needs to better promote its brand identity while maintaining each hotel's unique personality to build recognition and increase cross-property usage.
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Uniglobe Travel Group is a $5 billion travel company operating in over 60 countries with 3 offices in Canada. Visit Canada is their inbound tour division that specializes in escorted tours, event packages, active holidays and flexible packages across Canada spanning from coast to coast and featuring urban and natural destinations. They provide fully interactive online reservations and customer service representatives to help plan trips to Canada.
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This document discusses the branding strategy of Rosewood Hotels & Resorts. It shows the company's room and hotel numbers from 2001-2003. It then discusses competitors like Aman Resorts that had strong branding. Rosewood realized guests were unaware of it as a brand and returns visits were low. To improve, it decided to emulate Aman's branding strategy of specialization while maintaining each hotel's uniqueness. This led to advantages like increased loyalty and cross-property usage. Challenges included not compromising uniqueness and large marketing costs. Results showed increased annual visits per guest with branding, though many metrics were still to be calculated. Customer and agent feedback emphasized raising brand awareness. Recommendations included subtle branding, PR, travel
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Words and Pix S.L. is a Spanish marketing company established in 2003 that provides branding, design, digital marketing and public relations services. Jonathon Drury is presenting on how Words and Pix can help raise the profile of Dominion Beach, a residential community in Estepona, Spain. They propose developing a new website, managing social media, producing a community newsletter and providing local PR to increase awareness and property values. Their services are affordable and flexible with an initial retainer for 6 months and optional extra hours.
Roosewood
This document discusses how the luxury hotel management company Rosewood sought to increase customer loyalty and cross-property usage through stronger corporate branding. It outlines Rosewood's "Sense of Place" philosophy focusing on local culture in its hotels. While advertising was originally property-specific, Rosewood realized in the 2000s that greater brand recognition could tap into more customer value. The document analyzes competition and perceptions around Rosewood from agents, employees, and guests, finding low brand awareness. It also notes that automated data showed only 5% of customers visited multiple Rosewood properties, compared to 10-15% for corporate-branded competitors. Potential solutions discussed are a frequent stay program and stronger corporate branding to encourage more cross-property usage and
Marketing Plan for a luxury hotel co.
Rosewood Hotels & Resorts is considering ways to increase brand awareness and cross-property usage among existing guests. They propose promoting their "Sense of Place" philosophy, training travel agents who work with cross-property guests, establishing a "Rosewood Junkies" program, and launching a Rosewood Passport. This is expected to increase guest retention and profits over the long run. They provide a timeline for expanding existing loyalty programs, conferences, merchandise launches and surveys to implement this recommendation over the next four quarters.
Rosewood Hotels and Resorts: Branding to increase Customer Profitability and ...
This presentation is an in-depth marketing analysis of the Harvard Business Case "Rosewood Hotels and Resorts". It has been created by Pallabh Bhura of Jadavpur University during a marketing internship under Prof. Sameer Mathur, IIM Lucknow. It takes into account the various concepts of branding so as to increase Customer Profitability and Lifetime Value of Rosewood Hotels and Resorts.
Hotels in uae
Hello Viewers,
Welcome to best Hotels and Resorts in UAE.
We help you get rest in Best Hotels and Resorts in UAE.
Let us see, what makes Hotels in UAE the best around the World.
It’s the right Destination for Travelers.
Provides Best in Class Artistic Sceneries.
Helps you in visualizing Lively Culture & Lifestyle.
Hotels here are extremely designed with high tech architecture that the visitors were dreamed.
It comes to Elegant Interiors and
Comfortable Rooms
The Hotels in UAE simply Nourishing the Need of the Customers by providing,
Delicious Food,
Better Cost for the Quality,
Exceptional customer support with 24 7 room service & more.
Here you can experience the exceptional amenities in one hub.
Some of the common amenities you find here are,
Beaches, Party Hall, Shopping centers, Swimming Pools, Recreational Activities and more.
Most of the top Hotels in UAE are plugged in Prime Locations, which helps the users to get connected from all directions.
Some of the hotels like,
Atlantis, Taj Dubai, Burj Al Arab and Armani Hotel Dubai seem to be the synonyms of luxury hotels across the world.
The Hotels here are customized for customers.
It gives you the opportunity to enjoy International Music Events,
Live Concerts with respective Prime Artists,
Even most of the Trade Shows and Conference were happening here to please the business people.
Try to Live Your Life in the Best Hotels & Resorts in UAE.
Find more details of best Hotels &Resorts in UAE at http://www.yellowpages-uae.com/uae/hotels.
Thank You for Watching the Video. See you soon on another topic.
Case study 2
A Harvard case study which outlines the need for a overall brand model and details the solution for the same.
Rosewood hotels & resorts HBS case study
- Rosewood is a luxury hotel management company headquartered in Dallas, Texas with 12 hotels worldwide.
- It utilizes a "sense of place" philosophy where each hotel's design reflects the local culture.
- A survey found low brand recognition among guests, employees, and travel agents. Most knew individual hotels but not the Rosewood brand.
- Implementing a corporate branding strategy was proposed to increase customer loyalty and cross-property usage. This was estimated to significantly increase revenue and profits over the long run compared to just a frequent stay program.
Rosewood harvard case
This document discusses Rosewood Hotels & Resorts, a luxury hotel management company. It operates a collection of individually branded luxury hotels and resorts around the world. The document analyzes factors affecting Rosewood's brand, including competition, employee and guest perceptions. It finds low brand awareness and recommends adopting a corporate branding approach to increase loyalty and cross-property usage. Financial projections show corporate branding increasing the customer lifetime value compared to operating as individually branded properties. Suggestions are made to strengthen Rosewood's brand equity through internal alignment, public relations, membership programs and travel partnerships.
ROSEWOOD HOTELS AND RESORTS: BRANDING TO INCREASE CUSTOMER PROFITABILITY AND ...
THE FOLLOWING PRESENTATION IS ABOUT INCREASING THE CUSTOMER PROFITABILITY AND LIFETIME VALUE THROUGH BRANDING
Be the Hotel you want to be
Discover how our vision is to deliver outstanding return on investment with a brand collection that fights against uniformity, celebrates independence, and does business like no other hotel franchise.
Lec 1 The hotel industry - introduction to rooms division.pdf
The document discusses how hotels are classified based on target markets, levels of service, and ownership models. It then describes the organization of the rooms division, identifying the front office and housekeeping departments as key functions that generate most of the hotel's revenue. Different hotel types are outlined according to their target guests and amenities. Levels of hotel service range from world-class to economy. Ownership structures include chain, franchise, management, and independent models.
Hotel Mediteran Ulcinj
Hotel Mediteran is situated in the picturesque town of Ulcinj, only 100 meters from the beach and downtown.
Although close to the city, Hotel Mediteran is protected from the noise and bustle, and as such it represents a true natural reserve ideal for family vacation and enjoyment in delights of the coastline.
The hotel features a restaurant, banquet and wedding hall, conference hall, bar and swimming pool.
Lesson 6 lec sales and marketing
The document discusses the roles and tasks of sales and marketing professionals in hotels. It explains that the Director of Sales and Marketing oversees identifying clients, managing marketing efforts, setting room rates, and leading the sales team. Marketing involves promoting awareness while sales involves booking clients. The department segments markets by products sold, customer type (corporate, leisure, etc.), and reservation source (drop ins, travel agents, etc.). Key tasks include developing marketing plans, advertising, promotions, and public relations.
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Rosewood Hotels & Resorts Case Study
Rosewood Hotels & Resorts is a luxury hotel brand with 12 properties worldwide. It aims to increase customer loyalty and cross-property usage through corporate branding. Currently, only 5% of guests stay at multiple Rosewood properties, compared to 10-15% for corporate brands. The new CEO recognizes low brand recognition and untapped potential for increased usage. Potential solutions include a loyalty program and corporate branding approach to encourage more visits and spending per guest. While corporate branding could boost retention rates and multi-property visits, there are also risks of diluting individual hotel brands and losing emotionally attached guests.
Rosewood hotels and resorts ppt
The document discusses a luxury hotel management company called Rosewood that owns 12 hotels worldwide. It summarizes Rosewood's philosophy and strategies, and identifies issues with low brand recognition. Specifically, the document notes that agents, employees, and guests had little awareness of the Rosewood brand. While individual hotels were known, the corporate brand was not. The document then proposes solutions like a frequent stay program or corporate branding to increase brand recognition and cross-property usage among returning guests. Corporate branding was found to significantly increase customer lifetime value over individual branding of hotels. However, issues with corporate branding included internal resistance and some guests not wanting to be part of a larger organization. Suggestions to address issues and promote the Rosewood brand are provided
Rosewood Hotels & Resorts: Branding to Increase Customer Profitability and Li...
Rosewood Hotels & Resorts: Branding to Increase Customer Profitability and Li...Diptam Roy Choudhury
Rosewood Hotels & Resorts operates 19 luxury hotels across 11 countries. Founded in 1979 by Caroline Rose Hunt, Rosewood aims to create residential-style luxury hotels offering personalized service. Each Rosewood property embraces the brand's "A Sense of Place" philosophy reflecting the local history, culture and character. While Rosewood properties have individual appeal, consolidating under a single brand could increase cross-property usage from the current 5% to 10-15% enjoyed by corporate hotel brands, growing revenue and loyalty. However, some concerns include weakening the individual identity of historic properties and losing employees and guests attached to independently branded hotels.Rosewood Hotels and Resorts.
Rosewood Hotels & Resorts operates 19 luxury properties across 11 countries. While known for enhancing property values and local uniqueness, its strategy of individual property branding has resulted in low cross-property usage and limited brand awareness and growth. To increase customer lifetime value, brand equity, and cross-property usage, Rosewood aims to implement a corporate branding program with benefits for stays across multiple properties, along with a frequent stays program and strengthened digital presence. This will help standardize quality, build greater loyalty and awareness, and make the brand more competitive against other global luxury chains.
Best Western Brochure
Best Western is a global hotel brand with over 4,100 independently owned and operated hotels across 100 countries. Founded in 1946, Best Western pioneered the hotel industry and gives its member hotels a powerful voice. Best Western offers stability, consistency, and has never been bought out. Developing a Best Western branded hotel is an opportunity to generate superior revenue and consistently high returns on investment.
Rosewood Hotels & Resorts: Branding to increase customer profitability and Li...
Rosewood Hotels & Resorts: Branding to increase customer profitability and Lifetime Value, Harvard Business School Case Analysis
Rosewood hotels and Resorts- Branding to Increase Customer Profitability and ...
Rosewood Hotels & Resorts operates 12 luxury hotels worldwide but lacks brand awareness and customer recognition. While some individual hotels see 40% repeat guests, only 5% of customers frequent multiple Rosewood properties. To increase this, Rosewood is considering a frequent stay program or corporate branding. However, loyalty programs usually require broad geographic coverage. Currently, customers are unaware of the Rosewood brand and see properties as independently operated. Rosewood needs to better promote its brand identity while maintaining each hotel's unique personality to build recognition and increase cross-property usage.
Visit Canada 2016 Presentation
Uniglobe Travel Group is a $5 billion travel company operating in over 60 countries with 3 offices in Canada. Visit Canada is their inbound tour division that specializes in escorted tours, event packages, active holidays and flexible packages across Canada spanning from coast to coast and featuring urban and natural destinations. They provide fully interactive online reservations and customer service representatives to help plan trips to Canada.
Rosewood Case Study Analysis
This document discusses the branding strategy of Rosewood Hotels & Resorts. It shows the company's room and hotel numbers from 2001-2003. It then discusses competitors like Aman Resorts that had strong branding. Rosewood realized guests were unaware of it as a brand and returns visits were low. To improve, it decided to emulate Aman's branding strategy of specialization while maintaining each hotel's uniqueness. This led to advantages like increased loyalty and cross-property usage. Challenges included not compromising uniqueness and large marketing costs. Results showed increased annual visits per guest with branding, though many metrics were still to be calculated. Customer and agent feedback emphasized raising brand awareness. Recommendations included subtle branding, PR, travel
Dominion Beach presentation
Words and Pix S.L. is a Spanish marketing company established in 2003 that provides branding, design, digital marketing and public relations services. Jonathon Drury is presenting on how Words and Pix can help raise the profile of Dominion Beach, a residential community in Estepona, Spain. They propose developing a new website, managing social media, producing a community newsletter and providing local PR to increase awareness and property values. Their services are affordable and flexible with an initial retainer for 6 months and optional extra hours.
Roosewood
This document discusses how the luxury hotel management company Rosewood sought to increase customer loyalty and cross-property usage through stronger corporate branding. It outlines Rosewood's "Sense of Place" philosophy focusing on local culture in its hotels. While advertising was originally property-specific, Rosewood realized in the 2000s that greater brand recognition could tap into more customer value. The document analyzes competition and perceptions around Rosewood from agents, employees, and guests, finding low brand awareness. It also notes that automated data showed only 5% of customers visited multiple Rosewood properties, compared to 10-15% for corporate-branded competitors. Potential solutions discussed are a frequent stay program and stronger corporate branding to encourage more cross-property usage and
Marketing Plan for a luxury hotel co.
Rosewood Hotels & Resorts is considering ways to increase brand awareness and cross-property usage among existing guests. They propose promoting their "Sense of Place" philosophy, training travel agents who work with cross-property guests, establishing a "Rosewood Junkies" program, and launching a Rosewood Passport. This is expected to increase guest retention and profits over the long run. They provide a timeline for expanding existing loyalty programs, conferences, merchandise launches and surveys to implement this recommendation over the next four quarters.
Rosewood Hotels and Resorts: Branding to increase Customer Profitability and ...
This presentation is an in-depth marketing analysis of the Harvard Business Case "Rosewood Hotels and Resorts". It has been created by Pallabh Bhura of Jadavpur University during a marketing internship under Prof. Sameer Mathur, IIM Lucknow. It takes into account the various concepts of branding so as to increase Customer Profitability and Lifetime Value of Rosewood Hotels and Resorts.
Hotels in uae
Hello Viewers,
Welcome to best Hotels and Resorts in UAE.
We help you get rest in Best Hotels and Resorts in UAE.
Let us see, what makes Hotels in UAE the best around the World.
It’s the right Destination for Travelers.
Provides Best in Class Artistic Sceneries.
Helps you in visualizing Lively Culture & Lifestyle.
Hotels here are extremely designed with high tech architecture that the visitors were dreamed.
It comes to Elegant Interiors and
Comfortable Rooms
The Hotels in UAE simply Nourishing the Need of the Customers by providing,
Delicious Food,
Better Cost for the Quality,
Exceptional customer support with 24 7 room service & more.
Here you can experience the exceptional amenities in one hub.
Some of the common amenities you find here are,
Beaches, Party Hall, Shopping centers, Swimming Pools, Recreational Activities and more.
Most of the top Hotels in UAE are plugged in Prime Locations, which helps the users to get connected from all directions.
Some of the hotels like,
Atlantis, Taj Dubai, Burj Al Arab and Armani Hotel Dubai seem to be the synonyms of luxury hotels across the world.
The Hotels here are customized for customers.
It gives you the opportunity to enjoy International Music Events,
Live Concerts with respective Prime Artists,
Even most of the Trade Shows and Conference were happening here to please the business people.
Try to Live Your Life in the Best Hotels & Resorts in UAE.
Find more details of best Hotels &Resorts in UAE at http://www.yellowpages-uae.com/uae/hotels.
Thank You for Watching the Video. See you soon on another topic.
Case study 2
A Harvard case study which outlines the need for a overall brand model and details the solution for the same.
Rosewood hotels & resorts HBS case study
- Rosewood is a luxury hotel management company headquartered in Dallas, Texas with 12 hotels worldwide.
- It utilizes a "sense of place" philosophy where each hotel's design reflects the local culture.
- A survey found low brand recognition among guests, employees, and travel agents. Most knew individual hotels but not the Rosewood brand.
- Implementing a corporate branding strategy was proposed to increase customer loyalty and cross-property usage. This was estimated to significantly increase revenue and profits over the long run compared to just a frequent stay program.
Rosewood harvard case
This document discusses Rosewood Hotels & Resorts, a luxury hotel management company. It operates a collection of individually branded luxury hotels and resorts around the world. The document analyzes factors affecting Rosewood's brand, including competition, employee and guest perceptions. It finds low brand awareness and recommends adopting a corporate branding approach to increase loyalty and cross-property usage. Financial projections show corporate branding increasing the customer lifetime value compared to operating as individually branded properties. Suggestions are made to strengthen Rosewood's brand equity through internal alignment, public relations, membership programs and travel partnerships.
ROSEWOOD HOTELS AND RESORTS: BRANDING TO INCREASE CUSTOMER PROFITABILITY AND ...
THE FOLLOWING PRESENTATION IS ABOUT INCREASING THE CUSTOMER PROFITABILITY AND LIFETIME VALUE THROUGH BRANDING
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Similar to Customer decision journey
Be the Hotel you want to be
Discover how our vision is to deliver outstanding return on investment with a brand collection that fights against uniformity, celebrates independence, and does business like no other hotel franchise.
Lec 1 The hotel industry - introduction to rooms division.pdf
The document discusses how hotels are classified based on target markets, levels of service, and ownership models. It then describes the organization of the rooms division, identifying the front office and housekeeping departments as key functions that generate most of the hotel's revenue. Different hotel types are outlined according to their target guests and amenities. Levels of hotel service range from world-class to economy. Ownership structures include chain, franchise, management, and independent models.
Hotel Mediteran Ulcinj
Hotel Mediteran is situated in the picturesque town of Ulcinj, only 100 meters from the beach and downtown.
Although close to the city, Hotel Mediteran is protected from the noise and bustle, and as such it represents a true natural reserve ideal for family vacation and enjoyment in delights of the coastline.
The hotel features a restaurant, banquet and wedding hall, conference hall, bar and swimming pool.
Lesson 6 lec sales and marketing
The document discusses the roles and tasks of sales and marketing professionals in hotels. It explains that the Director of Sales and Marketing oversees identifying clients, managing marketing efforts, setting room rates, and leading the sales team. Marketing involves promoting awareness while sales involves booking clients. The department segments markets by products sold, customer type (corporate, leisure, etc.), and reservation source (drop ins, travel agents, etc.). Key tasks include developing marketing plans, advertising, promotions, and public relations.
Tourism & Hotel Industry
The document introduces the author, Md. Mahafuzul Islam, and provides an overview of their internship report on the front office operations of Hotel Silver Shine in Cox's Bazar, Bangladesh. It outlines the objectives of the report, which include completing their BTHM degree, enhancing IBAIS University's reputation, learning about Hotel Silver Shine's operations, and improving the hospitality industry in Bangladesh. It also provides a chapter plan that will discuss the hotel and tourism industry, Hotel Silver Shine's profile and departments, operations analysis, problems and recommendations.
Tailored and Targeted Webinar
This webinar discussed how hotels can attract corporate travelers through targeted marketing. It recommends using visual content like photos and videos on websites, social media, and other online channels to showcase hotel amenities and differentiate the property. The Best Western Premier Waterfront Hotel was used as a case study of how they use VBrochure's multimedia capabilities to visually tell their hotel's story across multiple platforms. The webinar emphasized that visuals help boost confidence in the purchase decision for travelers and can increase conversions and inquiries for hotels.
ITFT- Characteristics of Resort
Resorts offer a variety of activities and amenities to guests including golf, spas, beaches, tours, skiing, tennis, water complexes, and hiking. Lessons and equipment rental are available for many activities. Resorts have upgraded amenities in guest rooms and bathrooms like bathrobes, lotions, and fresh flowers. Concierge services are available to assist guests with reservations and requests. Resort operations are seasonal and climate-driven, focusing on moderate weather periods that allow guests to enjoy outdoor activities. Resorts market to both group travelers and leisure guests, appealing to a broad range of income levels and accessibility. The goal is to provide memorable experiences by exceeding guest expectations through creative, personalized service.
Classification of hotels
The document classifies hotels based on location, target market, size of property, and theme. Some of the key classifications mentioned are downtown hotels located in city centers, suburban hotels in quieter suburbs, airport hotels near airports, resort hotels near beaches or hills, and theme-based classifications like heritage hotels, ecotels, and spa hotels focused on wellness. The document also differentiates hotels by size from small boutique properties to mega hotels with over 1000 rooms.
LODGING OPERATIONS HPC CHAPTER-I.I.pptx
Hotels can be classified in various ways such as by star rating, size, location, clientele, ownership, levels of service, and duration of stay. Star ratings typically range from 1 to 5 stars and indicate the amenities and quality of service offered. Hotel size is defined as small (under 25 rooms), average (25-99 rooms), above average (100-299 rooms), and large (over 299 rooms). Location includes downtown, suburban, airport, resort, and other categories. Ownership can be franchise, management contract, or independent. Higher star ratings and more luxurious amenities generally correspond to higher levels of service and longer, more resort-style stays.
Tourism management
Tourism involves activities, services, and industries that deliver travel experiences including transportation, accommodations, food and drink, retail, entertainment, activities, and other hospitality services for people traveling away from home. A tourist travels largely for pleasure to see sights, meet people, enjoy different climates and cultures, and have new experiences. Tourism has four main characteristics - it is inflexible due to fixed capacities, perishable if capacities go unused, located in fixed destinations, and requires large financial investments. Tourism provides social, economic, educational, and political benefits to communities. The 7Ps of management and 4Ps of marketing help tourism providers design products and services, set appropriate prices, distribute through appropriate channels, and promote offerings to target markets
Hospitality Industry.
The hospitality industry provides facilities for travelers' comfort and leisure, including accommodation, food and beverage services, events, tourism, transportation, and entertainment. It is comprised of sectors like lodging, food and beverage, travel and tourism, and entertainment. The industry aims to support well-being through recreational activities and customer satisfaction. It includes hotels, motels, resorts, restaurants, bars and other services. The hospitality industry is driven by factors such as travel and tourism, economic growth, leisure time, and disposable income.
the hotel management introduction information is added
The document discusses the hospitality industry. It defines the hospitality industry as providing facilities for travelers' stay, food, and services. It notes the industry has five major sub-sectors: accommodation, food and beverage, events, tourism, and entertainment. It then describes the top four sectors in more detail: lodging/accommodation, food and beverage, travel and tourism, and entertainment. It also discusses etiquettes important for hospitality crews such as communication, resilience, initiative, multitasking, adaptability, and attention to detail.
Clodging lec lesson 2
The document discusses changes and patterns in the modern hotel industry. It covers topics such as new product segments like economy hotels, all-suite hotels, and spas. It also discusses brand recognition and equity. Ownership and management patterns have evolved, with more chains, consortiums, franchising, and management/leasing contracts. The industry has seen consolidation, mixed-use projects, and catering to different guest profiles through preferred programs and marketing to groups.
Hotel Hiring in Dubai.pptx
Looking to hire top talent for your hotel in Dubai? Alliance Recruitment Agency is your trusted partner for hotel hiring in Dubai. With extensive experience in the hospitality industry, we specialize in sourcing skilled professionals for various hotel positions. Our dedicated team of recruitment experts understands the unique requirements of the hotel industry and delivers customized hiring solutions tailored to your needs. Visit our website now to find the best candidates for your hotel in Dubai.
Marriott hotels case study
Segmentation of marriott hotels, different levels of product, products and services of Marriott hotels, reward programs of Marriott and about how they retain their customers.
10for IREX-755 Client Presentation October 16
This document summarizes investment opportunities in property development projects in Cape Verde. It discusses the developer's track record building luxury resorts, guaranteed returns on investment ranging from 5-10%, and a structured exit strategy allowing investors to resell their property after 5 years. Images show the developer's existing award-winning resorts and plans/progress for new resort developments offering luxury hotel suites and amenities. The document promotes Cape Verde's tourism industry growth, climate stability for year-round income, and lack of oversaturation risks for real estate.
NOTA K3 LODGING (1).pptx
The document discusses various aspects of hotel sizes, ownership, and management. It begins by outlining common hotel size classifications based on number of rooms, ranging from small (1-150 rooms) to mega (1501+ rooms). Larger hotels necessitate more specialized management positions and higher management salaries. Hotels can be independently owned, part of a chain, or franchisees. Chains offer benefits like brand recognition and centralized reservation systems. Hotels are also classified by target market and level of service.
Introducing "Occidental Hotels & Resorts"
- Occidental Hotels & Resorts is a leading hotel chain founded in 1982 that has expanded to 18 hotels across 8 destinations, with 10 hotels featuring the exclusive Royal Club concept.
- The document discusses Occidental's brand portfolio including Allegro, Grand, and Royal Hideaway hotels and provides details on the types of properties and amenities offered.
- It outlines Occidental's history of growth, including acquisitions, renovations, and new hotel openings. Key shareholders and financial information is also presented.
Your Travel Club Profile
We are an Italian travel agency based in Egypt with experienced professionals in tourism. Our goal is to create unique and personalized travel experiences beyond what typical agencies offer. We have developed various package options that allow customers to customize accommodations, activities, and services for an unforgettable holiday. Destinations include locations along Egypt's Red Sea coast and other popular areas.
ITFT-Resort introduction
This document provides an introduction to the history and types of resorts. It discusses how resorts have evolved from seasonal operations to year-round attractions in response to changes in transportation and consumer tastes. Resorts are classified based on their proximity to markets, amenities, and lodging properties like traditional hotels, timeshares, condominium hotels, and destination clubs. Timeshare options include fixed weeks, floating weeks, and points-based memberships. Other resort types discussed include mixed-use developments, second-home communities, resort condominiums, and planned communities. Emerging industry trends include health/wellness facilities, soft adventure programs, gaming, and ecotourism.
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Lec 1 The hotel industry - introduction to rooms division.pdf
Lec 1 The hotel industry - introduction to rooms division.pdf
the hotel management introduction information is added
the hotel management introduction information is added
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留信网认证的作用:
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→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Customer decision journey
- 1. Customer Decision Journey for The Residence Zanzibar Livia DAVID MBA1A
- 2. The Residence Zanzibar A corner of paradise in the heart of Zanzibar, considered as the most beautiful 5-stars hotel of the isle. http://www.theresidence.com/zanzibar/default-en.html
- 4. The target customer • • • • Leisure-oriented guests Upscale and affluent clientele Honeymooners – Special occasions travels Guests seeking sunshine and rest, pleasure and peacefulness • And a new category of guests, the one who takes advantage of OTA’s preferential deals and proposals.
- 5. Why having selected this journey? • For the wide range of commercial proposals, advertisements and special offers the customer can met with such a hotel, that turn the guest’s decision into a wealth process. • For the beauty and rareness of the place that is a true source of attraction and interest for the customer and that enrich the decision’s points in the path of purchase.
- 6. Where do OTAs fit in the journey? • One of the main role of the OTAs with The Residence is to attract customer through a wide range of special offers and preferential rates. • The majority of them such as voyage-privée or expedia act more as an assist interaction by offering very attractive prices compared to the level of quality of the hotel. The goal is to catch the attention of the customer and to offer him the opportunity to feel concerned by an upscale product that becomes affordable.