2. Contents
Introduction
The importance of customer acquisition
Why present it?
Know your customers
Prioritise the organisation of your workshop to attract customers
Invest in equipment and technological resources
Think about women who like cars
Run promotions to attract customers
Train your team
Invest in social media
Have good suppliers
3. KNOW YOUR CUSTOMERS
This is undoubtedly the first tip for you to attract customers.
You can't attract them without knowing them.
Some consumers prefer faster service, while others want a more personalised approach.
Therefore, you cannot offer the same service to all customers.
This is a mistake and should be avoided.
But then, what is the solution?
You can have a programme that helps you collect data and habits from your consumers.
This way, you will be able to offer the service that each customer needs.
4. PRIORITISE THE ORGANISATION OF YOUR WORKSHOP TO ATTRACT CUSTOMERS
Keep your workshop organised.
Prioritise a clean and comfortable environment for both your employees and customers.
You must show those who seek your services that your business is reliable.
So, keep the walls clean and the place lit.
This way, you will have more credibility with your customers.
5. Invest in technological equipment and resources
Another way to attract customers to mechanic workshops is to invest in equipment and
technological resources.
Nowadays, there are also several technological tools that can be used in your business.
A good way is to offer the customer conditions to follow what is being done on the vehicle.
You can also photograph the cars and make the images available on an online channel
so that owners can follow the progress of the work in real time.
Another tip is to offer service via WhatsApp and also have equipment that facilitates
your work in the mechanical workshop or auto centre. Etc
6. Think about women who like cars
Anyone who thinks that only men seek the services of a mechanic's workshop is mistaken.
More and more women are independent, have their own car that is used for work
or leisure. Therefore, you should think about attracting this audience to your business.
To do this, invest in strategies that can make women remember your workshop.
One of these tips is to hire a beauty professional to offer haircuts, skin care
and manicure services. Your workshop is sure to have a lot of customers!
This tip refers to a personalised service and therefore you should not forget that women
are always looking for these beauty services.
7. Run promotions to attract customers
Promotion is an excellent strategy for attracting customers to your workshop.
With it, you retain existing valuable customers and increase followers on social media.
So, think about what promotions you can do. One idea is to make a free offer of a
product or service and ask your fan page followers to like the post, share and comment.
This way, you expand your business's online presence and earn a visit from a future customer.
8. Empower your team
Staff training is one of the secrets to keeping your workshop or auto centre always full!
You need employees who are agile, meet deadlines and are trained to use programmes
such as workshop management.
With this knowledge, your employees will be able to meet the needs of your customers.
9. Invest in social media
Facebook and Instagram are two perfect networks for you to sell your products and services.
Therefore, create a fan page for your mechanic workshop. When you start the process of
creating your page, categorise it as a "local business".
This will help users localise your business on the map.
In this way, your workshop will appear more to the public that resides or is close to it.
10. Have good suppliers
It is important that you have good suppliers of automotive parts and materials to attract
customers, because when you work with quality parts, you pass more credibility and trust.
So, don't forget that suppliers are like agents that add value to your Bodyshop’s services.
So, invest in good partnerships that can give you flexible payment terms.
