SlideShare a Scribd company logo
1
USB Flash Drives have Mass Appeal
In today’s digital world,
both businesses and
consumers find great
value in owning a
portable storage device
which gives
promotional USB drives
a universal appeal.
2
Why USB drives work?
91%
of U.S. consumers
keep USB drives
because they are
useful
of U.S.
Consumers Own
Promotional USB
Drives
45%
Utility is Key
3
Trends among Youth
60%
51%
48%
39% 37%
18-24 25-34 35-44 45-54 55+
Younger consumers are most likely to own a logoed USB Drive
AGES
4
They both choose
USB Drives as their
most influential
promo product
What do California and New Hampshire have in common?
CA
NH
5
3 practical reasons to choose Custom USBs
Have important files available to you 24/7:
Store as many files as you want without having to wait for them to download
1
Share pre-loaded content with your target audience:
Perfect for company presentations, photos, medical files, orientation documents,
student curriculum & much more
2
APP
Store information for up to 10 years:
More durable as well as economical than other popular forms of storage media
3
USBs are also Eco-friendly
Have you ever been to a conference or trade show and
received a large stack of paperwork or other materials?
• Brochures are costly to print and tedious to store
• Share your presentation on a USB drive and GO GREEN
• Consumers care about companies that care about the
environment
6
Utility is key
# of months promotional items are kept
7
USB drives compared to other promotional products
Average
Caps & headwear
Desk/office accessories
Writing Instruments
Health/Safety
Calendars
Drinkware
Outerwears & fleece
Bags
USB drives
5.5 Months
5.3 Months
6.0 Months
6.0 Months
6.6 Months
6.9 Months
6.8 Months
7.1 Months
7.3 Months
9.0 Months
USB Drives
Writing
Instruments
Drinkware
Outerwear
Performance
Wear
8
USB is the #1 Influencer
If you want to influence opinions, give away USB drives.
Top 5 most influential products on opinion of advertisers.
5
4
3
2
1
Top 8 most popular USB flash drive styles
Classic USB Drives Twist USB Drives Credit Card USB Drives Aluminum USB Drives
Lanyard USB Drives Wrist Band USB Drives Wooden USB Drives Key USB Drives
9
100% Customized USB Drives
Custom 3D USB drives are one of the best leave-behind gifts! These miniature products
don’t just look cute but are also functional, and take the exact form of your product,
brand mascot or just about anything that represents YOUR BRAND! Your clients will
never throw something like this away – making it truly a gift that keeps on giving.
10
11
Case Study – Wedding Photography
Here’s how “Kelly Photography Studio” leveraged USB drives to
win more business, and conveniently deliver photos to their
clients.
Situation and Challenge
With back-to-back weddings and growing business it was not possible for the
studio to rush to the office in between events to transfer photos to the computer.
A storage solution was required on-the-go. Moreover, delivering final results to
clients on DVD was getting outdated, time-consuming and expensive.
The Solution
Kelly Studio now completely relies on USB drives for transferring and storing
photos on-the-spot! PLUS – with personalized uniquely designed USB drives to
deliver wedding photos, couples are delighted and business is booming.
• Personalized Wood carved USBs with studio logo
• Inexpensive storage option
• Pretty packaging
• High brand recall value
12
Case Study - Education
Here’s how Clark County School District “Student Support
Division” used Flash Drives to support and manage the
development of students with learning disabilities.
Situation and Challenge
With learning disabilities, many students needed to review content over and over
again to understand it. Much of the content and home work was provided in the
form of software which had limitations on installation. Students needed to be
provided with electronic access to the software whether at the school, library, or
home and a means to efficiently transport and organize their work.
The Solution
2500 USB Wrist bands (5 different colors–500 each color) were pre-loaded with
software that runs directly off of the flash drive
• Wristbands were easy and desirable to carry (reminded of a concert)
• Wrist band colors solved different purposes depending on student need
• Pre-loaded file systems helped students organize their work
• Additionally, drove student engagement
13
Market with Promotional USB Drives
• A USB drive is a useful tool for
consumers and can be a positive
way for you to market your brand
to others.
• Are you interested in using USB
drives as part of your marketing
campaign?
www.iPromo.com

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Custom Promotional USB Flash Drives

  • 1. 1 USB Flash Drives have Mass Appeal In today’s digital world, both businesses and consumers find great value in owning a portable storage device which gives promotional USB drives a universal appeal.
  • 2. 2 Why USB drives work? 91% of U.S. consumers keep USB drives because they are useful of U.S. Consumers Own Promotional USB Drives 45% Utility is Key
  • 3. 3 Trends among Youth 60% 51% 48% 39% 37% 18-24 25-34 35-44 45-54 55+ Younger consumers are most likely to own a logoed USB Drive AGES
  • 4. 4 They both choose USB Drives as their most influential promo product What do California and New Hampshire have in common? CA NH
  • 5. 5 3 practical reasons to choose Custom USBs Have important files available to you 24/7: Store as many files as you want without having to wait for them to download 1 Share pre-loaded content with your target audience: Perfect for company presentations, photos, medical files, orientation documents, student curriculum & much more 2 APP Store information for up to 10 years: More durable as well as economical than other popular forms of storage media 3
  • 6. USBs are also Eco-friendly Have you ever been to a conference or trade show and received a large stack of paperwork or other materials? • Brochures are costly to print and tedious to store • Share your presentation on a USB drive and GO GREEN • Consumers care about companies that care about the environment 6
  • 7. Utility is key # of months promotional items are kept 7 USB drives compared to other promotional products Average Caps & headwear Desk/office accessories Writing Instruments Health/Safety Calendars Drinkware Outerwears & fleece Bags USB drives 5.5 Months 5.3 Months 6.0 Months 6.0 Months 6.6 Months 6.9 Months 6.8 Months 7.1 Months 7.3 Months 9.0 Months
  • 8. USB Drives Writing Instruments Drinkware Outerwear Performance Wear 8 USB is the #1 Influencer If you want to influence opinions, give away USB drives. Top 5 most influential products on opinion of advertisers. 5 4 3 2 1
  • 9. Top 8 most popular USB flash drive styles Classic USB Drives Twist USB Drives Credit Card USB Drives Aluminum USB Drives Lanyard USB Drives Wrist Band USB Drives Wooden USB Drives Key USB Drives 9
  • 10. 100% Customized USB Drives Custom 3D USB drives are one of the best leave-behind gifts! These miniature products don’t just look cute but are also functional, and take the exact form of your product, brand mascot or just about anything that represents YOUR BRAND! Your clients will never throw something like this away – making it truly a gift that keeps on giving. 10
  • 11. 11 Case Study – Wedding Photography Here’s how “Kelly Photography Studio” leveraged USB drives to win more business, and conveniently deliver photos to their clients. Situation and Challenge With back-to-back weddings and growing business it was not possible for the studio to rush to the office in between events to transfer photos to the computer. A storage solution was required on-the-go. Moreover, delivering final results to clients on DVD was getting outdated, time-consuming and expensive. The Solution Kelly Studio now completely relies on USB drives for transferring and storing photos on-the-spot! PLUS – with personalized uniquely designed USB drives to deliver wedding photos, couples are delighted and business is booming. • Personalized Wood carved USBs with studio logo • Inexpensive storage option • Pretty packaging • High brand recall value
  • 12. 12 Case Study - Education Here’s how Clark County School District “Student Support Division” used Flash Drives to support and manage the development of students with learning disabilities. Situation and Challenge With learning disabilities, many students needed to review content over and over again to understand it. Much of the content and home work was provided in the form of software which had limitations on installation. Students needed to be provided with electronic access to the software whether at the school, library, or home and a means to efficiently transport and organize their work. The Solution 2500 USB Wrist bands (5 different colors–500 each color) were pre-loaded with software that runs directly off of the flash drive • Wristbands were easy and desirable to carry (reminded of a concert) • Wrist band colors solved different purposes depending on student need • Pre-loaded file systems helped students organize their work • Additionally, drove student engagement
  • 13. 13 Market with Promotional USB Drives • A USB drive is a useful tool for consumers and can be a positive way for you to market your brand to others. • Are you interested in using USB drives as part of your marketing campaign? www.iPromo.com