This document provides an overview of the dairy industry and the company profile of MYMUL. It discusses trends in the milk and dairy industry globally and in India. Dairy farming has a long history in India as a cottage industry. Semi-industrial dairy farming began in the late 19th century through navy dairy farms and cooperative milk unions. Marketed milk production is considered to have started in 1965 with the establishment of MYMUL. The document then provides background on MYMUL, stating that it is a cooperative milk union fully owned by milk producers in Mysore and Chamrajanagar districts.
This document provides an overview of the dairy industry and the company profile of MYMUL. It discusses trends in the milk and dairy industry globally and in India. The dairy industry started as a cottage industry in rural areas but has evolved into a large-scale commercial enterprise. MYMUL is introduced as a cooperative milk union owned by milk producers in Mysore and Chamrajanagar districts of Karnataka, India. The document provides background information on the dairy industry and MYMUL to set the context for the customer perception study.
This document provides an overview of research methods and basic concepts. It defines key terms like scientific research, deduction, induction, theory, hypothesis, and empiricism. It also discusses different types of research like basic research, applied research, quantitative research, qualitative research, experimental research, and non-experimental research. The document outlines approaches to knowledge acquisition and the logical steps of the scientific method.
DRUGS New agreement to tackle pharmaceutical pollution p.1AlyciaGold776
DRUGS New agreement to
tackle pharmaceutical
pollution p.164
WORLD VIEW Vaccination
the best way to measure
health care p.165
DUNG OVER Rolling beetles
fooled by look-alike
seeds p.167
Let’s think about cognitive bias
The human brain’s habit of finding what it wants to find is a key problem for research. Establishing
robust methods to avoid such bias will make results more reproducible.
“Ever since I first learned about confirmation bias I’ve been see-ing it everywhere.” So said British author and broadcaster Jon Ronson in So You’ve Been Publicly Shamed (Picador, 2015).
You will see a lot of cognitive bias in this week’s Nature. In a series
of articles, we examine the impact that bias can have on research, and
the best ways to identify and tackle it. One enemy of robust science
is our humanity — our appetite for being right, and our tendency to
find patterns in noise, to see supporting evidence for what we already
believe is true, and to ignore the facts that do not fit.
The sources and types of such cognitive bias — and the fallacies they
produce — are becoming more widely appreciated. Some of the prob-
lems are as old as science itself, and some are new: the IKEA effect, for
example, describes a cognitive bias among consumers who place artifi-
cially high value on products that they have built themselves. Another
common fallacy in research is the Texas sharp-shooter effect — fir-
ing off a few rounds and then drawing a bull’s eye around the bullet
holes. And then there is asymmetrical attention: carefully debugging
analyses and debunking data that counter a favoured hypothesis, while
letting evidence in favour of the hypothesis slide by unexamined.
Such fallacies sound obvious and easy to avoid. It is easy to think that
they only affect other people. In fact, they fall naturally into investiga-
tors’ blind spots (see page 182).
Advocates of robust science have repeatedly warned against cogni-
tive habits that can lead to error. Although such awareness is essential,
it is insufficient. The scientific community needs concrete guidance on
how to manage its all-too-human biases and avoid the errors they cause.
That need is particularly acute in statistical data analysis, where
some of the best-established methods were developed in a time before
data sets were measured in terabytes, and where choices between tech-
niques offer abundant opportunity for errors. Proteomics and genom-
ics, for example, crunch millions of data points at once, over thousands
of gene or protein variants. Early work was plagued by false positives,
before the spread of techniques that could account for the myriad
hypotheses that such a data-rich environment could generate.
Although problems persist, these fields serve as examples of commu-
nities learning to recognize and curb their mistakes. Another example is
the venerable practice of double-blind studies. But more effort is needed,
particularly in what some have called evidence- ...
This document contains short answer questions and essay questions related to research ethics. It defines key terms like ethics, philosophy, plagiarism, salami slicing, COPE, ghost writing, open access publication, h-index, and citations. It also discusses the branches of philosophy including logic, metaphysics, epistemology, and value theory. Additionally, it analyzes reasons for unethical behavior in publications such as plagiarism, fabrication, falsification, inappropriate authorship, duplicate/overlapping publications, and salami publishing. It explains how plagiarism software can be used in research to detect plagiarized content.
The document discusses a 200-hour certificate course in clinical research. The course provides 100 hours on clinical research literacy and 100 hours of assignments. It is designed to give students the insights needed to start a career in clinical research. Specifically, the course covers the medicine development process, ethical guidelines for clinical trials, regulatory bodies and their regulations, essential documents, roles and responsibilities of stakeholders, and common terminology. The clinical research field involves medicine development, trial processes, oversight, and principles guiding research on human populations. Completing the course prepares students with the skills needed for various roles at pharmaceutical companies and contract research organizations.
The Indian Dental Academy is the Leader in continuing dental education , training dentists in all aspects of dentistry and
offering a wide range of dental certified courses in different formats.for more details please visit
www.indiandentalacademy.com
Research refers to a careful, systematic study aimed at establishing facts or principles. It involves structured inquiry using scientific methodology to solve problems and create new knowledge. The key characteristics of research are that it is controlled, rigorous, systematic, valid and verifiable, empirical, and critical. There are different types of research including descriptive, analytical, applied, fundamental, quantitative, qualitative, conceptual, and empirical.
Solved Discussion Paper Handout All Students Are RequirAngie Logan
Minisatellites are hypervariable regions of DNA defined by polymorphisms in the number of repeated nucleotide motifs ranging from 12-100 base pairs. They are found throughout eukaryotic genomes in both coding and non-coding regions. Variation in the number of repeats at minisatellite loci provides a tool for genetic analysis, DNA fingerprinting, and studying mutation rates due to strand slippage during DNA replication.
This document provides an overview of the dairy industry and the company profile of MYMUL. It discusses trends in the milk and dairy industry globally and in India. The dairy industry started as a cottage industry in rural areas but has evolved into a large-scale commercial enterprise. MYMUL is introduced as a cooperative milk union owned by milk producers in Mysore and Chamrajanagar districts of Karnataka, India. The document provides background information on the dairy industry and MYMUL to set the context for the customer perception study.
This document provides an overview of research methods and basic concepts. It defines key terms like scientific research, deduction, induction, theory, hypothesis, and empiricism. It also discusses different types of research like basic research, applied research, quantitative research, qualitative research, experimental research, and non-experimental research. The document outlines approaches to knowledge acquisition and the logical steps of the scientific method.
DRUGS New agreement to tackle pharmaceutical pollution p.1AlyciaGold776
DRUGS New agreement to
tackle pharmaceutical
pollution p.164
WORLD VIEW Vaccination
the best way to measure
health care p.165
DUNG OVER Rolling beetles
fooled by look-alike
seeds p.167
Let’s think about cognitive bias
The human brain’s habit of finding what it wants to find is a key problem for research. Establishing
robust methods to avoid such bias will make results more reproducible.
“Ever since I first learned about confirmation bias I’ve been see-ing it everywhere.” So said British author and broadcaster Jon Ronson in So You’ve Been Publicly Shamed (Picador, 2015).
You will see a lot of cognitive bias in this week’s Nature. In a series
of articles, we examine the impact that bias can have on research, and
the best ways to identify and tackle it. One enemy of robust science
is our humanity — our appetite for being right, and our tendency to
find patterns in noise, to see supporting evidence for what we already
believe is true, and to ignore the facts that do not fit.
The sources and types of such cognitive bias — and the fallacies they
produce — are becoming more widely appreciated. Some of the prob-
lems are as old as science itself, and some are new: the IKEA effect, for
example, describes a cognitive bias among consumers who place artifi-
cially high value on products that they have built themselves. Another
common fallacy in research is the Texas sharp-shooter effect — fir-
ing off a few rounds and then drawing a bull’s eye around the bullet
holes. And then there is asymmetrical attention: carefully debugging
analyses and debunking data that counter a favoured hypothesis, while
letting evidence in favour of the hypothesis slide by unexamined.
Such fallacies sound obvious and easy to avoid. It is easy to think that
they only affect other people. In fact, they fall naturally into investiga-
tors’ blind spots (see page 182).
Advocates of robust science have repeatedly warned against cogni-
tive habits that can lead to error. Although such awareness is essential,
it is insufficient. The scientific community needs concrete guidance on
how to manage its all-too-human biases and avoid the errors they cause.
That need is particularly acute in statistical data analysis, where
some of the best-established methods were developed in a time before
data sets were measured in terabytes, and where choices between tech-
niques offer abundant opportunity for errors. Proteomics and genom-
ics, for example, crunch millions of data points at once, over thousands
of gene or protein variants. Early work was plagued by false positives,
before the spread of techniques that could account for the myriad
hypotheses that such a data-rich environment could generate.
Although problems persist, these fields serve as examples of commu-
nities learning to recognize and curb their mistakes. Another example is
the venerable practice of double-blind studies. But more effort is needed,
particularly in what some have called evidence- ...
This document contains short answer questions and essay questions related to research ethics. It defines key terms like ethics, philosophy, plagiarism, salami slicing, COPE, ghost writing, open access publication, h-index, and citations. It also discusses the branches of philosophy including logic, metaphysics, epistemology, and value theory. Additionally, it analyzes reasons for unethical behavior in publications such as plagiarism, fabrication, falsification, inappropriate authorship, duplicate/overlapping publications, and salami publishing. It explains how plagiarism software can be used in research to detect plagiarized content.
The document discusses a 200-hour certificate course in clinical research. The course provides 100 hours on clinical research literacy and 100 hours of assignments. It is designed to give students the insights needed to start a career in clinical research. Specifically, the course covers the medicine development process, ethical guidelines for clinical trials, regulatory bodies and their regulations, essential documents, roles and responsibilities of stakeholders, and common terminology. The clinical research field involves medicine development, trial processes, oversight, and principles guiding research on human populations. Completing the course prepares students with the skills needed for various roles at pharmaceutical companies and contract research organizations.
The Indian Dental Academy is the Leader in continuing dental education , training dentists in all aspects of dentistry and
offering a wide range of dental certified courses in different formats.for more details please visit
www.indiandentalacademy.com
Research refers to a careful, systematic study aimed at establishing facts or principles. It involves structured inquiry using scientific methodology to solve problems and create new knowledge. The key characteristics of research are that it is controlled, rigorous, systematic, valid and verifiable, empirical, and critical. There are different types of research including descriptive, analytical, applied, fundamental, quantitative, qualitative, conceptual, and empirical.
Solved Discussion Paper Handout All Students Are RequirAngie Logan
Minisatellites are hypervariable regions of DNA defined by polymorphisms in the number of repeated nucleotide motifs ranging from 12-100 base pairs. They are found throughout eukaryotic genomes in both coding and non-coding regions. Variation in the number of repeats at minisatellite loci provides a tool for genetic analysis, DNA fingerprinting, and studying mutation rates due to strand slippage during DNA replication.
This document discusses experimental research design. It begins by outlining the scientific approach to research and some key assumptions of experimental design, including controlling variables and manipulating independent variables.
It then defines experimental design and discusses the importance of controlling extraneous variables. It identifies the key steps in conducting an experiment, including selecting variables, specifying treatment levels, controlling the environment, choosing a design, selecting subjects, pilot testing, and analyzing data.
The document also discusses the differences between internal and external validity in experiments. It outlines three main types of experimental designs - true experiments, quasi-experiments, and pre-experiments - and provides examples of designs within each type. It concludes by discussing the advantages and disadvantages of true experiments and quasi
This document discusses experimental research design. It begins by outlining the scientific approach to research, which includes assumptions that nature is orderly, phenomena have natural causes, and knowledge is superior to ignorance. It then defines research design and describes different types, focusing on experimental design. Experimental design involves manipulating an independent variable in a controlled setting to observe its impact on a dependent variable. The document outlines the steps to conducting an experiment, including selecting variables, specifying treatment levels, controlling the environment, choosing a design, selecting subjects, implementing treatments, collecting data, and analyzing results. It emphasizes that proper experimental design allows for testing hypotheses and distinguishing between competing theories.
This document discusses experimental research design. It begins by outlining the scientific approach and assumptions of research, including that nature is orderly, phenomena have natural causes, and knowledge is superior to ignorance. It then defines research design and different types of designs, focusing on experimental design. Experimental design involves manipulating an independent variable in a controlled setting to observe its impact on a dependent variable. The document outlines the steps to conducting an experiment, including selecting variables, specifying treatment levels, controlling the environment, choosing a design, selecting subjects, implementing treatments, collecting data, and analyzing results. It emphasizes that proper experimental design allows for testing hypotheses and distinguishing between competing theories.
The document discusses the nature of business and management research. It defines research as the systematic process of collecting and analyzing information to increase understanding of a phenomenon. Business research specifically aims to generate information to solve business problems or make decisions. There are different types of research including basic/applied, qualitative/quantitative, and exploratory/descriptive/explanatory research. Basic research expands knowledge without a specific application, while applied research seeks practical solutions to real problems. The goal of all research is to extend knowledge, discover new information, build theory, and analyze relationships to improve professional practices.
PLAGIARISM IN SCIENTIFIC PLAGIARISM: AVOIDANCE, DETECTION, AND EFFECTIVE USE ...AuthorAIDNationalRes
Plagiarism is an important ethical issue in research and the academia. It is often committed by early to mid career researchers.
This presentation takes the participants through the ethical issue of plagiarism, as well as other ethical issues, such as fabrication and falsification.
The presentation also covers ways in which plagiarism can be reduced or avoided.
Finally, the presentation takes us through the most robust plagiarism software - TURNITIN.
Designing your evaluations is one of the most important aspects of any user experience process. If these evaluations are designed badly you will not be able to apply the correct analysis, and if you cannot apply the correct analysis you will not be able to make any conclusions as to the applicability or success of your interventions at the interface or interactive level. In reality this means that if this is not done correctly the previous ≈215 pages of this book have been, to a large extent, pointless.
Explorer le cerveau du consommateur.pdfBazziMohamed1
This document provides an introduction to the book "Neuromarketing: Exploring the Brain of the Consumer" by Leon Zurawicki. It discusses how the author became interested in applying neuroscience concepts to consumer behavior and marketing, and the process of writing the book. It describes the conferences and experts he consulted to learn about neuromarketing. The purpose of the book is to integrate neuroscience findings to develop a new interpretation of consumer behavior highlighting natural predispositions conditioned by human biology.
Types of research design, sampling methods & data collectionBipin Koirala
This document discusses different types of research design, sampling methods, and data collection techniques. It defines key terms like population, sample, sampling frame, and probability versus non-probability sampling. For probability sampling it describes simple random sampling, where each member of the population has an equal chance of being selected. For non-probability sampling it outlines purposive sampling, convenience sampling, quota sampling, and snowball sampling. The document emphasizes that probability sampling allows estimating sampling errors and generalization to the population, while non-probability sampling is prone to bias.
A STUDY ON PURPOSIVE SAMPLING METHOD IN RESEARCHSheila Sinclair
This document provides an overview of purposive sampling as a non-probability sampling method in research. It defines purposive sampling as relying on the researcher's judgment to select units for study based on criteria relevant to the research questions. The document outlines the general process of sampling, including identifying the population, specifying a sampling frame and method, determining sample size, and implementing the plan. It notes that purposive sampling focuses on particular characteristics of interest rather than aiming for statistical generalization. The goal is to enable answering the research questions by focusing on relevant characteristics, rather than achieving a representative sample.
The document discusses research methodology and common mistakes. It defines what constitutes good research by outlining characteristics such as being systematic, controlled, logical, empirical, replicable, and self-correcting. It also categorizes different types of research as descriptive, analytical, applied, fundamental, quantitative, qualitative, conceptual, or empirical. Additionally, it covers key aspects of the research process from defining the topic to data collection and analysis.
The document provides an overview of research methods in psychology. It discusses the key stages of conducting research including formulating an operational hypothesis, designing the experiment, collecting and analyzing data, and reporting findings. It also defines important terms like participants, independent and dependent variables, and different sampling methods like random sampling and stratified sampling. Experimental and correlational methods are the main focus. Ethics approval is required before conducting research with people.
BASICS OF RESEARCH PRESENTATION- Jimmy Nkaiwuatei.pdfTORASIF
Research is the systematic way of problem solving.
It can also be defined as the systematic process of looking for solutions for problems.
This document presents an overview of research and research methods.
This document provides an overview of research methodology. It defines research and discusses the common elements, characteristics, and types of research. The two major types are basic research, conducted to add to understanding without practical goals, and applied research, conducted to solve practical problems. Research methodology includes both qualitative and quantitative approaches. Qualitative research aims to understand experiences through methods like interviews while quantitative research aims to measure variables and relationships through statistical analysis. Finally, the document discusses important aspects of developing a research proposal such as choosing a topic, constructing a statement of the problem, and writing a clear title.
1. The document discusses basic research methodology including definitions of research, categories of research such as empirical, theoretical, basic, and applied research.
2. It also covers scientific research steps, quantitative and qualitative data collection, and research design which involves formulating problems, setting objectives, designing studies, and interpreting results.
3. Key aspects of research methodology discussed include hypotheses formulation and testing, various study designs like experimental and observational, and determining appropriate sample sizes.
The research process involves six broad steps: 1) generating hypotheses, 2) selecting measures of key variables, 3) selecting a research design, 4) selecting a sample, 5) hypothesis testing, and 6) interpreting and disseminating results. Hypotheses can emerge from careful observations, theories, or previous research. Researchers must then select reliable and valid ways to measure the key variables as well as an appropriate research design, such as experimental, correlational, or case study.
This document provides an overview of research methods. It discusses that research is done to gain new knowledge and discuss innovations in fields like medicine, agriculture, and business due to past research. It also discusses qualitative and quantitative research methods. Qualitative research aims to understand perspectives through methods like interviews while quantitative research aims to measure variables and relationships through methods like surveys. The document outlines key elements and characteristics of research as well as comparing qualitative and quantitative research approaches.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
This document discusses experimental research design. It begins by outlining the scientific approach to research and some key assumptions of experimental design, including controlling variables and manipulating independent variables.
It then defines experimental design and discusses the importance of controlling extraneous variables. It identifies the key steps in conducting an experiment, including selecting variables, specifying treatment levels, controlling the environment, choosing a design, selecting subjects, pilot testing, and analyzing data.
The document also discusses the differences between internal and external validity in experiments. It outlines three main types of experimental designs - true experiments, quasi-experiments, and pre-experiments - and provides examples of designs within each type. It concludes by discussing the advantages and disadvantages of true experiments and quasi
This document discusses experimental research design. It begins by outlining the scientific approach to research, which includes assumptions that nature is orderly, phenomena have natural causes, and knowledge is superior to ignorance. It then defines research design and describes different types, focusing on experimental design. Experimental design involves manipulating an independent variable in a controlled setting to observe its impact on a dependent variable. The document outlines the steps to conducting an experiment, including selecting variables, specifying treatment levels, controlling the environment, choosing a design, selecting subjects, implementing treatments, collecting data, and analyzing results. It emphasizes that proper experimental design allows for testing hypotheses and distinguishing between competing theories.
This document discusses experimental research design. It begins by outlining the scientific approach and assumptions of research, including that nature is orderly, phenomena have natural causes, and knowledge is superior to ignorance. It then defines research design and different types of designs, focusing on experimental design. Experimental design involves manipulating an independent variable in a controlled setting to observe its impact on a dependent variable. The document outlines the steps to conducting an experiment, including selecting variables, specifying treatment levels, controlling the environment, choosing a design, selecting subjects, implementing treatments, collecting data, and analyzing results. It emphasizes that proper experimental design allows for testing hypotheses and distinguishing between competing theories.
The document discusses the nature of business and management research. It defines research as the systematic process of collecting and analyzing information to increase understanding of a phenomenon. Business research specifically aims to generate information to solve business problems or make decisions. There are different types of research including basic/applied, qualitative/quantitative, and exploratory/descriptive/explanatory research. Basic research expands knowledge without a specific application, while applied research seeks practical solutions to real problems. The goal of all research is to extend knowledge, discover new information, build theory, and analyze relationships to improve professional practices.
PLAGIARISM IN SCIENTIFIC PLAGIARISM: AVOIDANCE, DETECTION, AND EFFECTIVE USE ...AuthorAIDNationalRes
Plagiarism is an important ethical issue in research and the academia. It is often committed by early to mid career researchers.
This presentation takes the participants through the ethical issue of plagiarism, as well as other ethical issues, such as fabrication and falsification.
The presentation also covers ways in which plagiarism can be reduced or avoided.
Finally, the presentation takes us through the most robust plagiarism software - TURNITIN.
Designing your evaluations is one of the most important aspects of any user experience process. If these evaluations are designed badly you will not be able to apply the correct analysis, and if you cannot apply the correct analysis you will not be able to make any conclusions as to the applicability or success of your interventions at the interface or interactive level. In reality this means that if this is not done correctly the previous ≈215 pages of this book have been, to a large extent, pointless.
Explorer le cerveau du consommateur.pdfBazziMohamed1
This document provides an introduction to the book "Neuromarketing: Exploring the Brain of the Consumer" by Leon Zurawicki. It discusses how the author became interested in applying neuroscience concepts to consumer behavior and marketing, and the process of writing the book. It describes the conferences and experts he consulted to learn about neuromarketing. The purpose of the book is to integrate neuroscience findings to develop a new interpretation of consumer behavior highlighting natural predispositions conditioned by human biology.
Types of research design, sampling methods & data collectionBipin Koirala
This document discusses different types of research design, sampling methods, and data collection techniques. It defines key terms like population, sample, sampling frame, and probability versus non-probability sampling. For probability sampling it describes simple random sampling, where each member of the population has an equal chance of being selected. For non-probability sampling it outlines purposive sampling, convenience sampling, quota sampling, and snowball sampling. The document emphasizes that probability sampling allows estimating sampling errors and generalization to the population, while non-probability sampling is prone to bias.
A STUDY ON PURPOSIVE SAMPLING METHOD IN RESEARCHSheila Sinclair
This document provides an overview of purposive sampling as a non-probability sampling method in research. It defines purposive sampling as relying on the researcher's judgment to select units for study based on criteria relevant to the research questions. The document outlines the general process of sampling, including identifying the population, specifying a sampling frame and method, determining sample size, and implementing the plan. It notes that purposive sampling focuses on particular characteristics of interest rather than aiming for statistical generalization. The goal is to enable answering the research questions by focusing on relevant characteristics, rather than achieving a representative sample.
The document discusses research methodology and common mistakes. It defines what constitutes good research by outlining characteristics such as being systematic, controlled, logical, empirical, replicable, and self-correcting. It also categorizes different types of research as descriptive, analytical, applied, fundamental, quantitative, qualitative, conceptual, or empirical. Additionally, it covers key aspects of the research process from defining the topic to data collection and analysis.
The document provides an overview of research methods in psychology. It discusses the key stages of conducting research including formulating an operational hypothesis, designing the experiment, collecting and analyzing data, and reporting findings. It also defines important terms like participants, independent and dependent variables, and different sampling methods like random sampling and stratified sampling. Experimental and correlational methods are the main focus. Ethics approval is required before conducting research with people.
BASICS OF RESEARCH PRESENTATION- Jimmy Nkaiwuatei.pdfTORASIF
Research is the systematic way of problem solving.
It can also be defined as the systematic process of looking for solutions for problems.
This document presents an overview of research and research methods.
This document provides an overview of research methodology. It defines research and discusses the common elements, characteristics, and types of research. The two major types are basic research, conducted to add to understanding without practical goals, and applied research, conducted to solve practical problems. Research methodology includes both qualitative and quantitative approaches. Qualitative research aims to understand experiences through methods like interviews while quantitative research aims to measure variables and relationships through statistical analysis. Finally, the document discusses important aspects of developing a research proposal such as choosing a topic, constructing a statement of the problem, and writing a clear title.
1. The document discusses basic research methodology including definitions of research, categories of research such as empirical, theoretical, basic, and applied research.
2. It also covers scientific research steps, quantitative and qualitative data collection, and research design which involves formulating problems, setting objectives, designing studies, and interpreting results.
3. Key aspects of research methodology discussed include hypotheses formulation and testing, various study designs like experimental and observational, and determining appropriate sample sizes.
The research process involves six broad steps: 1) generating hypotheses, 2) selecting measures of key variables, 3) selecting a research design, 4) selecting a sample, 5) hypothesis testing, and 6) interpreting and disseminating results. Hypotheses can emerge from careful observations, theories, or previous research. Researchers must then select reliable and valid ways to measure the key variables as well as an appropriate research design, such as experimental, correlational, or case study.
This document provides an overview of research methods. It discusses that research is done to gain new knowledge and discuss innovations in fields like medicine, agriculture, and business due to past research. It also discusses qualitative and quantitative research methods. Qualitative research aims to understand perspectives through methods like interviews while quantitative research aims to measure variables and relationships through methods like surveys. The document outlines key elements and characteristics of research as well as comparing qualitative and quantitative research approaches.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
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3. 3
1.1iINTRODUCTION
Customeriareitheikingiandiwithoutisatisfactionicustomeriperceptioniitiisiaimarketingicon
ceptithatiencompassesiaicustomersiimpressioniawarenessiaboutiaicompanyioriitsioffering
icustomeriperceptioniisitypicallyiiaffectedibyiadvertising
,veviewes,public, relations, social media, personal experiences and other channels
Customer perception refers to the method by that a client choose organizes and interprets
info stimuli input to creat a meaningfullpiture of the perception.
Theimanneriofianalyzingiclientiperceptioniweiwilliclearlyiunderstoodiwhatiquantityiaifir
mitreatsiitsiclient.iwhat'sitheistandardiofitheiriproductiisiiticapableitoiserveitheidynamici
desiresi{oficlients|oficonsumers|ofishoppers}iwhat'sigoingitoibeitheirifutureiiniwhatiman
neritheyihaveitoipromotingichangesiwithinitheinewiproductioficustomeriperception.
TITALiOFiTHEiSTUDY
“AiStudyioniperceptionioficustomeriaboutinewiproductiofiMYMUL”i
1.2 OBJECTIVES OF THE STUDY .
Increaseitheistandardiofitheimerchandise.i
Toiofferihigheriservicesitoitheishoppers.
Producer’siqualitativeiandiqualitativeiproduct.
Toiapprehendicustomersiwouldilikeiandiwands.
ToirecommenditheiclientisatisfactioniachivedibyitheiMYMUL.
Toianalysesiandicompareitheivariousibrandsiofferediwithinitheimarket.
1.3 SCOPE OF THE STUDY
Theiaimi{ofipromoting|ofiselling|ofipromoting}imanageriisitoiformiperceptionitargeticlien
tidesiresiandineedsiprojectiaimiisitoiproduceitruthfuliinfoitoiMYMULiregardingitheiclienti
ofiperceptioniwithinitheinewproductithisistudyicanialteritheorporateitoiachieveiinsightonit
heiareasiwhereverit'sitoiformienhancementsithusibecauseiitiincreasetsisalesimarketingshar
eiandiclientiacceptance
Asitheistudyihelpsiiniknowingitheiextentiofiperceptioniclientiandisoiit'diusefuliforitheiman
agementiiniobtainingitheiclcusiforidevelopinginewiproductioptionsidynamiciratesipacking
etc………
4. 4
1.4 WOULD LIKE FOR THE STUDY
Managementihasitoiapprehendi{theiclients|theipurchasers|theishoppers}ipreferenceiinfoiisi
orderitoirequireisoundichoicesisurveysioniclientipreferenceiwilliofferifavorableioriunfavor
ableiresultihowevericonveyanceiainembersiofiadvantagesitoimanagementiaistudyioniclient
iperfectioniofitheiorganizationiandibehavioriofitheiclientitheistudyiofiperceptioniindicatesit
heiexpectationsiofitheicustomeri.customeriperceptionihelpsitoiknowitheiloyaltyiofitheiclie
ntitowardsitheimerchandisei.theimanagementifindsiaidoableithanksitoifulfillitheiexpectatio
nioficlientiandiattractsinewiproductinewiclienti.i
1.5 LITERATURE RESVIEW
• Aakeri-
2000iassesithaticompleteiawarenessiplaysianiimportantiroleiiniclientiperceptioniparticularl
yionceitheirishoppingiforipatterniisn'tioutlinedi.brandedithingsiprovidesitheisensationiofifa
miliarityiparticularlyiisilowiinvolvementiproductiexampleisoapsi
• NandagopalaiandiChinnaijan-
2003ieoncludeithatitheifabricatedifromipurchaseiofiproductiadditionallyieffectingishoppin
giforipatternitheniperceptionioficlient.
• VanniarajaniandiKubendran-
2005idescribeithaticlientiandiusageiofianyiproductimayibeimodifiediasiairesultiofiamendm
entiwithinitheiproportioniofifinancialigainispentioniconsumptionishutiini.theicrbaniclientila
rgelyilikeibrandediproductiasicompareditoiruraliclient.
1.6 ANALISYS METHODOLOGY
Theisuccessiofianalysisistudyidependsionitheimethodologyiadoptediforitheistudyimethodol
ogyimeansithatitheianalysisiofitheiprinciplesioriprocedureiofiinquiryiduringiaispecificiasiai
resultiofitheiscienceiofiwaysiemployedibyitheiresearchesitoigatherianalyzeiandigiftitheidat
a.Methodologyinotisolelyigroupingiinfoihoweveriadditionallyireinvigoratedithroughitheifi
rstiandisecondaryiinformationiinterviewingiclientiandidiscussioniwithitheipersonnelresear
chingipastirecordsi,filesiofitheiorganizationijournalsibook.
8. 8
2.2 STARTING PLACE OF THE ENTERPRISE
iiiiiiiiiiiiTheigroupi“marketimilk”irefersitoifluidientireimilkithatiisiboughtitoiindividuali
commonlyiforidirecticonsumptionsi,asiaimajoricompanyi,itheimarketplaceimilkiindustry
iisioficomparativelyilatestifoundationieveniinievolvedidiaryiinternationalilocationsisuchi
asialthoughihistoricaliwrittenireportirecordimilkiasianiimportantifood,iit’siprocessingian
didistributioniasiaiseparateiindustrialienterpriseididinotibroadeniinithoseinationsitillithei
awarenessiofipopulationiinitheicitiesireachediaihighileveliwithinitheimiddleiofithei19thi
century.
IniIndiaidairyingihasibeenipracticediasiiairuralicottageiindustryiforitheireasonithatifarifl
ungiibeyondi.Semiiindustrialidairyingicommencediwithiestablishmentiofiinavyidairyifar
msiandico-
operativeimilkiunionsiatisomeipointiofitheicountryitowardsitheiquitiofnineteenthicentur
yi,buti,marketplaceimilkigenerationicanibeiconsidereditoihaveistartedioutiini1965,iwithi
theifunctioningiofitheiprimaryidairyiofiAareyimilkicolonyiandimilkiproductiini1956iwit
hitheiestablishediorderiofiMYMUL.
Inievolvediiboldicountriesiwhichiincludesiamerica,itheiyri1850iisiseeniasitheidividingia
mongifromiandifactory-
scaleiproducti.numerousimanufacturingfacilityimakecontributiontoithisvariationiinithose
imatter
2.3 INTRODUCTION
Mysore Milk Union constrained (MYMUL) is a co-operative Milk Union completely
owned and controlled by means of milk production unit in Mysore and Chamrajanagar
districts of Karnataka kingdom. on the grounds in 1987, the union is constantly working
hard to further the dairy improvement and advertising and marketing activities in its milk
shed vicinity.
2.4 IMPORTANCE OF MILK:
Milkiisinature’sibestimealsiforiinfantsiandidevelopingiyoungsters.iTheiimportanceiofimi
lkiiniouriweightilossiprogramihasibeenidiagnosedionitheigroundsithatiVediciinstances,ia
ndiallicutting-edgeiresearchihasisimplestisupportediandireinforcedithisiview.iInitruth,ii
10. 10
assessment OF INDIAN DAIRY enterprise
Milk production is vital in India, as milk is one of the predominant resources of protein
and calcium for a large vegetarian populace. Dairying offers a livelihood for more than
72 million Indian farmers in addition to a further earnings for a massive variety of rural
families. it's also a way for girls to take part inside the economic activities within the
rural regions. In 1999 India became the largest manufacturer of milk by and large due to
the efforts of the co-operative movement initiated by means of the country wide Dairy
improvement Board (NDDB). presently, there are 70,000 villages’ co-operative societies
that is spread over 200 districts of 22 states. every nation has their separate co-operative
dairy federations and each district have their very own district milk producers union.
total farm animals populace in India stood 313 million on October 2000, which counts as
the most important populace of livestock in the world. maximum of the livestock here
are milk cows and milk buffaloes. The milk manufacturing in India bills for extra than
11. 11
Indian dairy enterprise is expanding in an wonderful pace with a variety of opportunities
beforehand. today India is one of the top maximum milk producing kingdom with least
cost. So, it has got an advantage of its low fee and excessive milk production inside the
us of a. besides that, the city marketplace for milk and milk products is rising at
whooping 33% per annum.
2.5iINDUSTRIALiBACKGROUND
Dairyingiprioritoioperationiflood:iTheiearliestiattemptsiofidairyidevelopmenticanibeitrac
edibackitoiBritishirule,iwhenitheiDefenceiDepartmentiestablishedimilitaryidairyifarmsito
iensureitheisupplyiofimilkiandibutteritoitheicolonialiarmy.iTheifirstiofitheseifarmsiwasis
etiupiiniAllahabadiini1913;isubsequentifacilitiesiwereiestablishediatiBangalore,iOotacam
undiandiKarnal.iTheseifarmsiwereiwellimaintained.iAsianimalsiwereirearediunderifarmic
onditions,isomeiherdiimprovementiwasimadeiusingiartificialiinsemination.iThisiapproach
ididinotihaveianyiimpactionitheisupplyiofimilkitoiurbaniconsumers,iwhichiwasiofimajori
concernitoicivilianiauthoritiesibutilessiimportantitoitheimilitary.iiWithitheigrowthiofithep
opulationiiniurbaniareas,iconsumersihaditoidependionimilkivendorsiwhoikepticattleiinith
eseiareasiandisoldimilk,ioftenidoor-to-
door.iAsiairesultiseveralicattleishedsicameiintoiexistenceiinidifferenticities.
Toisomeiextent,itheiSecondiWorldiWarigaveiimpetusitoiprivateidairiesiwithimodestlyim
odernizediprocessingifacilities.iInitheicitiesilikeiBombay,iCalcutta,iMadras,iandiDelhiian
diinisomeilargeitownships,iprocessedimilk,itableibutteriandiicecreamiwereiavailable.
iPolson’s,iKelventersianditheiExpressiDairyiwereisomeiofitheipioneeriurbaniprocessingi
dairies.iTheseidairiesiwereinoticoncernediwithiimprovingitheibreediofimilkianimalsibuti
wereicontentiwithicontractingimilkisuppliesithroughimiddlemenioritheiriownistaff.iMilki
producersiasiwelliasiconsumersiwereiexploiteditoiailargeiextent.iDespiteimodernizedipro
cessingifacilities,idairyingiremainediunorganized.i
WithitheiinitiationiofiIndia’sifirstifive-
yeariplaniini1951,modernisationiofitheidairyindustryibecameiapriorityiofitheigovernment
.iTheigoaliwasitoiprovideihygienicimilkitoitheicountry’sigrowingiurbanipopulation.iInitia
ligovernmentiactioniinithisiregardiconsistediofiorganizingi“milkischemes”iinilargeicities.
iToistimulateimilkiproduction,itheigovernmentiimplementeditheiIntegratediCattleiDevelo
27. 27
MYMUL has better infrastructural facilities which makes their production process and
Business process more easier, it consists of;
MILKiPROCUREMENT
iiiiii*Milkicollectionifromifarmers.
iiiiii*Dairyico-operativeisociety.
iiiiii*Bulkimilkiproducts.
iTRANSPORTATION
iiiii*Theyihaveiprocurementigroupicontractivehicles.
iiiii*MilkiTankers.
29. 29
ib.iDistributioniTransport
iiiiii*Trucks
iiiii*iGoodsiauto
iiiiii*Mobilei
2.18MILESTOME
1955: First Dairy in Karnataka at Kudagoo.
1965: Govt. Dairy, Mysore started with 10 TLPD capacities.
1974: Karnataka Dairy Development Corporation born.
1975: Primary Dairy Coop Societies commissioned.
1975: Govt. Dairies transferred to KDDC.
1976: Mysore Coop Milk Producers Societies Union started.
1980: Processing capacity of Mysore Dairy expanded to 60 TLPD.
1983: Corporate brand name ‘NANDINI’ came into effect.
1984: KDDC transformed to KMF.
1987: Bifurcation of MysoreUnion into Mysore &Mandya District Unions.
1988: Newly expanded 60 TLPD capacities CC at Chamrajanagar.
1988: Training centre, Mysore handed over to MYMUL.
1993: Cluster AI centres started in MYMUL and first time in Karnataka.
1993: IBP prepared at MYMUL for the first time in Karnataka.
1998: Kollegala Chilling Centre commissioned.
1998: 10 TL capacities Liquid Nitrogen Storage Tank erected.
1999: ‘NANDINI SALES DEPOT’ started at Chamrajanagar.
1999: Planted trees in 10 acres land under forestry.
1999: First place at national level in construction of Smokeless Ovens.
37. 37
the customers time to define consumption activity. Consumption is started from
production ,loyalty because two different customer are involved in the first case
consumption is by the primary individual in the second case on producers might make
something that he would hot consume himself. Therefore afferents motivations and
abilitiesiareiinvolved.iPerceptioniisiaiprocessibyiwhichiindividualsiorganizeiandiinterpret
itheirisensoryiimpressionsitoigiveimeaningitoitheiriinvolvement.theirisensoryiimpression
sitoigiveimeaningitoitheiriinvolvement.
3.5iFACTORSiINFLUENCINGiNOTION
factorsinsideitheperceiver
• mindset
• motives
• interest
• experience
• Expectationi
factorswithinthescenario
• time
• paintingsiplacing
• socialisetting
elementsiinitheigoal
• Noveltyi
• Sound
• size
• heritage
• Similarity
choice
• Selectiveiperceptionientailsiipsychologicaliprinciples
• discernifloorifundamental
41. 41
The study is about the “A study on the perception of customer of new product with
MYMUL” in Mysurucity.It is based on data collection from both the primary and
secondary source. Primary data has been collected with the help of the structured
questionnaires. The sample size of the respondent selected was 50. Questionnaires was
used to collect the response of the respondent interview were also conducted with the
respondents and observation method was also used to have the better idea of the attitude
of the respondents. This survey revealed the following aspects. Gender, age, education
qualification has been tabulated below.
GENDER
Table no : 4.1
GENDER RESPONDENT PERCENTAGE
MALE 36 72
FEMALE 14 28
TOTAL 50 100
The above table shows that 72% are belongs to male respondents and 28% are female
respondents
Chart no: 4.1
From the above chart we can interpret that majority of respondents belongs to the male
category
MALE
72%
FEMALE
28%
42. 42
AGE
The age information is being collected to know which age group people uses and have
interest in MYMUL products. This information is collected in part A of the questionnaire.
Table no: 4.2
Sl no Age group Respondents Percentage
1 20-30 35 70
2 31-40 11 22
3 41-50 03 06
4 50 and above 01 02
Total 50 100
The above chart shows that clearly 20-30 years age group respondents are 70%, 31-40
age group respondents are 22%, 41-50 age group respondents are 6% and 50 and above
respondents are 2%.
Chart no:4. 2
Here we can interpret that majority of the respondents belongs to the age group of 20-31
years.
20-30
70%
31-40
22%
41-50
6%
50 and above
2%
43. 43
EDUCATIONAL QUALIFICATION
The educational qualification information is being collected to the qualification of
respondents. This information is collected in part A of the questionnaire.
Table no: 4.3
The above table shows that 14%,respondents education is up to sslc, 12% respondents
education is up to puc/diploma, 28% respondents are graduate, 46% respondents are post
graduate
Chart no: 4.3
On the basis of above analysis we can interpret that majority of respondents educational
qualification is post graduate
SSLC
14% PUC/diploma
12%
Graduate
28%
Post graduate
46%
44. 44
Occupation
The information is collected to know the occupation of the customer.
Table no: 4.4
Sl no Particular Respondents Percentage
1 Agriculture 6 12
2 Self employed 18 36
3 Professional 10 20
4 Others 16 32
Total 50 100
The above table shows that 12% of respondents are agriculture, 36% of respondents are
self employed, 20% of respondents are professional and 32% of respondents are others
factors.
Chart no:4. 4
From the above table we can interpret that majority of respondents are self employed.
Agriculture
12%
Self employed
36%
Professional
20%
Others
32%
45. 45
Monthly income
This information is collected to know monthly income of the customer.
Table no: 4.5
Sl no Particular Respondents Percentage
1 Up to 5000 11 22
2 5000-10000 8 16
3 10000-20000 17 34
4 20000-30000 4 8
5 30000-50000 4 8
6 50000 and above 6 12
Total 50 100
The above table shows that 22% of respondents up to 5000, 16% of respondents are 5000-
10000,34% of respondents 10000-20000, 8% of respondents are 10000-20000, 8% of
respondents are 20000-30000, 8% of respondents are 30000-50000, 12% are respondents
are 50000 and above.
Chart no: 4.5
.
The above chart shows that majority of respondents are earning 10000-20000 per month.
Up to 5000
22%
5000-10000
16%
10000-20000
34%
20000-
30000
8%
30000-50000
8%
50000 and
above
12%
46. 46
Do youuse nandini product?
This information is collected to know the users of nandini product.
Table no:4. 6
Sl no Option Respondents Percentage
1 Yes 49 98
2 No 1 2
Total 50 100
From the above table it is clear that 98% respondents are using nandini products. 2% of
respondents are using nandini products.
Chart no: 4.6
The above chart reveals that 98% of respondents are using nandini products.
Yes
98%
No
2%
47. 47
Which product of nandini do you use more ?
This information is collected to know the customer of nandini products they use.
Table 4.7
Sl.no Particular Respondents Percentage
1 Milk 45 90
2 Ice cream 03 6
3 Ghee 02 4
4 Others 00 00
Total 50 100
From the above table it is clear that 90% of respondent are using milk. 6% of respondents
are using ice cream.4% of respondents are using ghee and 0% of respondents are using
other products.
Chart no:4. 7
The above chart shows that the 90% of customers are using milk.
Milk
90%
Ice cream
6%
Ghee
4%
Others
0%
48. 48
Do you satisfied with the product of nandini?
This information is collected to know the satisfied with the nandini product.
Table no:4.8
Sl.no particular Respondents Percentage
1 Yes 48 96
2 No 2 4
Total 50 100
From the above table it is clear that 90% of respondents are agreed with the nandini
products. and 4% of respondents are disagreed with the nandini products.
Chart no: 4.8
From the above pie chart customers are satisfied with the nandini products.
Yes
96%
No
4%0%0% 0%0%
49. 49
What about the taste of the product?
This information is collected to know taste of the product.
Table no:4. 9
Sl.no Particulars Respondents Percentage
1 Good 22 44
2 Very good 26 52
3 Bad 02 4
4 Very bad 00 0
Total 50 100
The above table shows that 44% of respondents are like the taste of product is good. 52%
of respondents are like the taste of product is very good, 4% of respondents are dislike the
product. 0% of respondents are very bad opinion of product.
Chart no: 4.9
Here we can interpret that maximum respondent are like the product has very good.
Good
44%
Very good
52%
Bad
4%
Very bad
0%
50. 50
How many times you will use the product?
This information is collected to know the uses of nandini product from the customer.
Table no:4.10
Sl.no particulars Respondents Percentage
1 Daily 36 72
2 Two or three days once 09 18
3 Weekly once 03 6
4 Monthly 02 4
Total 50 100
From the above table shows that 72% of respondents are uses daily.18% of respondents
are uses two or three days once. 6% of respondents are uses weekly once and 4% of
respondents are uses monthly once.
Chat no: 4.10
From the above chart we can interpret that maximum respondents are using products
daily.
Daily
72%
Two or three
days once
18%
Weekly once
6%
Monthly
4%
51. 51
Ranking the following product?
4.11(A) MILK
This information is collected to know the ranking of the nandini products.
Table no: 4.11(A)
Sl.no Particulars respondents Percentage
1 Rank 1 41 82
2 Rank 2 03 6
3 Rank 3 02 4
4 Rank 4 02 4
5 Rank 5 02 4
Total 50 100
From the above table shows that 82% of respondents feel milk will be the first rank, 6%
of respondents feel milk will be the second rank, 4% of respondents feel milk will be the
third rank and 4% of respondents feel milk will be the fourth rank and 4% of respondents
feel milk will be the fifth rank.
Chat no:4.11
From the above chart we can interpret that maximum respondents are giving the rank of
first to the milk
Rank 1 Rank 2 Rank 3 Rank 4 Rank 5
82
6 4 4 4
Series1
52. 52
Ranking the following product?
4.11(B) CURD
This information is collected to know the ranking of the nandini products.
Table no:4.11(B)
Sl.no Particulars respondents Percentage
1 Rank 1 01 2
2 Rank 2 37 74
3 Rank 3 04 8
4 Rank 4 04 8
5 Rank 5 04 8
Total 50 100
From the above table shows that 2% of respondents feel curd will be the first rank, 74%
of respondents feel curd will be the second rank, 8% of respondents feel curd will be the
third rank and 8% of respondents feel curd will be the fourth rank and 8% of respondents
feel curd will be the fifth rank.
Chat no:4.11(B)
From the above chart we can interpret that maximum respondents are giving the rank of
second to the curd.
Rank 1 Rank 2 Rank 3 Rank 4 Rank 5
2
74
8 8 8
Series1
53. 53
the following Ranking product?
4.11(C) PEDA
This information is collected to know the ranking of the nandini products.
Table no: 4.11(C)
Sl.no particulars respondents Percentage
1 Rank 1 04 8
2 Rank 2 04 8
3 Rank 3 26 52
4 Rank 4 11 22
5 Rank 5 05 10
Total 50 100
From the above table shows that 8% of respondents feel peda will be the first rank, 8% of
respondents feel peda will be the second rank, 52% of respondents feel peda will be the
third rank and 22% of respondents feel peda will be the fourth rank and 10% of
respondents feel peda will be the fifth rank.
Chat no:4.11(C)
From the above chart we can interpret that maximum respondents are giving the rank of
three to the peda.
Rank 1 Rank 2 Rank 3 Rank 4 Rank 5
8 8
52
22
10
Series1
54. 54
Ranking the following product?
4.11(D) BADAM POWDER
This information is collected to know the ranking of the nandini products.
Table no: 4.11(D)
Sl.no particulars respondents Percentage
1 Rank 1 00 0
2 Rank 2 05 10
3 Rank 3 25 50
4 Rank 4 27 54
5 Rank 5 13 26
Total 50 100
From the above table shows that 0% of respondents feel badam powder will be the first
rank, 10% of respondents feel badam powder will be the second rank, 50% of
respondents feel badam powder will be the third rank and 50% of respondents feel badam
powder will be the fourth rank and 26% of respondents feel badam powder will be the
fifth rank.
Chat no:4.11(D)
From the above chart we can interpret that maximum respondents are giving the rank of
three to the badam powder.
Rank 1 Rank 2 Rank 3 Rank 4 Rank 5
0
10
50
54
26
Series1
55. 55
Ranking the following product?
4.11(E) LASSI
This information is collected to know the ranking of the nandini products.
Table no: 4.11(E)
Sl.no particulars respondents Percentage
1 Rank 1 04 8
2 Rank 2 03 6
3 Rank 3 11 22
4 Rank 4 06 12
5 Rank 5 26 52
Total 50 100
From the above table shows that 8% of respondents feel lassi will be the first rank, 6% of
respondents feel lassi will be the second rank, 22% of respondents feel lassi will be the
third rank and 12% of respondents feel lassi will be the fourth rank and 52% of
respondents feel lassi will be the fifth rank.
Chat no:11(E)
From the above chart we can interpret that maximum respondents are giving the rank of
fifth to the lassie.
Rank 1 Rank 2 Rank 3 Rank 4 Rank 5
8 6
22
12
52
Series1
56. 56
Nandini product are famous for what?
This information is collected to know the famous product of the nandini.
Table no : 4.12
SL no Particular Respondents Percentage
1 Milk 45 90
2 Ghee 01 2
3 Sweets 03 6
4 Others 01 2
Total 50 100
From the table above 90% of respendentsis agreed milks is the famous product.2% of
respondents are agreed ghee is the famous product. 6% of respondents are agreed sweets
is the famous product and 2% of respondents are agreed others.
Chart no: 4.12
From the above chart we can interpret that maximum respondents are agreed the milk is
famous product.
Milk
90%
Ghee
2%
Sweets
6%
Others
2%
57. 57
Which brands of milk product do you always buy?
This information is collected to know the which brand is customer going to buys.
Table no: 4.13
Sl
no:
particular Respondents Percentage
1 Nandini 48 96
2 Arogya 00 00
3 Jersy 00 00
4 Others 02 4
Total 50 100
From the above table 96% of respondents are agreed brand of nandini. 00% of
respondents are agreed brand of arogya . 00% of respondents are agreed brand of jersy
and 4% of respondents are agreed brand of others.
Chart no: 4.13
From the above chart we can interpret that maximum respondents are going to buy
nandini products.
Nandini
96%
Arogya
0%
Jersy
0%
Others
4%
58. 58
On average how much do you spend on buying milk product per month?
This information is collected to know how customer spends money per month to buy
nandini product.
Table no: 4.14
Sl no. Particular Respondents Percentage
1 10-500 16 32
2 500-1000 29 58
3 1000-2000 03 6
4 2000 above 02 4
Total 50 100
From the above table 32% of respondents are spend 10-500 rupees for buying milk
product. 58% of respondents are spend 500-1000 rupees for buying milk product .6% of
respondents are spend 1000-2000 rupees for buying milk product and 4% of respondents
are spend 2000 above for buying milk product.
Chart no: 4.14
From the above chart we can interpret that maximum respondents are spend money up to
500-1000 rupees.
10-500
32%
500-1000
58%
1000-2000
6%
2000 above
4%
59. 59
Where do you usually buy the product?
This information is collected to know the usually buy the nandini product.
Table no: 4.15
Sl no. Particular Respondents Percentage
1 Super market 6 12%
2 Retail store 18 36%
3 Provisional store 15 30%
4 Others 11 22%
Total 50 100
Fromitheiaboveitablei12%iofirespondentsiareibuyingimilkiproductiinisuperimarket.i36%
of respondents are buying milk product in retail store .30% of respondents are buying
milk product in provisional store and 22% of respondents are buying milk product in
other stores.
Chart no: 4.15
From the above chart we can interpret that maximum respondents are going to buy in
retail store.
Super market
12%
Retail store
36%Provisional
store
30%
Others
22%
61. 61
FINDING
A study on the perception or customer of new product with MYMUL.
The graph 1- it was found that of respond it’s are male.(it is 36% of male and 14%
female out of 100%).
It is find that graph 2-among the respondent majority of customer are under are
20-30 years.(source :-survey data .)
THE GRAPH 4- the most respondent of customer qualification is post graduation
and graduation.
The graphs 5- in among the respondent majority of customers are working to self-
employees.
the graph 6- the respondents more customer are used milk product.(45% of
milk,3% of ice cream,2% of ghee and 0% of others)
In the graph 7-revels of more customer are used nandini products only.
In the graph 8- the more customer are agree to nandini products is very good taste
compare to other products.
If the graph 9-revels that most of customers satisfaction nandini products 48% and
only 2% in not satisfaction this products.
If the graph11-relovence more customer use to this product only.
If the graph 15-revals more customer are buying nandini products (48% of nandini
0%of arogya,0% jersey ,2% of others.)
The graph 16- most customers buying the milk products every month spend 500 to
1000 rupees.
If it in that customer are purchased to nandini products to provisional stores.
That suggestion to improve as nandini products are clean that expect quality
remain contributes need improvement.
62. 62
SUGGESTON
Customer are using MYMUL products have distributed income and the products
must perception each of them.
Most of them using MYMUL products from 17-16 years, they are loyal and
company must build and improve the quality to retain them.
30 percentage of the respondent say that the quality of the MYMUL milk and its
products is an average; the company should convert them into level of dis-
perception and more perception.
form the survey it shows that 55 percent and 45 percent of the respondent are
become awareness of the MYMUL products through advertisements and
company switch on to other suitable channel of communicated to reach the
customer.
AsiperisurveyibeingimadeipopularizediofiMYMULiproductsiisimoreithanicompa
reditoiotheriexistingiiniorderitoisurviveiiinitheimarketiaggressiveiadvertisingihasi
toibeiundertaken.
must not be a change in price in a short period.
Regular supply is also one of the important problems, so more distribution
centers and parlors can be opened wherever is necessary to ensures regular
supply.
Respondents are more dis- perception with leaked so company comes to know the
reason for it and avoid that leakage problem.
Regular customer can be provided with special offers and discount on the basis of
daily purchase of MYMUL products in order to build brand image.
Specialiofferimayibeiprovideditoidealeriandiretaileriiniorderitoimotivateitoithemi
saleimore,iAndimoreiproducts.
Company can open special counter inside supermarket like –mal of Mysore,
bigbajore, loyal world and more.
63. 63
CONCLUSION
The report was an endeavor to find the customer perception towards MYMUL
and its products the study was tried not only know the customer perception towards
MYMUL and its products but also towards the next preference of the customers as
substitute of MYMUL.
The study was successful in identifying and classifying the customers from
different start in the society and their perception level it was also found out the different
demand and the constraints regarding quality, reach worth packaging etc. Statistical to
and marketing research tools were implemented to find out the customer perception
The study also gives insight about the perceived performance and expectation
which creates an emotional bond with the brand also result in high customer loyalty
MYMULicompleteiincorporatesiaisensibleiimage.
WithinitheimarketimajorityiofitheipatronisquareimeasureivictimisationiMYMUL.iMYM
Ulimerchandiseioutithereionitimeitoitheiclientiforitheidailyiuseiwithinitheimarketihighest
iqualityimilkiiniMYMUL.iMYMULicompleteihasisensibleipositioniwithinitheimarket.iC
ustomersihaveisensibleigapiregardingitheiMYMUL.iMilkimerchandiseiholdisensibleimos
tiofiallirespondentsihaveiseeniMYMULimilkiadvertiinitv.iadvertiplaysiaiVitoliroleiinima
kingicompleteiimageiandiitihelpsiiniincreasingitheisale.
“CUSTOMER PERCEPTION “is an extraordinary factor to full fill the customer’s
requirement.