This document summarizes and analyzes two advertisements. The first is for Motoflip phone and depicts an interaction in the workplace where a new employee is suspected of theft but is revealed to have purchased an expensive-looking Motoflip phone at a reasonable price. The second ad is for Punjab National Bank and shows an elderly man who is able to do his banking online thanks to his grandson, highlighting PNB's wide branch network and online banking services. Both ads effectively promote their brands' key benefits of price and accessibility.

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Culture curry! At the workplace
With more and more expats working out of India, we need to
sensitise our managers to diverse cultures, and the accompanying
implications...
BRAND : Motoflip
AGENCY : O&M
BASELINE : Hello Moto!
DESCRIPTION: Two office seniors and a
subordinate are pondering over missing money
from the office accounts. The seniors are
wondering if the young recruit has flicked the money. The young man is
exasperated by all this suspicion and worried about proving himself
innocent. Suddenly, his mobile rings. One of the seniors sarcastically
compliments him on his swanky new Motoflip phone. The other senior
asks him when he’s purchased this handset. The accused has a blank
look on his face!
4Ps TAKE: The ad focuses on the USP of Motoflip: its expensive and
stylish looks despite its reasonable price — which is the clinching benefit
to the brand as well. The communication is clear with the concept of the
boss and the employee relationship depicted in a funny manner (after the
parents­son drama in the previous Motoflip ad). Targeting college­goers
and entry­level professionals, Motoflip manages to play the price point
factor of the product pretty well. Remember, ‘Looks can be deceptive’?
BRAND : Punjab National Bank
AGENCY : Lintas
BASELINE : ....the name you can BANK
upon!
DESCRIPTION: Alok Nath plays a
grandfather vacationing with his grandson.
While climbing up a hill, he suddenly
remembers he should have visited his bank,
Punjab National Bank. His grandson takes him
to a PNB branch at the hill­station itself. In the next scene, they are back
home. This time the kid asks the grandfather to catch his ball when he
suddenly remembers that he has to go to the bank (again!). The kid then
tells him that he doesn’t need to go all the way to the bank. Instead, he
gets him a laptop for his delighted grandfather who is now able to do
online banking!
4Ps TAKE: The ad not only talks about PNB’s wide network (a branch in
a hill station!), but also the fact that it’s now providing online banking.
The ad plays on the emotional factor through the grandfather­grandson
relationship: it’s also a meeting point for the older and newer generation.

2. PNB poses as the great leveller.
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