This document discusses the cultural phenomenon of the dating app Tinder and proposes a way for restaurants and bars to leverage it. It suggests that Tinder could allow establishments to pay to promote themselves as meeting spots for users, similar to how Groupon and Living Social drive customers. This would benefit all parties - providing incentives for users to meet up in person, generating revenue for Tinder, and bringing new customers to bars and restaurants.

1. The Newest Cultural
Movement in Online Dating
By Ashley Harer

2. “The application is clearly addictive”
–The New York Times
“Tinder’ is a verb. It has become so popular that
the name of the application is an action.”
–The Huffington Post
“Everyone I know is suddenly talking about it.”
–New York Magazine

3. What is Tinder?
• A simple dating application
that anonymously finds out
who likes you nearby
• If you think that person is
good looking too, it offers the
two of you an intro.
• If you don’t think the person is
good looking, the person
never knows you weren’t
interested.

4. How does Tinder work?
• You connect the app to your
Facebook files, but it never posts
anything to your wall.
• It then shows you who is single
and your age nearby.
• You can then anonymously like
this person or skip to the next.
• The app offers you an
introduction and the ability to
chat if someone likes you back
and
• If the chat goes well, then most
likely you meet up in a public
setting (i.e. a bar or restaurant).

5. It’s like an instant/quicker version
of dating websites like Match or
OkCupid.

6. Some Facts
• A version of Tinder first
launched at USC’s campus.
• According to co-founder
Justin Mateen, the app is
being downloaded 10,000 –
20,000 times a day.
• The average Tinderer checks
the app 11 times a day,
seven minutes at a time.

7. The Problem
• Though Tinder is already successful, I think
this cultural movement can be made better.
• Restaurants and bars do not currently market
their establishments on Tinder.
• Restaurants and bars could benefit from an
application like Tinder.

8. How?
• Restaurants and bars can pay Tinder to push
their establishments for people to meet up at
when using the app.

9. My Insight
• I have several friends that currently use Tinder on
a weekly basis.
• As a bartender, I have seen this cultural
movement first hand and its no joke.
• I have also seen how bars get new customers
through sites like “Groupon” and “Living Social.”
• Bars/Restaurants put up great deals for people to
purchase through these sights.
• This leads to the bar/restaurant getting different
people in the door, and making them stay for
more in hopes for them to return.

10. The Spark
• Adding a coupon/voucher aspect to Tinder
will entice people to go to certain
bars/restaurants.
• This gives Tinder a different avenue to make
money, besides just selling data.
• It also helps restaurants and bars create a
profit from people using the app.

11. Talk Value
• People today love good deals and single
people are usually dating.
• Provide even more incentive for people than
the other’s looks to meet up and spend time
grabbing some discounted drinks or food to
get to know one another.
• It’s a win win for everyone (i.e. Tinder
users, Tinder the company, and the
bar/restaurants that participate).

12. The End
You’ve been Tinder’d