The document announces an international scientific conference held in Osijek, Croatia from March 20-21, 2013 on the themes of culture, society, and identity in Europe. The conference included discussions of topics such as cultural identity and diversity in the context of globalization, cultural tourism, and managing cultural heritage and intangible cultural traditions in a sustainable way. Presenters explored how globalization and new communication technologies impact cultural preservation and identity formation.
A model to play with that explores the relationship between creativity, culture and heritage, particularly looking at the role of cultural funding organisations, such as Arts Council England
When deciding on how to describe cultural heritage resources in common exchange formats (e. g. MARC 21, RDF or XML), publishing organisations need to align their content standards with wide-spread, broadly adopted data standards in order to make information exchange as effective as possible.
This presentation from the IFLA Committee on Standards session in Cape Town on August 19, 2015 (2015-08-19) makes that case. There is also an accompanying paper in the IFLA library at http://library.ifla.org/id/eprint/1194
ICT for Sustainable Tourism in World Heritage Sites. An Overview and Some Caseslorenzo cantoni
Istanbul (Turkey), 7 November 2014: conference Heritage, Tourism and Hospitality. A Heritage of Hospitality and Hospitality for Heritage.
Keynote by prof. Lorenzo Cantoni, PhD, from Università della Svizzera italiana (USI Lugano, Switzerland).
This document outlines the Playing Identities - Performing Heritage project. The project will involve young artists from different European countries working together to produce "creole" theatrical performances. The performances will explore and negotiate cultural heritage and identities. The project involves selecting young theatre makers, four artistic fieldworks in different countries, creative residencies to develop the performances, and a final performance cycle in Siena, Italy. The goal is for theatre to facilitate sharing cultural knowledge and triggering social innovation through performing heritage in an inclusive way.
This document discusses the evolution of concepts related to cultural diversity and multiculturalism in the arts in the UK. It traces terms used over time such as equal opportunities, Black arts, multicultural arts, and cultural diversity. It argues that multiculturalism has failed to foster intercultural understanding or address social inequalities. The document calls for the arts to build intercultural spaces that respect both traditional and contemporary cultures and see diversity as common ground rather than just difference. It poses questions about the role of arts in promoting equality and how to avoid past pitfalls.
The importance of tangible and intangible cultural heritageAleAlvarez27
This document talks about the importance of tangible and intangible cultural heritage and all that it imvolves. as well as the benefits for the comunities.
Culture, Creativity and Mediterranean Competitivenessjexxon
Presentation for a MEDINS project public Seminar in Malta on 10 November 2007. Policy paper on relational development models for regional creativity based on immaterial cultural heritage
This document outlines Ukraine's cultural policy as prepared by an Erasmus+ student. It begins by defining culture broadly and outlines the aims of Ukraine's cultural policy, which include supporting the culture of Ukrainians and minorities. The principles guiding cultural policy are also discussed, such as promoting cultural identity, diversity, and participation. The document then describes major cultural institutions and events throughout Ukraine. It examines strategic dilemmas in cultural policy regarding issues like public vs. private funding and decentralization. International cooperation, connections between culture and development, and specific issues regarding national identity in Ukraine are also covered. The document concludes by listing its sources.
A model to play with that explores the relationship between creativity, culture and heritage, particularly looking at the role of cultural funding organisations, such as Arts Council England
When deciding on how to describe cultural heritage resources in common exchange formats (e. g. MARC 21, RDF or XML), publishing organisations need to align their content standards with wide-spread, broadly adopted data standards in order to make information exchange as effective as possible.
This presentation from the IFLA Committee on Standards session in Cape Town on August 19, 2015 (2015-08-19) makes that case. There is also an accompanying paper in the IFLA library at http://library.ifla.org/id/eprint/1194
ICT for Sustainable Tourism in World Heritage Sites. An Overview and Some Caseslorenzo cantoni
Istanbul (Turkey), 7 November 2014: conference Heritage, Tourism and Hospitality. A Heritage of Hospitality and Hospitality for Heritage.
Keynote by prof. Lorenzo Cantoni, PhD, from Università della Svizzera italiana (USI Lugano, Switzerland).
This document outlines the Playing Identities - Performing Heritage project. The project will involve young artists from different European countries working together to produce "creole" theatrical performances. The performances will explore and negotiate cultural heritage and identities. The project involves selecting young theatre makers, four artistic fieldworks in different countries, creative residencies to develop the performances, and a final performance cycle in Siena, Italy. The goal is for theatre to facilitate sharing cultural knowledge and triggering social innovation through performing heritage in an inclusive way.
This document discusses the evolution of concepts related to cultural diversity and multiculturalism in the arts in the UK. It traces terms used over time such as equal opportunities, Black arts, multicultural arts, and cultural diversity. It argues that multiculturalism has failed to foster intercultural understanding or address social inequalities. The document calls for the arts to build intercultural spaces that respect both traditional and contemporary cultures and see diversity as common ground rather than just difference. It poses questions about the role of arts in promoting equality and how to avoid past pitfalls.
The importance of tangible and intangible cultural heritageAleAlvarez27
This document talks about the importance of tangible and intangible cultural heritage and all that it imvolves. as well as the benefits for the comunities.
Culture, Creativity and Mediterranean Competitivenessjexxon
Presentation for a MEDINS project public Seminar in Malta on 10 November 2007. Policy paper on relational development models for regional creativity based on immaterial cultural heritage
This document outlines Ukraine's cultural policy as prepared by an Erasmus+ student. It begins by defining culture broadly and outlines the aims of Ukraine's cultural policy, which include supporting the culture of Ukrainians and minorities. The principles guiding cultural policy are also discussed, such as promoting cultural identity, diversity, and participation. The document then describes major cultural institutions and events throughout Ukraine. It examines strategic dilemmas in cultural policy regarding issues like public vs. private funding and decentralization. International cooperation, connections between culture and development, and specific issues regarding national identity in Ukraine are also covered. The document concludes by listing its sources.
This document discusses cultural globalization at the beginning of the 21st century. It defines cultural globalization as the proliferation of global cultural trends, generated by new technologies and powerful non-state actors. Cultural globalization represents various forms of connecting cultures globally and establishing different types of relationships between world cultures. The document examines concepts of culture, civilization, and values in understanding cultural globalization.
The importance of preserving intangible cultural heritage in combating the negative consequences of Globalisation.
“The bulk of the world’s current problems stem from a detachment from traditional cultures. This culture, knowledge and experience must be protected at all costs. It is the only hope for sustainability of cultural identity while allowing modern development.” UNESCO 2009
We share cultural expressions that have been passed from one generation to another. Safeguarding living heritage is vital to sustaining a community’s innate creativity and sense of identity.
An understanding of the intangible cultural heritage of different communities helps with intercultural dialogue, and encourages mutual respect for other ways of life. The importance of intangible cultural heritage is not the cultural manifestation itself but rather the wealth of knowledge and skills that is transmitted through it from one generation to the next.
The global wealth of traditions has become one of the principal motivations for travel, with tourists seeking to engage with new cultures and experience the global variety of performing arts, handicrafts, rituals, cuisines and interpretations of nature and the universe.
Fostering the responsible use of this living heritage for tourism purposes can provide new employment opportunities, help alleviate poverty, curb rural flight migration among the young and marginally employed, and nurture a sense of pride among communities.
For over 15 years, Mark Abouzeid has been supporting NGOs, public institutions and international media channels deliver their messages through images, words and video. Combining years of experience in the field as an award winning professional, he specializes in promoting “that which binds us as human beings and how we express this through our own culture”:
The document summarizes information about various community heritage initiatives around Europe, including a neighborhood museum in Delhi that tells the stories of local residents, an arts festival in Rotterdam, and a working group discussing dissonant 20th century heritage. It also provides updates on World Heritage Volunteers, the Urban Agenda for the EU, a social laboratory in Cordoba revitalizing historic neighborhoods, and the first Italian Faro Network annual meeting in Rome.
This is a ppt from my recent talk to an international group of professionals Black Sea and Balkan Regions on Culture and Sustainable Development hosted by the Ministry of Culture of Bulgaria.
The presentation is interactive based on personal research multiple sources. It is meant to be moderated and leading from general to some more specific insights on sustainable networks in culture.
Core message - networks are essential for business, policy makers, creators because they maintain the innovation drive and the cross-over and spill-over effects. In particular the engagemnet of public and users in designing together policies, practices, production and distribution are the focus of regional COOPERATION.
The document summarizes the Textile Tales of Pua Kumbu (TTPK) Exhibition at the University of Malaya. It was a collaboration between Dr. Welyne Jeffrey Jehom from the Gender Studies department and the Centre for Creative Content and Digital Innovation (CCCDI). The exhibition used digital media to communicate the origins, traditions, and cosmology of Pua Kumbu weaving. It aimed to raise awareness of threats to Iban culture and heritage. The exhibition was launched on June 13, 2015 and was praised by the Vice Chancellor and Minister of Tourism and Culture for furthering research and accessing university research.
The document summarizes the history and activities of the ALUMNUS CLUB FOR UNESCO, a youth association founded in Romania in 2000. It aims to involve young people in education, science, culture and communication projects with a multicultural spirit. Key activities include organizing seminars on topics like youth and museums, coordinating international projects, and representing Romania in European and world federations of UNESCO clubs. The club also holds exhibitions, debates on issues like gender equality, and research on cultural and natural heritage.
Italy 1 - “The 2003 UNESCO Convention: Policies, Practices and New Approaches”UNESCO Venice Office
The document summarizes the proceedings of the Tenth Annual meeting of the SEE Experts Network on Intangible Cultural Heritage held in Brač, Croatia in 2016. It discusses the purposes and role of states in safeguarding intangible cultural heritage according to the 2003 UNESCO Convention. It provides an example of how Italy safeguards the Celebration of the Celestine Pardon through various committees, digital communication, and involvement of communities and civil society to promote intergenerational transmission, inclusion, creativity, and sustainable development at the local level. The meeting emphasized safeguarding intangible cultural heritage as a tool for the future that ensures tradition, creativity, and dynamic nature while avoiding freezing practices.
This document summarizes a museum education project in Armenia that aimed to improve accessibility and experiences for visitors with disabilities. It discusses how the project was implemented in three phases at three different museums, using methods like Braille panels, sensory experiences, sign language interpretation, and feedback surveys. The project helped evaluate the museums' educational potential for different groups and provided an opportunity for staff to develop new skills and approaches. Overall, the project was deemed effective and there were calls to continue and expand such initiatives to involve more audiences and cultural sites.
By linking culture and tourism we come to the cultural tourism, the form of tourism with the growing interest in the world, as the number of tourists increases. These are travels motivated by cultural reasons. However, in order to talk about them, it is necessary to introduce or educate potential tourists with the possibilities of destinations, in terms of cultural content. On the other hand, in order to make this tourist-cultural experience possible, it is necessary to have adequate education of all those on the side of the offer and provision of services. Serbia has potentials for the development of cultural tourism, but in order to prevent it from remaining only at the level of potentials, education of all participants in this chain is needed. However, cultural tourism is not and should not be directed exclusively towards foreign tourists; the offer should be harmonized with the requirements of national, regional, international as well as global tourists.
Cultural diversity and intercultural/crosscultural communication.Peter Stockinger
A general discussion of the following five topics :
1) The notion of“culture”.
2) The notion of“cultural identity”.
3) Challenges of intercultural (or“cross-cultural”) communication.
4) Typical and recurrent obstacles that impede a successful intercultural communication.
5) How to improve intercultural communication: the question of cultural awareness.
In times of the obsession with profit and growth, natural and social
resources are exploited in all corners of the world. Yet, the urge
to radically rethink the system sneaked into various levels. Many
creative and forward-looking professionals are actively searching
for new spaces of opportunity, to shape and test new modes of
economic production and responsible social fabric. Rural areas
have become relevant places for experimentation - smaller in size,
providing more time and space, with less hierarchical governance
structures.
Contemporary performing arts in a rural context are an integral
part of that exercise of imagining a different future. Moreover,
contemporary art in rural areas have been nurturing and shaping
local narratives for ages. However, contemporary artistic practices
have gone almost unnoticed in many funding schemes - both
cultural programmes and rural development funds, which tend to
focus on economic assets of only a few sectors.
In the past few years, IETM has organised a sequence of sessions
and one entire meeting on the subject of art in rural areas. Some of
the brightest art professionals engaging with rurality have created
an AREA (art in rural areas) focus group within our network
and continued their exchange during IETM events and beyond.
Through the dialogue within that group and with other members
experienced and interested in the topic, we have discovered a
fascinating, vibrant and powerful world of contemporary arts in
rural areas.
Today, more than ever, we want to turn the global attention to that
hugely important world.
When creating this publication, we realised it is urgent to find
unconventional approaches to the arts in rural areas. We need
to identify innovative solutions to support the rural arts in their
endeavour of working transversally with other sectors. We have
to seize the momentum and potential of rural arts to help reinvent
the system. Today, when our planet needs it the most.
We hope the present publication sets a strong and fertile ground
for reflecting on those ambitions. Please get in touch with us
(ietm@ietm.org) or write us on our forum (www.ietm.org/forums)
if you wish to further the debate.
We are very grateful to the three authors for their insightful and
sincere contributions. We also heartily thank our members and
other art professionals who shared their practices, stories, views
and experiences with us - through the ongoing exchange during
IETM meetings and via the open call we announced in July - August
2019. Some of the cases collected through the call are presented
in the annexes.
The publication “Arts in Rural Areas” is part of a collaborative
trajectory, which embraces three other European cultural
networks - Culture Action Europe, European Network of Cultural
Centres, and Trans Europe Halles. The policy paper “Beyond the
urban”, which you can read below, is the product of our joint work.
It is still in progress and subject to comments and suggestions
for improvement. We will pre
ERASMUS+ CLICHE JUNIOR ACHIEVEMENT CYPRUS: Cultural heritage inspires entrepr...Vivi Carouzou
This document discusses cultural heritage and cultural entrepreneurship in Cyprus. It defines cultural heritage as traditions, customs, and values that are passed down between generations. Cultural heritage is divided into tangible heritage (places and objects) and intangible heritage (music, language, techniques). The document also discusses how cultural traditions in Cyprus are being rediscovered and inspiring new artistic and entrepreneurial ventures, such as fashion designers incorporating traditional embroidery into their work. Schools have also launched initiatives to promote cultural heritage, for example by having students create outfits from recycled clothing decorated with traditional motifs. The document promotes cultural entrepreneurship as a way to sustain and spread cultural heritage.
This document provides an introduction to a special issue on "Art and Mobility". It discusses mobility as an important concept that has entered academic and cultural discussions. Mobility is linked to cultural exchange, identity formation, and artistic practice. The special issue aims to reflect on the history and processes of mobility, and how it impacts knowledge, culture, and art. It features texts and artworks from artists and researchers that address topics like cultural diversity, migration, residencies, sustainability, and cultural policies. The issue demonstrates the growing interest in mobility and the need for further analysis of its social and cultural implications.
This document discusses the development of creative tourism. It begins by looking at how creativity has become a response to challenges in cultural tourism through initiatives like iconic architecture and mega-events. It then examines how tourists are increasingly seeking authentic, distinctive experiences where they can actively participate in the local culture through activities like arts, crafts, and cooking. The definition of creative tourism as experiences that allow visitors to develop their creative skills while learning about the destination is provided. Finally, opportunities to increase creative tourism are discussed, like developing networks of producers and experiences, and linking a destination's distinctive features to broader networks.
The Interactive culture in the XXI centuryFabio Viola
What does it mean culture today? Where, how, why the younger generations are producing and consuming "culture"? Instagram, Wattpad, videogames are models and rivals of museums and theaters today? Slides from the Fabio Viola's talk at the European Commission meeting in Prague about the Future of Heritage.
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This document discusses cultural globalization at the beginning of the 21st century. It defines cultural globalization as the proliferation of global cultural trends, generated by new technologies and powerful non-state actors. Cultural globalization represents various forms of connecting cultures globally and establishing different types of relationships between world cultures. The document examines concepts of culture, civilization, and values in understanding cultural globalization.
The importance of preserving intangible cultural heritage in combating the negative consequences of Globalisation.
“The bulk of the world’s current problems stem from a detachment from traditional cultures. This culture, knowledge and experience must be protected at all costs. It is the only hope for sustainability of cultural identity while allowing modern development.” UNESCO 2009
We share cultural expressions that have been passed from one generation to another. Safeguarding living heritage is vital to sustaining a community’s innate creativity and sense of identity.
An understanding of the intangible cultural heritage of different communities helps with intercultural dialogue, and encourages mutual respect for other ways of life. The importance of intangible cultural heritage is not the cultural manifestation itself but rather the wealth of knowledge and skills that is transmitted through it from one generation to the next.
The global wealth of traditions has become one of the principal motivations for travel, with tourists seeking to engage with new cultures and experience the global variety of performing arts, handicrafts, rituals, cuisines and interpretations of nature and the universe.
Fostering the responsible use of this living heritage for tourism purposes can provide new employment opportunities, help alleviate poverty, curb rural flight migration among the young and marginally employed, and nurture a sense of pride among communities.
For over 15 years, Mark Abouzeid has been supporting NGOs, public institutions and international media channels deliver their messages through images, words and video. Combining years of experience in the field as an award winning professional, he specializes in promoting “that which binds us as human beings and how we express this through our own culture”:
The document summarizes information about various community heritage initiatives around Europe, including a neighborhood museum in Delhi that tells the stories of local residents, an arts festival in Rotterdam, and a working group discussing dissonant 20th century heritage. It also provides updates on World Heritage Volunteers, the Urban Agenda for the EU, a social laboratory in Cordoba revitalizing historic neighborhoods, and the first Italian Faro Network annual meeting in Rome.
This is a ppt from my recent talk to an international group of professionals Black Sea and Balkan Regions on Culture and Sustainable Development hosted by the Ministry of Culture of Bulgaria.
The presentation is interactive based on personal research multiple sources. It is meant to be moderated and leading from general to some more specific insights on sustainable networks in culture.
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The document summarizes the Textile Tales of Pua Kumbu (TTPK) Exhibition at the University of Malaya. It was a collaboration between Dr. Welyne Jeffrey Jehom from the Gender Studies department and the Centre for Creative Content and Digital Innovation (CCCDI). The exhibition used digital media to communicate the origins, traditions, and cosmology of Pua Kumbu weaving. It aimed to raise awareness of threats to Iban culture and heritage. The exhibition was launched on June 13, 2015 and was praised by the Vice Chancellor and Minister of Tourism and Culture for furthering research and accessing university research.
The document summarizes the history and activities of the ALUMNUS CLUB FOR UNESCO, a youth association founded in Romania in 2000. It aims to involve young people in education, science, culture and communication projects with a multicultural spirit. Key activities include organizing seminars on topics like youth and museums, coordinating international projects, and representing Romania in European and world federations of UNESCO clubs. The club also holds exhibitions, debates on issues like gender equality, and research on cultural and natural heritage.
Italy 1 - “The 2003 UNESCO Convention: Policies, Practices and New Approaches”UNESCO Venice Office
The document summarizes the proceedings of the Tenth Annual meeting of the SEE Experts Network on Intangible Cultural Heritage held in Brač, Croatia in 2016. It discusses the purposes and role of states in safeguarding intangible cultural heritage according to the 2003 UNESCO Convention. It provides an example of how Italy safeguards the Celebration of the Celestine Pardon through various committees, digital communication, and involvement of communities and civil society to promote intergenerational transmission, inclusion, creativity, and sustainable development at the local level. The meeting emphasized safeguarding intangible cultural heritage as a tool for the future that ensures tradition, creativity, and dynamic nature while avoiding freezing practices.
This document summarizes a museum education project in Armenia that aimed to improve accessibility and experiences for visitors with disabilities. It discusses how the project was implemented in three phases at three different museums, using methods like Braille panels, sensory experiences, sign language interpretation, and feedback surveys. The project helped evaluate the museums' educational potential for different groups and provided an opportunity for staff to develop new skills and approaches. Overall, the project was deemed effective and there were calls to continue and expand such initiatives to involve more audiences and cultural sites.
By linking culture and tourism we come to the cultural tourism, the form of tourism with the growing interest in the world, as the number of tourists increases. These are travels motivated by cultural reasons. However, in order to talk about them, it is necessary to introduce or educate potential tourists with the possibilities of destinations, in terms of cultural content. On the other hand, in order to make this tourist-cultural experience possible, it is necessary to have adequate education of all those on the side of the offer and provision of services. Serbia has potentials for the development of cultural tourism, but in order to prevent it from remaining only at the level of potentials, education of all participants in this chain is needed. However, cultural tourism is not and should not be directed exclusively towards foreign tourists; the offer should be harmonized with the requirements of national, regional, international as well as global tourists.
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A general discussion of the following five topics :
1) The notion of“culture”.
2) The notion of“cultural identity”.
3) Challenges of intercultural (or“cross-cultural”) communication.
4) Typical and recurrent obstacles that impede a successful intercultural communication.
5) How to improve intercultural communication: the question of cultural awareness.
In times of the obsession with profit and growth, natural and social
resources are exploited in all corners of the world. Yet, the urge
to radically rethink the system sneaked into various levels. Many
creative and forward-looking professionals are actively searching
for new spaces of opportunity, to shape and test new modes of
economic production and responsible social fabric. Rural areas
have become relevant places for experimentation - smaller in size,
providing more time and space, with less hierarchical governance
structures.
Contemporary performing arts in a rural context are an integral
part of that exercise of imagining a different future. Moreover,
contemporary art in rural areas have been nurturing and shaping
local narratives for ages. However, contemporary artistic practices
have gone almost unnoticed in many funding schemes - both
cultural programmes and rural development funds, which tend to
focus on economic assets of only a few sectors.
In the past few years, IETM has organised a sequence of sessions
and one entire meeting on the subject of art in rural areas. Some of
the brightest art professionals engaging with rurality have created
an AREA (art in rural areas) focus group within our network
and continued their exchange during IETM events and beyond.
Through the dialogue within that group and with other members
experienced and interested in the topic, we have discovered a
fascinating, vibrant and powerful world of contemporary arts in
rural areas.
Today, more than ever, we want to turn the global attention to that
hugely important world.
When creating this publication, we realised it is urgent to find
unconventional approaches to the arts in rural areas. We need
to identify innovative solutions to support the rural arts in their
endeavour of working transversally with other sectors. We have
to seize the momentum and potential of rural arts to help reinvent
the system. Today, when our planet needs it the most.
We hope the present publication sets a strong and fertile ground
for reflecting on those ambitions. Please get in touch with us
(ietm@ietm.org) or write us on our forum (www.ietm.org/forums)
if you wish to further the debate.
We are very grateful to the three authors for their insightful and
sincere contributions. We also heartily thank our members and
other art professionals who shared their practices, stories, views
and experiences with us - through the ongoing exchange during
IETM meetings and via the open call we announced in July - August
2019. Some of the cases collected through the call are presented
in the annexes.
The publication “Arts in Rural Areas” is part of a collaborative
trajectory, which embraces three other European cultural
networks - Culture Action Europe, European Network of Cultural
Centres, and Trans Europe Halles. The policy paper “Beyond the
urban”, which you can read below, is the product of our joint work.
It is still in progress and subject to comments and suggestions
for improvement. We will pre
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This document discusses cultural heritage and cultural entrepreneurship in Cyprus. It defines cultural heritage as traditions, customs, and values that are passed down between generations. Cultural heritage is divided into tangible heritage (places and objects) and intangible heritage (music, language, techniques). The document also discusses how cultural traditions in Cyprus are being rediscovered and inspiring new artistic and entrepreneurial ventures, such as fashion designers incorporating traditional embroidery into their work. Schools have also launched initiatives to promote cultural heritage, for example by having students create outfits from recycled clothing decorated with traditional motifs. The document promotes cultural entrepreneurship as a way to sustain and spread cultural heritage.
This document provides an introduction to a special issue on "Art and Mobility". It discusses mobility as an important concept that has entered academic and cultural discussions. Mobility is linked to cultural exchange, identity formation, and artistic practice. The special issue aims to reflect on the history and processes of mobility, and how it impacts knowledge, culture, and art. It features texts and artworks from artists and researchers that address topics like cultural diversity, migration, residencies, sustainability, and cultural policies. The issue demonstrates the growing interest in mobility and the need for further analysis of its social and cultural implications.
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Cultural Identity Vs. Globalization - Transmodern Tourism
1. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE
“CULTURE, SOCIETY, IDENTITY – THE EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013
Cultural Identity vs. Globalization,
Transmodern Cultural Tourism
Authors:
Univ. Spec. Oec. Jesenka Ricl
President of Croatian Association of Cultural Tourism, Osijek
Prof.Dr.Sc. Mirna Leko – Simic
Faculty of Economics, Osijek
2. Cultural Identity And Cultural Diversity Multiplied By Globalization Process?
“common heritage of humanity”
Universal Declaration on Cultural Diversity adopted by
UNESCO in 2001.
“the way a given community looks
at itself and presents itself to outsiders”
INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
4. Coexisting of sometimes
different
contrary values
and diversities
INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
6. Global understanding of cultural identity enhances
sense of belonging, collectiveness and nationality
INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
7. Culture Concerned
Society
Who are we?
What do we
own?
Where are
we going?
INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
8. Global Interactive Heritage
Economic role of heritage
How does it affect process
of heritage controlling and
safeguarding ?
Globalization Stimulates
Needs And Trends
Development
Laws And Legislation Versus Needs Of Local
Communities
INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
9. Impact of globalization: Be aware of:
•Awareness •Loss of Mother Tongue
•Appreciation •Extinction of Rituals
•Affiliation
•Data Analysis and Classification
When Cultural Heritage is Involved…
INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
10. Inseparable
Cultural
Heritage
Tangible and Intangible
Cultural Heritage
INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
11. Intangible Cultural Heritage - Transmitted through
generations and constantly recreated, It provides humanity
with a sense of identity and continuity.
INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
12. .
Transmodernity – “a planetary vision in which humans are
beginning to realize that we are all (including plants and
animals) connected into one system, which makes us all
interdependent, vulnerable and responsible for the Earth as an
indivisible living community” Ghisi 2008.
INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
13. .
.
Never Ending Economical Growth
Material Wealth Obsession
INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
14. Quality Life Concept As Criteria For Prosperity
.
Tourism Is A Key Factor Showing Global Change In Human
Consciousness
.
INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
15. .
Travel
Motivation
Global Traditions
And Customs
INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
16. Transmodern Traveler Is Awake, Alert And Aware Of How
He/She Affects Local Receptive Community
.
INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
17. Croatia a Cultural Tourism Destination?
.
Transmodern? Sustainable?
INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
18. Percentage of Cultural
Tourism Visitors according
to Croatia Cultural Tourism
Development Strategy
8%
cultural
tourism
others
92%
INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
19. Cultural Tourism Development Strategy
INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
20. The natural and cultural heritage, diversities and
living cultures are major tourism attraction.
INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
21. Cultural Tourism Benefits
INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
22. Heritage Management In Croatia
The relationship between Heritage Places and Tourism is dynamic
and may involve conflicting values. It should be managed in a
sustainable way for present and future generations.
INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
23. Cultural Tourism Management
Developing Strategy For Cultural Heritage Management Based On
Marketing, Touristic And Scientific Utilization.
Cultural Tourism Development must take In consideration:
Understanding the links
Defining tourism products
Identifying stakeholders and establishing participation mechanisms
Maintaining authenticity
Creating partnerships
Setting limits of acceptable change
Balancing education and entertainment
Seeking short-term rather than long-term gain
Ensuring cultural dynamism
Need for research and monitoring systems
INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
24. Social Media has become #1 activity
World Wide Web on the web
Information Hiper – Segmentation
Offer Hiper – Diversification
INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
25. Potential Customer Communication Development
Cultural identity and cultural diversity emphasis
INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
26. Communication Channel
Distribution Channel
Transmodern Age
Transaction Channel
INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
27. Source: Google Chrome Tanjore Commercial
A Dying Indian Art Form, Brought Back To Life
INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
28. Direct Marketing Approach
Cultural Heritage Management and Safeguarding
Unique Destination Image Creation
Satisfied Transmodern Tourist/Traveler
Promoter Of Tourism Product
INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
29. “a tool to turn culture to fourth pillar of sustainable
development”
ENVIRONMENT
CULTURE SUSTAINABLE SOCIAL
DEVELOPMENT INCLUSION
ECONOMICS
INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
30. Thank You For Your Attention
Questions? Feel free to contact us.
Univ.Spec.Oec. Jesenka Ricl
Croatian Association of Cultural Tourism
Kralja P. Svacica 62, 31000 Osijek, Croatia
E-mail: jesenkaricl@gmail.com
Prof.Dr.Sc. Mirna Leko – Simic
Faculty of Economics
Gajev trg 7, 31000 Osijek, Croatia
E-mail: lekom@efos.hr
INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.