Surf Life Saving Australia has traditionally been dominated by white Anglo-Celtic males but is making efforts to embrace cultural diversity and be more representative of modern Australia. The 2005 Cronulla riots highlighted tensions between different ethnic groups at beaches. SLSA's On the Same Wave initiative aims to promote cultural harmony at beaches and within the organization by encouraging participation from diverse communities and developing inclusive practices. The program has had some success in attracting new diverse members but challenges remain in changing perceptions and fully embracing an inclusive culture.