1. CUBA / ECUADOR
Proyecto Impacto III
Luis Ángel Montes Ramos. Ana Lilia Natsumi Gerardo Nishimoto.
A01113088 A01113131
Silvia León Zazueta. José Alfredo Gerardo Zazueta.
A01113034 A01113115
Jesús Hernán Manjarrez Iriarte. Fridda Alexis Ramírez García.
A01113061 A01113164
Jesús Fernando Soto Rubio.
A01113071

2. CUBA

3. CUBA FAST FACTS
 Size - total: 110,860 sq km. Similar to Pennsylvania. 1250 km. east-
west, between 30-190 km. north-south.
 Climate - tropical; moderated by trade winds; dry season (November to
April); rainy season (May to October). On average Cuba is hit by
hurricanes every other year between August and October.
 Natural resources - cobalt, nickel, iron ore, copper, manganese, salt,
timber, silica, petroleum, arable land
 Largest cities - Habana, Santiago, Camagüey, and Hologuín.
 Population - 11,200,000
 Life expectancy at birth - females 79.15 years, males 74.2 years
 Language - Spanish

4. CUBA FAST FACTS
 Literacy - 95.7% overall
 Ethnic groups - mulatto 51%, white 37%, black 11%, Chinese 1%
 Religion - mostly Roman Catholic but also Santería, Protestant, Jews
and Jehova's Witnesses
 Money - Peso Cubano (approximately 26 to 1 U.S. dollar), U.S. dollar
also widely accepted, and to a limited degree the Euro is accepted in
certain tourist areas.
 Economic system / government - communist

5. CUBA FAST FACTS
 Industries - sugar, tourism and other service industries, petroleum,
tobacco, chemicals, construction, nickel, steel, biotechnology,
agricultural machinery.
 Major Exports - sugar, nickel, tobacco, fish, medical products, citrus,
coffee
 Exporting partners - (2001) Netherlands (22.4%), Russia (13.3%),
Canada (13.3%) Spain (7.3%), China (6.2%). There is a trade embargo
which does not allow Cuba to trade with the United States.
 Major imports - Petroleum, food, machinery and equipment,
chemicals.
 Major import partners - (2001) Spain (12.7%), France (6.5%), Canada
(5.7%), China (5.3%), Italy (5.0%)

6. CUBA NEGOTIATION
• In investment and foreign trade operations, companies and public
institutions may have little autonomy, but they are subject to government
criteria. Then, this is to say that business are made exclusively with the
Government.
• There exist around five hundred enterprises (including joint ventures) that
are allowed to carry out foreign trade activities – for a concrete number of
products‐ called “nomenclator”. Furthermore, it is frequent to find in every
sector a public company specialized in foreign trade that gives advice and
administers operations of producer companies
• Access to Cuban enterprises is easy; it is possible to arrange interviews
once in the country. Being received does not necessarily mean having the
opportunity to carry out operations though –they rather want to find out
about products offers and market conditions.
• Shaking hands is the usual form of greeting for both men and women.
When they already know the women, they kiss on the cheeks.

7. CUBA
 What is the Cuban monetary unit?
 The Cuban peso
 What are the mayor industries in Cuba?
 The mayor industries in Cuba are sugar milling, petroleum refining, food
& tobacco processing.
 What are the key exports of Cuba?
 The key exports of Cuba are
sugar, nickel, shellfish, cltrus, tobacco, coffee.
 What are some sensitivities in Cuba?
 Expect Cubans to be impassioned in their opinions about many
things, such as the economy, international politics or baseball. Be
gracious as a listener. Avoid discussing issues such as Cuba’s relations
with the United States, or politics in general.
 Name three key negotiation pointers in Cuba.
 • The pace of Cuban business is relaxed. Cubans prefer an
easygoing,Informal approach to business relationships.
 • Be punctual even though your counterpart may arrive later.
 • Get to know your Cuban counterpart on a casual, personal basis
before business aspects are approached.

8.  What are the most popular sports in Cuba?
 Baseball is Cuba’s most popular sport. Boxing, basketball, swimming, volleyball and
cycling are also very popular.
 What is the staple Cuban meal?
 The staple Cuban meal is arroz y frijoles (rice and beans).
 What drinks are people normally offered when invited to a Cuban home?
 If invited to a Cuban home, you will probably be offered black coffee, wine, or a soft
drink. It is okay to graciously decline such offers if you wish.
 Do women play an important role in the Cuban workforce?
 Yes, they do. Women are a key factor in the Cuban workforce. Women make up 37
percent of the labor force and 55 percent of the specialists. In addition, they hold almost
30 percent of the leading government and administrative posts.
 Are education and health care good in Cuba?
 Education and health care are a priority in Cuba. Its 98.5 percent literacy rate is the
highest in Latin America. Life expectancy and infant mortality rates are the best in Latin
America.
 What are some common greetings in Cuba when doing business?
 Greetings in businessare brief. Common greetings are Qué tal? (How are you?),
Buenos días (Good morning), Buenas tardes (Good afternoon), and Buenas noches
(Good evening).

9.  What are Cuba’s major cities?
 Havana (cap.) (2.2 mil.), Santiago de Cuba (440,100), Camagiley
(294,000)
 What are the key imports of Cuba?
 The key exports of Cuba are capital goods, industrial raw materials,
food and petroleum.
 What are Cuba’s main trading partners?
 Exports: Russia(30%), Canada (10%),China (9%), Japan (6%), Spain
(4%)
 Imports: Venezuela (20%), China (9%), Spain (9%), Mexico (5%), Italy
(5%)
 What is Cubans main religión?
 Catholicism is Cubans main religion

10.  Cultura:
 http://www.youtube.com/watch?v=vS9DxjwdkIc

 Comercial:
 http://www.youtube.com/watch?v=Hiy9QFw5dDY
 Empresas:
 22 private mexican companies work in Cuba in the
construction industry in general.

11. ECUADOR

12. ECUADOR FAST FACTS
 Population: 15,223,680
 Capital City: Quito
 Climate: Tropical along coast, becoming cooler inland at
higher elevations; tropical in Amazonian jungle lowlands
 Language: Spanish (official), Amerindian languages
(especially Quechua)
 Coastline: 2,237 km
 Currency: U.S dollar

13. ECUADOR FAST FACTS
 In Ecuador, about 10 percent of the population is of
European descent, a quarter of indigenous cultures and the
rest has mixed ethnicity.
 Petroleum, food processing, textiles and metal work are the
main industries of Ecuador.
 Majority of the people in Ecuador are Roman Catholics.
 The main ethnic groups in Ecuador include Mestizo,
Amerindian, Spanish and Blacks.

14. ECUADOR NEGOTIATION
• The official language is Ecuador is Spanish. Prior to travelling it may be
a good idea to invest in some translation services, especially for
business cards, presentations or company brochures
• Handshakes are used when both meeting and departing. There are no
issues with shaking hands across genders. Friends and family will kiss
each other on the cheek.
• Address people by their professional title plus surname. Only move to
first name terms once invited to do so. Most Hispanics have two
surnames: one from the father and one from the mother. Only the
father's is commonly used. When a woman gets married she will adopt
her husband's surname.
• Using a nod for 'yes' and shaking the head for 'no' may not always be
understood. To be sure, respond verbally. Yawning in public is generally
considered impolite.

15. ECUADOR NEGOTIATION
• One should make appointments at least two weeks in advance. If you
have never travelled to Ecuador on business you must bear in mind the
change in altitude. It can be a good idea to arrive a day early to
acclimatize.
• Ecuadorians are not the most punctual of people, yet they expect
foreigners to be on time for business meetings. If you are kept waiting
do not be offended, this is standard, particularly among executives.
• Doing business in Ecuador can be a relaxed affair. However, you should
never slip into what may be deemed unprofessional informality.
Remember that business is personal. Your client or customer in
Ecuador will want to do business with 'you' not your company. Therefore
concentrate on establishing trust and mutual respect. Once this is done
avoid changing your team.

16.  What is the Ecuadorian monetary unit?
 Sucre.
 What are Ecuador’s major cities?
 Quito (cap) (1.3 mil.), Guayaquil (1.5 mil.), Cuenca (195,000), Machaca (144,000).
 Name three key negotiation pointers in Ecuador.
 • The pace of Ecuadorian business is relaxed, though it is more formal and reserved in
Quito than in other regions.
 • Expect negotiators from Guayaquil to be entrepreneurial, sophisticated, and
connected to the outside world (lt’s a port). Quitenos tend to be more formal, less
effusive.
 • Make appointments one or two weeks in advance. Be punctual for meetings even
though your counterpart may arrive later.
 What are Ecuador’s main trading partners?
 Exports: U.S.(42%), Latin America, Caribbean, EU
 Imports: U.S.(28%), Latin America, Caribbean, EU, Japan.
 What should one bring when invited to an Ecuadorian home?
 Bring flowers, chocolates, or pastries if invited to a home for a meal. Avoid marigolds or
lilies, associated with funerals.
 What are the key imports of Ecuador?
 The key imports of Ecuador are transport equipment, vehicles, machinery, chemicals
and petroleum.

17.  What is Ecuadorians main religion?
 Catholicism is Ecuadorians main religion.
 What are the most popular sports in Ecuador?
 Fútbol (soccer) is Ecuador's favorite sport. Volleyball, trock, tennis,
basketball, and boxing are also popular. Sports are mainly enjoyed by
males and much less so by females.
 What are the key exports of Ecuador?
 The key exports of Ecuador are petroleum (47%), coffee, bananas,
cocoa production and shrimp.
 What are the mayor industries in Ecuador?
 The mayor industries in Ecuador are food processing, textiles,
chemicals
 What should one avoid when interacting with Ecuadorians?
 Avoid discussing the role of indigenous groups with Ecuador. Many
members of indigenous groups feel they have had limited participation
in society. Also be aware that social space is quite close in Ecuador-
usually about one foot from the other person. Don't back away.

18.  What are some staple meals in Ecuador?
 Fresh fruits, fish, and chicken are staple items.
 What is the role of women in Ecuador?
 Traditional roles are followed in most families, where the man is the
unquestionable head of the household. Women, however, are beginning
to work outside the home in urban families
 How should one address Ecuadorians when interacting with them?
 Address people by a title such as Señor (for a man), Señora (for a
married woman), or Señorita (for an unmarried woman), Doctor, or
Doctor when being introduced. The titles Don or Doña, followed by the
first name, are a common greeting among friends. Be sure to use the
persori's professional title if they have one when introducing them in
public.
 What can you say about Archipelago of Colón?
 The Archipiélago de Colón (or Galapagos Islands), about 600 miles
(960 kilometers) off the coast is a naturalist' s treasure, and is where
Charles Darwin did most of his evolution studies.


19. 
 Comercial:
http://www.youtube.com/watch?v=BvZAaEaM4bY

 Cultura:
 http://www.youtube.com/watch?v=V2SjVh9z-JQ
 Empresa:
 ARCOM, a mexican botle company that works with Coca
Cola Ecuador.

20. RESOURCES
 “Home: Fast facts”. Drakecentral.info. Web. November 5th 2012:
http://www.drakecentral.info/cuba/Home/fastfacts.htm
 “Negotiation an Business Etiquette in Cuba”. Globalnegotiator.com.
Web. November 5th, 2012:
http://www.globalnegotiator.com/tienda/negotiation-and-business-
etiquette-in-cuba.html
 “Ecuador”. Internationalliving.com Web. November 5th, 2012:
http://internationalliving.com/countries/ecuador/
 “Facts about Ecuador”. Lifestlye.iloveindia.com. Web. November 5th,
2012: http://lifestyle.iloveindia.com/lounge/facts-about-ecuador-
2616.html
 “Doing business in Ecuador”. Kwintessential.co.uk. Web. November 5th,
2012: http://www.kwintessential.co.uk/etiquette/doing-business-
ecuador.html