A tribute to great food. In alliance with the Cuban Embassy in Copenhagen, a group of Danish food executives and advisors have drafted an outline for a CSR Food Programme - a small scale venture. The aim is to support and stimulate local food production in Cuba by fueling talent development and enrolling new young farmers successfully into the sector. Denmark contribtues through solid agro competencies. Cuba by having talented young farmers and local facilities. See the venture as a reference and learning case - and a first step for future export opportunitie

1. CSR FOOD
PROGRAM
CUBA
DENMARKPROJECT CHARTER
VERSION 1.0 – NOVEMBER 2014
SUPPORT DEVELOPMENT THROUGH
EDUCATION AND INVESTMENT

2. THIS PROJECT CHARTER STIPULATES
THE PLATFORM FOR A CROSS-COUNTRY
FOOD PROGRAM TO BRIDGE KNOWLEDGE
AND VALUE CREATION BETWEEN CUBA
AND DENMARK. THE OUTLINE IS A DRAFT
VERSION TO BE FURTHER ELABORATED
BETWEEN THE PARTNERS.

3. Bridging between two proud nations. The program is a tribute to great food
and great people with an eye on CSR (Corporate Social Responsibility). The
overall aim is to support and stimulate local food production in Cuba by
fueling talent development and enrolling new young farmers succesfully into
the sector. The levers are knowledge transfer and innovative experimentation
to gradually learn and act. A key to success is tapping into Danish agro
competencies build on a long tradition and experience in farming and food
production. The program should provide long lasting effects and pave the way
for future trading opportunities between the two countries. This creating new
viable business ventures.
AN
INVITATION

4. For some years a group of Danish business executives and advisors in the food
sector have been in close contact with representatives at Embajada de Cuba in
Copenhagen and together researched opportunities for cross-country benefits.
There has been a number of fruitfull meetings, FIHAV participation in 2011
and company visits, all to shape personal relations and discuss ideas for future
collaboration. The concept behind the CSR (Corporate Social Responsibility)
Food Program Cuba Denmark grew out of these visionary talks.
BACKGROUND

5. To share the wisdom and knowledge
of good food cross-country
To strengthen the ties and collaboration between
Cuba and Denmark at a non-political/non-official level
To build a commercial highway between
Denmark and Cuba for mutual benefice
To raise the awareness of CSR (Corporate Social Responsibility)
among nations and people
THE VISION

6. To move an agenda for increased
self-supply of foods in Cuba
To inspire and support talented Cuban
students to enter the farm and food sector
To create a platform for experiments and pilot
plants for local food innovation og production
To transfer Danish knowledge in farming, food
production and agro technology into a Cuban setting
PROGRAM
GOALS

7. 1. Developing and running a new agricultural education as a joint degree
between Dalum Agricultural College and a Cuban Agricultural partner
2. Building a pilot farm facility in close connection with
the above mentioned agricultural educational program
The practical and hands-on approach is important in every aspect of the
program. Likewise, continuous communication and story telling is to be
integrated along the project progress to showcase success and results. CSR
(Corporate Social Responsibility) is part of the story line.
CONTENT OF
THE PROGRAM

8. CUBAN TASKS AND RESPONSIBILITY
• 100 ha of land available free-of-charge
• Access to facilities like buildings, water, heat,
power grid and other support systems
• Local infrastructure in place
• Market research findings and data gathering
• Agricultural students ready for exchange
• Co-management
DANISH TASKS AND RESPONSIBILITY
• Project management and coordination
• Equipment (machines, tractors, pilot plants equipment)
• Knowhow
• Management training
• Teaching and curriculums (Danish staff)
• Agricultural students ready for exchange
SUGGESTED
ROLE SPLIT
KEY PARTNERS
Cuban authorities and farm sector experts
(backbone as general contributor and co-management)
Dalum Agricultural College
(knowledge contributor, building curriculum,
student exchange - dalumls.dk

9. Embajada de Cuba in Copenhagen
(Embassy of Cuba in Denmark)
Danish-Cuban Association
(a solidarity organization, independent
of party politics)
Danish Bacon and Meat Council
(Danish Meet Association)
Danish Agriculture and Food Council
(Danish Agricultural Association)
Organic Denmark
(Association in organic foods)
Danish Crown Group
(world class manufacturer of pork and
beef along with processed meat products)
DLG Group
(one of the largest agricultural
companies in Europe)
Carlsberg Group
(global brewery house)
LEGO Foundation
(engagement foundation and
owner of the LEGO Group)
Aalbæk Speciliateter A/S
(high-end Danish charcuterie producer)
Aller Aqua Group
(one of the most experienced
producers of fish feed in the world)
Nordea
(Nordic leading bank)
Ørbæk Brewery
(esteemed organic brewery house)
Thise Dairy
(leading organic dairy in Denmark)
Naturmælk
(leading organic dairy in Denmark)
BØRSEN
(prime business newspaper in Denmark)
Geo & Miljøboringer ApS
(Geo & Environmental Drilling)
INTERESTED
CONTRIBUTORS
AND SPONSORS

10. The program is non-profit. The reliance on voluntary work and fundraising is key. The
responsibility for funding is in the hands of The Program Committee (se below) – and
already, there is a substantial interest from sponsors and associations to support. E.g.
The LEGO Foundation (global toy industry leader) donated LEGO Bricks enabling the
construction of the project as a 3D model for hands-on and visual communication.
The program is supposed to commence in Spring 2015 and gradually
grow – project phases to be planned and scheduled accordingly in
close collaboration between the partners.
FINANCIALS TIMING

11. THE DANISH
PROGRAM COMMITTEE
Food Entrepreneur
Mr. Henry Franzen
franzen@mail.dk
+45 22 54 25 68
(program idea
and concept, link to
Dalum Agricultural
College, fundraiser,
lead role)
Senior Advisor
Mr. Carsten Philipsen
(former Minister Counsellor)
philipsen@c.dk
+45 23 24 20 17
(program process,
international lobbyist,
diplomacy, negotiator,
general advisor)
Advisor
Mr. Jens Eybye
jens@eybye.com
+45 40 16 35 13
(program communication,
ad-hoc support and advice,
guide on the side)

12. SUPPORT DEVELOPMENT THROUGH
EDUCATION AND INVESTMENT