"Cu substrat" presentation at European Digital Youth Summit - EDYS

2. Andrei Lasc
Creative Head at Cu substrat
First login: 4 apr 1992
Babies jokes, puns & meat salad
63.834 friends but still an introvert

3. Definition
Cu substrat The underlayer
Underlayer (un·der·lay·er): The random cognitive
process of making new words by braking, baking or
just illustrating words. Simple.

4. Scientifical sample

5. How it started
Phone talk + alien light +
memory blank + lemons =
LOVE

6. Why it started
Internal need and
stubbornness

8. April 21, 2013
15 underlayers
$0 budget
1 wifi password
2000 friends
2 close friends
0 fans

9. May 9, 2013
270 fans in 18 days
I was glad-ish

11. May 17, 2013
Pixie dust and
what-a-blast!i!
1.700 fans (in 26 days)

13. May 27, 2013
7.000 fans in 36 days
I was selling shares
of my blooming company

14. June 4, 2013
Buy a yacht
Beware of Paparazzi
11.000 fans (in 45 days)

16. July 6, 2013
The Underlayers were
like Chinese people:
Everywhere
21.000 fans (in 67 days)

17. This days:
63.834 fans
70.000p weekly reach
Incomes from brands
advertised on page

18. Today:
My own creative boutique
Confidence
Design skills
People skills

19. So, you want to be a digital brain?
(or a digit tall)
Make a plan
Start from WHY
Be brave
Don’t follow the plan
Be human.

20. andrei@cusubstrat.ro
fb/andreilasc
fb/cusubstrat
fb/pundemy