Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com for CTV ad campaign now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
CTV advertising campaign for healthcare brands Ravi Kumar
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com for CTV ad campaign now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
CTV advertising campaign for healthcare brands Ravi Kumar
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV ad campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com for Connected TV advertising now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Consult Leopard provides CPM construction owner's rep services, construction scheduling consultant, p6 planning software, and construction bidding services including CPM baseline schedule development, construction bid template, and progress update. Contact Consult Leopard for construction scheduling consultant usps services now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com for CTV ad campaign now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV ad campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com for Connected TV advertising now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Consult Leopard provides CPM construction owner's rep services, construction scheduling consultant, p6 planning software, and construction bidding services including CPM baseline schedule development, construction bid template, and progress update. Contact Consult Leopard for construction scheduling consultant usps services now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com for CTV ad campaign now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
CTV advertising campaign
1. CTV advertising campaign
How to do Connected TV Ads Right: A Guide for 2023 and beyond
From Seychelles to San Francisco, consumers are watching a lot more
connectedTV(CTV). We witnessed a startling increase in on-demand, curated
content, particularly during the pandemic when people had nowhere to go and
no access to entertainment. Between 2019 and 2020, CTV use increased by 81%
year over year. CTV accounts for 50 percent of all worldwide video impressions.
Nearly all US homes have a CTV, and most customers between the ages of 18
and 54 watch streamed content.
Connected TV ad campaigns are the new battle ground for brands and
advertiser.
CTV is a natural fit for advertising in 2023 and beyond. It captures the
mindshare of households like the good old days of unskippable TV
ads.Connected TV ads offer immersive viewing and social experiences to screen-
exhausted audiences.They address the large proportion of viewers who favour
free, ad-supported content.
2. The stage is set. But if there were no difficulties, what fun would that be? Here
we will talk about:
The top two trends influencing the growth of smart TV advertisements
The targeting and measurement challenges that must be overcome for
marketers to maximise the effectiveness of their connected TV ad
campaigns
Connected TV ads: Top trends and pain points in 2023 and beyond
Like any brand-new advertising platform, OTT ads have both great promise and
drawbacks. Let’s dive right into it.
Trend 1: Privacy-first cookieless future will see brands flocking to CTV
advertising
Don’t worry, we won't be discussing the demise of cookies and advertising here
once again! OTT advertising has never been dependent on cookies. And that’s
why CTV advertising is here to stay.
Google already made the cookie deprecation announcement, and it just
extended this deadline to 2024. The writing is on the wall; future of advertising
will be cookieless.
Marketers are under pressure to balance customer needs on privacy and
personalisation simultaneously. They are looking for new platforms which will
help addressing this. In 2023, the search for such platforms and solutions will
reach its zenith, paving the way for even more rapid growth of CTV ads
CTV advertisements are cookieless by design, and this is exactly what will fuel
their expansion. What's even better is that CTV ads provide marketers the ability
to target families, which is essential in the cookie-less world.
CTV targeting roadblocks
3. To access streaming content, consumers first buy hardware (think Roku, Apple
TV, X-Box, smart TV, Fire TV, etc.). Then, they download specific streaming
apps.
When marketers buy connected TV ad inventory, they know which streaming
service they are buying from. But not which device their ads will be served on.
This creates challenges in targeting and frequency capping. Repetitive ads annoy
disengaged customers and there is ad wastage on those who has already
purchased.
To consumers, CTV ads can often feel like the return to the era of linear TV's
one-size-fits-all ads. CTV’s lack of integration with other digital platforms like
social media also hampers retargeting efforts.
Tip for marketers: Choose the right identity solution to make the most of
contextual connected TV ads
Addressing CTV campaigns, targeting and ad waste challenges requires identity
solutions built for CTV's advertising capabilities. These solutions should have
privacy, holistic customer data, and transparency at their core.
4. Bonus tip - To make the most of your CTV ad investments, look out for a CTV
ad platform that:
Partners with the most prominent apps and publishers to ensure a holistic
inventory that delivers results
Recommends targeted genres and specific content within the vast CTV
inventory
Provides platform-specific (traffic, time spent, engagement, top rated
content etc.) and audience insights (life stage, lifestyle, location,
demographics etc.) for a high-impact contextual ad plan
Offers custom audiences for retargeting even in the siloed media
ecosystem
Request a demo for 9MO for a fresh, hyper-targeted approach to
contextual advertising on CTV.
Trend 2: The looming recession will lead to conscious spending on smart
TV ads
Fun fact - when the economy goes south, reduced advertising budgets are the
quickest and easiest cost-cutting measure.
5. It's simple - you will cut ad spending before laying off your people. Last
recession, ad spends dropped by double digits. Of course, that was a time of
linear, traditional advertising and ad measurability was an unknown concept.
With ad tech's quantum leap in the last decade, advertisers may not completely
stop their spending in the upcoming recession. But they will see increased
pressure to prove high ROAS.
Though in nascent stages, CTV's programmatic approach and 90% ad
completion rates due to unskippable ads make it a robust investment.
However, there is room for improvements in measurability and attribution. CTV's
lack of common currency, identifiers, and precision can pose challenges in
proving ROI. It becomes a bigger problem during recession.
CTV measurement and attribution roadblocks
CTV advertisements are uncharted area in terms of measurement and
attribution.
Vanity metrics do exist, but they don't provide actionable performance insights
that mean business - like store visits and actual purchases. As we discussed
earlier, brands also lose money in ad duplication.
CTV ad campaign measurement falls between the unmeasurable linear TV and
the cookie- and identifier-led precise PC and mobile ad attribution. CTV is
fragmented into many devices and lacks common identifiers.
Tip for marketers: Consolidate your connected TV ad measurement and
attribution data
Finding the precise KPI for each campaign is the first step in enhancing CTV
measurement. For brand awareness campaigns, the ad completion rate, for
instance, serves as a suitable metric. However, actionable insights like visits to
physical or online stores make more sense for performance marketing. But how
do we get to these sharp metrics for OTT ad campaigns?
6. Need of the hour for advertiser is to consolidate the data points in CTV
measurement and attribution. Only in that way can campaign performance be
accurately analysed, and precise metrics shown.
Bonus tip - Maximize and prove your CTV ad spend ROI by bringing on a
measurement partner that:
Provides quick, sharp, and layered insight on people, households, and
devices, so you always know who saw your ad
Integrates with your most crucial CTV and digital channels, platforms,
publishers, and networks for privacy-compliant performance data
collaboration to optimize campaigns in real-time
Allows you to control ad serving frequency and channel spend
optimization to increase campaign reach wherever your clients are
Measure, optimize and prove the ROI of your CTV ads with ease and
accuracy. Book a demo for 9MO.
What’s next for connected TV ads?
CTV is the next big thing for advertisers and marketers, especially those looking
for new advertising solutions in the post-cookie world.
7. But managing CTV ad investments sustainably and with ROAS means looking
beyond the obvious. Advertisers must get areal time access on targeting,
identity, and attribution. Performance oriented and privacy-compliant partners
built for CTV can help with this.
9MO is one such partner. With 9MO, global advertisers are pushing the envelope
on CTV by:
Accurately targeting individuals and households with people and device
data consolidation
Measuring holistically through relevant integrations with digital-first
environments
Continuously optimizing their campaigns and channel spends to achieve
up to 20% higher ROAS
Staying privacy-compliant with unique identifiers that protect personally
identifiable information
Switch to performance oriented and privacy-compliant partners for CTV
advertising
Book a Demo with 9MO