This document outlines the final project assignment for the Creative Thinking Skills course. The project involves rebranding a daily object. It is divided into two parts:
Part A is individual work where students must come up with a new name, logo, tagline, and packaging design for their assigned object. They must document their creative process.
Part B is group work where the best rebranding proposals will be selected. Groups will produce a 30-45 second advertisement video, an A3 poster, and a 5 minute product presentation. Submissions and presentations are due in weeks 12 and 17. The project aims to develop critical and creative thinking skills.
1. The document outlines an individual assignment for a university course on Culture and Civilization requiring students to research places of interest visited on a site trip, study the connection between the historical, architectural, and social aspects, and design a graphical coffee table book presentation.
2. Students are asked to research one of several themes - Malaysian Architecture, Fusion Architecture, Religious Places, or Spaces and People. They will explore the places through literature review and document relevant buildings, spaces, and locations.
3. The coffee table book is intended to create awareness and educate others on the research topic through effective design, layout, writing style, and use of color. Students will be assessed on general understanding, content, creativity
This document provides a report on a charity drive conducted by a group of students to raise funds for Persatuan Penjagaan Kanak-Kanak Cacat Klang Selangor, a home for disabled children. The group sold packaged food and drinks under the brand SHAKEUP. Their goal was to raise RM2500 through product sales, sponsorships, and donations. They obtained RM1000 in sponsorships and raised RM819.70 through sales and RM1021.75 in donations, meeting their fundraising target. The products sold were Pasta Shaker, Ribena Sprite, Sunquick Sprite, and grape yogurt. All profits were donated to the charity home.
This document is a group project report submitted by 5 students for their final social psychology project. It includes an acknowledgements section, introduction outlining the project goals, methods section describing the process of creating a conceptual video applying 5 social psychology concepts, and a discussion section. The discussion provides the storyline and script for the video created, which applies the concepts of stereotype, halo effect, social loafing, post-decision dissonance, and counterfactual thinking to demonstrate how a group forms and completes a project assignment.
This document outlines an oral presentation assignment for a course on Effective Public Communication. Students will work in groups of 6-8 people to research and present for 15-20 minutes on analyses of mural paintings or steel artwork. Each group must analyze the artist's background, describe two artworks, and identify 5 communication concepts within them. Presentations are due on November 16th and will be assessed based on understanding the brief, content relevance, organization, referencing, and mechanics. The learning outcomes are to apply communication principles in interactions, respect cultural differences, and communicate ideas clearly in academic English.
This document compares two neighborhood parks - Palma Neighborhood Park in Shah Alam, Malaysia and Paulik Neighborhood Park in Richmond, Canada. Palma Park is located in a residential area of Kemuning Utama, is L-shaped, and features a fountain, reflexology stone area, stage, gazebo, exercise area, basketball court, and playground. Paulik Park is located in Richmond surrounded by houses, is rectangular in shape and around 6 acres, and features a public art collection, arboretum, and playground. Both parks serve their local communities but have differences in size, facilities, and seasonal activities.
This document outlines the individual assignment requirements for a course on architecture, culture, and civilization. Students must research a selected theme related to Malaysian architecture and religious places, and design a timeline and series of 10 postcards to educate others on the historical, architectural, and social connections. The assignment requires literature research, a timeline, a postcard series with packaging, an eportfolio, and a 1-minute video montage to document the project.
This document provides a compare and contrast essay analyzing the two Jackie Chan films "Little Big Soldier" and "Chinese Zodiac (CZ12)". It summarizes the genres, storylines, characters, atmospheres, and endings of each film. The genres of both films include action, adventure, and comedy. "Little Big Soldier" tells the historical story of a soldier capturing an enemy general, while "CZ12" is about recovering stolen Chinese zodiac heads. The characters and endings depicted in each film also differ, with "Little Big Soldier" providing a sadder conclusion. Overall, the document analyzes the similarities and differences between these two Jackie Chan action-comedy films.
The document is a project proposal for developing a dialysis center in Bandar Sri Damansara, Kuala Lumpur. It introduces the site and surrounding area, which lacks healthcare facilities. The proposal is to build a one-story dialysis center with parking, various treatment areas, and 60 dialysis machines. It outlines the design concept, application procedures required to obtain approval, and requirements for operating a dialysis clinic.
1. The document outlines an individual assignment for a university course on Culture and Civilization requiring students to research places of interest visited on a site trip, study the connection between the historical, architectural, and social aspects, and design a graphical coffee table book presentation.
2. Students are asked to research one of several themes - Malaysian Architecture, Fusion Architecture, Religious Places, or Spaces and People. They will explore the places through literature review and document relevant buildings, spaces, and locations.
3. The coffee table book is intended to create awareness and educate others on the research topic through effective design, layout, writing style, and use of color. Students will be assessed on general understanding, content, creativity
This document provides a report on a charity drive conducted by a group of students to raise funds for Persatuan Penjagaan Kanak-Kanak Cacat Klang Selangor, a home for disabled children. The group sold packaged food and drinks under the brand SHAKEUP. Their goal was to raise RM2500 through product sales, sponsorships, and donations. They obtained RM1000 in sponsorships and raised RM819.70 through sales and RM1021.75 in donations, meeting their fundraising target. The products sold were Pasta Shaker, Ribena Sprite, Sunquick Sprite, and grape yogurt. All profits were donated to the charity home.
This document is a group project report submitted by 5 students for their final social psychology project. It includes an acknowledgements section, introduction outlining the project goals, methods section describing the process of creating a conceptual video applying 5 social psychology concepts, and a discussion section. The discussion provides the storyline and script for the video created, which applies the concepts of stereotype, halo effect, social loafing, post-decision dissonance, and counterfactual thinking to demonstrate how a group forms and completes a project assignment.
This document outlines an oral presentation assignment for a course on Effective Public Communication. Students will work in groups of 6-8 people to research and present for 15-20 minutes on analyses of mural paintings or steel artwork. Each group must analyze the artist's background, describe two artworks, and identify 5 communication concepts within them. Presentations are due on November 16th and will be assessed based on understanding the brief, content relevance, organization, referencing, and mechanics. The learning outcomes are to apply communication principles in interactions, respect cultural differences, and communicate ideas clearly in academic English.
This document compares two neighborhood parks - Palma Neighborhood Park in Shah Alam, Malaysia and Paulik Neighborhood Park in Richmond, Canada. Palma Park is located in a residential area of Kemuning Utama, is L-shaped, and features a fountain, reflexology stone area, stage, gazebo, exercise area, basketball court, and playground. Paulik Park is located in Richmond surrounded by houses, is rectangular in shape and around 6 acres, and features a public art collection, arboretum, and playground. Both parks serve their local communities but have differences in size, facilities, and seasonal activities.
This document outlines the individual assignment requirements for a course on architecture, culture, and civilization. Students must research a selected theme related to Malaysian architecture and religious places, and design a timeline and series of 10 postcards to educate others on the historical, architectural, and social connections. The assignment requires literature research, a timeline, a postcard series with packaging, an eportfolio, and a 1-minute video montage to document the project.
This document provides a compare and contrast essay analyzing the two Jackie Chan films "Little Big Soldier" and "Chinese Zodiac (CZ12)". It summarizes the genres, storylines, characters, atmospheres, and endings of each film. The genres of both films include action, adventure, and comedy. "Little Big Soldier" tells the historical story of a soldier capturing an enemy general, while "CZ12" is about recovering stolen Chinese zodiac heads. The characters and endings depicted in each film also differ, with "Little Big Soldier" providing a sadder conclusion. Overall, the document analyzes the similarities and differences between these two Jackie Chan action-comedy films.
The document is a project proposal for developing a dialysis center in Bandar Sri Damansara, Kuala Lumpur. It introduces the site and surrounding area, which lacks healthcare facilities. The proposal is to build a one-story dialysis center with parking, various treatment areas, and 60 dialysis machines. It outlines the design concept, application procedures required to obtain approval, and requirements for operating a dialysis clinic.
1) The document outlines a group assignment for a construction technology and building materials course. Students must design a single-story bungalow, selecting appropriate foundation, flooring, wall, ceiling, and other structural components and justifying their choices.
2) Students must then examine the materials used for each component, explaining the suitability of the materials. They may include a layout plan.
3) The final project involves creatively presenting the design and material analyses on A3 boards, with a limit of 10 boards. Students will be marked individually based on a verbal and board presentation.
The document summarizes a group's visit to Batu Caves in Malaysia for a university assignment. It includes travel journals from various group members describing their experiences. Key details include the group meeting at 11am and taking two cars to reach Batu Caves in 30-40 minutes. At the site, they took photos of attractions like the Lord Murugan statue and climbed 272 steps to the Temple Cave. The visit lasted around 2 hours before the group had lunch and returned to campus.
The document summarizes a short video about group work dynamics. It discusses 5 concepts illustrated in the video: 1) stereotyping shown when Koji refused to work with Prem assuming he would not work well, 2) halo effect when Koji assumed Angela would work well because he found her attractive, 3) social loafing when group members assume tasks were completed by others, 4) post-decision dissonance when Koji defended his view of Prem after the choice was made, and 5) counterfactual thinking shown by Koji being optimistic about a C+ grade rather than what could have been.
Project 2 design process research analysisCherilyn Chia
ย
1. The document outlines the requirements and tasks for a landscape architecture project involving site analysis and design for a residential property.
2. Students are divided into groups to conduct site visits, analyze existing site conditions, and develop conceptual design solutions. They must document their research and analysis in an A3 booklet.
3. Individual students must complete a graphic journal with drawings of landscape elements to demonstrate graphic communication skills.
The group visited Batu Caves as part of an assignment for their MPU3123 course. Batu Caves is an important Hindu site in Malaysia that draws many pilgrims. The group explored the various caves and attractions, including the large Lord Murugan statue and climbing 272 steps to the Temple Cave. They documented their experiences and findings through photos and discussions to complete their objectives of understanding the site's architecture, art, history and importance to different cultures.
The document discusses several murals located in Malaysia. It provides background information on the artists, descriptions of the murals, and concepts conveyed in the murals. Specifically, it discusses murals located in Old Town, Ipoh titled "Paper Plane" and "Old Uncle with Coffee Cup" painted by Ernest Zacharevic. It also describes murals at The Atmosphere in Seri Kembangan titled "Kid with Pink Balloon Background", "Roti Uncle", painted by local Malaysian artists. The murals aim to showcase local culture and remind viewers of childhood memories through themes of coffee, street food, and childhood activities.
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...TechSoup
ย
Whether you're new to SEO or looking to refine your existing strategies, this webinar will provide you with actionable insights and practical tips to elevate your nonprofit's online presence.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
ย
(๐๐๐ ๐๐๐) (๐๐๐ฌ๐ฌ๐จ๐ง ๐)-๐๐ซ๐๐ฅ๐ข๐ฆ๐ฌ
๐๐ข๐ฌ๐๐ฎ๐ฌ๐ฌ ๐ญ๐ก๐ ๐๐๐ ๐๐ฎ๐ซ๐ซ๐ข๐๐ฎ๐ฅ๐ฎ๐ฆ ๐ข๐ง ๐ญ๐ก๐ ๐๐ก๐ข๐ฅ๐ข๐ฉ๐ฉ๐ข๐ง๐๐ฌ:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
๐๐ฑ๐ฉ๐ฅ๐๐ข๐ง ๐ญ๐ก๐ ๐๐๐ญ๐ฎ๐ซ๐ ๐๐ง๐ ๐๐๐จ๐ฉ๐ ๐จ๐ ๐๐ง ๐๐ง๐ญ๐ซ๐๐ฉ๐ซ๐๐ง๐๐ฎ๐ซ:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
ย
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
ย
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...EduSkills OECD
ย
Andreas Schleicher, Director of Education and Skills at the OECD presents at the launch of PISA 2022 Volume III - Creative Minds, Creative Schools on 18 June 2024.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
ย
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
1) The document outlines a group assignment for a construction technology and building materials course. Students must design a single-story bungalow, selecting appropriate foundation, flooring, wall, ceiling, and other structural components and justifying their choices.
2) Students must then examine the materials used for each component, explaining the suitability of the materials. They may include a layout plan.
3) The final project involves creatively presenting the design and material analyses on A3 boards, with a limit of 10 boards. Students will be marked individually based on a verbal and board presentation.
The document summarizes a group's visit to Batu Caves in Malaysia for a university assignment. It includes travel journals from various group members describing their experiences. Key details include the group meeting at 11am and taking two cars to reach Batu Caves in 30-40 minutes. At the site, they took photos of attractions like the Lord Murugan statue and climbed 272 steps to the Temple Cave. The visit lasted around 2 hours before the group had lunch and returned to campus.
The document summarizes a short video about group work dynamics. It discusses 5 concepts illustrated in the video: 1) stereotyping shown when Koji refused to work with Prem assuming he would not work well, 2) halo effect when Koji assumed Angela would work well because he found her attractive, 3) social loafing when group members assume tasks were completed by others, 4) post-decision dissonance when Koji defended his view of Prem after the choice was made, and 5) counterfactual thinking shown by Koji being optimistic about a C+ grade rather than what could have been.
Project 2 design process research analysisCherilyn Chia
ย
1. The document outlines the requirements and tasks for a landscape architecture project involving site analysis and design for a residential property.
2. Students are divided into groups to conduct site visits, analyze existing site conditions, and develop conceptual design solutions. They must document their research and analysis in an A3 booklet.
3. Individual students must complete a graphic journal with drawings of landscape elements to demonstrate graphic communication skills.
The group visited Batu Caves as part of an assignment for their MPU3123 course. Batu Caves is an important Hindu site in Malaysia that draws many pilgrims. The group explored the various caves and attractions, including the large Lord Murugan statue and climbing 272 steps to the Temple Cave. They documented their experiences and findings through photos and discussions to complete their objectives of understanding the site's architecture, art, history and importance to different cultures.
The document discusses several murals located in Malaysia. It provides background information on the artists, descriptions of the murals, and concepts conveyed in the murals. Specifically, it discusses murals located in Old Town, Ipoh titled "Paper Plane" and "Old Uncle with Coffee Cup" painted by Ernest Zacharevic. It also describes murals at The Atmosphere in Seri Kembangan titled "Kid with Pink Balloon Background", "Roti Uncle", painted by local Malaysian artists. The murals aim to showcase local culture and remind viewers of childhood memories through themes of coffee, street food, and childhood activities.
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...TechSoup
ย
Whether you're new to SEO or looking to refine your existing strategies, this webinar will provide you with actionable insights and practical tips to elevate your nonprofit's online presence.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
ย
(๐๐๐ ๐๐๐) (๐๐๐ฌ๐ฌ๐จ๐ง ๐)-๐๐ซ๐๐ฅ๐ข๐ฆ๐ฌ
๐๐ข๐ฌ๐๐ฎ๐ฌ๐ฌ ๐ญ๐ก๐ ๐๐๐ ๐๐ฎ๐ซ๐ซ๐ข๐๐ฎ๐ฅ๐ฎ๐ฆ ๐ข๐ง ๐ญ๐ก๐ ๐๐ก๐ข๐ฅ๐ข๐ฉ๐ฉ๐ข๐ง๐๐ฌ:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
๐๐ฑ๐ฉ๐ฅ๐๐ข๐ง ๐ญ๐ก๐ ๐๐๐ญ๐ฎ๐ซ๐ ๐๐ง๐ ๐๐๐จ๐ฉ๐ ๐จ๐ ๐๐ง ๐๐ง๐ญ๐ซ๐๐ฉ๐ซ๐๐ง๐๐ฎ๐ซ:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
ย
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
ย
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...EduSkills OECD
ย
Andreas Schleicher, Director of Education and Skills at the OECD presents at the launch of PISA 2022 Volume III - Creative Minds, Creative Schools on 18 June 2024.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
ย
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the bodyโs response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
ย
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Gender and Mental Health - Counselling and Family Therapy Applications and In...
ย
CTS Final Project Brief
1. 1
SCHOOL OF ARCHITECTURE, BUILDING & DESIGN
Research Unit for Modern Architecture Studies in Southeast Asia
Foundation of Natural Build Environment (FNBE)
Creative Thinking Skills [ARC30104]
Prerequisite: None
Lecturers: Sufina Abu Bakar, Shazreene Nurjanna
Final Project: Re-branding of a Daily Object
20% Individual + 20 % Group Work
Part A- Individual - (A4 booklet + New Packaging - Submission ONLY): Week 12
Part B- Group (Advertisement Video + Poster + Verbal Promotional Presentation): Week 17
Introduction
There is a lot of math and science in marketing, but just how important is creativity in marketing?
Regardless what you may believe, creativity still holds much emphasis in successful marketing. If you
look around the huge marketing arena of the Internet, you can see products and services illustrated in a
million different ways.
Nowadays companies believe that simply being listed at the top of a search engine result is all that
matters. It matters, a lot, but without giving people something to rave about once they find your
company or product, and converting them into customers, fans, or something other than a ten second
click, it is worthless. It is a great challenge; however the diligent application of the creative process and
thought would facilitate to come up with the best solution.
In this Final Project students are required to explore their creativity and critical thinking skills in basic
marketing for a basic daily object. More specifically in the area of rebranding, packaging, promoting and
advertising a boring daily object.
Objectives of Project
The objectives of this project:
To understand the modes of thinking commonly associated with critical thinking (left-brain),
creative thinking (right brain) as well as holistic (whole brain) thinking.
To implement divergent and convergent thinking methods in researching, developing and
presenting ideas and conclusions in the form of tangible statements.
Learning Outcomes of this Project
Upon successful completion of this subject, students will be able to demonstrate the following:
1. Recognize the characteristics of critical and creative thinking and their applications in studentsโ
personal and working lives
2. Identify the importance of expressing personal opinions as part of academic development and the
systematic journey(s) taken to evolve these statements
2. 2
Tasks - Methodology
1. INTRODUCTION
This project is divided into two parts: Part A (Individual) and Part B (Group). In Part A, individually
students are required to prepare a proposal to rebrand and repackage the given object. As a group
in Part B, students are required to produce an advertisement video, a poster and a sale and
demonstration presentation. In groups students will be given the following object randomly and they
must use these items as shown in the picture:
2. PART A โ INDIVIDUAL
Individually students are required to come up with the followings items for the given object and present
their final idea proposal and idea process in an A4 report. Students are required to produce;
i. a new name
ii. a new logo
iii. a new caption / tag line
iv. a new physical packaging โnot just a drawing
* DO NOT CHANGE THE CONDITION OR PHYSICAL OF THE OBJECT. IT MAY HAVE A NEW
PURPOSE YET THIS PROJECT WILL FOCUS ON THE 4 ITEM STATED ABOVE ONLY.
A4 INDIVIDUAL IDEA PROCESS AND PROPOSAL REPORT โ
To be able to produce the items above, students are required to go through a creative development
process such as โ mind mapping, brainstorming, doodling, experimenting, research etc. Students are
required to record systematically the process of how they come up with ideas and develop their
ideas before arriving to the final product. All the process and explanation will be inserted in the A4
INDIVIDUAL IDEA PROCESS AND PROPOSAL REPORT. This individual report template will be
provided as a guide on TIMES; however students may choose to amend the structure and style
according to their own understanding.
The final proposal of the object name, logo, caption/tagline, simple ideas process and packaging design
must be efficiently and skilfully presented as the first few pages of the A4 report. The cover must
creatively include the illustration of the product. For submission students are required to produce the
physical packaging for the object with the object inside for submission. Students are not required to
present therefore the proposal, packaging and illustration in the report must be able to speak by itself.
Only selected student will be called to present their work if necessary. 3
3. 3
3. PART B โ GROUP
In groups lecturers will select the best suitable rebranding and packaging proposal from Part A to be
further developed. In this Part B, students are required to produce the following for the selected product;
i. a 30-45 second advertisement video
ii. an A3 size poster โ digital and one hard copy
iii. a 5 minute product presentation to promote the product like a sales person (in class)
ADVERTISEMENT VIDEO โ Students are required to produce a video advertisement for the selected
product. To be able to produce a good advertisement video students are required to do some
investigation on what makes a good advertisement video.
PRODUCT PRESENTATION โ Students are required to pretend that they are sales person and
promoter just like those promoters who set booth to promote their products at shopping malls. Therefore
they need to wear the same uniform, set up their tables and to include other initiatives to promote
their product (such as posters, banner, name tags, business cards etc). Students are required to
verbally sells their product and demonstrate how to use their product.
Submission Requirement
PART A โ INDIVIDUAL โ Submission Week 12 โIn class at 8:30AM
A4 INDIVIDUAL IDEA PROCESS AND PROPOSAL REPORT
- Please use the template given as a โguidelineโ and must include all required content
- The cover must include studentโs details, the project title, the object name and illustration
- The first few pages should start with the final proposal - name, logo, caption, and packaging
illustration. Then followed by the process of how you came up with the idea.
- The idea process should be hand written and may add some photos or digital illustration
- The final process may be digitally produce or hand drawn. If using water colour please use
appropriate paper.
- Students are reminded to scan the idea report and take a picture of the physical packaging before
submitting it. Do upload it to the e-portfolio.
PRODUCT PACKAGING
- The packaging should not be bigger than an A4 size and the product must be inside the packaging.
- The packaging should include the name of the product, logo, instructions, barcode, caption, etc. It can
be digitally produced.
- Please insert the final design packaging in a clear A4 size plastic sleeve and label it properly with your
name and details digitally.
PART B โ GROUPโ Submission & Presentation Week 17
ADVERTISEMENT VIDEO
-The video should be 30-45 second only to be uploaded to youtube.com on the 5th of August 2014.
-To submit a CD of the video in a hard plastic casing with proper designed cover with the groupโs detail.
-To submit the video link to the provided online form that will be provided later.
A3 POSTER
- Student may produce this digitally or handmade.
PRODUCT PRESENTATION
- Students are given 5 minutes to verbally sell and demonstrate their product as if they are promoters.
- Students are required to plan, prepare and present as if they have a promotional booth. They are
required to provide items to support their demonstration and promotion.
4. 4
Assessment criteria
The assessment for this assignment will be based on:
demonstrated understanding of brief
appropriateness, originality, creativity of the proposal/ promoting/advertising
depth and quality of idea process and idea elaboration - individual documentation
team collaboration - during the process and during presentation
Marking criteria
Marks shall be distributed as follows:
Work will be assessed based on:
NOTE: PLEASE BE INFORMED THAT INVIDUAL COMPONENTS IN GROUP WORKS IS EVALUATED BASED ON PEER
EVALUATION AND INSTRUCTURโS EVALUATION ON INDIVIDUAL PERFORMANCE OF A GROUP MEMBER.
Suggested References
1. de Bono, Edward, 1994, De Bonoโs Thinking Course, BBC Books