comparing CTR benchmarks from 2012 and 2013 across different types of digital ads

1. Ad CTR Benchmarks 2013
Standard banner ads 0.1%
Facebook ads 0.11%
Rich media banner ads 0.12%
Rich media expandable banners 0.19%
Mobile banner ads 0.86%
Mobile ads CTR vs display ads CTR
Social gaming ads 3%
Gaming value exchange ads 11%
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Augustine Fou

2. Ad Type CTR Benchmarks 2012
2012 standard banner CTR 0.10%
2012 rich media CTR 0.14%
2012 mobile banner ad CTR 0.88%
2012 in-stream ad CTR 1.11%
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Augustine Fou

3. Mobile vs Desktop Ad CTR 2013
2013 mobile native ad CTR 1.37%
Source: Centra via MarketingCharts August 2013
2013 Standard mobile banner 0.35%
Desktop rich media ad CTR 0.14%
Standard desktop banner ad CTR 0.1%
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Augustine Fou

4. Related Articles
Benchmarking Organic Search vs Paid Search
By: Augustine Fou, August 2013
Display Ad Benchmarks
By: Augustine Fou, August 2013
CPM CPC CPA Benchmarks
By: Augustine Fou, September 2013
Search Kicks Display Ads in Effectiveness
By Augustine Fou, April 2012
Digital is a Philosophy
By: Augustine Fou, March 31, 2011
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Augustine Fou

5. Dr. Augustine Fou – Digital Consigliere
“I advise clients on optimizing
advertising across all channels. Using
insights and fast-feedback loops from
digital, we can not only target brand ads
better, but we can shift towards more
detailed measurement and ROI.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou
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@acfou
Augustine Fou