Simple Ways to Get Your Organization to Adopt the AsyncAPI SpecAxway
Speaker: Emmelyn Wang, API Strategist, Office of the CTIO
Conference Title: First-Ever AsyncAPI Global Online Conference
AsyncAPI community has great culture. Here are 3 ways to influence, equip, and empower your company, product leader or engineering organization to adopt the AsyncAPI spec.
#asyncapiconf
Event-based API Patterns and Practices - AsyncAPI Online ConferenceLaunchAny
This document discusses API design patterns for event-based APIs. It begins with an introduction to the author and overview of popular API styles. It then covers several options for asynchronous API design like webhooks, server-sent events, websockets, and streaming protocols. The remainder discusses specific patterns for event payload design including thin notifications, hypermedia links, schema evolution, and separating internal and external events. It emphasizes putting careful design into event formats as they form a contract like an API.
The Integrations Behind Connecting With SalesforceAaronLieberman5
Salesforce currently has 150,000 customers across the world who use Salesforce in some capacity. If you are one of those customers, you’ve likely had to work through how to integrate it with your other back office systems: ERP, Marketing Automation, BI systems, etc. Or perhaps you’re a brand new Salesforce customer and are just now trying to understand what options exist for integration.
It is undeniable that the rate of integrating with Salesforce is increasing, and extracting the valuable data that is in Salesforce is not always an easy feat when you have to consider how to do this best in your own unique environment.
In this webinar, we will talk about the various techniques for getting data out of Salesforce, and how the integration technologies such as AWS and MuleSoft that surround Salesforce can make the lives of Salesforce developers and administrators easier. We will discuss what the integration world around Salesforce looks like and some common integration patterns used with Salesforce, as well as look at what a real-world application looks like when we have a need to synchronize data between Salesforce and a database.
You will learn:
● What integration capabilities exist within Salesforce
● Patterns of Salesforce integration
● Strengths and weaknesses of each integration pattern
● How AWS and MuleSoft can interact with Salesforce
Who should attend:
● IT leaders who are looking for the most efficient methods for integration with Salesforce
● Developers/System Integrators who are interested in seeing Salesforce integration techniques
● Anyone in the Salesforce ecosystem who is interested in integration
Reasons to attend:
● Learn about methods of Salesforce integration
● Learn about the world surrounding Salesforce
Microservices in action: How to actually build them3scale
Andrzej from the 3scale team gave this talk during the API Meetup Barcelona about how to practically build microservices using AWS Lambda, Amazon API Gateway, the JAWS framework and 3scale API Management.
Here is more info about the meetup:
http://www.meetup.com/API-Meetup-Barcelona/events/226165254/
This document discusses Edge, an open source module for Node.js that allows Node.js applications to leverage .NET capabilities by calling .NET libraries and services. Edge allows Node.js code to call into .NET code and .NET code to call back into Node.js code in a non-blocking way within the same process. It supports multiple .NET languages like C#, F# and Powershell. Edge enables access to Windows capabilities like the event log, registry, performance counters and more. It is extensible via additional Edge modules for SQL, Powershell, and other languages/platforms. The document provides code examples and links to the Edge GitHub repository and additional Edge modules.
How to: Create a custom connector for Microsoft FlowDragan Panjkov
Microsoft PowerApps, Microsoft Flow, and Power BI allow users to build custom business applications, automate workflows, and visualize data without writing code. PowerApps allows users to create apps, forms, and workflows by visually designing screens and connecting to existing data sources. Microsoft Flow helps automate workflows by triggering actions based on events across different apps and services. Power BI enables users to connect to data and gain insights through data visualizations.
Entering the Platform Age: How to create genuine value for internal and exter...3scale
Keynote at APIDays Melbourne 2016, Steven Willmott - 3scale.
Organizations have recognized that making available IT systems as APIs for both internal and external developers can create huge new opportunities for agility, products and ultimately revenue. However, while this "platform thinking" holds great potential, it can be extremely challenging to determine how to deliver on these opportunities. In this talk we'll look at how focusing on the value APIs can deliver helps underpin genuine success for an API program and an organization's platform initiatives as a whole.
The document discusses using HTML hypermedia APIs and adaptive web design (AWD) together to build web applications that scale across devices. HTML hypermedia APIs allow building web APIs that return HTML, enabling rich clients without native apps, while AWD makes the web work across browsers by conditionally loading content. The combination is suggested to be a perfect way to scale app development and make the web work on all browsers.
Simple Ways to Get Your Organization to Adopt the AsyncAPI SpecAxway
Speaker: Emmelyn Wang, API Strategist, Office of the CTIO
Conference Title: First-Ever AsyncAPI Global Online Conference
AsyncAPI community has great culture. Here are 3 ways to influence, equip, and empower your company, product leader or engineering organization to adopt the AsyncAPI spec.
#asyncapiconf
Event-based API Patterns and Practices - AsyncAPI Online ConferenceLaunchAny
This document discusses API design patterns for event-based APIs. It begins with an introduction to the author and overview of popular API styles. It then covers several options for asynchronous API design like webhooks, server-sent events, websockets, and streaming protocols. The remainder discusses specific patterns for event payload design including thin notifications, hypermedia links, schema evolution, and separating internal and external events. It emphasizes putting careful design into event formats as they form a contract like an API.
The Integrations Behind Connecting With SalesforceAaronLieberman5
Salesforce currently has 150,000 customers across the world who use Salesforce in some capacity. If you are one of those customers, you’ve likely had to work through how to integrate it with your other back office systems: ERP, Marketing Automation, BI systems, etc. Or perhaps you’re a brand new Salesforce customer and are just now trying to understand what options exist for integration.
It is undeniable that the rate of integrating with Salesforce is increasing, and extracting the valuable data that is in Salesforce is not always an easy feat when you have to consider how to do this best in your own unique environment.
In this webinar, we will talk about the various techniques for getting data out of Salesforce, and how the integration technologies such as AWS and MuleSoft that surround Salesforce can make the lives of Salesforce developers and administrators easier. We will discuss what the integration world around Salesforce looks like and some common integration patterns used with Salesforce, as well as look at what a real-world application looks like when we have a need to synchronize data between Salesforce and a database.
You will learn:
● What integration capabilities exist within Salesforce
● Patterns of Salesforce integration
● Strengths and weaknesses of each integration pattern
● How AWS and MuleSoft can interact with Salesforce
Who should attend:
● IT leaders who are looking for the most efficient methods for integration with Salesforce
● Developers/System Integrators who are interested in seeing Salesforce integration techniques
● Anyone in the Salesforce ecosystem who is interested in integration
Reasons to attend:
● Learn about methods of Salesforce integration
● Learn about the world surrounding Salesforce
Microservices in action: How to actually build them3scale
Andrzej from the 3scale team gave this talk during the API Meetup Barcelona about how to practically build microservices using AWS Lambda, Amazon API Gateway, the JAWS framework and 3scale API Management.
Here is more info about the meetup:
http://www.meetup.com/API-Meetup-Barcelona/events/226165254/
This document discusses Edge, an open source module for Node.js that allows Node.js applications to leverage .NET capabilities by calling .NET libraries and services. Edge allows Node.js code to call into .NET code and .NET code to call back into Node.js code in a non-blocking way within the same process. It supports multiple .NET languages like C#, F# and Powershell. Edge enables access to Windows capabilities like the event log, registry, performance counters and more. It is extensible via additional Edge modules for SQL, Powershell, and other languages/platforms. The document provides code examples and links to the Edge GitHub repository and additional Edge modules.
How to: Create a custom connector for Microsoft FlowDragan Panjkov
Microsoft PowerApps, Microsoft Flow, and Power BI allow users to build custom business applications, automate workflows, and visualize data without writing code. PowerApps allows users to create apps, forms, and workflows by visually designing screens and connecting to existing data sources. Microsoft Flow helps automate workflows by triggering actions based on events across different apps and services. Power BI enables users to connect to data and gain insights through data visualizations.
Entering the Platform Age: How to create genuine value for internal and exter...3scale
Keynote at APIDays Melbourne 2016, Steven Willmott - 3scale.
Organizations have recognized that making available IT systems as APIs for both internal and external developers can create huge new opportunities for agility, products and ultimately revenue. However, while this "platform thinking" holds great potential, it can be extremely challenging to determine how to deliver on these opportunities. In this talk we'll look at how focusing on the value APIs can deliver helps underpin genuine success for an API program and an organization's platform initiatives as a whole.
The document discusses using HTML hypermedia APIs and adaptive web design (AWD) together to build web applications that scale across devices. HTML hypermedia APIs allow building web APIs that return HTML, enabling rich clients without native apps, while AWD makes the web work across browsers by conditionally loading content. The combination is suggested to be a perfect way to scale app development and make the web work on all browsers.
How to create custom Connector for Microsoft FlowDragan Panjkov
SPS Milan 2018 - By connecting Microsoft Flow workflows to third-party applications, it is possible to directly access the data or functionality provided by other systems directly from the Office 365 service and interface. In this lecture we will takl about custom connectors: We explain what custom connectors are, how they are created and how they can be integrated into the Microsoft Flow workflow. We will show practical examples to show how Microsoft Flow Connectors enable powerful business applications that combine several different systems.
Serverless is getting traction because it minimizes the concerns a developer needs to handle during writing and delivering code. The cloud provider takes most of the responsibility. Azure Functions is one solution which helps you achieve this.
The document discusses hypermedia and how it can be used to help clients navigate an API. It defines hypermedia as control information provided by an API to clients through links and forms. These controls allow clients to identify available actions and activate them to move between states. The document provides an example of how this could work in a issue tracking API, allowing clients to retrieve, open, close and search for issues. It also recommends implementing hypermedia with ASP.NET Web API and provides additional resources for further information.
Drive API Adoption: Reach Over 13 Million DevelopersPostman
The document discusses driving adoption of APIs through leveraging public workspaces and the Postman API Network. It provides tips for getting 10x adoption such as providing enough context and documentation, keeping documentation updated and complete, researching keywords, sharing knowledge rather than just features, and adding collections to onboard users. Publishing APIs on the Postman API Network allows reaching over 13 million developers and getting feedback to improve APIs.
Take Control of your APIs in a Microservice Architecture3scale
Microservices are a new architectural approach to modularize systems into smaller units. The benefits include that services can be adapted more rapidly to changing business demands. Application programming interfaces (APIs) are crucial in every microservice architecture (MSA) as they link up the various microservices. Key challenges of MSA are getting API security, access control and analytics right in an environment that is constantly changing. This workshop talk will show how the features of the 3scale API management platforms in combination with the Red Hat OpenShift PaaS can be leveraged to overcome these challenges.
Priyanka Bandekar has a Master's degree in Computer Systems Engineering from Northeastern University and a Bachelor's degree in Information Technology from Goa University in India. She has experience as a Drupal developer intern at Perkins School for the Blind where she updated their website using Drupal. She has strong skills in programming languages like Java, C++, Python and web technologies like HTML, CSS, JavaScript, and frameworks like Spring MVC, AngularJS, and ReactJS. She has experience with databases, cloud platforms, and business intelligence tools. For her academic projects, she has worked on workload simulation, data analytics, and developing websites.
During this talk, Fran will explain how the platform team at New Relic creates event-driven APIs using the design-first approach and the AsyncAPI specification.
Working with Web 2.0 APIs (or, maybe just defining)Bridget S
This document discusses APIs and how they allow different applications to share data. It defines APIs and Web 2.0, noting that APIs connect applications and Web 2.0 enables collaboration and sharing online. Developers use APIs to create mashups, which combine data from multiple online sources into a single tool. Popular APIs include Google Maps, Facebook, Flickr, YouTube, and Twitter. The document provides examples of mashups and additional readings on APIs and Web 2.0.
A passionate intellect with a desire to pursue a challenging career in the field of Information Technology. A Masters graduate in Computer System Engineering at Northeastern University, Boston. A perfectionist who is organized, with a great enthusiasm for working on challenging tasks with an extensive experience in the layout, design and coding of websites and possessing considerable knowledge of the development of web applications using Java programming language.
How to create custom connector for Microsoft FlowDragan Panjkov
Presented at SharePoint Saturday Vienna 2018 - By connecting Microsoft Flow workflows to third-party applications, it is possible to directly access the data or functionality provided by other systems directly from the Office 365 service and interface. In this lecture we will talk about custom connectors: We explain what custom connectors are, how they are created and how they can be integrated into the Microsoft Flow workflow. We will show practical examples to show how Microsoft Flow Connectors enable powerful business applications that combine several different systems
This document discusses API design fundamentals including REST constraints, developer experience, scalability, sustainability, and consistency. It reviews REST constraints like statelessness and uniform interfaces. It emphasizes designing for developer experience by making APIs easy to use and well documented. Other topics covered include resource modeling, collections, filtering, versioning, and using hypermedia to link related resources.
This document outlines an API design and management workshop presented by Matthew McClean, Nicolas Grenié, and Manfred. The workshop covers API design best practices, AWS services like Amazon API Gateway and AWS Lambda, and 3scale API management. It includes sections on API design principles, AWS integration, and a customer case study of Rosette's API implementation with 3scale and AWS. Attendees will build and deploy an API using Amazon API Gateway, AWS Lambda, and 3scale for additional management features.
The document discusses how to design flexible and discoverable REST APIs using the Hypertext Application Language (HAL) format and web API design principles. It outlines how HAL embeds links and relationships between resources to allow client-side navigation without pre-defined endpoints. The document also discusses best practices for REST API design, such as embedding related resources to optimize caching and network requests. Finally, it covers challenges with HAL implementation, such as naming relationships and collection representation, and alternatives like Siren and AtomPub.
APIs Are Forever - How to Design Long-Lasting APIsLaunchAny
Teams often struggle with balancing the complexity of legacy applications, limited time, and limited resources when designing APIs. The result is often the release of less-than-ideal API design that meets the immediate needs of the client but misses opportunities for longer-term value. This talk explores systems design and domain-driven design (DDD) for API design thinking and how to apply this technique to your design process to create a clear, well-designed, long-lasting API. Presented at API Strategy and Practice 2015
7 Key Things for Building a Highly-Scalable SharePoint 2013 AppEdin Kapic
My slides from SharePoint Summit Vancouver 2013 talk.
Learn best practices and patterns to build your next superscalable SharePoint 2013 App. You will see how to pair the power of the browser and the cloud to build a SharePoint app that runs like a cheetah. We will go in depth on how the modern SharePoint 2013 app is build on Windows Azure, demo and learn how to manage the different mechanisms for scaling that are available to us, such as non-relational databases, cache, asynchronous API calls and queuing. You will take away code samples and guidance that will enable you to scale you next SharePoint 2013 app.
Firebase is a real-time backend service that allows developers to build mobile and web applications without having to manage their own backend infrastructure. It provides features like analytics, notifications, crash reporting, authentication, and cloud storage out of the box. As a NoSQL database, it allows for fast response times compared to traditional web services. Firebase is useful for building real-time applications like chat apps or ones that require syncing data across multiple devices. It also offers benefits like free scalability, push notifications, and integration with other Google services and platforms.
Firebase is a mobile and web application platform with tools and infrastructure designed to help developers build high-quality apps. Firebase evolved from Envolve, a prior startup founded by Tamplin and Lee in 2011. Envolve provided developers an API that let them integrate online chat into their websites.
Some of the discipline and principles the "Paypal as a Service" is using to create a REST API driven platform across all of Paypal engineering.
As presented at @APIWorld 2014 in San Francisco 9/17
Ben Kehoe - Serverless Architecture for the Internet of ThingsServerlessConf
Presented at ServerlessConf NYC 2016.
iRobot is transitioning the cloud infrastructure for our IoT system to AWS with the goal of using zero EC2 instances. I'll cover our general architecture (AWS IoT, API Gateway, Lambda, etc.), our CloudFormation+Lambda deployment strategy, and the hardest patterns to make serverless on AWS.
Practical approach to creative testing and creative optimisation at Google UA...GameCamp
This document provides best practices for optimizing mobile game creatives on Google Ads. It discusses identifying the best performing placements like AdMob, display, YouTube, and search. It also discusses targeting the audience by focusing creatives on core gameplay or genre. Creative testing should be done in separate ad groups to see performance in different networks before moving top performers to evergreen ad groups. Frequency of creative uploads and removing low performers after 7-14 days is recommended. Insights from universal app campaigns can also be applied to optimize across different networks.
Creativity and science behind creative testing. creative testing framework an...GameCamp
Presentation of Claire Rozain (from Product Madness) delivered at one of GameCamp webinars dedicated to Creative testing and optimisation (www.gamecamp.io).
How to combine creative and data approach in creative testing? How to make it as the process and learning loop and not one-off? Presentation based on examples and learnings from different campaigns and traffic sources.
Blog of Claire Rozain: https://ClaireRozain.fr.
How to create custom Connector for Microsoft FlowDragan Panjkov
SPS Milan 2018 - By connecting Microsoft Flow workflows to third-party applications, it is possible to directly access the data or functionality provided by other systems directly from the Office 365 service and interface. In this lecture we will takl about custom connectors: We explain what custom connectors are, how they are created and how they can be integrated into the Microsoft Flow workflow. We will show practical examples to show how Microsoft Flow Connectors enable powerful business applications that combine several different systems.
Serverless is getting traction because it minimizes the concerns a developer needs to handle during writing and delivering code. The cloud provider takes most of the responsibility. Azure Functions is one solution which helps you achieve this.
The document discusses hypermedia and how it can be used to help clients navigate an API. It defines hypermedia as control information provided by an API to clients through links and forms. These controls allow clients to identify available actions and activate them to move between states. The document provides an example of how this could work in a issue tracking API, allowing clients to retrieve, open, close and search for issues. It also recommends implementing hypermedia with ASP.NET Web API and provides additional resources for further information.
Drive API Adoption: Reach Over 13 Million DevelopersPostman
The document discusses driving adoption of APIs through leveraging public workspaces and the Postman API Network. It provides tips for getting 10x adoption such as providing enough context and documentation, keeping documentation updated and complete, researching keywords, sharing knowledge rather than just features, and adding collections to onboard users. Publishing APIs on the Postman API Network allows reaching over 13 million developers and getting feedback to improve APIs.
Take Control of your APIs in a Microservice Architecture3scale
Microservices are a new architectural approach to modularize systems into smaller units. The benefits include that services can be adapted more rapidly to changing business demands. Application programming interfaces (APIs) are crucial in every microservice architecture (MSA) as they link up the various microservices. Key challenges of MSA are getting API security, access control and analytics right in an environment that is constantly changing. This workshop talk will show how the features of the 3scale API management platforms in combination with the Red Hat OpenShift PaaS can be leveraged to overcome these challenges.
Priyanka Bandekar has a Master's degree in Computer Systems Engineering from Northeastern University and a Bachelor's degree in Information Technology from Goa University in India. She has experience as a Drupal developer intern at Perkins School for the Blind where she updated their website using Drupal. She has strong skills in programming languages like Java, C++, Python and web technologies like HTML, CSS, JavaScript, and frameworks like Spring MVC, AngularJS, and ReactJS. She has experience with databases, cloud platforms, and business intelligence tools. For her academic projects, she has worked on workload simulation, data analytics, and developing websites.
During this talk, Fran will explain how the platform team at New Relic creates event-driven APIs using the design-first approach and the AsyncAPI specification.
Working with Web 2.0 APIs (or, maybe just defining)Bridget S
This document discusses APIs and how they allow different applications to share data. It defines APIs and Web 2.0, noting that APIs connect applications and Web 2.0 enables collaboration and sharing online. Developers use APIs to create mashups, which combine data from multiple online sources into a single tool. Popular APIs include Google Maps, Facebook, Flickr, YouTube, and Twitter. The document provides examples of mashups and additional readings on APIs and Web 2.0.
A passionate intellect with a desire to pursue a challenging career in the field of Information Technology. A Masters graduate in Computer System Engineering at Northeastern University, Boston. A perfectionist who is organized, with a great enthusiasm for working on challenging tasks with an extensive experience in the layout, design and coding of websites and possessing considerable knowledge of the development of web applications using Java programming language.
How to create custom connector for Microsoft FlowDragan Panjkov
Presented at SharePoint Saturday Vienna 2018 - By connecting Microsoft Flow workflows to third-party applications, it is possible to directly access the data or functionality provided by other systems directly from the Office 365 service and interface. In this lecture we will talk about custom connectors: We explain what custom connectors are, how they are created and how they can be integrated into the Microsoft Flow workflow. We will show practical examples to show how Microsoft Flow Connectors enable powerful business applications that combine several different systems
This document discusses API design fundamentals including REST constraints, developer experience, scalability, sustainability, and consistency. It reviews REST constraints like statelessness and uniform interfaces. It emphasizes designing for developer experience by making APIs easy to use and well documented. Other topics covered include resource modeling, collections, filtering, versioning, and using hypermedia to link related resources.
This document outlines an API design and management workshop presented by Matthew McClean, Nicolas Grenié, and Manfred. The workshop covers API design best practices, AWS services like Amazon API Gateway and AWS Lambda, and 3scale API management. It includes sections on API design principles, AWS integration, and a customer case study of Rosette's API implementation with 3scale and AWS. Attendees will build and deploy an API using Amazon API Gateway, AWS Lambda, and 3scale for additional management features.
The document discusses how to design flexible and discoverable REST APIs using the Hypertext Application Language (HAL) format and web API design principles. It outlines how HAL embeds links and relationships between resources to allow client-side navigation without pre-defined endpoints. The document also discusses best practices for REST API design, such as embedding related resources to optimize caching and network requests. Finally, it covers challenges with HAL implementation, such as naming relationships and collection representation, and alternatives like Siren and AtomPub.
APIs Are Forever - How to Design Long-Lasting APIsLaunchAny
Teams often struggle with balancing the complexity of legacy applications, limited time, and limited resources when designing APIs. The result is often the release of less-than-ideal API design that meets the immediate needs of the client but misses opportunities for longer-term value. This talk explores systems design and domain-driven design (DDD) for API design thinking and how to apply this technique to your design process to create a clear, well-designed, long-lasting API. Presented at API Strategy and Practice 2015
7 Key Things for Building a Highly-Scalable SharePoint 2013 AppEdin Kapic
My slides from SharePoint Summit Vancouver 2013 talk.
Learn best practices and patterns to build your next superscalable SharePoint 2013 App. You will see how to pair the power of the browser and the cloud to build a SharePoint app that runs like a cheetah. We will go in depth on how the modern SharePoint 2013 app is build on Windows Azure, demo and learn how to manage the different mechanisms for scaling that are available to us, such as non-relational databases, cache, asynchronous API calls and queuing. You will take away code samples and guidance that will enable you to scale you next SharePoint 2013 app.
Firebase is a real-time backend service that allows developers to build mobile and web applications without having to manage their own backend infrastructure. It provides features like analytics, notifications, crash reporting, authentication, and cloud storage out of the box. As a NoSQL database, it allows for fast response times compared to traditional web services. Firebase is useful for building real-time applications like chat apps or ones that require syncing data across multiple devices. It also offers benefits like free scalability, push notifications, and integration with other Google services and platforms.
Firebase is a mobile and web application platform with tools and infrastructure designed to help developers build high-quality apps. Firebase evolved from Envolve, a prior startup founded by Tamplin and Lee in 2011. Envolve provided developers an API that let them integrate online chat into their websites.
Some of the discipline and principles the "Paypal as a Service" is using to create a REST API driven platform across all of Paypal engineering.
As presented at @APIWorld 2014 in San Francisco 9/17
Ben Kehoe - Serverless Architecture for the Internet of ThingsServerlessConf
Presented at ServerlessConf NYC 2016.
iRobot is transitioning the cloud infrastructure for our IoT system to AWS with the goal of using zero EC2 instances. I'll cover our general architecture (AWS IoT, API Gateway, Lambda, etc.), our CloudFormation+Lambda deployment strategy, and the hardest patterns to make serverless on AWS.
Practical approach to creative testing and creative optimisation at Google UA...GameCamp
This document provides best practices for optimizing mobile game creatives on Google Ads. It discusses identifying the best performing placements like AdMob, display, YouTube, and search. It also discusses targeting the audience by focusing creatives on core gameplay or genre. Creative testing should be done in separate ad groups to see performance in different networks before moving top performers to evergreen ad groups. Frequency of creative uploads and removing low performers after 7-14 days is recommended. Insights from universal app campaigns can also be applied to optimize across different networks.
Creativity and science behind creative testing. creative testing framework an...GameCamp
Presentation of Claire Rozain (from Product Madness) delivered at one of GameCamp webinars dedicated to Creative testing and optimisation (www.gamecamp.io).
How to combine creative and data approach in creative testing? How to make it as the process and learning loop and not one-off? Presentation based on examples and learnings from different campaigns and traffic sources.
Blog of Claire Rozain: https://ClaireRozain.fr.
How to boost your ASO with data analytics?GameCamp
Presenation of Marek Pasieczny from Gamesture at ASO GameCamp webinar.
No matter if you optimize your paid or organic traffic, even simple data analysis is a must in today's world of App Store Optimization. The best conclusions come from the most creative approaches, i.e. those that allows you to save some time and make the right decisions. I'll give you 3 examples of ASO data analytics in practice.
8 Types of mobile game and app creatives you should tryGameCamp
Over that past three years, we have worked with around 80 apps and tested approximately 8,000 different videos. From this, we’ve been able to recognize and define the characteristics of certain types of concepts that frequently perform well. We have also seen these concepts work for specific app categories.
In this presentation, we would like to share our typology and discuss the game categories where we’ve seen these specific concepts perform particularly well. We hope this may help in building or improving the testing plan for your game and, as a consequence, achieve better results in UA.
Presentation done by Adam Turowski, Co-Founder of Miri Growth at GameCamp webinar: https://youtu.be/yg7aPWmyz2o?t=396
Building the BI system and analytics capabilities at the company based on Rea...GameCamp
Building the BI system and analytics capabilities at the company. How we built it and grew its capabilities?
How we developed our analytics capabilities? What was easy, what was more difficult. Preparation, process step by step. Presentation from GameCamp webinar: http://www.gamecamp.io/events/webinar-growing-measurement-capabilities-of-gaming-and-apps-company/
Developing an effective LTV model at the soft launch and keeping it valid fur...GameCamp
Whole way of developing and maintaining an LTV model for Crazy Panda game starting from the very rough extrapolation models at the soft launch to more accurate user-based Machine Learning models for mature products. Moreover, we will peek into the main obstacles on our way and how to overcome them. How is LTV calculation different for new games at soft launch phase vs mature products?
- Presentation run during on of GameCamp webinars; http://www.gamecamp.io/events/understanding-prediction-ltv/
- All GameCamp webinars: http://www.gamecamp.io/events/
Ad-hoc tasks in the Data Scientist team based on Outfit7 exampleGameCamp
This document discusses key performance indicators (KPIs) and ad-hoc analyses at the data and analytics department of a company. It outlines the main KPIs such as revenue, retention, and advertising metrics that are important for monitoring. It also describes how ad-hoc analyses are conducted for issues like product support, data anomalies, and app crashes. Regular monitoring of KPIs and conducting relevant ad-hoc analyses are important for optimizing products and addressing issues.
Driving profitability of Google App Campaigns in scale. What is easy, what is...GameCamp
Strategic and operational approach. Learnings taken from Huuuge Games campaigns. Which best practices I saw especially important, which ones can be skipped? Presentation delivered by Itay Milstein, Head of Growth from Huuuge Games at 8th edition of GameCamp (www.GameCamp.io).
Scaling UA activity - the challenges of growthGameCamp
What to look out for when trying to scale up the user acquisition. What metrics to choose, how to approach this topic, what to measure and how to decide if we are successful or not. Presentation run by Lukasz Kwiecien, Head of Marketing of Gamesture at 8th edition of GameCamp (www.GameCamp.io).
Growth Strategies: Lower Your CPI by Implementing ASO into UA Workflow.GameCamp
To have a sustainable, repeatable and balanced Acquisition Strategy you’ll need to think of it as system of compounding loops. And although the Paid Acquisition loop (UA) is crucial part of it, ignoring the Organic Acquisition loop (ASO) might mean the difference between a game that generates 7-figures or 8-figures revenue per year. Presentation based on examples and case studies. Presentation delivered by Erik Hegely, Head of Growth of Pixel Federation at 8th edition of GameCamp (www.GameCamp.io).
Growth trends in mobile gaming based on the dataGameCamp
What Growth trends can we see in different gaming genres and in different countries? How Organic and Paid is behaving in Growth? Based on the Google and industry data. Presentation delivered at 8th edition of GameCamp (www.GameCamp.io).
Facebook's and Social Creative Best Practice that worked for HuuugeGameCamp
Practical learnings from Huuuge Games' experience at Facebook creatives. What worked for us what did not. How Facebook creatives should be different than Google creatives? Presentation delivered at 8th edition of GameCamp (www.GameCamp.io).
Using Data Science for Behavioural Game DesignGameCamp
In this talk, the speaker shows how data science and behavioral science can help to design better games, increase retention, and in-app purchases, and achieve viral growth. Presentation delivered at 8th edition of GameCamp (www.GameCamp.io).
Learnings and insights from Benchmarks+. Performance Insights for 1.2bn Month...GameCamp
GameAnalytics shares global gaming trends surfaced from the Benchmarks+ platform. Their analysis spans more than 88,000 games, 150 million transactions, 1.2 billion players and 16 billion sessions on average each month - with performance insights dating back to 2016. Expect to learn the latest industry trends for core engagement and monetization KPIs like retention, session length, ARPPU and conversion across all major genres and sub-genres, now including aggregated insights for the top 5%, 10%, and 20% of market performance. This is one of the most detailed pieces of gaming analysis currently available for developers, studios and publishers of all shapes and sizes.
In-app offers monetization from basics to advanced technics based on Crazy Pa...GameCamp
From simple user segmentation to a complex interconnected system, we will follow Crazy Panda`s progress in developing personalized monetization. The key message of the session is not only about when or who to show those offers to, but also about how to make them truly personal. Presentation delivered by Ivan Kozyev, Head of Analytics of Crazy Panda at 8th edition of GameCamp (www.GameCamp.io).
Building cost-effective mobile product & marketing app analytics based on GCP...GameCamp
Ever wondered whether it makes sense for your company to build your own app analytics stack? This session will feature a case study about us doing just that, using tools like Google Firebase, BigQuery, and Data Studio. Martin Jelinek guided the audience through the whole process, including the initial decision making (why we chose to build, what tools to use), execution (events and metrics definitions, implementation and testing, cost control), and a final evaluation of pros and cons of such an approach & our learnings. Presentation run by Martin Jelinek (www.appagent.co) at 8th edition of GameCamp (www.gamecamp.io)
How ASO Has Changed in 2019 and What’s Next. Our experience in creatives and ...GameCamp
Session about experience of Creative Mobile in A/B testing game creatives on Google Play with their mobile title ZooCraft: Animal Family. Optimization Tips and Tricks for Early 2020 and ASO loop as they see in their company. Presentation delivered by Denis Larionov and Serg Kharchenko at 8th edition of GameCamp (www.gamecamp.io).
How to create good BI for UA activities? How we did it at Pixel Federation? How we structure our systems and our teams? What we can say based on our experience? Presentation run by Michal Grno at 8th edition of GameCamp (www.gamecamp.io).
Enabling the growth of the game through performance marketing in 2020GameCamp
Every year performance marketing is changing and with it, growth strategies. This session covers in this topic, at the beginning some of the general rules in today's market and how to grow a game profitably through performance marketing channels and what are the most important metrics to keep in mind. In the next part, we will connect those growth metrics with signals which can be given to the Product/Game teams to help make good decisions. Presentation is be based on activities that Nordeus is doing to achieve such goals. Presentation delivered by Andrej Kugonic at 8th edition of GameCamp (www.GameCamp.io)
User Acquisition focused on LTV on steroidsGameCamp
How to use statistics and ML for a better user acquisition (UA) with Feature Selection (FS) methodology. Is FS for me? How does it work, how to prepare and how can I benefit from it? Let's take look on examples of gaming companies that used Feature Selection (FS) for improve and scale their business.