Csr szabist 4
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Cause promotions are initiatives by corporations to raise awareness or support for social causes through donations, partnerships, or sponsorships. Some examples described include Shell partnering with organizations to provide flood relief, medical camps, and eye tests in Pakistan. Procter & Gamble donated water purification sachets, hygiene products, and funded education programs on baby and child care. Lifebuoy partnered with schools to teach children about hand washing, and Unilever supported the World Food Programme's efforts to address child hunger through nutrition programs.
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![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Philip Kotler and Nancy Lee, “Corporate Social Responsibility,” Wiley, 2007 Defined](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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- 1. http://www.coneinc.com/top-10-types-of-cause-promotions Cause Promotions Mansoor Ahmed Soomro
- 14. http://www.unileverpakistan.com.pk/sustainability/?WT.GNAV=Sustainability Blue Band & World Food Program partnership 6.2m people Reached through Sustainability Programmes in 2010. 5.2m people Reached through Lifebuoy Handwash Programmes in 2010. 82608 Meals were provided to World Food Programme. Unilever Health and Hygiene Nutrition 16 % Reduction in it's Carbon Footprint through Unilever Head Office Initiatives. Environment PKR 2.43m Towards flood relief and rehabilitation work. Employee contribution 385 Unilever employees volunteered in sustainability initiatives in 2010. Employee Involvement
- 15. Thank You