- CSR (Corporate Social Responsibility) is quickly becoming the new buzzword in the business world, and with it comes a new set of measures for your reputation. In addition to reviews generated by residents, you now need to be aware of and engaged with reviews generated by your employees and the degree to which your organization gives back to the community at large. With an average of 42% of the public’s perception of your company based on your CSR practices, it may be time for a reputation evaluation. In this session, learn 3 Key Steps to take toward integrating socially responsible practices into your organization today.

1. CSR Moves In To Multifamily: Is Your Reputation At Risk?

2. Jen
ManagInc, LLC www.ManagInc.com Info@ManagInc.com 866.858.1400
Jen Piccotti
Chief Operating Officer
ManagInc
@JenPiccotti
#CSRVoice

3. ManagInc, LLC www.ManagInc.com Info@ManagInc.com 866.858.1400
3
Challenge Impacting NOI:
Employee satisfaction, engagement and turnover
Only 18% of
U.S. employees
engaged (Gallup)
Turnover
costs
minimally
1.5x salary
(CFO.com)
32%
turnover rate
vs. 19% U.S.
average
(NAA; 2016 SHRM
Human Capital Report)

4. What is CSR?
ManagInc, LLC www.ManagInc.com Info@ManagInc.com 866.858.1400
Corporate Social Responsibility [CSR; kôrp(ə)rət | sōSHəl | ri-spon-suh-bil-i-tee]
 Initiatives to assess, take responsibility for effects on environmental, social wellbeing
 Balancing profit pursuits and ethical conduct passed the tipping point due to negative impact activities
can have on Millennial employment and purchasing decisions
 Google's slogan says it best: "Don't be evil. If you are, the world will find out and you will pay dearly.”

5. Society:
The Greater Good

6. 42%
Company perceptions
based on CSR
Forbes

7. 79%
Expect businesses to
continue improving
CSR efforts
2017 Cone Communication CSR Study

8. Adobe; Apple; Blue Cross Blue
Shield of Massachusetts; Danfoss;
Dignity Health, Facebook; Gap,
Inc.; Google; The Hartford;
Hewlett Packard Enterprise;
Ingersoll Rand; Intel Corporation;
Johnson Controls; Levi Strauss &
Co.; Mars Incorporated;
Microsoft; Morgan Stanley;
National Grid; PG&E Corporation;
Royal DSM; Salesforce; Schneider
Electric; Tiffany & Co.; Unilever;
and VF Corporation.
Letter to President - Paris Accord

9. - Job Creation
- Conserving Natural Resources
- Encouraging Volunteerism

10. 2017 Cone Communication CSR Study
ManagInc, LLC www.ManagInc.com Info@ManagInc.com 866.858.1400
10
Source: 2017 Cone Communication CSR Study

11. CSR Report 2017

12. Residents:
The Living Experience

13. ManagInc, LLC www.ManagInc.com Info@ManagInc.com 866.858.1400
13
67%
Buy from companies
supporting good causes.
Edelman Goodpurpose Study

14. ManagInc, LLC www.ManagInc.com Info@ManagInc.com 866.858.1400
14
87%
Purchase because company advocated
for issue they care about
2017 Cone Communication CSR Study

15. 75%
Refuse to purchase if company
supported issue contrary to their beliefs
2017 Cone Communication CSR Study

16. 346,000
New rental apartments to hit the
market in 2017.
Wolf Street

17. The Workplace

18. 43-63%
Job decisions based on company’s
cause work
Forbes

19. Choose Purpose Over Pay or Titles
48% - Baby Boomers
38% - Generation X
30% - Millennials
2016 Global Report on Purpose At Work

20. 80%
Rely on employer reviews before making a career move
Jobsoid

21. 12%
Companies listed on Glassdoor who interact with the site
2016 Global Report on Purpose At Work

22. 40%
PM companies who have policy on responding to employee-
generated reviews
2017 ManagInc Multifamily CSR Benchmark Study

23. 23ManagInc, LLC www.ManagInc.com Info@ManagInc.com 866.858.1400
Key First Steps to CSR Reputation

24. Define and share your
current focus

25. Ask Prospects and
Residents What’s
Important to Them

26. Engage with Employee-Generated
Reviews

27. ManagInc
ManagInc, LLC www.ManagInc.com Info@ManagInc.com 866.858.1400
• ManagInc’s Everyone Can Win® Services: Multifamily’s first-ever Corporate Social Responsibility (CSR)
services that help property management companies focus on their commitment to their most important
stakeholders: employees, suppliers, residents, and the communities they conduct business in
• Focus: Focusing on employee engagement and retention, supplier loyalty, resident satisfaction and retention, and
giving back to society in a meaningful way creates a win-win for all involved, including a significant bottom line
impact due to the cost related to reduced employee and resident turnover, and an improved reputation
• Everyone Can Win® Platform: A comprehensive platform that helps clients evaluate, measure, manage and
enhance its three-pillared CSR program
• CSR Score: An option to the Platform service for companies more comfortable beginning by “dipping their toe in
the CSR waters”; CSR Score is a rating and ranking program based on perception studies with all stakeholders and
an overall evaluation of company programs targeted to each
• Awards and CSR Score: The ability to leverage a Socially Responsible Management Company Award or the
company’s CSR Score positively impacts both employee and resident recruitment due to the importance of CSR to
Millennials and others

28. ManagInc, LLC www.ManagInc.com Info@ManagInc.com 866.858.1400
New 3-Part Series
October 18 -
Sustainability Training -
The Gift for
Maintenance That
Keeps On Giving
September - CSR
101 - The Basics of
a Socially
Responsible
Management
Company
November 15 - Thanks
for Giving -
Multifamily's Guide to
Philanthropy

29. 29ManagInc, LLC www.ManagInc.com Info@ManagInc.com 866.858.1400
Contact Info
Questions?

30. Jen Piccotti
Chief Operating Officer
ManagInc, LLC
www.ManagInc.com
JPiccotti@ManagInc.com
866.858.1400 x104
facebook.com/ManagInc
@ManagInc
ManagInc, LLC www.ManagInc.com Info@ManagInc.com 866.858.1400
Contact Info