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Coachbook.
A REAL TIME VIDEO STREAMING PLATFORM ENABLING LIVE,
INTERACTIVE AND REMOTE TRAINING BETWEEN AN ATHLETE
AND COACH
Value Model
€3 Fixed hosting charge/Lesson
OR
• 10% coaches Revenue
• Goldpass” (unlimited)
• Targeted Advertising
• Camera & Equipment Sales
Coach:
• More Clients
• Marketplace for services
• Guaranteed Payment
Athlete:
• Less travel, more time
• Access to trainers
• Re-watch & Deliberate practice
Market Size
◦ BRITISH: £4.3bn
◦ (+3.7bn racing industry) 2015
◦ IRISH: €700 million
◦ (+1.1bn horse racing industry) 2012
◦ Europe: €100bn economic value of Equestrian
industry 2010
• 2.7m riders, 1.3m REGULAR riders (UK)
◦ £180 million spent on training p/a (UK)
Research
300 letters of intent from riding trainers with 10+ students
Surveyed 1,500+ equestrians, 31 nations
400 trainers - 70% want to do more coaching
- 65% lose money by not factoring
travel time into lesson cost
Of the 900 riders paying for regular lessons;
◦ 80% travel at least half an hour for a lesson
◦ Only 20% were undeterred from getting more because of
travel
◦ 85% like their trainer with them at a competition. Only
20% bring their trainer due to travel and time restrictions
◦ 80% confirmed that they would like to re-watch their
lessons
Background
•Entrepreneur of the year
•Equestrian Family
•International Showjumping
•Qualified trainer (H.S.I)
•Horse Dealing
•B-Comm (NUIG)
Live Video Streaming Athlete - Coach
Smart Phone or Automatic Camera
GLOBAL
PROBLEM:
Athletes accessing focused
1-on-1 training
Time wasted travelling (x2)
Limited to Local Trainers
Forgetting lesson content
NOT JUST EQUESTRIAN!
Re watch and study from the video
archive with coaches VOICE OVER
Initial Market
• Ireland & UK
• Coaches
•400 eager to use
•10+ clients each
• £200m* p/a
Business Model
Revenue Y1 Y2 Y3 Y4 Y5
Hosting Gold (subscription) € 3,564.15 € 83,562.36 € 307,488.78 € 772,025.21 € 2,422,945.82
Hosting Pay per use (€5 charge) € 2,904.12 € 102,131.78 € 601,311.39 € 2,358,965.92 € 8,884,134.69
Website Advertising € 100.00 € 5,000.00 € 25,000.00 € 50,000.00 € 75,000.00
Upgrades to SoloShot @ €600/unit € 100.00 € 700.00 € 2,000.00 € 7,200.00 € 23,800.00
Packages to Governing Bodies @ €5000 € - € 5,000.00 € 10,000.00 € 20,000.00 € 50,000.00
€ 6,668.27 € 196,394.14 € 945,800.17 € 3,208,191.13 € 11,455,880.51
Initial test of concept – 6 months
Third Party Coach watching in real time
Phone Call
Live Stream
Building MVP
Enter lesson code
Choose role:
Trainer
Rider
Groom
Live Video feed
Audio in & out
Opens Camera..
Live stream video
Audio in & out
🗣
abcxyz123
🗣
Team:
Working with:
Advisors:
Idea
Validation,
Feedback,
Pivot
First Offer of
investment
Prototype
Validation
Student
Entrepreneur
Awards Winner
€5,000
Innovation
Voucher(IT)
€14,000
Cash
€30,000
Consulting
Complete Global Business plan
• Grant Thornton
• EI
• NDRC
• CSF funding
• Investor Ready
Tech
• Beta Launch
• Test & Iterate
• Design UX & Spec
Behavioral Change
• Test users
• Dummy button
• Influencers
Expand Team
Milestones
Today
Market
Competitors Other barriersEquestrian Industry
Company Virtual Rewatch Industry
Relevance
Zero entry
cost
Multiple
trainers
Booking &
Payment
platform
No extra
hardware
✓ ✓ ✓
✓ ✓ ✓
✓ ✓ ✓
✓ ✓ ✓ ✓ ✓ ✓ ✓
Competitors

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Coachbook's slide deck (10min)

  • 1. Coachbook. A REAL TIME VIDEO STREAMING PLATFORM ENABLING LIVE, INTERACTIVE AND REMOTE TRAINING BETWEEN AN ATHLETE AND COACH
  • 2. Value Model €3 Fixed hosting charge/Lesson OR • 10% coaches Revenue • Goldpass” (unlimited) • Targeted Advertising • Camera & Equipment Sales Coach: • More Clients • Marketplace for services • Guaranteed Payment Athlete: • Less travel, more time • Access to trainers • Re-watch & Deliberate practice
  • 3. Market Size ◦ BRITISH: £4.3bn ◦ (+3.7bn racing industry) 2015 ◦ IRISH: €700 million ◦ (+1.1bn horse racing industry) 2012 ◦ Europe: €100bn economic value of Equestrian industry 2010 • 2.7m riders, 1.3m REGULAR riders (UK) ◦ £180 million spent on training p/a (UK)
  • 4. Research 300 letters of intent from riding trainers with 10+ students Surveyed 1,500+ equestrians, 31 nations 400 trainers - 70% want to do more coaching - 65% lose money by not factoring travel time into lesson cost Of the 900 riders paying for regular lessons; ◦ 80% travel at least half an hour for a lesson ◦ Only 20% were undeterred from getting more because of travel ◦ 85% like their trainer with them at a competition. Only 20% bring their trainer due to travel and time restrictions ◦ 80% confirmed that they would like to re-watch their lessons
  • 5. Background •Entrepreneur of the year •Equestrian Family •International Showjumping •Qualified trainer (H.S.I) •Horse Dealing •B-Comm (NUIG)
  • 6. Live Video Streaming Athlete - Coach Smart Phone or Automatic Camera
  • 7. GLOBAL PROBLEM: Athletes accessing focused 1-on-1 training Time wasted travelling (x2) Limited to Local Trainers Forgetting lesson content NOT JUST EQUESTRIAN!
  • 8. Re watch and study from the video archive with coaches VOICE OVER
  • 9. Initial Market • Ireland & UK • Coaches •400 eager to use •10+ clients each • £200m* p/a
  • 10. Business Model Revenue Y1 Y2 Y3 Y4 Y5 Hosting Gold (subscription) € 3,564.15 € 83,562.36 € 307,488.78 € 772,025.21 € 2,422,945.82 Hosting Pay per use (€5 charge) € 2,904.12 € 102,131.78 € 601,311.39 € 2,358,965.92 € 8,884,134.69 Website Advertising € 100.00 € 5,000.00 € 25,000.00 € 50,000.00 € 75,000.00 Upgrades to SoloShot @ €600/unit € 100.00 € 700.00 € 2,000.00 € 7,200.00 € 23,800.00 Packages to Governing Bodies @ €5000 € - € 5,000.00 € 10,000.00 € 20,000.00 € 50,000.00 € 6,668.27 € 196,394.14 € 945,800.17 € 3,208,191.13 € 11,455,880.51
  • 11. Initial test of concept – 6 months Third Party Coach watching in real time Phone Call Live Stream
  • 12. Building MVP Enter lesson code Choose role: Trainer Rider Groom Live Video feed Audio in & out Opens Camera.. Live stream video Audio in & out 🗣 abcxyz123 🗣
  • 14. Idea Validation, Feedback, Pivot First Offer of investment Prototype Validation Student Entrepreneur Awards Winner €5,000 Innovation Voucher(IT) €14,000 Cash €30,000 Consulting Complete Global Business plan • Grant Thornton • EI • NDRC • CSF funding • Investor Ready Tech • Beta Launch • Test & Iterate • Design UX & Spec Behavioral Change • Test users • Dummy button • Influencers Expand Team Milestones Today
  • 15. Market Competitors Other barriersEquestrian Industry Company Virtual Rewatch Industry Relevance Zero entry cost Multiple trainers Booking & Payment platform No extra hardware ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓