creativty, is connecting things that are seemingly unrelated. \n\ncliches are just on the surface, people who can keep digging.\n
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things that have helped me.\n\ntwo books that do it far better than me. so now I’ll just tell you about me.\n
it has no search engine, just your brain etc etc\n
just talking about ad writing here, not product design, design etc.\n\nmake sure they don’t jst excel in keeping a blog of other peoples ideas.\n
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George Harrison was struggling with a lyric, John Lennon suggested a solution: Just put in a word, any word. Just make sure that it scans, carry on with the next line, and come back to it later.\n\nHarrison had the first line to Something: Something in the way she moves. He also had the start of the second line. "Reminds me of _____. He wanted five syllables. Nothing worked.\n\nLennon completed the line for him: Reminds me of – a cauliflower. "Now get on with it", he said. \n\nGeorge could continue writing the song, even if it would take him a little longer to find the words to replace Lennon's favourite brassica. Eventually, a cauliflower was replaced by no other lover.\n
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creative pause\n
- The Possibilian, by Burkhard Bilger\nabout David Eagleman and time and the brain\n\n\n"by leaping from topic to topic he (Eagleman) forces his brain to give each problem far more attention than familiarity would allow.\n\n"Emerson did the same thing, he had a lazy Susan with multiple projects on it. When he'd get bored, he would just spin it and start on something else" - Eagleman\n
