Crush Creative is a national leader in creative services and large format graphics based in Burbank, CA. They have over 40 years of experience in the graphics industry and their 65,000 square foot facility is one of the largest in the western US. Crush Creative provides services to entertainment, retail, sports organizations, and Fortune 1000 companies. They offer full-service creative design, printing, finishing and installation capabilities under one roof. Crush Creative aims to be the top global provider of graphic solutions through innovation, quality service, and creative excellence.

1. 1919 Empire Avenue Burbank, CA 91504 (818) 842-1121

2. Our History
A member of the Merisel group of graphics companies, Crush Creative is a national
leader in providing creative services and quality graphics for:
Entertainment and retail industries
Stadiums, arenas and events
Fortune 1,000 companies
Crush Creative has been in the graphics industry for over forty years.
At 65,000 square feet, the Los Angeles Crush Creative facility is the largest digital
imaging company west of New York.
Crush Creative is comprised of three specialties:
Pre-press and creative design
Photo imaging
Large format graphics
With this combination of expertise, Crush Creative is one of the largest and most
experienced companies in the creative and graphics industry.

3. Our Expertise
Fleet Graphics
Creative Services
Custom Mounting and Finishing
Digital Super-wide Format
Pre-press
Digital Large Format
Digital Offset Printing
Digital Direct to Board
Digital Asset Management
Indoor / Outdoor Graphics
Kitting/Fulfillment/Distribution
Specialty Graphics
Installation

4. Strategy & Goals
Enhance our clients’ success
Become the number one graphic solutions provider in the world
Offer services and convenience of a boutique agency with the economy,
scale and diversity of a large corporation
Develop a consistent visual brand identity at every level of the Crush
Creative client experience
Emphasize our core values of creativity, experience, reliability, capacity,
capabilities and customer support in every interaction

5. Partial Client List
Aaron Brothers Philadelphia Eagles
Anchor Blue Pinkberry
Angels Stadium of Anaheim Red Bull
Disney Store Robeks
Frederick’s of Hollywood Saatchi & Saatchi
GAP San Diego Chargers
Ghirardeli San Diego Padres
La Bread Bakery Sea World
Lincoln Mercury Sebastian/Wella
Mervyn’s Skechers
Mighty Ducks of Anaheim Sony, Warner, MGM, Buena Vista,
Nike Fox
Panda Express Restaurants Taco Bell
Territory Ahead
Toyota
Vespa
Wolfgang Puck
Yoshinoya

6. Industry Trends
Need for large scale management & distribution of digital and visual assets
Need for large scale fulfillment with flexibility to offer quick changes and
versioning
Customization is increasing while costs must always be contained
Rapid technological changes demanding large capital investment

7. “Soup to Nuts”
Forty years of evolution as a graphics organization has positioned Crush
Creative to provide the broadest range of expertise, talent and technology in the
industry. Crush clients can expect an ambitious level of creativity, service and
attention to detail. When you work with Crush, you’ve employed an additional
creative force with a dedicated team of talented and experienced graphics
professionals that will execute your project from start to finish. In our 65,000
square foot production facility in Burbank, Crush offers everything from creative
retouching and desktop services, endless digital output and finishing options to
fulfillment and installation services, all under one roof.

8. Crush Capabilities
The Crush Creative facility is a unique production space that vertically
integrates all elements of graphic arts production from creative to pre-
press to final output and fulfillment.
From large format printing, DVD/CD design and interactive online
production, Crush Creative enables its clients to customize their graphic
and visual communication needs from a single facility.

9. Types of Equipment
Digital Photographic Output Digital Grand Format
3 - Vutek 5300 printer, 4clr, 16 1 - Scitex XL jet 5P+, 8clr, 16’
(1 in Burbank, 2 in New Jersey) (Burbank)
1 - Vutek 3360 printer, 8 clr, 10’
9 - Durst lambda 130 digital photo printers (New Jersey)
(4 in Burbank, 5 in New York)
2 - Lightjet 5000 XL 76” digital photo printer
(1 in Burbank, 1 in New York)
Cut Vinyl
4 - LVT 8”x10” film recorders
(2 in Burbank, 2 in New York) 2 - 40” Roland high speed procutter
(1 in Burbank, 1 in New York)

10. Types of Equipment
Digital Inkjet and Screen-print Output Digital Proofing
1 - Inca Eagle H direct to board printer/screen 1 - Dolev (Burbank)
print (Burbank) 1 - Kodak matchprint (Burbank)
1 - Kodak waterproof (Burbank)
2 - 3M electrostatic Scotchprint 2000 plotter- 50” 2 - Kodak approval (New York)
(1 in Burbank, 1 in New Jersey)
8 - HP designjet 60” inkjet printers
Read/Write Drives
(3 in Burbank, 5 in New York)
CD read/write
6 - 50”HP/Epson inkjet printers DVD read/write
(Burbank) DLT
MO drives
Zip
Jazz
CD Duplication Towers

11. Types of Equipment
Digital Printing Premedia Production/Digital Input
1 - HP 3000 indigo 6clr printer (New York) 2 - Scitex Eversmart flatbed scanners
(1 in Burbank, 1 in New York)
4 - High res drum scanners
(1 in Burbank, 1 in New York)
Servers and Work Stations:
Both locations offer digital asset
management
Origin 200 server with gigabit connectivity
45 - rip stations
125 - combined G4/G5 Mac workstations
15 - combined PC work stations, Pentium

12. Types of Equipment
Finishing Photographic Film and
Paper Processors
3 - Durst 50” X-Y auto cutters
(1 in Burbank, 2 in New York) 7 - 50” RA4 Kreonite processor
2 - 60’ RF welder and full sewing capabilities (3 in Burbank, 4 in New York)
(1 in Burbank, 1 in New Jersey) 3 - 80” RA4 autopan processor
14 - Laminators and heat transfers presses (1 in Burbank, 2 in New York)
(7 in Burbank, 7 in New York) 1 – 42” ra4 Kreonite processor
10 - Mounting presses 54” / 80 (Burbank)
(5 in Burbank, 5 in New York) 1-litho processor
1 - Itoh computerized die-cutter
(Burbank)
1 - Eastman computer cutting table Digital Transmission
(New York)
ftp

13. Why Crush Over the Competition?
Always need to stay on the cutting edge of production equipment
Added value of service plays a major role in the customers choice to work with
Crush

14. Technology in the Industry
Technology is changing rapidly – shifting from traditional to digital across all
print platforms.
Inkjet technology rapidly improving – The largest turning point will be when
Inkjet technology will be able to print with photo quality at similar output speeds.
This will complete the shift from traditional to digital.
Flatbed Inkjet Direct to Substrate – Quality improving advantages of speed,
reduced labor and material consumption. As this technology evolves with Inkjet
the production will shift significantly.
Green (sustainable print processes) – All paper ink and equipment
manufacturers are now taking the impact on the environment into consideration
with new technology.

15. Economical, Useful Equipment
Equipment has a lifetime of 3-5 years

16. Digital Vs. Mechanical-Based Equipment
Traditional or mechanical processes from photography to print are heading
towards obsolescence.
The lifespan of these mechanical processes depend on the quality of the
digital processes that will replace them as well as the cost of the older and
newer technologies. For example, while digital printing is on par with
traditional printing, the capital cost is so large for the original equipment
that a print shop will use this equipment until it is no longer useful, which
may be 10+ years.

17. Purchasing Equipment – New Vs. Used
Crush typically purchases new equipment. Equipment changes so rapidly
that used equipment is often obsolete. There are times however that we will
buy used equipment to increase redundancy of already existing services,
especially if we see technology changing dramatically in the near future.

18. Large Format Printing - Retail
Target Stores

19. Display Graphics – Beauty Care
Wella/Sebastian

20. Large Format Printing – Stadium Graphics
Petco Park,
home of the San Diego Padres

21. Large Format Printing – Banners
Sony Pictures

22. Large Format Printing – Building Graphics
Weller Court

23. Large Format Printing – Trade Show Graphics
E3 Trade Show

24. Exhibit Graphics
King Tut Exhibit,
Chicago, IL

25. Wallpaper, Interior and Window Graphics
The Body Shop

26. Interior, Exterior and Window Graphics
Pinkberry

27. Large Format Printing - Event Graphics
World Series of Poker

28. Window Graphics - Retail
Robeks

29. Menu Boards
Panda Express
TOPZ

30. Truck Wraps
Panda Express - Los Angeles, CA Panda Express – Atlanta, GA
Panda Express
Houston, TX

31. 1919 Empire Avenue Burbank, CA 91504 (818) 842-1121