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Crunch and Munch Project
Intro
• Mable and Trixie Brown are the mother
  and daugther owners of a local restaurant
  in Lufkin, Texas.
• The restaurant has been in business for
  15 years.
• The restaurant’s offers home cooked
  breakfast, lunch, and dinner meals.
New Drive-Through
• Crunch and Munch recently added a new
  drive-through lane that will offer it’s
  customers the same home cooked meals
  with the convenience of quick and friendly
  service for their busy on the go schedules.
Don’t Forget Breakfast
• Crunch and Munch will be increasing the
  breakfast options on their menu.
• Crunch and Munch’s breakfast menu will focus
  on the health benefits of eating breakfast.
• A recent Harvard Medical School study found
  that breakfast fights obesity, diabetes and heart
  disease all day.
• The study shows the importance of eating a
  healthy breakfast and the information will be a
  good marketing strategy for the Crunch and
  Munch restaurant.
Fast-Food Breakfast war
• Don’t re-invent the wheel.
• McDonald’s new Dollar Menu has been a
  huge success. Their breakfast menu has
  grown at a stronger rate than their regular
  menu.
• Crunch and Munch will offer their own
  version of the Dollar Menu with an
  emphasis on a healthy home cooked
  breakfast.
Dedicated Customer Base
• More than any other meal, breakfast is habitual.
  We tend not to vary on how we eat breakfast, or
  what we eat for it.
• Crunch and Munch will focus on a healthier,
  faster, more portable, streamlined breakfast
  menu.
• In our survey 34.7% of customers preferred a
  local small restaurant to eat breakfast
• Only 20.4% choosing fast-food restaurants such
  as McDonalds and Burger King.
Breakfast Choices
• 73.5% Like a Hearty breakfast meal -
  bacon, sausage, eggs & fruit
• 34.7% Like to have Pancakes & waffles
  Coffee & tea
• 71.4% of customers reported spending $5-
  $10 per person for a good breakfast.
• 83.7% go thru the drive-through lane for
  breakfast at least once a week.
Family Environment
• 51% go out to eat with their Family.
• 24.5% go out to eat as a couple/friends
• Crunch and Munch’s new marketing
  strategy will focus on providing Healthy,
  Home Cooked style meals in a good
  family environment and also emphasize
  the new added convenience of a fast,
  friendly drive-thru.

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Crunch and munch project

  • 2. Intro • Mable and Trixie Brown are the mother and daugther owners of a local restaurant in Lufkin, Texas. • The restaurant has been in business for 15 years. • The restaurant’s offers home cooked breakfast, lunch, and dinner meals.
  • 3. New Drive-Through • Crunch and Munch recently added a new drive-through lane that will offer it’s customers the same home cooked meals with the convenience of quick and friendly service for their busy on the go schedules.
  • 4. Don’t Forget Breakfast • Crunch and Munch will be increasing the breakfast options on their menu. • Crunch and Munch’s breakfast menu will focus on the health benefits of eating breakfast. • A recent Harvard Medical School study found that breakfast fights obesity, diabetes and heart disease all day. • The study shows the importance of eating a healthy breakfast and the information will be a good marketing strategy for the Crunch and Munch restaurant.
  • 5. Fast-Food Breakfast war • Don’t re-invent the wheel. • McDonald’s new Dollar Menu has been a huge success. Their breakfast menu has grown at a stronger rate than their regular menu. • Crunch and Munch will offer their own version of the Dollar Menu with an emphasis on a healthy home cooked breakfast.
  • 6. Dedicated Customer Base • More than any other meal, breakfast is habitual. We tend not to vary on how we eat breakfast, or what we eat for it. • Crunch and Munch will focus on a healthier, faster, more portable, streamlined breakfast menu. • In our survey 34.7% of customers preferred a local small restaurant to eat breakfast • Only 20.4% choosing fast-food restaurants such as McDonalds and Burger King.
  • 7. Breakfast Choices • 73.5% Like a Hearty breakfast meal - bacon, sausage, eggs & fruit • 34.7% Like to have Pancakes & waffles Coffee & tea • 71.4% of customers reported spending $5- $10 per person for a good breakfast. • 83.7% go thru the drive-through lane for breakfast at least once a week.
  • 8. Family Environment • 51% go out to eat with their Family. • 24.5% go out to eat as a couple/friends • Crunch and Munch’s new marketing strategy will focus on providing Healthy, Home Cooked style meals in a good family environment and also emphasize the new added convenience of a fast, friendly drive-thru.