Samples of Robert Mosca\'s work, with a focus on the travel and luxury markets.

1. Samples
Presented by Robert Mosca

2. • Copywriting
• Creative concepts
• Branding
• Electronic media advertising
• Marketing
• Multi-media presentations
• Business-to-business
• Problem solving
More than copywriting. Problem Solving.
What can you really tell from my resume?
You can tell that I’ve had creative experience in the travel market for
almost a decade. And almost as long successfully branding and
writing for a host of luxury properties. Sure, you get a snapshot
history of my career. A steady climb up the corporate ladder. You may
even get a hint of my aspirations and what I can bring to the table.
I know the bottom line is important, but even more so is raising your
profit margin. So…
I’d like to show you more.
I’d like to show you what I can do to help move your product even
in this challenging economy.

3. The Seduction
of Geography
... and how I sell it.

4. Annual Voyage Atlas
I have to admit, this was my dream job. At Silversea, a
five-star luxury cruise line, I could put all my interests and
hobbies of art, adventure, history, archaeology and exotic
cultures to use front and center.
While onboard (ahem) I completely revamped Silversea’s
annual Atlas, making it look less like a bus schedule and
gearing it more to the interests of the guests by highlighting
Silversea’s excursions, an area that had previously lacked
promotion. I created such sections as: For the Gourmet, For
the History Enthusiast, For the Adventurous, etc., further
breaking them down into each region of the world.
I am happy to say that even to this day Silversea has kept
my formula and, while suites in this economy continue to be
discounted, Silversea’s excursions have proved a strong,
steady income stream in the toughest of times.

5. World Cruise Book
A Personal Journey Across Six Continents
A world cruise is the crème de la crème of travel. This piece
describes an original around-the-world experience that was
refined, enriching and stimulating. It was the keystone
marketing tool from which all other material for the voyage
would come.
I wanted to create a voice that did justice to what would be
for most guests, the trip of a lifetime.
Using a voice that was one part Anthony Bourdain and one
part Ernest Hemingway, I wrote the presentation piece for
Silversea’s World Cruise that was universally lauded by our
sales team and helped make the cruise the most successful
in Silversea’s history.

6. Venetian Society
Loyalty Program Newsletters
Repeat guests delight in a sense of belonging to an
exclusive club where they can lose themselves in a host
of exclusive amenities while finding the value of detail.
My goal in revamping the content was to create and
promote a bond between the company and the guest.
Establishing a far-reaching, long-term relationship of repeat
business, in turn creating positive word-of-mouth buzz.

7. Trip Tease
Ads, Brochures and Business-to-Business
To captivate. To encourage. To seduce. To elicit a positive
reaction. To make the reader act.
Each piece is effectively created to fit into a bigger picture.
They provide an emotional connection that gets results.
The focus is as much about substance as it is about style.
If you think a picture is worth a thousand words,
then maybe you need a new copywriter. Results are the
bottom-line. The Charter & Incentive brochure is still a
standard today — if it works, keep it — it’s been used as
a print piece and for e-commercials.
An ad must be a page stopper. Fulfilling desires and creating
the need to return to it.
Taking it to the next step, I am dabbling in ipod viral ads
and variable eblasts that can hone and refine both language
and image.

8. I can t tell you the
meaning of life,
but I can convey what
gives lifemeaning.

9. Luxury
for Landlubbers
As Associate Creative Director for Ryan + Deslauries,
Orlando’s premier luxury advertising agency, I brought to life
a host of high-end properties.
From Banyan Tree’s exclusive spas, to Ritz Carleton’s Palm
Spring golf communities; from St. Regis’ iconic fractional
residences in New York City to thirty million dollar plus
residences in Mayakoba, Mexico, I live and breath
the luxury market with authority.
Here are samples of web sites I have written:
banyantreemayakoba.com
lakenona.com
portocupocoy.com

10. Curicula Vitae
2009 – present Freelance Copywriter/Copy Editor
Technical writing, creating the packaging, presentation and advertising
copy for a diverse group of multi-national clients. Product lines include
automotive equipment, power supply systems and lighting products.
2006 – 2008 Ryan + Deslauriers
Associate Creative Director
Responsible for directing the creative copy team including web content and
radio spots with an international client list, including: Orient-Express
Hotels, Banyan Tree Hotels & Resorts, St. Regis, Ritz Carlton, Rosewood,
Playground and Starwood.
1999 - 2006 Silversea Cruises, Ltd.
Senior Copywriter
Wrote all the direct mail pieces, Cruise Annuals, World Cruise pieces, web
copy for our revamped site, email blasts and advertising I was also
responsible for the content of the Venetian Society newsletter, offering
benefits and articles of local color to pique the interests of past guests.
1997 - 1999 Accudocs LLC
Copywriter
Wrote, proofed and edited all in-house promotional materials and
advertising. Wrote, edited and proofed ads, direct-mail and promotional
materials, website content and quarterly magazine, Latitudes, for our
client, NCL Cruise Lines.
1992 - 1999 CPS Communications
Proofreader/Researcher/Editor
Edited and proofread all articles for six Caribbean travel magazines, as well
their monthly medical marketing magazine
I love creating language that sparks
the imagination, encourages exploration outside the everyday and
offers a unique lens through which to view the world.
daring adventure. Who says you can’t share an
Life is a
epiphany, just because you’re on vacation?

11. R C
M
Robert Charles Mosca
7206 Renaissance Way NE, Atlanta, GA 30308
404-254-3749 • cell: 954-328-3197
email: mosca.robert@yahoo.com