My career began at BBC television, as one of the original design team for ‘Breakfast Time’; the first    matthew nicholas ...
My work includes conceiving, writing and directing video productions for corporate, training and
educational clients, as w...
Directing and producing commercials, promos and interactive projects.



notable projects
Waterstones broadcast and intern...
Working on station identity, promos and image campaign projects.                                    I was Senior Designer ...
R espect the D i f ference, Va lue the M i x.


An interactive DVD and training guide for employers,
staff and trainers, e...
T hat ’s not me


A   promotional    drama/documentary    film   for
‘Connexions’ youth employment and careers centres.

F...
PepsiCo Compensation and Benefits




                                                                             introdu...
T he L eadersh ip Model


An interactive microsite, featuring an information
matrix and ‘drag and drop’ game for PepsiCo
I...
I nspi re: Russia


A video-led microsite, to encourage            PepsiCo
executives to re-locate to Russia.

For PepsiCo...
Eu rope’s S ecret Ea r thqua kes


CGi sequences, synthetic reconstructions, graphics
and post-production special effects
...
T r ue Heroes


CGi visualisation and post-production special effects

For Darlow Smithson Productions & The Discovery
Cha...
T he R ide


A training video with reference book introducing
customer care to bus drivers.

For GoSkills, the sector skil...
I nteractive bro chu re a nd
i n formation resou rce


A multi-menu DVD combining live action and CGi for
architects and c...
Isle of Ma n: Next G eneration Network


An interactive DVD presentation featuring a
travelogue video, 3D graphics and dow...
T he B erkeley Pa r tnersh ip


A website for a management consultancy featuring
specially commissioned portrait and repor...
Easiteach, whole class teach i ng


An integrated sales campaign featuring       postcards,
email, a microsite and competi...
R ober t A Quote


CGi television commercials and branding work for an
insurance brokers.

For A Quote Insurance.




I sc...
Sky News ‘ Da nci ng                 Ca r icatu re’
election promos


Promos for Sky News’ general election coverage
using...
T he H idden Ch i ld ren


Promos and titles for a Sky News production

For Sky News



Anne Frank was not the only child ...
Isuzu ‘ Su n’ weather repor t


Opening and closing sponsorship sequence for the
European resorts report on Sky News.

For...
Sky News on screen bra nd i ng


idents and bumpers

For Sky News

RTS News Channel of the Year 2002 and 2003
Sky News on screen bra nd i ng
                                                            4:00



‘Newswall’ and content ...
Sky News Active
on screen bra nd i ng

idents, bumpers and promos

For Sky News

New York Festival Awards for interactive ...
Sha repeople.com ‘ Distractions’
sponsorsh ip sequences


A set of opening and closing sponsorship sequence
for the Financ...
Suba r u sponsorsh ip sequences


A set of opening and closing sponsorship sequence
for Sportsline on Sky News.

For Subar...
Suba r u sponsorsh ip sequences


A set of opening and closing sponsorship sequence
for Sportsline on Sky News.

For Subar...
V h-1 ‘ Ly r ics’ campa ig n


Apresentation campaign using familiar film and
television styles and dialogue composed from...
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Matthew Baxter portfolio09

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This is a recent portfolio showing a variety of projects with a description of the brief, the process and the results.

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Matthew Baxter portfolio09

  1. 1. My career began at BBC television, as one of the original design team for ‘Breakfast Time’; the first matthew nicholas baxter live show in the world to use electronic graphics on a daily basis. I became the youngest senior 35 Templemere designer in the BBC, and led the design team on ‘Newsnight’, recipient of the first ever RTS award Weybridge for graphic design. Surrey KT13 9PA I then formed a moving-image design consultancy with two colleagues, working on television branding projects, commercials, promos, graphics sequences, titles, sets and graphic styling for corporate and broadcast clients. I was a consultant to broadcasters in Hong Kong, and across 01932843078 Europe, based in Paris for 2 years. 07855 065716 matthewnbaxter@gmail.com I left Baxter Hobbins Sides to direct promos. I won a gold Promax award for my work on Vh-1. I also worked on projects for the BBC, Discovery Channel, Carlton and the Football League. I joined BSkyB as a Creative Director for Sky News, including ‘Active’ a world first in interactive television. I led the team that created the presentation styling and content graphics, including the set and ‘newswall’ presenter stage. Sky News won the RTS award for news channel of the year in 2002 and 2003. We received awards for titles and virtual reality projects and Sky News Active has been awarded for design, presentation and promotion. As well as designing and directing promos, titles and sponsorship sequences myself, I also ran a team of 25 designers and promo makers, including the live team, operational 24 hours a day. I have also spent time both freelancing and working as Creative Director at BDP, where I divided my time between promos and corporate productions. Now based at DVA as Creative Director, I am working on video, internet and web-based multimedia tools for corporate and educational clients, as well as interactive presentational and promotional pieces, promos and branding projects. I am responsible for the quality of all the creative output of DVA: Video, Web and Interactive. This work increasingly involves taking established brands into new media.
  2. 2. My work includes conceiving, writing and directing video productions for corporate, training and educational clients, as well as designing, directing and producing video and motion graphic inserts and interface design for interactive, web and multimedia projects. I have also worked with my team on the interpretation of corporate branding into motion, web and screen-based applications (sound and vision), and directing post-production special effects sequences for broadcast television. notable projects PepsiCo ‘Inspire Russia’ video and microsite Alcatel–Lucent ‘E-Island: Next Generation Network’ promotional film GoSkills ‘Respect the Difference, Value the Mix’ Diversity training DVD National Geographic Channel ‘Europe’s Secret Earthquakes’ special effects Discovery Channel ‘True Heroes’ special effects Biography Channel Christmas promo campaign STO interactive presentation tool A Quote ‘Robot’ commercials RM ‘Whole class teaching’ campaign Berkeley partnership website and screen-based branding PepsiCo ‘C&B&me’ training resource awa rds IVCA Clarion commendation for ‘Respect the Difference, Value the Mix’ PepsiCo International award for talent sustainment for ‘Inspire Russia’ RM Marketing Innovation award for ‘Whole class teaching’
  3. 3. Directing and producing commercials, promos and interactive projects. notable projects Waterstones broadcast and internet commercials The Employers' Forum on Disability ‘Isn’t that what we all want’ Disability Act familiarisation DVD awa rds IVCA commendation for ‘Isn’t that what we all want’ Responsible for all promos and screen-based design work, including interactive, off-air, and online. I also managed News Creative services. notable projects Creative head of the Sky News re-brand and the launch of Sky News Active head for the development Devised ‘Active Lives’ campaign to promote the interactive application Wrote and Directed ‘Sky News First’ promo campaign. Creative head for the general election real and virtual set design. Director of ‘dancing caricature’ ‘motion capture’ election promos. awa rds Soho Shorts award for ‘The Election’ and ‘The Budget’ promos. New York Festivals awards ‘Sky News Active’ interactive design., idents and promos. Promax Silver award ‘Technofile’ titles and stings. Promax World Class award for virtual reality. RTS News Channel of the Year 2002 & 2003 Sky News.
  4. 4. Working on station identity, promos and image campaign projects. I was Senior Designer on ‘Newsnight’, where I led the team responsible for all graphic design output. I was also a studio director for pre-records. notable projects Wrote, designed and directed Discovery Channel ‘image campaign’. awa rds Art Directed, co-wrote and directed Vh-1 ‘Lyrics’ image campaign; a series of ‘one minute RTS award for graphic design. movies’ designed to redefine Vh-1. awa rds Promax Gold award ‘Lyrics’ Image campaign on Vh-1 Baxter Hobbins Sides Limited was a group of designers and directors specialising in motion- graphics, including station identity work, promos, titles sequences, commercials, special effects and content graphics. notable projects Creative director for the launch of the TV5 channel in France. Creative consultant for the launch of ‘Le Journal’ on La Cinq in France Creative Director for the launch of UK Living. Co-designer and director for the launch of Challenge TV. Design and direction on The Sci-Fi Channel European launch awa rds 3 Monitor awards. 4 CGI awards. 2 BDA awards. Promax silver and World Awards.
  5. 5. R espect the D i f ference, Va lue the M i x. An interactive DVD and training guide for employers, staff and trainers, examining diversity issues within the workplace and demonstrating the legal, moral and business case for employers. For GoSkills, the sector skills council for passenger transport. An IVCA Clarion winner. A diverse group of actors, incorporating real disabilities, ethnic backgrounds, sexual preferences and faiths play characters in scenes covering sexuality, gender, disability, age, race and religion. The menu is based on a series of ‘red herrings’, so the character chosen doesn’t represent the obvious category. I researched, wrote, cast, designed and directed the piece for GoSkills. I also commissioned the specially omposed musical score. Rebecca Harvey, Capability and Capacity Programme Manager at Government Skills said: “The DVD challenged my own stereotypes in an interesting and enjoyable way. The scenarios made the case for diversity in a sometimes amusing, but always moving, way. Well done GoSkills!”
  6. 6. T hat ’s not me A promotional drama/documentary film for ‘Connexions’ youth employment and careers centres. For CfBT. The ‘Connexions’ centres do fantastic work bringing young people who, for one reason or another, have lost their way back into employment, training or education. This short film begins with a drama showing the personal story of a teenage girl who falls into and then recovers from a bad situation with the help of ‘Connexions’, and goes on to show real case-workers and clients telling their stories. The drama, developed by DVA from real case-studies supplied by CfBT was shot on location in Basingstoke and London. We used split screen techniques to allow the character to tell her story whilst walking the same streets as herself from earlier years - before, and during the time things were going wrong. The film has been used to raise awareness, and funding, for CfBT ‘Connexions’ Centres across the UK, and as an introduction to the work of the CfBT further afield.
  7. 7. PepsiCo Compensation and Benefits introduction understanding roles in C&B building your career in C&B action plan C &B & me understanding roles in C&B > Analyst A network-based staff retention and development resource, designed for used by individual employees and line-managers within the international HR division of PepsiCo. For PepsiCo International Text area. This area can be used for key points or as a ‘call to action’ telling users to utilise the quick links Winner of a PepsiCo International award for talent below to access further exercises sustainment and information after the video. videos exercises presentations overview of roles in C&B PepsiCo pride themselves on their successful in-house Analysts C&B Roles and Me Analysts - Acccountability and Profile development of senior managers from junior intake, so view other roles when an internal review showed that the Compensation and Benefits unit had a poor record in that regard, a program was launched to promote personal and PepsiCo Compensation and Benefits professional development. An online resource was conceived that would use video, interactive information matrices and downloadable presentations and introduction understanding roles in C&B building your career in C&B action plan assessments designed to let individuals and their building your career > leadership line-managers work together to plan rewarding sustainable career paths within C and B. I was creative director, and directed the videos for the resource. The look, style and tempo of the piece were important to create the right relationship between the company, the resource and the user. It needed to be branded without being too ‘corporate’ and Text area. This area can be used authoritative without being dull or distant. Most of all, for key points or as a ‘call to action’ telling users to utilise the quick links it had to be engaging for the user. below to access further exercises and information after the video. videos exercises presentations PepsiCo career growth model Leadership Gathering Feedback C&B and Leadership Capability
  8. 8. T he L eadersh ip Model An interactive microsite, featuring an information matrix and ‘drag and drop’ game for PepsiCo International. For PepsiCo International. This piece was commissioned as a tool for self and supervisor assessment of manager potential. Although it was important that the activities were fun to do, there was always an underlying serious function to this interactive programme, which had to gather important information for the company and the individual. We designed, developed and created an interactive information matrix in ‘flash’ that allows the user to follow potential career paths and get information about what they will need to achieve their goal in each case. It tests knowledge and understanding at the end of the process. The visual theme ‘rising stars’ is complemented by a sound-based ‘pointer’ system that helps guide the user. The piece, originally intended only for use in the UK, is now in use across PepsiCo internationally.
  9. 9. I nspi re: Russia A video-led microsite, to encourage PepsiCo executives to re-locate to Russia. For PepsiCo International Winner of the PepsiCo International communications award PepsiCo needed a major internal communications campaign to highlight the career opportunities in emerging markets like Russia. I was asked to develop and create informative and engaging materials, designed to explain and inspire. I felt that the most appropriate way to address this was to use video as the information carrier, and PepsiCo’s intranet as the delivery medium. Shot on location over 4 days in Moscow, the film showed the working and social environments for PepsiCo people in Moscow. Employees tell their personal stories regarding the move, the challenges and the opportunities. The presentational style: Even-handed and honest, and yet overwhelmingly positive in attitude and delivered to broadcast television standards, make the resource a truly effective voice for the Human Resources team at PepsiCo. In fact the site has proved so popular that access has had to be temporarily limited, until PepsiCo has the capacity to meet all the enquiries the site is generating.
  10. 10. Eu rope’s S ecret Ea r thqua kes CGi sequences, synthetic reconstructions, graphics and post-production special effects For Cicada Films. Massive geological fault lines lie beneath some of the most populous regions of northern Europe. Eventually the inevitable will happen and the resultant earthquakes, stretching from Austria to Ireland will bring destruction on an unprecedented scale. DVA were commissioned to produce CGi reconstructions of similar events in the distant past and visualisations of the effect the earthquakes would have on the infrastructure of today’s cities and industry. The programme was broadcast on The National Geographic Channel in Europe and the US, and producer Christian Holland was convinced that the graphic sequences were a crucial factor in the show’s success.
  11. 11. T r ue Heroes CGi visualisation and post-production special effects For Darlow Smithson Productions & The Discovery Channel 'True Heroes' is drama documentary series about acts of astonishing personal bravery and heroism, but with a twist. These are all real events, and in each case actions are preceded by split second decision-making. The wrong decision means disaster! ‘True Heroes’ series examines the thought process the hero must go through, using dramatic reconstructions for the real events, and illustrating all the calamitous alternative outcomes with CGI and post production special effects. Between 2 and 4 minutes of animation and special effects were produced per show across 14 episodes, ranging from a catamaran capsize and a grizzly bear attack, through to a photo real car crash, effects included x-ray, thermal, noxious gas and vapour effects. I acted as art director for the project, which was produced and delivered in HD.
  12. 12. T he R ide A training video with reference book introducing customer care to bus drivers. For GoSkills, the sector skills council for passenger transport. Good communication and the right attitude are vital in customer service. To a great extent everything else follows on from these key factors. “The Ride” was conceived, written, produced and directed to focus on this fact, showing through a drama based on the real experiences of drivers and passengers, the benefits of getting it right. Featuring an extended family in which the father is a bus driver, the viewer can compare how Trevor (the bus driver) deals with issues at work, with how he deals with them at home – through related issues. Trevor comes to realise that the difference is largely in how he dealt with the individuals – not the issue itself. Shot over 3 days with a cast of 14, ‘The Ride’ was post-produced in-house. The script was devised to work in conjunction with the curriculum modules for NVQ qualifications. The message is clearly, concisely delivered in a way that has relevance to the intended audience.
  13. 13. I nteractive bro chu re a nd i n formation resou rce A multi-menu DVD combining live action and CGi for architects and contractors. For Sto. Sto, the market-leading supplier of high quality renders and external wall insulation systems, wanted an interactive DVD to present the brand and it’s products at conferences and exhibitions. The Sto brand already had a sophisticated feel, so it was important to reflect this in the design, animation and music. The DVD opens with a 3D animated sequence in which 3D text and panels of case study imagery - representing art and technology, cornerstones of the Sto philosophy - interact in a white vitual environment. Clean lines and classic imagery reflect the brand, and the final frame of the animation is the interface for the main DVD menu. Case studies were filmed over 18 months on construction sites across the UK, capturing the construction process and visual changes. The result was a stylish menu of assets, the opening video could be used as a corporate introduction or exhibition opener, whilst the internal assets showcase products, services and the prestigious client list.
  14. 14. Isle of Ma n: Next G eneration Network An interactive DVD presentation featuring a travelogue video, 3D graphics and downloadable information modules. For Alcatel-Lucent Alcatel Lucent was looking for a sleek presentation describing their major project for Manx Telecom on the Isle of Man, replacing and expanding their telecommunications network on a globally pioneering level. The solution was a direct, documentary-style travelogue cutting out technical jargon but taking authority from interviews with Managing Directors and Chief Technology Officers at O2 and their subsidiary, Manx Telecom, for Alcatel Lucent’s target CEO audience. I wrote and directed the video, and designed and directed the graphics sequences. The response was enthusiastic and Jan Piet Wielenga, in Alcatel Lucent’s Marketing Team, said: “The graphics are fantastic and the piece as a whole takes our presentation up to a new level.”
  15. 15. T he B erkeley Pa r tnersh ip A website for a management consultancy featuring specially commissioned portrait and reportage photography. For The Berkeley Partnership The people at The Berkeley Partnership see themselves as a group of like-minded professionals - the best in the business. They are not interested in growing a massive corporate structure, they care about the work and their clients. They grow relationships rather than dependencies and fix problems rather than smother them with expensive people and resources. The presentation of ‘the Berkeley way’ is key to this website, going as far as ingraining it into the navigation. There is no corporate voice or sign-posting, you are guided and informed by individuals, whilst the philosophy and the endorsements of are written in the third person, by an engaged observer. To show concept up visually, I commissioned two photographic projects: Clean, clear colour portraiture to accompany the personal voices, and grittier black and white ‘reportage’ for the observational pieces. The content managed site was designed to allow constant organic development without the need for technical intervention.
  16. 16. Easiteach, whole class teach i ng An integrated sales campaign featuring postcards, email, a microsite and competition. For RM Ltd An RM Marketing Innovation award winner RM wanted to create a buzz amongst primary school teaching staff about their interactive whiteboards and associated technology; to broaden the awareness of the products and generate traffic to the main website. Primary school teachers are an audience who tend not to respond well to hard-sell tactics or overly technical communications, and yet are charged with much of the IT acquisition and maintenance, as well as being expected to deliver inspiring lessons using interactive whole class teaching equipment. We developed a staffroom-full of characters, in the form of illustrations and dialogue. They were funny, but they were also recognisable and the audience responded well to the no-nonsense, humourous approach. RM were thrilled with the resulting upturn in interest and recognised, “the exceptional creativity and integrated strategy of the campaign”.
  17. 17. R ober t A Quote CGi television commercials and branding work for an insurance brokers. For A Quote Insurance. I scripted and directed this project, which began with the development of the character of Robert A. Quote, a mechanical everyman who experiences the same trials organising his insurance cover as everyone. This meant producing a complex CGI model to allow the character to perform and react as much like a sitcom character as possible. Three scenarios were developed into working scripts and storyboards, each a familiar scene – but with a twist. The first 30 second commercial, and the 10 second piece were set on the driveway of Robert’s suburban home as he polishes his car. The second was a dream sequence and the third a car journey. My team developed a world for Robert styled to be deliberately ‘retro’ to accommodate the existing A Quote branding. The end result is, I am happy to admit, more ‘Terry and June’ than ‘Star Wars’.
  18. 18. Sky News ‘ Da nci ng Ca r icatu re’ election promos Promos for Sky News’ general election coverage using motion-capture and photo-montage techniques For Sky News Winner of a ‘Soho Shorts’ award To move Sky News to a distinct position for its’ elec- tion coverage I chose to play up personalities rather than create yet another animated metaphor for the democratic process. Tabloid newspapers had already taken this direction to create interest and I felt it suited the lighter, edgier Sky News approach. Motion capture married with a very stylised character design style creates a strange and memorable effect that gave the promos impact, and is challenging to direct
  19. 19. T he H idden Ch i ld ren Promos and titles for a Sky News production For Sky News Anne Frank was not the only child who spent time hidden from the Nazis during the second world war. This documentary investigates other similar cases from France to Poland. This live-action piece was shot in the storeroom of Park Royal Studios during the lunch break of another shoot. The post-production was done in the telecine suite using a Perspex ruler in the gate to create the ghostly images.
  20. 20. Isuzu ‘ Su n’ weather repor t Opening and closing sponsorship sequence for the European resorts report on Sky News. For Isuzu UK and Sky News The piece makes use of the middle letters in an Isuzu sign on the roadside to make the word ‘sun’ with the help of a local relaxing at a roadside taverna. The piece was shot using motion-control with a minimum of post-production – only the gecko is synthetic.
  21. 21. Sky News on screen bra nd i ng idents and bumpers For Sky News RTS News Channel of the Year 2002 and 2003
  22. 22. Sky News on screen bra nd i ng 4:00 ‘Newswall’ and content graphics For Sky News RTS News Channel of the Year 2002 and 2003 4:00 4:00 EYEWITNESS JEAN PAUL CHEVAL IN PARIS CONCORDE BREAKING NEWS FLIES British Airways news conference
  23. 23. Sky News Active on screen bra nd i ng idents, bumpers and promos For Sky News New York Festival Awards for interactive design, idents and promos.
  24. 24. Sha repeople.com ‘ Distractions’ sponsorsh ip sequences A set of opening and closing sponsorship sequence for the Financial information reports on Sky News. For Sharepeople.com and Sky News A suite of tableau scenes showing small domestic distractions and their aftermaths. The idea was to project the clients proposal that trading in shares can be exciting as well as potentially profitable.
  25. 25. Suba r u sponsorsh ip sequences A set of opening and closing sponsorship sequence for Sportsline on Sky News. For Subaru Europe and Sky News A series of domestic scenes in which the concluding shot shows the family man acting out his rallying dreams - with a rally helmet and deranged expression. The sequences were conceived to shot on location on 35mm, and were designed to play on the unconven- tional image and sporting heritage of the Subaru brand.
  26. 26. Suba r u sponsorsh ip sequences A set of opening and closing sponsorship sequence for Sportsline on Sky News. For Subaru Europe and Sky News A series of domestic scenes in which the concluding shot shows the family man acting out his rallying dreams - with a rally helmet and deranged expression. The sequences were conceived to shot on location on 35mm, and were designed to play on the unconven- tional image and sporting heritage of the Subaru brand.
  27. 27. V h-1 ‘ Ly r ics’ campa ig n Apresentation campaign using familiar film and television styles and dialogue composed from song lyrics. For MTV/Vh-1. A Gold Promax award winner I directed, co-wrote and designed these sequences (we also made ‘Rom-com’ and police interrogation pieces) principally created to re-position Vh-1 as more quirky and less of a stuffy AOR channel - a critisism raised in research. Shot on film with minimal sets, I felt we were still able to achieve the right ‘look’ for a reasonable price.

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