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Crowdfunding Write-Up
Desirable VS. Undesirable
By Nasanbold Sukhbaatar
Desirable
Clear
Interesting
Undesirable
Unprofessional
Misspelling
Desirable Write-Up
Soft, Sustainable Shirts- Last Bottle
Clothing
https://www.indiegogo.com/projects/soft-sustainable-shirts-last-bottle-clothing--2#/
Information:
▪ Introducing ultra-soft shirts made from 100%
recycled plastic bottles. These shirts keep
plastics out of landfills, are recyclable, and are
perfect for any adventure- from a trip to the
office, to backpacking up Kilimanjaro.
▪ Goal $18,000
▪ Achieved $21,296 (117%)
▪ Commercial Entrepreneurship
Message is clear
“WHY” being explained well
Powerful words
Desirable Write-Up
Thin Ice 2.0: A Next-Gen Weight
Loss Clothing Line
The Thin Ice vest stimulates the body with cold
temperatures to induce an estimated 500-1000
calories of thermogenic calorie burning.
• Goal $33,000
• Achievement $363,669 (1102%)
• Commercial Entrepreneurship
https://www.indiegogo.com/projects/thin-ice-2-0-a-next-gen-weight-loss-
clothing-line#/
Information
Used interesting language
Attractive
Undesirable Write-Up
Zero The Dog Clothing Brand
Information
Dog clothing which helps dog’s owner to control
dog’s pee and poo.
• Goal $45,000
• Achieved $0
• Commercial Entrepreneurship
https://www.indiegogo.com/projects/zero-the-dog-
clothing-brand#/
Unprofessional
Message is not clear
Undesirable
Write-Up
New brand New clothes
Javier, who is
from Chile, is
introducing his
a new brand
sunglass.
• Goal $7,000
• Achieved $0
• https://www.indiegogo.com/projects/new-brand-
new-clothes-future-style#/
Misspelling
Lack of information
about campaign
No “WHY”
• https://www.iconfinder.com/icons/103173/edit_new
_write_icon
• https://commons.wikimedia.org/wiki/File:1NumberO
neInCircle.png
• https://www.indiegogo.com/projects/soft-
sustainable-shirts-last-bottle-clothing--2#/
• https://androidappsapk.co/detail-liked/
• https://comicvine.gamespot.com/profile/DivineDam
on/forums/?page=528
• https://www.indiegogo.com/projects/zero-the-dog-
clothing-brand#/
• https://www.indiegogo.com/projects/zero-the-dog-
clothing-brand#/
• http://www.makeuseof.com/tag/most-disliked-
youtube-videos-all-time-hate/
• https://www.yotpo.com/resources/
Thank You!

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