Ciro Continisio ha finanziato con successo il suo gioco UFHO2 tramite la crowd, Alessio Ricco invece ha lanciato il suo twinsmatcher senza fare ricorso al crowdfunding. Obiettivo del workshop è focalizzare le differenze e i punti in comune tra i due approcci per evidenziare problematiche e cercare di arrivare a delle buone pratiche per rendere il finanziamento di un progetto gaming sostenibile a lungo termine.

1. phase 1 Campaign Preparation
Project presentation
Title ____________________________________________________________________________ Duration _____ days
Describe your campaign with a Tweet (120 characters)
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Describe the game with a Tweet (120 characters). Does it differ from the previous?
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Who are you?
☐ Corporate with a heart
☐ A well­structured team with previous experience
☐ An unexperienced developer following a dream
Describe yourself (or the team) with 3 adjectives
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Pitch sentence
[project title] is a [category] game for [kind of player] who has [player abilities or skills or needs]
unlike [competitor] this game [main difference] and [one key benefit]
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Endorsement
List the people, entities, magazines etc. that you can get an endorsement from, and that can
validate the claims you make in the campaign presentation
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Alessio Ricco @alessioricco and Ciro Continisio @ccontinisio for Crowdfuture 2012

2. Video
Duration of the video ___ mins | Subdivision ___ % Talking / ___ % Gameplay / ___ % Concepts
Who is going to appear in the video? (if anyone) ___________________________________________________
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Describe the feeling you want to transmit (max 200 chars)
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Describe 3 things about your project you want your audience to perceive
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Describe 3 things about you or your team you want people to know
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Create a storyboard of the shots to define the precise order, duration of each shot, and
subdivision into gameplay / talking / concept.
Alessio Ricco @alessioricco and Ciro Continisio @ccontinisio for Crowdfuture 2012

3. Rewards
Tier $ ________ Title (optional depending on the site) _________________________________________________
Description (can integrate title) ______________________________________________________________________
________________________________________________________________________________________________________
Kind ☐ Physical or Mixed / ☐ Digital Availability ☐ Limited to ______ / ☐ No limit
Shipping cost Same area $ ____ / Intl. $ ____ Production cost $ ________
Includes previous tiers ☐ Yes / ☐ No Production time (days/10 pcs.) ________
Tier $ ________ Title (optional depending on the site) _________________________________________________
Description (can integrate title) ______________________________________________________________________
________________________________________________________________________________________________________
Kind ☐ Physical or Mixed / ☐ Digital Availability ☐ Limited to ______ / ☐ No limit
Shipping cost Same area $ ____ / Intl. $ ____ Production cost $ ________
Includes previous tiers ☐ Yes / ☐ No Production time (days/10 pcs.) ________
Tier $ ________ Title (optional depending on the site) _________________________________________________
Description (can integrate title) ______________________________________________________________________
________________________________________________________________________________________________________
Kind ☐ Physical or Mixed / ☐ Digital Availability ☐ Limited to ______ / ☐ No limit
Shipping cost Same area $ ____ / Intl. $ ____ Production cost $ ________
Includes previous tiers ☐ Yes / ☐ No Production time (days/10 pcs.) ________
Alessio Ricco @alessioricco and Ciro Continisio @ccontinisio for Crowdfuture 2012

4. Tier $ ________ Title (optional depending on the site) _________________________________________________
Description (can integrate title) ______________________________________________________________________
________________________________________________________________________________________________________
Kind ☐ Physical or Mixed / ☐ Digital Availability ☐ Limited to ______ / ☐ No limit
Shipping cost Same area $ ____ / Intl. $ ____ Production cost $ ________
Includes previous tiers ☐ Yes / ☐ No Production time (days/10 pcs.) ________
Tier $ ________ Title (optional depending on the site) _________________________________________________
Description (can integrate title) ______________________________________________________________________
________________________________________________________________________________________________________
Kind ☐ Physical or Mixed / ☐ Digital Availability ☐ Limited to ______ / ☐ No limit
Shipping cost Same area $ ____ / Intl. $ ____ Production cost $ ________
Includes previous tiers ☐ Yes / ☐ No Production time (days/10 pcs.) ________
Tier $ ________ Title (optional depending on the site) _________________________________________________
Description (can integrate title) ______________________________________________________________________
________________________________________________________________________________________________________
Kind ☐ Physical or Mixed / ☐ Digital Availability ☐ Limited to ______ / ☐ No limit
Shipping cost Same area $ ____ / Intl. $ ____ Production cost $ ________
Includes previous tiers ☐ Yes / ☐ No Production time (days/10 pcs.) ________
Alessio Ricco @alessioricco and Ciro Continisio @ccontinisio for Crowdfuture 2012

5. phase 2 During the Campaign
Engagement
What are the planned updates? (used to have people talk more about the project after donating)
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What are the surprises? (used to stir attention in media outlets once the campaign has started)
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Risk Evaluation
List 5 reasons why the campaign could fail, and the countermeasures
Risk factor Countermeasure
1 _________________________________________________ _____________________________________________
_________________________________________________ _____________________________________________
2 _________________________________________________ _____________________________________________
_________________________________________________ _____________________________________________
3 _________________________________________________ _____________________________________________
_________________________________________________ _____________________________________________
4 _________________________________________________ _____________________________________________
_________________________________________________ _____________________________________________
5 _________________________________________________ _____________________________________________
_________________________________________________ _____________________________________________
Alessio Ricco @alessioricco and Ciro Continisio @ccontinisio for Crowdfuture 2012

6. Media plan
What are the main means of communications to spread the word about the campaign. List them
in order of importance and explain the different approaches to each one.
1. _____________________________________________________________________________________________________
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2. _____________________________________________________________________________________________________
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3. _____________________________________________________________________________________________________
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4. _____________________________________________________________________________________________________
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5. _____________________________________________________________________________________________________
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6. _____________________________________________________________________________________________________
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Alessio Ricco @alessioricco and Ciro Continisio @ccontinisio for Crowdfuture 2012

7. Alternate Plans
What do you plan if the campaign fails to get a great start? (less than 10­20% after one week)
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What do you plan if the campaign needs one last push near the end? (20% from the goal)
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Stretch Goals
Describe stretch goals in case the campaign goes unexpectedly well
Additions to the project Amount
1 _________________________________________________________________________________ $ _______________
2 _________________________________________________________________________________ $ _______________
3 _________________________________________________________________________________ $ _______________
4 _________________________________________________________________________________ $ _______________
5 _________________________________________________________________________________ $ _______________
Alessio Ricco @alessioricco and Ciro Continisio @ccontinisio for Crowdfuture 2012

8. phase 3 Post Campaign
Production
Development time: ______ Weeks | People involved now: ____ | People to hire/contract: ____
Detail project phases, specifiying the main task and the time frames.
Optionally divide the workforce into subteams for different tasks at the same time
Weeks Main activity Subteam
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How will you use the money?
Cost Item / Activity
$ _________ ________________________________________________________________________________________
$ _________ ________________________________________________________________________________________
$ _________ ________________________________________________________________________________________
$ _________ ________________________________________________________________________________________
$ _________ ________________________________________________________________________________________
$ _________ ________________________________________________________________________________________
$ _________ ________________________________________________________________________________________
Alessio Ricco @alessioricco and Ciro Continisio @ccontinisio for Crowdfuture 2012

9. How will you use the exceeding money?
Cost Item / Activity
$ _________ ________________________________________________________________________________________
$ _________ ________________________________________________________________________________________
$ _________ ________________________________________________________________________________________
$ _________ ________________________________________________________________________________________
$ _________ ________________________________________________________________________________________
$ _________ ________________________________________________________________________________________
Failure
Actions to take if the campaign fails
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Alessio Ricco @alessioricco and Ciro Continisio @ccontinisio for Crowdfuture 2012