The document describes Geoffrey Moore's technology adoption life cycle model, also known as the chasm model. It shows five categories of adopters - innovators, early adopters, early majority, late majority, and laggards. There is a chasm between the early adopters and early majority categories that new technologies must cross to reach mainstream markets. Successfully crossing this chasm requires adapting the technology to the needs of the mainstream pragmatist customers on the other side.

1. Crossing The Chasm
Technology Adoption Life Cycle Model
Mainstream Market
“THE CHASM”
Late
Early Market
CHASM
Market
VISIONARIES PRAGMATISTS CONSERVATIVES SKEPTICS
(Early Adopters) (Early Majority) (Late Majority) (Laggards)
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2. Crossing The Chasm
Technology Adoption Life Cycle Model
Crossing The Chasm between Visionaries and Pragmatists
“THE CHASM”
TECHLES PRAGMATISTS CONSERVATIVES SKEPTICS
(Innovators) (Early Majority) (Late Majority) (Laggards)
VISIONARIES
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(Early Adopters) Your Logo

3. Crossing The Chasm
Technology Adoption Life Cycle Model
Area under the
curve represents
No. Of Customers
“THE
CHASM”
TECHLES PRAGMATISTS CONSERVATIVES SKEPTICS
(Innovators) (Early Majority) (Late Majority) (Laggards)
VISIONARIES
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(Early Your Logo

4. Crossing The Chasm
Technology Adoption Life Cycle Model
Mainstream Market
Early
Market
Late Market
CONSERVATIVES
VISIONARIES
Hold on!
Get Ahead!
PRAGMATISTS
“THE CHASM”
TECHLES Stick with the SKEPTICS
Try it! herd! No way!
Innovators Early Majority Laggards
2.5% 34% Late Majority 16%
Early Adopters
13.5% 34%
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5. MIND MAP - Icons
USE THE ICONS TO EVALUATE AND PRIORITIZE THE IDEAS
11 12
1
10 2
9 3
8 4
7 5
6
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6. Crossing The Chasm
Technology Adoption Life Cycle Model
Diagnose and Adapt as Markets Evolve
Main
Street
Tornado
“THE
CHASM”
Total
Early Assimilation
Market
Bowling
Alley
TECHLES PRAGMATISTS CONSERVATIVES SKEPTICS
(Innovators) (Early Majority) (Late Majority) (Laggards)
VISIONARIES
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(Early Adopters) Your Logo

7. Crossing The Chasm
Early
Majority
34%
The
Chasm
Early Early
Adopters Adopters
13.5% 13.5%
Innovators 2.5% Innovators 2.5% Innovators 2.5%
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8. Crossing The Chasm
Technology Adoption Life Cycle Model
How do you
create a
beachhead
to the
chasm?
THE
CHASM
TECHLES PRAGMATISTS CONSERVATIVES SKEPTICS
(Innovators) (Early Majority) (Late Majority) (Laggards)
VISIONARIES
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(Early Adopters) Your Logo

9. Crossing The Chasm
Technology Adoption Life Cycle Model
VISIONARIES (Early CONSERVATIVES (Late Majority
Adopters) & Laggards)
Product Company
Mainstream Market
Developing The
Developing The
Early Market
Consumer’s
Key Focus
Market
Technology (Early
TECHLES (Innovator) PRAGMATISTS Majority)
Consumer’s Consumer’s role at
Characteristics adapting new technology
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10. Crossing The Chasm
100
Market Share %
75
“THE
CHASM” 50
25
0
Innovators Early Majority Laggards
2.5% Early 34% Late Majority 16%
Adopters 34%
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11. Crossing The Chasm
“THE CHASM”
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12. Crossing The Chasm
“THE CHASM”
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13. Crossing The Chasm
“THE CHASM”
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14. Crossing The Chasm
USE THESE ICONS TO CONVEY IDEAS
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15. All images are 100% editable in Powerpoint
“Change color, size and orientation of any icon to your liking”
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16. Ungrouping the object
2
1
3
1. Right click the object.
2. Choose Group and then Ungroup.
3. Click beside the object and drag the arrow over it.
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17. Edit Color
2 3
1
1. Select the shape to change the color and Right click the object( click any object which you
want to change color)
2. Choose Format Shape in the dialog box.
3. Choose “Fill” in the Format Shape box then “Solid” or “Gradient” depending on the
appearance of the object. Change colour as shown in the picture.
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