Uploaded byErmete Mariani
Crossing conflicts in Syria Street: why?
The document discusses the significance of illustrated storytelling in maximizing the visibility and impact of knowledge products, especially in advocacy campaigns. It highlights how reports are often overlooked, despite the World Bank's substantial investment in them, and suggests using engaging visual content to enhance user interaction and knowledge sharing. Best practices include integrating user-generated content and creating user-friendly environments for better navigation of information.
Crossing conflicts in Syria Street: why?
- 1. Concept & UXDesign by Ermete MARIANI www.crossingconflicts.com/tripoli Crossing conflicts in Syria Street Tripoli – Lebanon WHY ?
- 2. Why illustrated storytelling? to maximise the impact of your knowledge
- 3. the problem: reports are virtuallyinvisible The World Bank invests about one-quarter of its budget for country services in knowledge products but more than 31 percent of policy reports are never downloaded http://www.google.fr/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&cad=rja&uact=8&ved=0CCQQFjAB&url=http%3A%2F%2Fdocuments.worldbank.org%2Fcurated%2Fen%2F2014%2F05 %2F19456376%2Fworld-bank-reports-widely-read-world-bank-reports-widely-read&ei=zwTGVO2zJonVavbogLgL&usg=AFQjCNF2OxH8Yu830baJpDSw2WTIUqoI4A&sig2=Ln_gogmEHmd- CkGBWRHPIw By Crossing Conflicts www.crossingconflicts.com/tripoli
- 4. http://www.google.fr/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0CCEQFjAA&url=http%3A%2F%2Fwww.oecd.org%2Fdac%2Faft%2FMappingGlobalV alueChains_web_usb.pdf&ei=BxLGVKjzC8zjaNX0gOAB&usg=AFQjCNGJvTrd4A4pwLFNC6f9kyDUIm7wrw&sig2=CUbAFDV_lywc4fSNgVA41Q Globalisation in aNutella jarwhereas visual knowledge goes viral in the OECD report “the global value chain” there is this smart map that went viral and, eventually, it inspired a Nutella communication campaign By Crossing Conflicts www.crossingconflicts.com/tripoli
- 5.
- 6. maximising the impact ofyour advocacy campaigns • by informing and entertaining at the same time • by empowering your audience to contribute to the storytelling some best practices… http://www.lastdaysofivory.com/ By Crossing Conflicts www.crossingconflicts.com/tripoli
- 7. to give asocial life to your reports by engaging users in reporting on hot topics by integrating UGC - user- generated contents - into the storytelling By Crossing Conflicts www.crossingconflicts.com/tripoli
- 8. to better exploit yourknowledge capital by putting together scattered information and materials in a coherent and engaging way by creating meaningful and user-friendly environments that facilitates the navigation through knowledge By Crossing Conflicts www.crossingconflicts.com/tripoli
- 9. Knowledge Management Cycle toengage users in socialising and formalising knowledge • by commenting and sharing information on the web platform • by producing and sharing their own knowledge and multimedia materials By Crossing Conflicts www.crossingconflicts.com/tripoli
- 10. By Crossing Conflicts www.crossingconflicts.com/tripoli presentationby Ermete Mariani Illustrations and cartoons Davide GAROTA Photography Paola PIACENZA Raed RAFEI Interviews Stella MORGANA Paola PIACENZA Raed RAFEI Video editing Paola PIACENZA Ermete MARIANI Web development Ermete MARIANI E3online Content curation Ermete MARIANI Animations Barbara GOVIN Concept & UX design Ermete MARIANI