Crossfy 7 minute presentation at GTS Crossfy is a platform for publishers that connects the offline and online world reinventing the future of content consumption via smartphones and tablets. Crossfy’s technology identifies printed ads and images to give access to associated digital content, from text, audio and video to social interactions and even ecommerce. The platform is based on visual computing concepts that let it recognize patterns in any printed image. In other words, Crossfy could do away with the need for QR codes and markers, which means it is quicker and more convenient to use, both for the readers and for the publishers trought its CMS.

2. WHY DO
WHE HAVE
TO CHOOSE BETWEEN
PRINT & DIGITAL?

3. CROSSFY CROSS
THE BRIDGE BETWEEN
PRINT&DIGITAL
(COMPUTER VISION + ASSOCIATED CONTENT)
AN INTERACTIVE WINDOW INSIDE THE PAPER

4. LET’S
TAKE A
LOOK

5. 230Bi
MAJOR ADVERTISING
MARKET (USA):

6. MAJOR ADVERTISING
MARKET (USA): 60bi
Television
16bi
Radio
14bi
Magazine 22bi
28bi Newspaper
Online

7. NEWSPAPER +
MAGAZINES
COMBINED
36Bi

8. NEWSPAPER +
MAGAZINES + BOOKS
COMBINED
73Bi

9. SO WHAT’S THE
PROBLEM? HELP!

10. IT WAS IMPOSSIBLE FOR
PUBLISHERS TO INTERACT.
UNTIL TODAY.

11. social comments
CALL livestreaming
FOR real-time surveys
ACTION sharing
click-to-actions

12. It’s just that
good. But it’s not
enough for us.

13. LET'S
GET IT
ON

14. IN-PRINT
CHECKOUT
TM

15. REVENUE MODEL
Cost per interaction
Cost per view
1.5% share in-print checkout
CPC

16. 1,6M Investment
to bring the team YES,
to go global WE
channel partners NEED
mentoring
networking

17. THE “THINK-
OUT-OF-THE-
PAPER” TEAM
THE
Andre Diamand
Former Future Security CEO &
CEO Venture One
Gustavo Caetano
Founder & CEO SambaTech
MENTORS
Bernardo Porto
Founder & CEO Deskmetrics
Cristina Caetano
Co-Founder Caetano e Associados

18. BREAKTHROUGH IDEAS OUT OF THE PAPER