WHAT’S CROSSFY? Crossfy is a mobile app that creates an online layer over the print,allowing share, comments and highlighting, connecting readers in a new social reading experience. Just like a second screen for reading. We want to help people find, comments and share reading experiences.
We believe that reading can be amazing when social.
PROBLEM BOOK AUTHORS READERS & EDITORS• Search and find highlighted • Love feedback and new ideas text offline is impossible from fans• Wants to discover new titles to • Want to cross-selling other keep in love with reading titles• Comments and opinion only by • Don’t have an official fan’s letters place to interact• Share amazing text offline is • Wants to spread the work too difficult across the globe
SOLUTION• A mobile app where you can check-in books just pointing your smartphone to the cover. (magazines, newspapers and other in the future)• Find and Interact with people in the same “vibe”.• Add, Pin and share comments, images, videos, ideas, etc.• Authors and editors can join the discussion• Discover new content based on you profile
MARKET SIZE• TOP DOWN• >650M books sold in US• Bottom UP• 4,7 books by readers each year• >130M book readers in US• >59% people uses mobile to search or social on Internet• >$17 Average spent in apps or in-app purchases a year• Total Market >$3,2B Annually
MARKETING PLANClose relationship with authors and thecommunity.Gamification (Leads to engagementand visibility on social networks)Social network sharing. (Increases theapp credibility with authors and thecommunity)
DIRECT COMPETITORSGoodReadsINDIRECT COMPETITORSShelfariaNobii