The 21st annual CRMC conference will take place June 4-6 at the Hilton Chicago. Over 600 marketing and CRM executives from top retail brands will attend the conference focused on maintaining customer relationships through technology. Expert speakers will discuss topics like data science and social marketing. Retail presenters from companies like GameStop, Godiva, and Toys R Us will share strategies and lessons. The conference provides an open environment for retailers to network, learn from case studies, and discuss challenges and opportunities in customer marketing.

1. 1521 Alton Road, Suite 138 – Miami Beach, FL 33139 – Ph. (305) 744-4855 – Fax (305) 470-7434 – www.thecrmc.com
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RECORD NUMBER OF RETAIL MARKETING EXECUTIVES
GATHER IN CHICAGO FOR 21ST ANNUAL CRMC
April 2, 2014 – Chicago, IL - Celebrating its 21st
year, CRMC (Customer Relationship Management Conference) will
hold its annual conference at the Hilton Chicago, IL, on June 4 - 6th
. Founded in 1991 by five-time author and "Father
of Database Marketing," Fred Newell, the CRMC has gained a reputation as the premier event for Marketing and
CRM Executives in the Retail Industry. Over 600 participants representing the top 200 retail brands will be in
attendance. This year's conference theme is “Engage + Captivate," and presentations will focus on how retailers can
maintain customer relationships in today’s technologically complex and competitive environment. Expert speakers
include Alex “Sandy” Pentland, the nation's leading Data Scientist and author of Social Physics; Ted Rubin, leading
social marketing strategist and author of Return on Relationships; and Joseph Jaffe, author of Flip the Funnel and
Z.E.R.O. Alongside the expert speakers, attendees will have access to a range of highly informative Retail Sessions
followed by interactive Q&A sessions that invite engagement and learning.
CRMC 2014 retail presenters include the following executives from these leading retail brands:
 Vice President of Marketing - Do it Best Corp.
 Division Vice President, CRM & Loyalty - GameStop
 Vice President of CRM – Godiva Chocolatiers
 Director of Strategic Marketing & Analysis – Orchard Supply Hardware
 Marketing Development Director - Hallmark
 Vice President CRM - New York & Company
 Director CRM - New York & Company
 Vice President of Global Marketing - Barnes & Noble/NOOK
 Vice President CRM - Luxottica
 Senior Director Analytics & Consumer Insights - Luxottica
 Vice President of eCommerce & Channel Marketing - Office Depot
 Manager of Loyalty Marketing - Toys “R” Us
 Vice President CRM & Customer Loyalty – Toys “R” Us
 CEO and Co-Founder – Harry’s
 Co-Founder – Warby Parker
CRMC 2014 will once again bring retailers together to openly share their Marketing and CRM strategies, ideas, and
challenges in a casual and comfortable environment.
"Another great CRMC! As always, I enjoy how willing the presenters are to share their case studies so that we can learn not only
from their successes, but also any challenges they ran into along the way. It’s a wonderful learning experience with such open
dialog on what we can do to become better marketers.”
-Mindy Snider, Dick's Sporting Goods
CRMC 2014, ‘Engage + Captivate’, will be held at the Hilton Chicago, IL, on Wednesday, Thursday, and Friday, June 4-
6. Space is limited and the event will sell out. Register at http://register.thecrmc.com.
Media contact: Melissa Simpson, CRMC
Ph: 619.952.3629 Email: Melissa.simpson@thecrmc.com
Twitter: @CRMCRetail LinkedIn: www.linkedin.com/groups/CRMC