This document discusses retail trends in the wine industry and provides important questions for wineries to consider when approaching a distributor. It lists the top 10 UK and US retailers and highlights how new technologies are transforming consumer shopping habits. The document also outlines 15 key questions for wineries to ask themselves relating to brand strategy, production capacity, pricing, packaging and establishing partnership with distributors to help generate consistent sales growth.
Lady M is a pastry shop established in 2002 that is seeking to improve its digital marketing performance. The objectives are to increase website traffic, brand exposure, customer engagement, brand recall, and digital performance. The target audiences are cake lovers, especially of the signature mille crepes cake, and younger social media users aged 8 to 30. The proposed digital marketing plan includes optimizing the website, running social media promotions on Instagram and Facebook, creating a mobile app, and printing brochures, with a $4,500 budget allocated across these channels. Success will be measured by increases in website traffic, app downloads, and social media engagement metrics.
This document provides a summary of retail sales in Canada for December 2018. It includes the following sections: total retail sales by segment and province; e-commerce trends; the use of augmented reality in retail; recent retail closures and bankruptcies; a summary of what happened in the retail industry in 2018; and what changes are expected for retailers going forward, including expanding e-commerce and changing operations. The author is Paul Young CPA, CGA and the document contains statistics and analyses on Canadian retail trends.
We are your most reliable Web Design Agency. We design lovely, engaging websites that will bring in more traffic towards your website. Contact us now for more details!
BD myShopi Omni-Channel Activation Platform - Digital First 2014BD myShopi
BD myShopi is THE omni-channel activation platform in Belgium with the highest reach across offline and digital channels. It enables retailers, brands and other advertisers to reach consumers always and everywhere for their communication and activation campaigns, generating immediate traffic to physical and online shops.
IAB Spain is the representative body for the digital advertising, marketing and communications sector in Spain. It has been present for over 15 years through its international network in 45 countries. IAB Spain conducts annual studies on key topics such as digital advertising investment, mobile marketing, and e-commerce to provide reference data for the sector. Recent studies show that mobile purchases are growing rapidly in Spain, with 11% of Spanish smartphone users having made a purchase via their device in the past month. Retail is undergoing disruption from Internet, mobile, and social media, with customers now expecting omnichannel, customized, and gamified shopping experiences.
Push & Google Black Friday webinar 2020Grant Barber
The document provides an overview of planning for the fourth quarter (Q4) of 2020 in light of the COVID-19 pandemic. It discusses trends seen in ecommerce and online shopping in 2020 such as unprecedented growth. It also recaps lessons from 2019's peak shopping season and implications for planning marketing campaigns and optimizing performance in Q4 2020, including anticipating consumer behavior, leveraging automation and insights tools, and ensuring discoverability across the customer journey.
This document discusses retail trends in the wine industry and provides important questions for wineries to consider when approaching a distributor. It lists the top 10 UK and US retailers and highlights how new technologies are transforming consumer shopping habits. The document also outlines 15 key questions for wineries to ask themselves relating to brand strategy, production capacity, pricing, packaging and establishing partnership with distributors to help generate consistent sales growth.
Lady M is a pastry shop established in 2002 that is seeking to improve its digital marketing performance. The objectives are to increase website traffic, brand exposure, customer engagement, brand recall, and digital performance. The target audiences are cake lovers, especially of the signature mille crepes cake, and younger social media users aged 8 to 30. The proposed digital marketing plan includes optimizing the website, running social media promotions on Instagram and Facebook, creating a mobile app, and printing brochures, with a $4,500 budget allocated across these channels. Success will be measured by increases in website traffic, app downloads, and social media engagement metrics.
This document provides a summary of retail sales in Canada for December 2018. It includes the following sections: total retail sales by segment and province; e-commerce trends; the use of augmented reality in retail; recent retail closures and bankruptcies; a summary of what happened in the retail industry in 2018; and what changes are expected for retailers going forward, including expanding e-commerce and changing operations. The author is Paul Young CPA, CGA and the document contains statistics and analyses on Canadian retail trends.
We are your most reliable Web Design Agency. We design lovely, engaging websites that will bring in more traffic towards your website. Contact us now for more details!
BD myShopi Omni-Channel Activation Platform - Digital First 2014BD myShopi
BD myShopi is THE omni-channel activation platform in Belgium with the highest reach across offline and digital channels. It enables retailers, brands and other advertisers to reach consumers always and everywhere for their communication and activation campaigns, generating immediate traffic to physical and online shops.
IAB Spain is the representative body for the digital advertising, marketing and communications sector in Spain. It has been present for over 15 years through its international network in 45 countries. IAB Spain conducts annual studies on key topics such as digital advertising investment, mobile marketing, and e-commerce to provide reference data for the sector. Recent studies show that mobile purchases are growing rapidly in Spain, with 11% of Spanish smartphone users having made a purchase via their device in the past month. Retail is undergoing disruption from Internet, mobile, and social media, with customers now expecting omnichannel, customized, and gamified shopping experiences.
Push & Google Black Friday webinar 2020Grant Barber
The document provides an overview of planning for the fourth quarter (Q4) of 2020 in light of the COVID-19 pandemic. It discusses trends seen in ecommerce and online shopping in 2020 such as unprecedented growth. It also recaps lessons from 2019's peak shopping season and implications for planning marketing campaigns and optimizing performance in Q4 2020, including anticipating consumer behavior, leveraging automation and insights tools, and ensuring discoverability across the customer journey.
The document summarizes Michelle Bacharach's presentation about her company FindMine. FindMine uses machine learning to help online shoppers by automatically generating outfits and product recommendations. The company currently has 20 retail customers in various sectors such as electronics, home goods, and cosmetics. FindMine sees a $3 billion market opportunity in the US and aims to grow its team and infrastructure to support a Series A funding round in 2017.
Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and FashionDeborah Weinswig
The document summarizes Michelle Bacharach's presentation about her company FindMine. FindMine uses machine learning to help online shoppers by automatically generating outfits and product recommendations. The company currently has 20 retail customers in various sectors such as electronics, home goods, and cosmetics. Bacharach believes the total addressable market for FindMine's services in the US e-commerce market is $3 billion. She outlines FindMine's plans to expand into additional retail sectors and grow its team to achieve metrics for a successful Series A funding round in 2017.
Michelle Bacharach's startup, FindMine, uses machine learning to help online shoppers by automatically generating outfits and product recommendations. The company currently has 20 retail customers in various sectors like electronics, cosmetics, and grocery. FindMine aims to expand into new sectors and grow its team to achieve a Series A funding round in 2017.
4 Steps to Building a Data-Driven Strategy - White Exchange - 24.11.14Daniel Bianchini
Digital marketing is one of the most data heavy industries around, yet we as marketers are not always utlising it to drive decisions. To help you build a successful data-driven strategy, Daniel will be sharing his 4 integral steps for collating the information you need.
Your Email Marketing campaigns have a goal: to bring ROI. To reach this goal, Relevance is key. And Relevance comes from Data. Let’s look at the way to connect this Data to your campaigns, in order to perform better.
Growing grocery sales in an omnichannel world - Supermarket ConferenceJaime Ng
This document discusses growing grocery sales in an omnichannel world. It notes that grocery retailers should look beyond just in-store sales and expand their strategy to include digital channels. They should shift from a product-centric to a more shopper-centric approach, aligning with customers' preferred shopping paths and purchase methods. It also stresses the need to understand the potential for online grocery sales in each market, as consumer purchasing patterns continue to change and blur the lines between online and offline shopping experiences.
This document discusses strategies for international e-commerce expansion. It recommends evaluating demand across markets using data and behavior trends, localizing key elements like payment options and language while maintaining a consistent brand experience. The document also stresses the importance of understanding local cultures and calendars to plan campaigns around meaningful moments, and using social media and search insights to refine product offerings and monitor sentiment.
The document summarizes an online marketing meetup event held in Manchester on June 12, 2019. It provides details on the event agenda, hosts, and speakers. The agenda included presentations on delivering data-driven marketing within a global organization by Pierre Hun, smashing presentations with PowerPoint hacks by Liz Booth, managing freelance resources by Jonny Swindlehurst, and using PPC to drive store visits by Alex Hogan. The event concluded with a networking session over pizza and refreshments.
The world of digital marketing is changing faster and becoming more profound than ever before. This whitepaper summarizes the foundational approach until now, the coming changes, and the possible solutions to address these major challenges, which are happening in every single business around the world.
For years, the world of online sales and e-commerce has been based on the following conditions.
E-commerce Berlin Expo 2017 - Six must-do tactics retailers need to build a s...E-Commerce Berlin EXPO
Luca Senatore Director of Strategy Genie Goals
An action-packed, fast-paced session describing the exact strategies we use in digital marketing to drive millions of £ in revenue monthly to retailers in sectors like fashion, luxury, home, furniture, beverages and anything in between. Luca heads up the team at Genie Goals, a Google award-winning Premier Partner working with global household brands like Calvin Klein, Polarn O. Pyret, Naked Wines, Amara Living, Shinola Detroit and many more. The session will cover both growth and optimisation tactics that are proven to improve performance, often exponentially. Luca will provide actionable points and real case studies together with an inspiring and energising core-message.
The Future of Retail: 2 Ways to Activate and Localize Marketing this Holiday ...GODigitalMarketing
Learn first-hand from the retail executives and marketers on the leading edge of omnichannel marketing. Get valuable tips and best practices your brand can utilize this holiday season, including:
• Actionable, turn-key steps to activate & scale local marketing – whether it’s winning a key weekend or reacting to a competitors aggressive pricing
• How to connect programmatic buying with programmatic content to drive maximum brand exposure, consumer engagement and cross-channel sales
• Case study examples of how retailers are extending traditional assets & deploying this content at scale through digital, mobile & video to drive local in-store purchases.
Consumers are increasingly in control of their shopping experiences, deciding where, how, and what to buy based on their own research. New technologies like smartphones and tablets are empowering consumers. Retailers are striving to provide omni-channel experiences across online and offline, but this is complex. While ecommerce is still a small percentage of total retail, it is growing rapidly and disrupting traditional retailers. Data and personalized experiences are key to meeting evolving consumer demands.
The time is now to prepare and be sure to take advantage of the crucial sales windows of Back to School, Labor Day, Early Holiday and Holiday 2021.
Retail over the back half of 2021 will be like nothing we've ever seen. Learn more now through this Max Connect Marketing thought leadership article and reach out to Maximize your future success.
Creating Omnichannel Experiences with Loblaw Digital - eCommerce Toronto MeetupDemac Media
For May's eCommerce Toronto Meetup we were joined by the team at Loblaw Digital to explore how they create omnichannel experiences through their eCommerce properties.
Is revenue growth a top priority for HubSpot in 2015? Are you confident that your strategy is strong enough to deliver that growth? Grow With HubSpot was an exclusive workshop to teach Sydney marketers how to use inbound marketing to increase their businesses' market share and make this a year of remarkable growth.
Featured interview - Miguel Chapa Marketing Director at Bel SpainNigel Wright Group
Bel Group is the French multinational owner of a range of iconic global cheese brands including Babybel, The Laughing Cow, Kiri, Leerdammer and Boursin. We caught up with Bel Spain’s Marketing Director Miguel Chapa Monteagudo to find out how the business has experienced rapid growth in Spain over the last few years despite challenging market conditions.
SAAL C - 16:00 - Attention to Retail: E-Commerce, M-Commerce and Adapting to ...PerformanceIN
- Retailers face changing consumer behaviors as e-commerce and mobile commerce grow, requiring adaptation.
- Consumers now expect discounts, flexibility across channels, and personalized experiences. Mobile traffic and sales are rising rapidly while conversion rates decline.
- To succeed, retailers must listen to customers, optimize experiences for mobile and location, and personalize offers while maintaining transparency. Strategies should drive the right messages to consumers at the right time and place to increase sales.
Arvato Talks | The Social Brand: Transforming Customer EngagementEstelle Wienk
This presentation was part of the Arvato Talks event "Customer Service 2025: Technology & the future of customer service" hosted in London on September 26th, 2017.
Today’s customers are more digitally savvy than ever. And the way they prefer to communicate with each other is now also a popular way to communicate with brands too. Having reactive support available on social media channels is essential for brands to keep up with customers' high expectations. And it doesn’t matter what industry you are in: your customers expect the same speed and quality of service with all the brands they interact with.
It being essential, also means reactive support on social media is not a differentiator anymore. So how can you still differentiate your brand and stand out?
This presentation highlights the benefits of adapting a proactive approach for managing customer interactions on social media.
The document summarizes Michelle Bacharach's presentation about her company FindMine. FindMine uses machine learning to help online shoppers by automatically generating outfits and product recommendations. The company currently has 20 retail customers in various sectors such as electronics, home goods, and cosmetics. FindMine sees a $3 billion market opportunity in the US and aims to grow its team and infrastructure to support a Series A funding round in 2017.
Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and FashionDeborah Weinswig
The document summarizes Michelle Bacharach's presentation about her company FindMine. FindMine uses machine learning to help online shoppers by automatically generating outfits and product recommendations. The company currently has 20 retail customers in various sectors such as electronics, home goods, and cosmetics. Bacharach believes the total addressable market for FindMine's services in the US e-commerce market is $3 billion. She outlines FindMine's plans to expand into additional retail sectors and grow its team to achieve metrics for a successful Series A funding round in 2017.
Michelle Bacharach's startup, FindMine, uses machine learning to help online shoppers by automatically generating outfits and product recommendations. The company currently has 20 retail customers in various sectors like electronics, cosmetics, and grocery. FindMine aims to expand into new sectors and grow its team to achieve a Series A funding round in 2017.
4 Steps to Building a Data-Driven Strategy - White Exchange - 24.11.14Daniel Bianchini
Digital marketing is one of the most data heavy industries around, yet we as marketers are not always utlising it to drive decisions. To help you build a successful data-driven strategy, Daniel will be sharing his 4 integral steps for collating the information you need.
Your Email Marketing campaigns have a goal: to bring ROI. To reach this goal, Relevance is key. And Relevance comes from Data. Let’s look at the way to connect this Data to your campaigns, in order to perform better.
Growing grocery sales in an omnichannel world - Supermarket ConferenceJaime Ng
This document discusses growing grocery sales in an omnichannel world. It notes that grocery retailers should look beyond just in-store sales and expand their strategy to include digital channels. They should shift from a product-centric to a more shopper-centric approach, aligning with customers' preferred shopping paths and purchase methods. It also stresses the need to understand the potential for online grocery sales in each market, as consumer purchasing patterns continue to change and blur the lines between online and offline shopping experiences.
This document discusses strategies for international e-commerce expansion. It recommends evaluating demand across markets using data and behavior trends, localizing key elements like payment options and language while maintaining a consistent brand experience. The document also stresses the importance of understanding local cultures and calendars to plan campaigns around meaningful moments, and using social media and search insights to refine product offerings and monitor sentiment.
The document summarizes an online marketing meetup event held in Manchester on June 12, 2019. It provides details on the event agenda, hosts, and speakers. The agenda included presentations on delivering data-driven marketing within a global organization by Pierre Hun, smashing presentations with PowerPoint hacks by Liz Booth, managing freelance resources by Jonny Swindlehurst, and using PPC to drive store visits by Alex Hogan. The event concluded with a networking session over pizza and refreshments.
The world of digital marketing is changing faster and becoming more profound than ever before. This whitepaper summarizes the foundational approach until now, the coming changes, and the possible solutions to address these major challenges, which are happening in every single business around the world.
For years, the world of online sales and e-commerce has been based on the following conditions.
E-commerce Berlin Expo 2017 - Six must-do tactics retailers need to build a s...E-Commerce Berlin EXPO
Luca Senatore Director of Strategy Genie Goals
An action-packed, fast-paced session describing the exact strategies we use in digital marketing to drive millions of £ in revenue monthly to retailers in sectors like fashion, luxury, home, furniture, beverages and anything in between. Luca heads up the team at Genie Goals, a Google award-winning Premier Partner working with global household brands like Calvin Klein, Polarn O. Pyret, Naked Wines, Amara Living, Shinola Detroit and many more. The session will cover both growth and optimisation tactics that are proven to improve performance, often exponentially. Luca will provide actionable points and real case studies together with an inspiring and energising core-message.
The Future of Retail: 2 Ways to Activate and Localize Marketing this Holiday ...GODigitalMarketing
Learn first-hand from the retail executives and marketers on the leading edge of omnichannel marketing. Get valuable tips and best practices your brand can utilize this holiday season, including:
• Actionable, turn-key steps to activate & scale local marketing – whether it’s winning a key weekend or reacting to a competitors aggressive pricing
• How to connect programmatic buying with programmatic content to drive maximum brand exposure, consumer engagement and cross-channel sales
• Case study examples of how retailers are extending traditional assets & deploying this content at scale through digital, mobile & video to drive local in-store purchases.
Consumers are increasingly in control of their shopping experiences, deciding where, how, and what to buy based on their own research. New technologies like smartphones and tablets are empowering consumers. Retailers are striving to provide omni-channel experiences across online and offline, but this is complex. While ecommerce is still a small percentage of total retail, it is growing rapidly and disrupting traditional retailers. Data and personalized experiences are key to meeting evolving consumer demands.
The time is now to prepare and be sure to take advantage of the crucial sales windows of Back to School, Labor Day, Early Holiday and Holiday 2021.
Retail over the back half of 2021 will be like nothing we've ever seen. Learn more now through this Max Connect Marketing thought leadership article and reach out to Maximize your future success.
Creating Omnichannel Experiences with Loblaw Digital - eCommerce Toronto MeetupDemac Media
For May's eCommerce Toronto Meetup we were joined by the team at Loblaw Digital to explore how they create omnichannel experiences through their eCommerce properties.
Is revenue growth a top priority for HubSpot in 2015? Are you confident that your strategy is strong enough to deliver that growth? Grow With HubSpot was an exclusive workshop to teach Sydney marketers how to use inbound marketing to increase their businesses' market share and make this a year of remarkable growth.
Featured interview - Miguel Chapa Marketing Director at Bel SpainNigel Wright Group
Bel Group is the French multinational owner of a range of iconic global cheese brands including Babybel, The Laughing Cow, Kiri, Leerdammer and Boursin. We caught up with Bel Spain’s Marketing Director Miguel Chapa Monteagudo to find out how the business has experienced rapid growth in Spain over the last few years despite challenging market conditions.
SAAL C - 16:00 - Attention to Retail: E-Commerce, M-Commerce and Adapting to ...PerformanceIN
- Retailers face changing consumer behaviors as e-commerce and mobile commerce grow, requiring adaptation.
- Consumers now expect discounts, flexibility across channels, and personalized experiences. Mobile traffic and sales are rising rapidly while conversion rates decline.
- To succeed, retailers must listen to customers, optimize experiences for mobile and location, and personalize offers while maintaining transparency. Strategies should drive the right messages to consumers at the right time and place to increase sales.
Arvato Talks | The Social Brand: Transforming Customer EngagementEstelle Wienk
This presentation was part of the Arvato Talks event "Customer Service 2025: Technology & the future of customer service" hosted in London on September 26th, 2017.
Today’s customers are more digitally savvy than ever. And the way they prefer to communicate with each other is now also a popular way to communicate with brands too. Having reactive support available on social media channels is essential for brands to keep up with customers' high expectations. And it doesn’t matter what industry you are in: your customers expect the same speed and quality of service with all the brands they interact with.
It being essential, also means reactive support on social media is not a differentiator anymore. So how can you still differentiate your brand and stand out?
This presentation highlights the benefits of adapting a proactive approach for managing customer interactions on social media.
Similar to 1ª Jornada Comunicació i Empresa 2.0 Marfistyle (20)
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
Discover the benefits of outsourcing SEO to Indiadavidjhones387
"Discover the benefits of outsourcing SEO to India! From cost-effective services and expert professionals to round-the-clock work advantages, learn how your business can achieve digital success with Indian SEO solutions.
HijackLoader Evolution: Interactive Process HollowingDonato Onofri
CrowdStrike researchers have identified a HijackLoader (aka IDAT Loader) sample that employs sophisticated evasion techniques to enhance the complexity of the threat. HijackLoader, an increasingly popular tool among adversaries for deploying additional payloads and tooling, continues to evolve as its developers experiment and enhance its capabilities.
In their analysis of a recent HijackLoader sample, CrowdStrike researchers discovered new techniques designed to increase the defense evasion capabilities of the loader. The malware developer used a standard process hollowing technique coupled with an additional trigger that was activated by the parent process writing to a pipe. This new approach, called "Interactive Process Hollowing", has the potential to make defense evasion stealthier.
8. US retailsales offline and online 2014 to 2016
$4.588bn
2015
$347
+14%
$304
2014
$4.428bn
2016
$4.740bn
$392
+13%
+3,6% +3,3%
9. Traditional retail is dead!
While foot traffic in store is declining…
…sales in the traditional retail are slightly growing
The new shoppers are “more committed shoppers”
- They pushed Average Transaction Values up .8 percent
- Sales per Shopper up 2.3 percent and
- Conversions up .5 percent, year over year for Q1 2015
10. What is happeningwith digital
The digital influence factor
Source: estudio Deloitte Nov’14 – Jan ’15 (n = 3.016)
Ventas en tienda física
+$4T
93,5%
Ventas e-commerce
$0,30T
6,5%
49%
Ventas en tienda física
influenciadas por medios digitales
en 2014
11. Thereis no online or offline consumerstheyareall online
E-commerce/Digital TeamTraditional Marketing Team
VS.+
Consumer First team
Synchorny
15. Traditional retail is not dead… it hasjust changed forever
Use your assets, but rationalize
Offer a seamless experience on and offline
Reduce the hurdles
Invest in logistics
Embrace a new marketing mix
Invest in Business Intelligence using the Big Data
Invest in digital transformation – new KPIs, new team members, new Roles, new P&L structures…
Look at the market with a single mind that merges both on and off
Look at this whole change as an opportunity not as a threat