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WWW.GADCOTIMES.COM GADSDEN COUNTY TIMES • THURSDAY, JANUARY 7, 2016 - 5A
friend-of-the-court brief, it writes
they’re concerned the “expansion
of gambling devices” will “encour-
age casino-type gambling contrary
to public interest.” They also wrote
they plan to offer legal analysis and
public policy arguments to the court
to help with interpreting the law.
The Florida Supreme Court de-
cided in December to decide the
fate of Creek Entertainment’s slot
machine hopes. In May, the First
District Court of Appeals approved
slots being added in a 2-1 vote, but
then reversed that decision in an-
other 2-1 vote in October.
The October ruling decided a
2012 referendum where Gadsden
County voters approved slot ma-
chines at the facility wasn’t enough
to begin the implementation of the
slots, and that slots would have to
first be approved by the state Leg-
islature. In Gadsden County’s re-
quest to file a friend-of-the-court
brief, it writes the matter address-
es Gadsden County’s ability to call
and conduct a legal referendum.
Gretna Commissioner Clarence
Jackson said after the May ruling
that successful implementation
of slots could bring 2,000 jobs to
Gretna. Board of County Commis-
sioners Chairwoman Brenda Holt
has put the number closer to 800.
The projected, created jobs
would include additions to Creek’s
staff and new jobs created once
Creek’s owners, the Poarch Band
of Creek Indians, proves the area
to be a viable market.
SLOTS
Continued from Page 1A
-Janet
Gadsden County Sheriff’s Office
Arrest Report
January 4, 2016
1. Christopher Rashod Fain: VOP/Burglary
2. Jermaine Terrell Hadley: Aggravated Battery
3. Brittany Dianna Harrison: Felony Theft
4. Daltonica Wilson: Burglary and Grand Theft of a firearm
QUINCY — The
Gadsden County Chap-
ter of National Hook-
Up of Black Women
Inc. in partnership
with the FAMU Na-
tional Alumni Associ-
ation – Gadsden Coun-
ty Chapter will host a
celebration in honor
of Dr. Martin Luther
King’s life and legacy.
This is the 10th an-
nual Unity in Commu-
nity Breakfast Cele-
bration. The public is
invited to attend — a
full breakfast will be
served.
The event will be
Monday, Jan. 18. The
schedule includes:
7:45 a.m. Free-
dom Walk starts at Joe
Ferolito Recreation
Center, 122 N. Graves
Street, Quincy
8 am. to 10:30 a.m.
“A Day ON — Not a
Day OFF” —A Day of
Service!
Community Cel-
ebration & Breakfast
at the Joe Ferolito
Recreation Center in
Quincy features key-
note speaker the Rev.
Dr. Torrey Phillips,
pastor of Saint Marks
Missionary Baptist
Church in Quincy.
P e r f o r m a n c e s
include solos by
students(s) of Legacy
School of Performing
Arts in Quincy.
For informa-
tion, contact Lau-
ren S. Wright at lau
wright944@gmail.com
or 860- 874-8137.
Annual MLK celebration
includes walk, breakfast
ty years of planning
and construction,
the Quincy Bypass
opened in February
at a ceremony attend-
ed by local and state
legislators from Gads-
den County. The By-
pass cost $13 million
to construct. It was
officially named in
May for the late Julia
Munroe Woodward.
Commissioners vot-
ed to allow The Quin-
cy Municipal Airport
to build two new han-
gars on their facility
under the condition
that new hydrants are
installed at the air-
port during the 2016-
2017 fiscal year and
that pipes for the new
hydrants are installed
now. The city had told
the airport to install
new hydrants in 2008,
and decided to allow
the airport to build
the new hangars al-
though it hadn’t in-
stalled new hydrants
so business wouldn’t
be stifled.
Two official meet-
ings were held in
Quincy to receive
public opinion on the
proposed Arts Trail.
No one spoke in fa-
vor of the trail at the
meeting held in May
while a few attend-
ees spoke in favor of
the trail at the meet-
ing held in Novem-
ber. At both meetings,
at least 10 people
spoke in opposition
of the trail, which
is expected to make
right-of-way acquisi-
tions from at least 30
residences and two
businesses. The trail
would connect Ha-
vana and Quincy with
a path for biking and
walking.
QUINCY
Continued from Page 1A
TALLAHASSEE
— In observance of
Florida First Responder
Appreciation Week,
Tallahassee Commu-
nity College will have a
ceremony to recognize
first responders at 11
a.m. Thursday, Jan.
7, at the Florida Pub-
lic Safety Institute in
Havana.
Governor Scott de-
clared the week of Jan.
4 to 8 as Florida First
Responder Apprecia-
tion Week. This is the
second year Governor
Scott has made the
proclamation.
This event will be
an opportunity to show
appreciation for local
law enforcement of-
ficers, firefighters and
EMTs who protect and
serve the community.
The event is open to the
public.
For information or to
RSVP, contact Kim Allen
at 850-201-7964 or
allenk@tcc.fl.edu.
TCC to honor first responders
Farm Bureau fundraiser to fight hunger
Gainesville — Florida
Farm Bureau’s Women’s
Leadership Program has
partnered with the Florida
Department of Agriculture
and Consumer Services
(FDACS) and the Ameri-
can Farm Bureau Wom-
en’s Program to host a
Chef’s Night on Jan. 8 to
help citizens in need at
the Second Harvest Food
Bank in Orlando.
The benefit gala will
feature an array of fresh
dishes prepared by
Chef Paula Kendrick of
FDACS. Guests will en-
joy a menu that includes
a blue crab and tarragon
salad, a Florida beef filet
with vegetables and a
strawberry coconut trifle,
among other delights.
Chef’s Night is a
true Farm-to-Fork Fresh
from Florida experience.
Food products will be
locally sourced from
Florida farms. Farmers
and ranchers will be on
hand to meet with event
attendees to share their
story of American agricul-
ture and where their food
comes from.
All proceeds will sup-
port the Second Harvest
Food Bank’s operation
and benefit its Culinary
Training Program, which
provides students with
the skills and inspiration
they need to obtain entry-
level positions in food
service establishments.
More than 50 million
Americans – that’s 1 in
6 – including nearly 17
million children, are food
insecure, meaning they
live at risk of hunger.
Throughout the year,
farmers and ranchers
across the nation donate
food, funds and people
power to create a hunger-
free America.
The Chef’s Night will
kick off the American
Farm Bureau Conven-
tion, Jan. 8 to 12, at the
Orange County conven-
tion center. More than
8,000 farmers and ranch-
ers from across the coun-
try are expected to attend
the national conference.
Second Harvest Food
Bank is located at 411
Mercy Drive. Chef’s Night
will begin at 6 p.m.
The final school
board meeting of 2015
touched on serious
issues facing Gads-
den County’s public
school leaders.
Attention was fixed
on the Florida De-
partment of Educa-
tion’s (FDOE) pro-
jection that Gadsden
County will see a de-
crease in student en-
rollment in 2016, and
teachers gathered to
voice their concerns
about needing higher
pay and better work-
ing conditions.
Assistant Superin-
tendent of Business
and Finance Kim
Ferree reviewed the
school board’s budget
and shared her con-
cern about the dis-
trict’s future finances
after receiving pro-
jections of a decline
in student enrollment
for 2016.
Since 2015, five
Head Start centers
have closed due to
lack of enrollment.
According to FDOE,
Gadsden County will
lose approximately
121 students, but Fer-
ree projects the coun-
ty will lose more than
200 after the dust
settles.
“We have the pro-
jections, so it’s time
to plan for the worst
and hope for the
best,” said Ferree.
“Our biggest problem
is budgeting. We need
to think long-term,
plan and manage our
finances.”
Ferree attribut-
ed low birth rates,
students attending
schools in different
counties and people
moving to different
counties for more em-
ployment opportuni-
ties as factors affect-
ing projected school
enrollment.
Due to the project-
ed enrollment drop,
the county would re-
ceive less funding,
which could lead to
the closing of some
Gadsden County
schools.
School Board Mem-
ber Charlie Frost Sr.,
is in favor of giving
teachers raises, but
believes the district
cannot survive if stu-
dents continue to
leave.
“We are losing stu-
dents because par-
ents are sending them
to different counties.
We lost approximate-
ly 80 students to the
opening of a charter
school this year. We
can’t keep all of these
schools open with no
students in them,”
said Frost.
Ronte Harris, pres-
ident of the Gadsden
County Classroom
Teachers’ Associa-
tion, is a proponent of
closing down schools
in order for students
to receive a quality
education and teach-
ers to receive an in-
crease in salaries.
Critical issues, opportunities
face school district leaders
ASHLEY E. SMITH
Correspondent
See DROP/Page 9A
Assistant Superintendent of Business and Finance Kim Ferree presents the
Florida Department of Education (FDOE) projections for a decreases in stu-
dent enrollment in Gadsden County. Photo by Ashley E. Smith
Candidate introduction for Education Now in Greensboro
Good afternoon, my name is Kimblin NeSmith. It is great to see you all here today at Education
Now. Thank you Pine Bloom Missionary Baptist Church for hosting such an amazing event to
prepare our parents and children for an awesome school year!
I am running for county commission for district three (3). Why vote in your local election or for
me at all? Because I plan to focus on three (3) key issues in this community:
One (1), recreation, building and enhancing our parks and community activities. We want and
need to live in a better maintained community.
Two (2), better roads, allocating funds to repave and resurface our roads. No more of these
broken roads throughout our district and neighborhoods.
Three (3), community development. Partnering with local businesses to create and end the food
desert in our community and steady jobs for our families. In order for us to be a successful
district we need good jobs to provide a better future for children and ourselves.
Things CAN and WILL be better for us. No more delayed growth!
My hope, with your help at the polls, is to become your commissioner and together we unify our
district and bring about change for a BETTER DAY HEAD.
If you would like to ask me any questions, voice your concerns, or would like to sign up to
volunteer, please stop by to see my team and I at our booth. (Point to the table)
Have a great day Greensboro!
1	
	
	
Diversity	and	Inclusion	Plan	
	
Research:	
(A) The	LeMoyne	Chain	of	Parks	(CoP)	Art	Festival	must	implement	diversity	amongst	the	
fine	arts	festival.	The	collected	feedback	has	discovered	the	following:	
1. Obtained	information	on	the	need	for	diversity	and	inclusion	from	the	festival	
director.	
2. Minority	artists,	entertainers,	and	vendors	in	the	Big	Bend	area	are	either	
hesitant	to	participate	due	to	preconceived	notions	of	acceptance	or	unaware	of	
the	art	festival.	
3. Met	with	former	minority	outreach	coordinator	with	the	City	of	Tallahassee	to	
evaluate	the	best	development	strategy	of	the	diversity	and	inclusion	plan.	
	
Problem	Statement:	
CoP	needs	to	enhance	its	outreach	to	various	communities	in	the	North	Florida	and	South	
Georgia	areas	to	increase	diverse	participation	to	its	yearly	art	festival.	
	
Situation	Analysis:	
The	festival	began	with	local	artists	interested	in	having	an	opportunity	to	participate	in	an	
outdoor	fine	art	festival	in	our	region.	The	festival	has	grown	into	the	LeMoyne	Center	for	the	
Visual	Arts’	top	fundraiser.	
	
However,	recent	research	has	shown	the	art	festival	can	reach	more	communities	in	the	Big	
Bend	Area.	In	2017,	the	festival	plans	to	broaden	its	marketing	and	public	relations	strategy	to	
merge	minority	groups	in	participation	with	the	art	festival.	
	
Goals:	
(A) Brand	CoP	as	the	festival	for	everyone.	
(B) Create	and	execute	field	initiatives	to	target	local	minority	businesses,	organizations	and	
communities	to	form	relationships	with	these	groups	who	contribute	to	the	culture	of	
Tallahassee.	
	
Measurable	Objectives:	
	
Minority	communities	in	the	Big	Bend	Area	
(A) Approve	and	implement	a	diversity	and	inclusion	plan	by	January	2017.	
(B) Increase	awareness	of	the	festival	in	minority	groups/organizations	by	five	(5)	percent	
by	April	2017.	
(C) Increase	minority	attendance	at	the	festival	in	minority	groups/organizations	by	five	(5)	
percent	by	April	2017.
2	
	
	
(D) Have	three	(3)	minority	entertainment	groups	added	to	the	entertainment	line-up	by	
April	2017.	
(E) Have	two	(2)	minority	vendors	participate	in	the	festival	by	April	2017.	
	
Media:	
(A) Attain	coverage	from	minority	media	outlets	in	Tallahassee	area	for	the	art	festival	by	
April	2017	to	include:	
1. Three	(3)	articles	in	local	minority	newspapers.	
2. Interview	with	one	(1)	minority	radio	station.	
3. Interview	with	one	(1)	local	television	show.	
	
Target	Audiences:	
Minority	businesses	and	communities	
Minority	media	outlets	
Young	professionals	
Food	vendors	
Florida	A&M	University	(FAMU)	(students	and	artists)	
Florida	State	University	(FSU)	(students	and	volunteers)	
Tallahassee	Community	College	(TCC)	(students	and	volunteers)	
Sorority	and	fraternity	organizations	
Graduate	and	undergraduate	organizations	(Jack	and	Jill,	The	Links,	etc.)	
	
Key	messages:	
(A) The	LeMoyne	Chain	of	Parks	Art	Festival	continues	to	add	layers	of	cultural	enrichment	
by	being	the	festival	for	North	Florida	and	South	Georgia.	
(B) The	LeMoyne	Chain	of	Parks	Art	Festival	continues	our	commitment	to	provide	and	
expand	educational	awareness	of	the	arts	to	Northern	Florida	and	Southern	Georgia	
residents.	
Strategy:	
(A) Foster	relationships	with	minority	businesses,	organizations,	and	communities.	
(B) Create	awareness	about	the	festival	through	minority	outlets	(groups,	organizations,	
and	media).	
	
Tactics	
	
Minority	communities	in	the	Big	Bend	Area:	
(A) Compile	contact	list	of	minority	businesses	and	organizations	to	reach.	
(B) Partner	with	minority	groups	to	cross	promote	artists	and	the	festival	on	websites,	
social	media	platforms	and	other	mediums	of	outreach.	
(C) Use	LeMoyne’s	listserv	to	promote	minority	artists	to	the	art	community.	
(D) Distribute	festival	flyers	to	minority	businesses,	organizations	Set	Friday	at	FAMU	and	
Market	Wednesday	at	FSU	in	March	and	April.
3	
	
	
(E) Post	art	festival	event	on	minority	community	calendars.	
(F) Send	volunteer	announcements	to	TCC	and	universities.	
(G) Draft	marketing	materials	to	be	distributed	to	minority	businesseses	and	organizations	
to	promote	and	increase	awareness	of	the	festival	(email,	newsletter	articles,	social	
media	posts,	etc.)	
(H) Partner	with	organizations	and	business	owners	to	promote,	attend	and	sponsor	the	art	
festival.	
(I) Direct	potential	entertainers	and	food	vendors	to	the	respective	chairs.	
	
Media:	
(A) Create	media	contact	list.	
(B) Develop	media	materials	(press	release,	media	advisory,	etc.)	
(C) Pitch	to	the	FAMUAN,	Capital	Outlook,	Havana	Herald	Newspaper,	Conexión,	and	the	
Gadsden	County	Times	Newspaper.	
(D) Set-up	interview	with	a	radio	station	to	educate	targeted	listeners	on	the	art	festival	and	
the	diversity	and	inclusion	component	for	the	art	festival.	
	
Social	media:	
(A) Highlight	minority	artists,	entertainers	and	food	vendors	that	have	been	approved	to	
participate	in	the	festival.	
(B) Post	artists	via	CoP	social	media	channels:	Facebook	and	Instagram.	
(C) One	(1)	“Facebook	Live”	broadcast	showcasing	the	festival’s	diversification.	
	
Evaluation:	
	
Minority	communities	in	the	Big	Bend	Area:	
(A) Did	the	diversity	plan	get	approved	and	implemented	by	January	2017?	
(B) How	many	groups	and	organizations	partnered	to	advertise	the	festival?	
(C) How	many	minority	vendors	were	added	to	this	year’s	festival?	
(D) How	many	artists	made	the	CoP	Entertainment	line	up?	
(E) Did	we	have	a	five	(5)	percent	increase	in	attendance?	
(F) Based	on	the	survey	given	to	attendees,	how	many	minorities	attended	the	festival?	
	
Media	
(G) Did	we	secure	three	(3)	media	hits	in	minority	markets?	
(H) Did	we	secure	one	(1)	minority	radio	interview?	
(I) Did	we	secure	one	(1)	local	television	interview?

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Critical issues face GCSB

  • 1. WWW.GADCOTIMES.COM GADSDEN COUNTY TIMES • THURSDAY, JANUARY 7, 2016 - 5A friend-of-the-court brief, it writes they’re concerned the “expansion of gambling devices” will “encour- age casino-type gambling contrary to public interest.” They also wrote they plan to offer legal analysis and public policy arguments to the court to help with interpreting the law. The Florida Supreme Court de- cided in December to decide the fate of Creek Entertainment’s slot machine hopes. In May, the First District Court of Appeals approved slots being added in a 2-1 vote, but then reversed that decision in an- other 2-1 vote in October. The October ruling decided a 2012 referendum where Gadsden County voters approved slot ma- chines at the facility wasn’t enough to begin the implementation of the slots, and that slots would have to first be approved by the state Leg- islature. In Gadsden County’s re- quest to file a friend-of-the-court brief, it writes the matter address- es Gadsden County’s ability to call and conduct a legal referendum. Gretna Commissioner Clarence Jackson said after the May ruling that successful implementation of slots could bring 2,000 jobs to Gretna. Board of County Commis- sioners Chairwoman Brenda Holt has put the number closer to 800. The projected, created jobs would include additions to Creek’s staff and new jobs created once Creek’s owners, the Poarch Band of Creek Indians, proves the area to be a viable market. SLOTS Continued from Page 1A -Janet Gadsden County Sheriff’s Office Arrest Report January 4, 2016 1. Christopher Rashod Fain: VOP/Burglary 2. Jermaine Terrell Hadley: Aggravated Battery 3. Brittany Dianna Harrison: Felony Theft 4. Daltonica Wilson: Burglary and Grand Theft of a firearm QUINCY — The Gadsden County Chap- ter of National Hook- Up of Black Women Inc. in partnership with the FAMU Na- tional Alumni Associ- ation – Gadsden Coun- ty Chapter will host a celebration in honor of Dr. Martin Luther King’s life and legacy. This is the 10th an- nual Unity in Commu- nity Breakfast Cele- bration. The public is invited to attend — a full breakfast will be served. The event will be Monday, Jan. 18. The schedule includes: 7:45 a.m. Free- dom Walk starts at Joe Ferolito Recreation Center, 122 N. Graves Street, Quincy 8 am. to 10:30 a.m. “A Day ON — Not a Day OFF” —A Day of Service! Community Cel- ebration & Breakfast at the Joe Ferolito Recreation Center in Quincy features key- note speaker the Rev. Dr. Torrey Phillips, pastor of Saint Marks Missionary Baptist Church in Quincy. P e r f o r m a n c e s include solos by students(s) of Legacy School of Performing Arts in Quincy. For informa- tion, contact Lau- ren S. Wright at lau wright944@gmail.com or 860- 874-8137. Annual MLK celebration includes walk, breakfast ty years of planning and construction, the Quincy Bypass opened in February at a ceremony attend- ed by local and state legislators from Gads- den County. The By- pass cost $13 million to construct. It was officially named in May for the late Julia Munroe Woodward. Commissioners vot- ed to allow The Quin- cy Municipal Airport to build two new han- gars on their facility under the condition that new hydrants are installed at the air- port during the 2016- 2017 fiscal year and that pipes for the new hydrants are installed now. The city had told the airport to install new hydrants in 2008, and decided to allow the airport to build the new hangars al- though it hadn’t in- stalled new hydrants so business wouldn’t be stifled. Two official meet- ings were held in Quincy to receive public opinion on the proposed Arts Trail. No one spoke in fa- vor of the trail at the meeting held in May while a few attend- ees spoke in favor of the trail at the meet- ing held in Novem- ber. At both meetings, at least 10 people spoke in opposition of the trail, which is expected to make right-of-way acquisi- tions from at least 30 residences and two businesses. The trail would connect Ha- vana and Quincy with a path for biking and walking. QUINCY Continued from Page 1A TALLAHASSEE — In observance of Florida First Responder Appreciation Week, Tallahassee Commu- nity College will have a ceremony to recognize first responders at 11 a.m. Thursday, Jan. 7, at the Florida Pub- lic Safety Institute in Havana. Governor Scott de- clared the week of Jan. 4 to 8 as Florida First Responder Apprecia- tion Week. This is the second year Governor Scott has made the proclamation. This event will be an opportunity to show appreciation for local law enforcement of- ficers, firefighters and EMTs who protect and serve the community. The event is open to the public. For information or to RSVP, contact Kim Allen at 850-201-7964 or allenk@tcc.fl.edu. TCC to honor first responders Farm Bureau fundraiser to fight hunger Gainesville — Florida Farm Bureau’s Women’s Leadership Program has partnered with the Florida Department of Agriculture and Consumer Services (FDACS) and the Ameri- can Farm Bureau Wom- en’s Program to host a Chef’s Night on Jan. 8 to help citizens in need at the Second Harvest Food Bank in Orlando. The benefit gala will feature an array of fresh dishes prepared by Chef Paula Kendrick of FDACS. Guests will en- joy a menu that includes a blue crab and tarragon salad, a Florida beef filet with vegetables and a strawberry coconut trifle, among other delights. Chef’s Night is a true Farm-to-Fork Fresh from Florida experience. Food products will be locally sourced from Florida farms. Farmers and ranchers will be on hand to meet with event attendees to share their story of American agricul- ture and where their food comes from. All proceeds will sup- port the Second Harvest Food Bank’s operation and benefit its Culinary Training Program, which provides students with the skills and inspiration they need to obtain entry- level positions in food service establishments. More than 50 million Americans – that’s 1 in 6 – including nearly 17 million children, are food insecure, meaning they live at risk of hunger. Throughout the year, farmers and ranchers across the nation donate food, funds and people power to create a hunger- free America. The Chef’s Night will kick off the American Farm Bureau Conven- tion, Jan. 8 to 12, at the Orange County conven- tion center. More than 8,000 farmers and ranch- ers from across the coun- try are expected to attend the national conference. Second Harvest Food Bank is located at 411 Mercy Drive. Chef’s Night will begin at 6 p.m. The final school board meeting of 2015 touched on serious issues facing Gads- den County’s public school leaders. Attention was fixed on the Florida De- partment of Educa- tion’s (FDOE) pro- jection that Gadsden County will see a de- crease in student en- rollment in 2016, and teachers gathered to voice their concerns about needing higher pay and better work- ing conditions. Assistant Superin- tendent of Business and Finance Kim Ferree reviewed the school board’s budget and shared her con- cern about the dis- trict’s future finances after receiving pro- jections of a decline in student enrollment for 2016. Since 2015, five Head Start centers have closed due to lack of enrollment. According to FDOE, Gadsden County will lose approximately 121 students, but Fer- ree projects the coun- ty will lose more than 200 after the dust settles. “We have the pro- jections, so it’s time to plan for the worst and hope for the best,” said Ferree. “Our biggest problem is budgeting. We need to think long-term, plan and manage our finances.” Ferree attribut- ed low birth rates, students attending schools in different counties and people moving to different counties for more em- ployment opportuni- ties as factors affect- ing projected school enrollment. Due to the project- ed enrollment drop, the county would re- ceive less funding, which could lead to the closing of some Gadsden County schools. School Board Mem- ber Charlie Frost Sr., is in favor of giving teachers raises, but believes the district cannot survive if stu- dents continue to leave. “We are losing stu- dents because par- ents are sending them to different counties. We lost approximate- ly 80 students to the opening of a charter school this year. We can’t keep all of these schools open with no students in them,” said Frost. Ronte Harris, pres- ident of the Gadsden County Classroom Teachers’ Associa- tion, is a proponent of closing down schools in order for students to receive a quality education and teach- ers to receive an in- crease in salaries. Critical issues, opportunities face school district leaders ASHLEY E. SMITH Correspondent See DROP/Page 9A Assistant Superintendent of Business and Finance Kim Ferree presents the Florida Department of Education (FDOE) projections for a decreases in stu- dent enrollment in Gadsden County. Photo by Ashley E. Smith
  • 2. Candidate introduction for Education Now in Greensboro Good afternoon, my name is Kimblin NeSmith. It is great to see you all here today at Education Now. Thank you Pine Bloom Missionary Baptist Church for hosting such an amazing event to prepare our parents and children for an awesome school year! I am running for county commission for district three (3). Why vote in your local election or for me at all? Because I plan to focus on three (3) key issues in this community: One (1), recreation, building and enhancing our parks and community activities. We want and need to live in a better maintained community. Two (2), better roads, allocating funds to repave and resurface our roads. No more of these broken roads throughout our district and neighborhoods. Three (3), community development. Partnering with local businesses to create and end the food desert in our community and steady jobs for our families. In order for us to be a successful district we need good jobs to provide a better future for children and ourselves. Things CAN and WILL be better for us. No more delayed growth! My hope, with your help at the polls, is to become your commissioner and together we unify our district and bring about change for a BETTER DAY HEAD. If you would like to ask me any questions, voice your concerns, or would like to sign up to volunteer, please stop by to see my team and I at our booth. (Point to the table) Have a great day Greensboro!
  • 3. 1 Diversity and Inclusion Plan Research: (A) The LeMoyne Chain of Parks (CoP) Art Festival must implement diversity amongst the fine arts festival. The collected feedback has discovered the following: 1. Obtained information on the need for diversity and inclusion from the festival director. 2. Minority artists, entertainers, and vendors in the Big Bend area are either hesitant to participate due to preconceived notions of acceptance or unaware of the art festival. 3. Met with former minority outreach coordinator with the City of Tallahassee to evaluate the best development strategy of the diversity and inclusion plan. Problem Statement: CoP needs to enhance its outreach to various communities in the North Florida and South Georgia areas to increase diverse participation to its yearly art festival. Situation Analysis: The festival began with local artists interested in having an opportunity to participate in an outdoor fine art festival in our region. The festival has grown into the LeMoyne Center for the Visual Arts’ top fundraiser. However, recent research has shown the art festival can reach more communities in the Big Bend Area. In 2017, the festival plans to broaden its marketing and public relations strategy to merge minority groups in participation with the art festival. Goals: (A) Brand CoP as the festival for everyone. (B) Create and execute field initiatives to target local minority businesses, organizations and communities to form relationships with these groups who contribute to the culture of Tallahassee. Measurable Objectives: Minority communities in the Big Bend Area (A) Approve and implement a diversity and inclusion plan by January 2017. (B) Increase awareness of the festival in minority groups/organizations by five (5) percent by April 2017. (C) Increase minority attendance at the festival in minority groups/organizations by five (5) percent by April 2017.
  • 4. 2 (D) Have three (3) minority entertainment groups added to the entertainment line-up by April 2017. (E) Have two (2) minority vendors participate in the festival by April 2017. Media: (A) Attain coverage from minority media outlets in Tallahassee area for the art festival by April 2017 to include: 1. Three (3) articles in local minority newspapers. 2. Interview with one (1) minority radio station. 3. Interview with one (1) local television show. Target Audiences: Minority businesses and communities Minority media outlets Young professionals Food vendors Florida A&M University (FAMU) (students and artists) Florida State University (FSU) (students and volunteers) Tallahassee Community College (TCC) (students and volunteers) Sorority and fraternity organizations Graduate and undergraduate organizations (Jack and Jill, The Links, etc.) Key messages: (A) The LeMoyne Chain of Parks Art Festival continues to add layers of cultural enrichment by being the festival for North Florida and South Georgia. (B) The LeMoyne Chain of Parks Art Festival continues our commitment to provide and expand educational awareness of the arts to Northern Florida and Southern Georgia residents. Strategy: (A) Foster relationships with minority businesses, organizations, and communities. (B) Create awareness about the festival through minority outlets (groups, organizations, and media). Tactics Minority communities in the Big Bend Area: (A) Compile contact list of minority businesses and organizations to reach. (B) Partner with minority groups to cross promote artists and the festival on websites, social media platforms and other mediums of outreach. (C) Use LeMoyne’s listserv to promote minority artists to the art community. (D) Distribute festival flyers to minority businesses, organizations Set Friday at FAMU and Market Wednesday at FSU in March and April.
  • 5. 3 (E) Post art festival event on minority community calendars. (F) Send volunteer announcements to TCC and universities. (G) Draft marketing materials to be distributed to minority businesseses and organizations to promote and increase awareness of the festival (email, newsletter articles, social media posts, etc.) (H) Partner with organizations and business owners to promote, attend and sponsor the art festival. (I) Direct potential entertainers and food vendors to the respective chairs. Media: (A) Create media contact list. (B) Develop media materials (press release, media advisory, etc.) (C) Pitch to the FAMUAN, Capital Outlook, Havana Herald Newspaper, Conexión, and the Gadsden County Times Newspaper. (D) Set-up interview with a radio station to educate targeted listeners on the art festival and the diversity and inclusion component for the art festival. Social media: (A) Highlight minority artists, entertainers and food vendors that have been approved to participate in the festival. (B) Post artists via CoP social media channels: Facebook and Instagram. (C) One (1) “Facebook Live” broadcast showcasing the festival’s diversification. Evaluation: Minority communities in the Big Bend Area: (A) Did the diversity plan get approved and implemented by January 2017? (B) How many groups and organizations partnered to advertise the festival? (C) How many minority vendors were added to this year’s festival? (D) How many artists made the CoP Entertainment line up? (E) Did we have a five (5) percent increase in attendance? (F) Based on the survey given to attendees, how many minorities attended the festival? Media (G) Did we secure three (3) media hits in minority markets? (H) Did we secure one (1) minority radio interview? (I) Did we secure one (1) local television interview?