About
o Criterion is a video-distribution company
that sells "important classic and
contemporary films" to film aficionados
o Was founded in 1984
o In 1985 the Voyager Company was founded. The
Criterion Collection became a subordinate division of
the Voyager Company
o In 1997, the Voyager Company was dissolved
o Aleen Stein, William Becker (President) and Jonathan
Turell (CEO) owned The Criterion Collection company
History and structure
Artists
o The foundation of the collection is the work
of such masters of cinema as Renoir,
Godard, Kurosawa, Cocteau, Fellini,
Bergman, Tarkovsky, Hitchcock, Lynch,
Kubrick, Lang, Dreyer, Eisenstein, Buñuel
and many others.
Website
Films
Lists
Brand values
o High-quality production
o Innovation, using new technologies and
capabilities (early adoption of Laserdisc,
DVD, Blu-Ray and online streaming)
o Customers loyalty
o Social and cultural responsibility
o Partnership (with filmmakers and
companies, f. e. Youtube)
Eclipse
o Eclipse is a line started in 2007 separate
from The Criterion Collection
o It is described by Criterion as "a selection of
lost, forgotten, or overshadowed classics in
simple, affordable editions"
Thank you for
attention!
Student: Chernyh Mihail
Teacher: Reshetilo T. L.
USUE
Ekaterinburg, 2012

Brand values of Criterion

  • 3.
    About o Criterion isa video-distribution company that sells "important classic and contemporary films" to film aficionados
  • 4.
    o Was foundedin 1984 o In 1985 the Voyager Company was founded. The Criterion Collection became a subordinate division of the Voyager Company o In 1997, the Voyager Company was dissolved o Aleen Stein, William Becker (President) and Jonathan Turell (CEO) owned The Criterion Collection company History and structure
  • 5.
    Artists o The foundationof the collection is the work of such masters of cinema as Renoir, Godard, Kurosawa, Cocteau, Fellini, Bergman, Tarkovsky, Hitchcock, Lynch, Kubrick, Lang, Dreyer, Eisenstein, Buñuel and many others.
  • 7.
  • 8.
  • 9.
  • 10.
    Brand values o High-qualityproduction o Innovation, using new technologies and capabilities (early adoption of Laserdisc, DVD, Blu-Ray and online streaming) o Customers loyalty o Social and cultural responsibility o Partnership (with filmmakers and companies, f. e. Youtube)
  • 11.
    Eclipse o Eclipse isa line started in 2007 separate from The Criterion Collection o It is described by Criterion as "a selection of lost, forgotten, or overshadowed classics in simple, affordable editions"
  • 12.
    Thank you for attention! Student:Chernyh Mihail Teacher: Reshetilo T. L. USUE Ekaterinburg, 2012