This document outlines an oil spill crisis communication plan for the Municipality of Mariveles in the Philippines. It identifies key stakeholders that would be affected by an oil spill, including local residents, business owners, fisherfolk, and consumers. It analyzes potential impacts on health, livelihoods, the environment, and the economy. The plan then establishes communication targets and strategies for each stage of a crisis - pre-crisis, acute, and clean-up. Key messaging and channels like social media, radio, seminars and information boards are identified to update stakeholders and mitigate negative impacts of an oil spill in a timely and effective manner.

1. CRISIS COMMUNICATION PLAN
Title: Oil Spill Crisis Communication Plan for Municipality of Mariveles
Group Leader: AGUSTIN, JOHN CHRSTIAN M.
Members:
UDAN, FRANCHEZCA GIDDEL D.
CONSTANTE, VIRGINIA MAE M.
PANGANIBAN, KYELA MARIZZE G.
AREVALO, VINALINE A.
OIL SPILL CRISIS COMMUNICATION PLAN FOR MUNICIPALITY OF MARIVELES
I. Rationale/Trend
Surrounded by the West Philippine Sea and Manila Bay, Bataan has an approximate total coastal length of 188.663
km, with Mariveles and Limay covering 60.303 and 10.011 km respectively. This made fisheries and aquaculture
common sources of livelihoods in the province. Bataan’s geographic location near Metro Manila and its waters also
made it an ideal location to be a business hub, catering various economic zones and shipyards making it the
transshipment point of Central Luzon. The active tanks and ship activities in the area exposes the province to risks
of oil spills. Petron Refinery alone transports 180 000 barrels of crude oil from the Middle East to Bataan. From 1998
to 2004, fifty percent of Manila Bay oil spill incidents occurred in Bataan area, including the considered to be the
largest oil spill happened in Mariveles in 1999 that spilled a total volume of 747 991 liters of oil. In total, from 1998
to 2004, 789 751L of oil was spilled in waters of Bataan. Generally, oil contamination in the bodies of water poses
great threat to marine life and environment, affecting the supply of seafood products and livelihoods of local
fisherfolks.
[1] Data from Provincial Planning and Development Office through State of the Coast 2017 report
[2] From Petron Philippine’s Website: https://www.petron.com/how-our-products-reach-you/

2. CRISIS COMMUNICATION PLAN
Title: Oil Spill Crisis Communication Plan for Municipality of Mariveles
Group Leader: AGUSTIN, JOHN CHRSTIAN M.
Members:
UDAN, FRANCHEZCA GIDDEL D.
CONSTANTE, VIRGINIA MAE M.
PANGANIBAN, KYELA MARIZZE G.
AREVALO, VINALINE A.
II. Vulnerability Assessment and Impact Analysis
● Local Residents– might get oil spill diseases like emphysema, stomach illness, genotoxicity and endocrine toxicity, and other
related diseases–if exposed.
● Business Operations & Supply Chain
○ Customer– some seafood products will not be available in the market for healthy safety purposes or the price for
seafood products will be higher.
○ Market Stall Owners– they might be forced to look for another supplier of seafood product outside the province which
will cost them a higher price.
○ Fisherfolks– some seafood products will be advised to be avoided or completely banned for health safety purposes that
would result in financial loss for fisherfolks.
■ (their minimum profit is Php 400- 2 000 per sail)
● Environment– toxic chemical contamination will affect the quality of water and affect the marine ecosystem.
● Marine life– the water contamination will lead to endangerment of marine life.

3. CRISIS COMMUNICATION PLAN
Title: Oil Spill Crisis Communication Plan for Municipality of Mariveles
Group Leader: AGUSTIN, JOHN CHRSTIAN M.
Members:
UDAN, FRANCHEZCA GIDDEL D.
CONSTANTE, VIRGINIA MAE M.
PANGANIBAN, KYELA MARIZZE G.
AREVALO, VINALINE A.
III. Goal of the Plan / Targets
Crisis Level Target
Audience
Identified
Key Messages Communication
Channel
Spokesperson
(if applicable)
Output Justification of strategy (Topic 2 or
other communication theories)

4. CRISIS COMMUNICATION PLAN
Title: Oil Spill Crisis Communication Plan for Municipality of Mariveles
Group Leader: AGUSTIN, JOHN CHRSTIAN M.
Members:
UDAN, FRANCHEZCA GIDDEL D.
CONSTANTE, VIRGINIA MAE M.
PANGANIBAN, KYELA MARIZZE G.
AREVALO, VINALINE A.
Stage 1 :
(Pre-Crisis)
Local
Residents
-Inform about the
potential health
risks and possibility
of an oil spill.
-Inform about
potential diseases
that could be
acquired from oil
spills.
-Distribute contact
numbers in case of
emergency
-Social Media
-Seminar
-Information
board
-Information
board
-Every three
weeks
-Every year
-Every two
months
Social media is an effective tool in
raising awareness as many people
utilize it.
Seminar is an effective instrument in
providing information because it
allows local residents to interact
with the speaker, in that way they
can gain more knowledge.
Residents of the state will be able to
call for police, fire, and emergency
services, as well as ambulances
through the help of an information
board, which is highly accessible to
them through public spaces like
markets and government offices.

5. CRISIS COMMUNICATION PLAN
Title: Oil Spill Crisis Communication Plan for Municipality of Mariveles
Group Leader: AGUSTIN, JOHN CHRSTIAN M.
Members:
UDAN, FRANCHEZCA GIDDEL D.
CONSTANTE, VIRGINIA MAE M.
PANGANIBAN, KYELA MARIZZE G.
AREVALO, VINALINE A.
Market Stall
Owners
-Issue food safety
protocols
pertaining to
seafood.
-Information
board
-Social Media
-Every month Public markets have information
boards put up all over the place,
making it an effective tool in
informing market stall owners about
safety protocols.
Most market stall owners also have
access to social media.
Fisherfolks - Give knowledge
about oil spills and
inform them about
the risk of fishing
-Distribute contact
numbers in case of
emergency
-Seminar
-Social Media
-Information
Board
-Every three
months
A seminar is an effective tool in
providing concise information
because it involves public
engagement that allows fisherfolks
to further understand the specific
topic and be prepared for future
situations to avoid risk.
Social media is also an effective tool
to convey information because
everyone has easy access to it.
Information boards are all over the
place, mostly in the barangay halls
that make it accessible to the people
and they will be updated.

6. CRISIS COMMUNICATION PLAN
Title: Oil Spill Crisis Communication Plan for Municipality of Mariveles
Group Leader: AGUSTIN, JOHN CHRSTIAN M.
Members:
UDAN, FRANCHEZCA GIDDEL D.
CONSTANTE, VIRGINIA MAE M.
PANGANIBAN, KYELA MARIZZE G.
AREVALO, VINALINE A.
Consumers - Inform about the
potential health
risks of consuming
contaminated
seafood products.
-Social Media
-Information
Board
-Every three
weeks
Social Media is highly accessible to a
large number of people, thus making
it an effective means of issuing out
information.
Consumers also frequent public
spaces like markets, where
information boards have been put
up.
Stage 2 :
(Acute)
Local
Residents
-Inform the
residents about an
oil spill that took
place and issue out
an order to stay
clear
-Debunk false
information about
the situation
-Social Media
-Public Address
System
-Local Radio
Stations
-TV News
Program
- Every day
- Once
Most locals rely on social media to
garner information about current
situations.
In case access to social media and
the internet is limited, alternative
channels should be available. Locals
in the area have free access to local
radio stations. Local municipalities
also have the tools necessary to
roam the streets to deliver public
announcements.

7. CRISIS COMMUNICATION PLAN
Title: Oil Spill Crisis Communication Plan for Municipality of Mariveles
Group Leader: AGUSTIN, JOHN CHRSTIAN M.
Members:
UDAN, FRANCHEZCA GIDDEL D.
CONSTANTE, VIRGINIA MAE M.
PANGANIBAN, KYELA MARIZZE G.
AREVALO, VINALINE A.
Market Stall
Owners
-Reiterate food
safety protocols
pertaining to
seafood
-Rely information
about where to
safely source their
products
- Inform them that
due to the oil spill,
the importation of
seafood products
from that area will
temporarily not be
available.
-Information
Board
-Public Address
System
-Social Media
Every two days Public Markets put up multiple
information boards that are highly
accessible and visible to stall owners.
This entails that the usage of this
channel would be effective in
ensuring that market stall owners
know about food safety protocols.
Public Markets also have speakers
installed all over the place, thus
ensuring that a public
announcement would be effective in
relaying relevant information to
vendors.
On top of relying on social media for
information, Market Stall Owners
also have social media groups that
could be utilized in distributing
information about matters that
concern them and their livelihood.

8. CRISIS COMMUNICATION PLAN
Title: Oil Spill Crisis Communication Plan for Municipality of Mariveles
Group Leader: AGUSTIN, JOHN CHRSTIAN M.
Members:
UDAN, FRANCHEZCA GIDDEL D.
CONSTANTE, VIRGINIA MAE M.
PANGANIBAN, KYELA MARIZZE G.
AREVALO, VINALINE A.
Fisherfolks - Warn them of the
risk of sailing and
fishing.
-Local Radio
Stations
-Public Address
System
-Social Media
Everyday While social media remains to be a
reliable channel for most people,
local radio stations and public
announcements are much more
accessible for those who may be
having connectivity issues.
Consumers - Warn about risks
of consuming
seafood
-Inform about
which types of
seafood are
dangerous to
consume
-Relay information
about where to
safely buy seafood
-Social Media
-Information
Board
-Public Address
System
-TV News
Program
- Everyday
- Once
Consumers spend a lot of time on
social media. If they are not using
social media, it is likely that they are
watching television.
Consumers also tend to frequent
public places like markets, where
information boards and speakers
have been put up everywhere.

9. CRISIS COMMUNICATION PLAN
Title: Oil Spill Crisis Communication Plan for Municipality of Mariveles
Group Leader: AGUSTIN, JOHN CHRSTIAN M.
Members:
UDAN, FRANCHEZCA GIDDEL D.
CONSTANTE, VIRGINIA MAE M.
PANGANIBAN, KYELA MARIZZE G.
AREVALO, VINALINE A.
Stage 3 :
(Clean-up)
Local
Residents
-Relay information
about the gravity of
the oil spill
damages in that
area.
-Social Media
-Local Radio
Stations
-TV News
Program
-Every day
-Every two days
- Once
Most people use and have access to
social media. This platform will be
helpful in informing people about
damages.
In case internet access is not
available, most households have
televisions and radios, which can
both be used to help inform
residents.

10. CRISIS COMMUNICATION PLAN
Title: Oil Spill Crisis Communication Plan for Municipality of Mariveles
Group Leader: AGUSTIN, JOHN CHRSTIAN M.
Members:
UDAN, FRANCHEZCA GIDDEL D.
CONSTANTE, VIRGINIA MAE M.
PANGANIBAN, KYELA MARIZZE G.
AREVALO, VINALINE A.
Market Stall
Owners
- Inform them
about the large
damage caused by
oil spill in the sea
and how it will
affect their
livelihood.
-Social Media
-Information
Board
-Market
Association
-Everyday Market Stall Owners join
associations wherein information is
easily passed to its members. On top
of using social media as a source of
information, they also have online
groups wherein information
dissemination is made easier.
Of course, public markets also have
information boards that they could
easily access and view while
working.
Fisherfolks - Inform them
about the large
damage caused by
oil spill in the sea
and how it will
affect their
livelihood.
-Fisherfolk
Association
-Everyday Fisherfolks are part of associations
wherein passing on information is
quick and easy.

11. CRISIS COMMUNICATION PLAN
Title: Oil Spill Crisis Communication Plan for Municipality of Mariveles
Group Leader: AGUSTIN, JOHN CHRSTIAN M.
Members:
UDAN, FRANCHEZCA GIDDEL D.
CONSTANTE, VIRGINIA MAE M.
PANGANIBAN, KYELA MARIZZE G.
AREVALO, VINALINE A.
Consumers - Relay news about
the short-term
shortage of seafood
products in that
area because of the
disaster.
-Social Media
-TV News
Program
-Everyday
- Once
Social media and TV News programs
are the main source of news and
people nowadays have easy access
to it.
Stage 4 :
Post-Crisis
Local
Residents
- Relay news that
the oil spill crisis is
now resolved and
inform them that
they should be
ready for the
possibility of it
happening again.
-Inform them about
contingency plan
-Social Media
-TV News
Program
-Once
Social media is accessible to anyone
with a mobile device.
Most households have a television
where they can access news
programs and know more about
updates and contingency plans.

12. CRISIS COMMUNICATION PLAN
Title: Oil Spill Crisis Communication Plan for Municipality of Mariveles
Group Leader: AGUSTIN, JOHN CHRSTIAN M.
Members:
UDAN, FRANCHEZCA GIDDEL D.
CONSTANTE, VIRGINIA MAE M.
PANGANIBAN, KYELA MARIZZE G.
AREVALO, VINALINE A.
Market Stall
Owners
-Relay news that
they are now
allowed to sell
seafood products
that came from
that area.
-Social Media
-Public Address
Systems
- Market
Association
-Once Social Media is one of the fastest
ways to rely information and most
market stall owners have access to
it.
Speakers had been installed in public
markets. Utilizing it for public
announcements would also be an
effective means of relaying
information.
Stall owners are part of market
associations. Information can easily
be passed within these circles.
Fisherfolks -Relay news that
they are now
allowed to sail and
fish in that area.
-Social Media
-Public Address
System
-Once Social media is accessible to
fisherfolk and can be an effective
channel in communicating with
them. In case internet access is not
available, public address systems
would also be beneficial.

13. CRISIS COMMUNICATION PLAN
Title: Oil Spill Crisis Communication Plan for Municipality of Mariveles
Group Leader: AGUSTIN, JOHN CHRSTIAN M.
Members:
UDAN, FRANCHEZCA GIDDEL D.
CONSTANTE, VIRGINIA MAE M.
PANGANIBAN, KYELA MARIZZE G.
AREVALO, VINALINE A.
Consumers - Relay news that it
is now safe to buy/
consume seafood
from that area.
-Social Media
-Public Address
System
- TV Program
-Once Social media, public address
systems, and TV News Programs are
very effective in relaying information
because it is accessible to a wide
range of audiences.