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Presenting crime maps online: effectiveness, usability & user preferences  Exploring the use of tables, maps and graphs for statistical data presentation on the Internet Talke K. Hoppmann, PhD cand., UX consultant Dr. Katerina Tzanidou, Head of User experience Niki Economidou, UX researcher
 
Why user research? ,[object Object],[object Object],[object Object],[object Object],… to find out which form of data display is most effective and to understand problems users face
User experience research ,[object Object],[object Object],[object Object],[object Object],[object Object]
User testing output
Project overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Regional, UK National, UK Regional, US
Research questions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Method ,[object Object],Comparing sites & user preferences Design ratings Purpose Method Alternative applications, comments & feedback Post-session interview Search scenario (moving to a new area) for interacting with the site, extracting information Think-aloud interaction Search task for testing performance Eye-tracking Knowledge of online- and crime maps Pre-session interview Search scenario (moving to a new area) for interacting with the site, extracting information Think-aloud interaction Search task for testing performance Eye-tracking
Eye-tracking findings ,[object Object]
Eye-tracking task   - total crime in Camden (2006-2007)  ‘Crime Mapping’ website (MET, London) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1. Strong focus on the graph 2. Extracting information takes long
Eye-tracking task   - total crime level in East Salford, 2008  ‘GMP’ website (Greater Manchester) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2 nd  focus on graphs 1 st  focus on map
Eye-tracking task   – crime rate in South Chicago  ‘Everyblock’ website (Chicago) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strong focus Global scanning
Eye-tracking task   – total no. of robberies in Nottingham, 2007/8  ‘UpMyStreet’ website (National) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Immediate focus on the table data
User performance across sites Site users spent most time on overall Site users spent least time on
Think aloud findings ,[object Object]
Think Aloud Task   – no. of burglaries in Bradford South Division ‘Beatcrime’ website  (West Yorkshire) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Think Aloud Task   – residential burglaries in Dudley Town   ‘MyNeighbourhood’ website (West Midlands)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Think Aloud Task   – residential burglaries in Hackney (2006/7)   ‘ Crime Mapping’ website (London)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Think Aloud Task   – no. of burglaries in Bolton Central ‘GMP’ website (Greater Manchester)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Think Aloud Task   – no. of burglaries in Bristol   ‘UpMyStreet’ website (National)
So far… ,[object Object]
Findings ,[object Object],[object Object],[object Object]
Recommendations 4.  Provide points of reference users are familiar with  to further understanding of statistics  5.  Interactivity enhances user experience but has to  allow filtering information according to user needs 3. Connect maps & other data to allow users to  verify the data and build trust in the source 2. Colour-code maps in a meaningful way (i.e. the darker the colour, the higher the crime rate) 1. Carefully consider which data to display in which form, some data are better provided in e.g. tables Conduct user research to find out about problems and barriers prior to publishing statistical data or maps online
Questions? ,[object Object],[object Object],[object Object],[object Object]

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Crime mapping conference 2009

  • 1. Presenting crime maps online: effectiveness, usability & user preferences Exploring the use of tables, maps and graphs for statistical data presentation on the Internet Talke K. Hoppmann, PhD cand., UX consultant Dr. Katerina Tzanidou, Head of User experience Niki Economidou, UX researcher
  • 2.  
  • 3.
  • 4.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. User performance across sites Site users spent most time on overall Site users spent least time on
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Recommendations 4. Provide points of reference users are familiar with to further understanding of statistics 5. Interactivity enhances user experience but has to allow filtering information according to user needs 3. Connect maps & other data to allow users to verify the data and build trust in the source 2. Colour-code maps in a meaningful way (i.e. the darker the colour, the higher the crime rate) 1. Carefully consider which data to display in which form, some data are better provided in e.g. tables Conduct user research to find out about problems and barriers prior to publishing statistical data or maps online
  • 24.

Editor's Notes

  1. Introduction This study was conducted in order to explore different ways of presenting crime maps and statistics on the Internet in order to find out which form of data display is most effective and understand the problems users face when trying to gather information about crime statistics online. The area of online crime mapping became highly relevant in 2008, due to ongoing police reforms and the Home Secretary’s release of the Policing Green Paper "From the neighbourhood to the national: policing our communities together" [1] , which outlines future directions for policing. The paper emphasises that the National Policing Improvement Agency (NPIA) will set up two programmes, which “will seek to create innovative information services for citizens and partners. […] and explore the options for how information can be used to more effectively engage with the public; for example […] investigate how the public could access more police information online. This work will be done in support of the neighbourhood policing programme.” (p.43) The reform process started with the Police Reform Act in 2002. The Policing Green Paper from July 2008 was followed by a three month consultation period which concluded with a ‘Summary of responses and next steps’ in November 2008 [2] . These next steps are now being implemented in different stages, with various milestones in the following two years. With regard to crime mapping online, these policy papers and changes in legislation play a vital role as they require police forces to deliver local crime rates and present this information more effectively to engage with the public. Chapter one of the summary report, which outlines the practical steps taken to improve the connection between the public and the police, stresses that “Local people must get as much information as possible, including ‘crime maps’, regular updates on local action taken and follow-up for victims and witnesses” (p.6). The milestone assigned to presenting crime rates online on a national scale was January 2009. By this date, the Policing Pledge, including crime mapping, is supposed to be in place everywhere in England and Wales. [1] Home Secretary (17 July 2008). From the neighbourhood to the national: policing our communities together . Available online at: http://files.homeoffice.gov.uk/police/policing_green_paper.pdf [2] Home Secretary (28 November 2008). From the neighbourhood to the national: policing our communities together. Summary of Green Paper consultation responses and next steps. Available online at: http://police.homeoffice.gov.uk/publications/police-reform/green-paper-responses?view=Binary Relevance In the context of this study, the essential points of the green paper are the use of “innovative information services” and providing information “to more effectively engage with the public”. According to the green paper, the most effective ways of delivering this kind of information to the public need to be explored so as to make the data engaging and foster the connection between the public and the police.
  2. Relevance To this end user testing was carried out on six different crime map websites to examine user preferences and uncover possible problems and barriers users might face in gathering crime statistics online. These websites represented a broad range of data displays and covered different geographical areas. It was deemed essential to include both regional and national websites and to not only look at British websites but include a US American crime map website as well. Accordingly, four of these websites had a regional focus. These websites were: 1. Beatcrime, West Yorkshire Police Authority (http://www.beatcrime.info/), 2. MyNeighbourhood, West Midlands Police (http://www.myneighbourhood.info/myn2/html/home), 3. Greater Manchester Police (http://www.gmp.police.uk/live/nhoodv3.nsf/index.html?ReadForm), and 4. Crime Mapping, London Metropolitan Police (http://maps.met.police.uk/). The website examined for national crime figures was UpMyStreet (http://www.upmystreet.com/enter-location/local/police-crime/l/) and finally the website on US crime statistics, for the Chicago area was EveryBlock Chicago (http://chicago.everyblock.com/). Across these six example websites crime statistics were presented in the form of graphs, tables and maps so that it was possible to compare the user’s performance, preferences, and problems encountered in relation to each of these ways of displaying data.
  3. Methodology Empirically user testing was employed to examine the most effective presentation of crime statistics online. The main research questions the user experience research sought to answer were: Which elements of the sites are (not) working well? What are problems or barriers? On which sites do users perform best/worst? How do they rate the design? What are user interests and possible applications?
  4. Through the triangulation of interviews, eye-tracking and think-aloud tasks, it was possible to compare the findings of each stage of the five-tiered research process. Each user testing session was split into five main sections: 1. a pre-session interview, 2. eye-tracking tasks, 3. scenario-based think-aloud tasks, 4. comparing design to functionality, and 5. a post-session interview. The table below illustrates which method was employed for obtaining what kind of findings. Method Findings relating to… Pre-session interview Internet use, use & knowledge of online maps and crime maps Eye-tracking tasks Search tasks for testing user performance, i.e. time needed to identify relevant information Think-aloud tasks Search scenario driven tasks for interacting with the different sites to gather information, revealing user expectations, references, problems and discovering which elements work well and which do not Comparison of design & functionality Post-session interview Six participants took part in this qualitative study and interacted with the different sites in 90 minute research sessions.