A worthy goal save the dhole
•
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The dhole, also known as the Asian wild dog, has a population of only around 2,000 adults remaining. Conservation efforts for the species have not been very extensive so far. While 1 in 5 people knew how to pronounce "dhole", only 1 in 10 people actually knew what a dhole was. In order to raise awareness of the dhole and help save the species, efforts should focus on educating the public, engaging people in a charming way, and introducing the dhole to new audiences rather than rebranding it. The goal of saving the dhole from extinction is worthy.
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A worthy goal save the dhole
- 1. oh, hello
- 2. What do we know about the dhole?
- 6. People know and and and maybe They do not (yet) know well enough
- 7. 1 out of 5 people knew how to say “dhole”. “D-hole?” “dhole? Like, dole, right?” “DhholeEEE.” “D-hole. Hee.” “Like a-hole, with a d.”“D-hole.” Only one out of 10 knew what a Dhole was
- 8. Who do we believe can make a difference in awareness? And which channels are best?
- 9. The biggest hurdle for saving the dhole? Branding.
- 10. …so how people get to know about the dholes?
- 11. We educate We entice We charm
- 12. We do not need to rebrand the dhole, we introduce it to a fresh audience
- 13. save the dhole: it’s a worthy goal
- 24. Thank you for your consideration!