CreativityHW2-KJensen
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Galeries Lafayette provides the ultimate French shopping experience with its striking architecture, bright displays, and stunning interior design. Its circular layout spans ten floors of fashion from French and international brands. Salespeople are dedicated to the collections and frequently interact with customers, contributing to the vibrant energy in the store. A champagne bar and restaurant add to the engaging atmosphere.
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Visual merchandising is the art of displaying products in a retail store to attract customers and motivate purchases. It utilizes elements like lighting, displays, and interactive elements to convey the brand's image and appeal to different target markets. Some effective visual merchandising strategies include taking displays outside to create excitement, clearly identifying product categories to help customers find items, using store windows to set the mood, and appealing to multiple senses to immerse customers. Displays should also show how products can be used at home and group similar items together logically. Changing displays frequently keeps the store interesting for returning customers.
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CreativityHW2-KJensen
- 1. A Crash Course in Creativity Assignment 2 K. Jensen
- 2. Window Shopping in Paris
- 3. Outside Observations Impressions Reflections La Mode • Catches attention, but only for a moment. Paris Chic • Fashion window presented as visual catalogue. Posing Mannequins • Bright colors bring more life to window. Bright Lights • Bold text and messages make connections. Muted Colors • Accessories add interest to collections. Dash of Red • Less inviting, missing movement and warmth. Bold Text • Curiosity in new fashion serves as motivator. • Store fronts could be more inviting.
- 4. The Inside Shopping Experience Sinequanone Sisley Kookai Un Jour Ailleurs Caroll Galeries Lafayette
- 5. Inside Observations Impressions Reflections Contemporary interior • Merchandising guides visitors through strategically placed visual displays, always a central display. Spacious layout • Sales people rarely greet customers and only appear Modern furniture design when item is selected. Striking images • Each customer is deeply focused on their own needs and avoids interaction with others. Minimal signage • Environment feels comfortable due to design, layout, Muted colors and music. Soft and upbeat music • Interaction and movement is missing, creating lack of engagement and interest. Few sales people in sight • Sales people often wear the fashion sold within the Cold feeling store and tend to match the store’s image.
- 6. The Ultimate French Shopping Experience Galeries Lafayette Striking architecture and exterior with bright lights and eye-catching display windows. Stunning interior with Belle Epoque architecture and a magnificent glass dome. Circular store layout with ten floors and three levels for fashion and view of central floor. Frequent interactions and attention from sales people dedicated to collections. Vast collection of French and international brands throughout department store. Champagne bar and restaurant. Vibrant energy and movement.