Creativity:2 Models

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The document contrasts two models of creativity - the Edison model and the Tesla model. The Edison model emphasizes vertical, linear-sequential problem solving and experimentation through tweaking and tinkering. The Tesla model is more conceptually oriented, horizontal, visual-metaphorical, and speculative, with sudden leaps through insight.

Technology Business

Creativity Results Orientation Vertical Emphasis "Tweaking/Tinkering" Problem-Solving Linear-Sequential Experimental Edison Model:

Worldview Cognition Intuition Metacognition Insight New Data New Data Creativity Tesla Model: Conceptually Oriented Horizontal Emphasis Visual -Metaphorical Generative Revolutionary Alinear Speculative " Sudden Leap"

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