creativity and innovation in MBA

1. R.JAYALAKSHMI
II-MBA

3.  Creativity is a characteristic of someone or some process that forms something new
and valuable.
 The created item may be intangible or a physical object.
 Scholarly interest in creativity is found in a number of disciplines, primarily
psychology, business studies, and cognitive science.
 The ability to make or produce new things using skill/imagination.
 A process involving the generation of new ideas or concepts, new associations
between existing ideas or concepts.

6.  Creativity emphasizes on the newness.
 Creativity is often associated with giftedness.
 Creativity is spontaneous.
 Creativity is a special aptitude.
 Creativity is expressed in many ways.
 Creativity can be measured.
 Creativity is both a product and a process.

9. • Identifies new opportunities.
• Embraces challenges or risks.
• Promotes innovation.
• Promotes cognitive development.
• Improves collaboration.
• Encourage open-mindedness.
• Promote diversity.
• Host brainstorming sessions.

11.  The term motivation describes why a person does something. It is the driving force behind
human actions.
 Motivation is the process that initiates, guides, and maintains goal-oriented behaviors.
 For instance, motivation is what helps you lose extra weight, or pushes you to get that
promotion at work
 Motivation includes the biological, emotional, social, and cognitive forces that activate
human behavior.
 There are many ways to develop or improve your self-motivation levels.

12.  It drives you to accomplish a task because of an internal reward. You may be
conscious or unaware of such reward, which is often intangible.
 Intrinsic motivation is perhaps the best type of motivation because you do not need
anyone else to drive you to action.
 Intrinsic motivation is the reason for choosing a career that aligns with your personal
interests.
 For example, if you perform something because you find it interesting or it gives you
personal satisfaction, it is an example of intrinsic motivation. Even though it does not
involve any external reward, you find the efforts worthwhile.

13.  Extrinsic motivation has an external factor that drives you to take action. The
motivation can be in the form of a reward or a punishment.
 For example, if your company offers you a performance bonus for achieving a certain
sales target, it is extrinsic motivation in the form of a reward.
 Positive extrinsic rewards can take the form of money, praise, status or some other
non-monetary compensation.
 Similarly, negative extrinsic rewards can be in the form of a monetary loss, disciplinary
action or a missed opportunity, among others.

14. • Increase your efficiency as you work toward your goals
• Drive you to take action
• Encourage you to engage in health-oriented behaviors
• Help you avoid unhealthy or maladaptive behaviors, such as risk-taking and addiction
• Help you feel more in control of your life
• Improve your overall well-being and happiness

15.  Increased staff productivity
 Efficient resource consumption
 Continuous self-development
 Reduced employee turnover
 Establishment of a positive workplace culture
 Improved employee behaviour
 Willingness to adapt to change