15. DVI SELECTION CRITERIA
PUBLICLY TRADED IN USA FOR
10+ YEARS.
DESIGN IS AN INTEGRATED FUNCTION
AND ORGANIZATIONAL CATALYST
FOR CHANGE.
GROWTH IN DESIGN-RELATED
INVESTMENTS AND INFLUENCE HAVE
INCREASED OVER TIME.
DESIGN MANAGEMENT INSTITUTE
3
2
1
16. DVI SELECTION CRITERIA
DESIGN IS EMBEDDED WITHIN THE
ORGANIZATIONAL STRUCTURE.
DESIGN LEADERSHIP IS PRESENT AT
SENIOR LEVELS.
SENIOR-LEVEL COMMITMENT TO
DESIGN’S USE AS INNOVATION
RESOURCE & INTEGRATIVE FORCE
FOR POSITIVE CHANGE.
DESIGN MANAGEMENT INSTITUTE
6
5
4
17. 3 KEY PATTERNS IN HOW
3
2
1 A SERVICE
INCREASING
VALUE
A CATALYST FOR
ORGANIZATIONAL CHANGE
A STRATEGIC “DESIGN
THINKING” RESOURCE
TO REFRAME BUSINESS
MODELS & MARKETS
ORGANIZATIONS USE DESIGN
DESIGN MANAGEMENT INSTITUTE
18. 3
4
2
1
NO DESIGN
DESIGN AS
STYLING
DESIGN AS
PROCESS
DESIGN AS STRATEGY
NO ROLE IN
PRODUCT OR
SERVICE
DEVELOPMENT
ONLY RELEVANT IN TERMS OF STYLE
INTEGRAL TO THE
DEVELOPMENT
PROCESS
A KEY STRATEGIC MEANS OF
ENCOURAGING INNOVATION
DESIGN MATURITY LADDER
DANISH DESIGN CENTRE
19. FOR EVERY £ 1
£ 20 REVENUES
INCREASES OF
£ 4 NET OPERATING PROFIT
£ 5 EXPORTS
BUSINESSES INVEST
IN DESIGN...
UK DESIGN COUNCIL, DESIGNING DEMAND NATIONAL EVALUATION 2007–2012
£
29. TRUE DESIGN EQUILIBRIUM
+
MONEY &
RESPECT
COOL
WORK
WEARING
FLIP-FLOPS IN
THE OFFICE
BRINGING
YOUR DOG
TO WORK
CRAFT
BEER
WEARING ITALIAN
SUITS WITH
BROWN SHOES
BIG BUDGET
FOR DESIGN
CONFERENCES
IN NYC, LONDON
& OTHER
COOL PLACES
41. 71+16+13+B71%
13%
16%
NO, WE ARE NOT
A CHARGEBACK
ORGANIZATION
YES, FOR SPECIFIC
SERVICES & EVENTS
YES, WE
CHARGE BACK
IS YOUR DEPARTMENT A
CHARGEBACK ORGANIZATION?
THE BOSS GROUP, CELLA CONSULTING LLC, AND INFOSOURCE,
2015 IN-HOUSE CREATIVE SERVICES INDUSTRY REPORT
42. INSTITUTING A CHARGEBACK
FUNDING MODEL
AN IMPORTANT STEP IN ELIMINATING A
NUMBER OF CHALLENGES COMMON TO
“FREE” CREATIVE SERVICES.
SIGNALS THE TEAM WILL OPERATE
MORE LIKE A CREATIVE AGENCY IN
BOTH BUSINESS OPERATIONS &
CREATIVE DIRECTION.
THE BOSS GROUP, CELLA CONSULTING LLC, AND INFOSOURCE,
2015 IN-HOUSE CREATIVE SERVICES INDUSTRY REPORT
43. INSTITUTING A CHARGEBACK
FUNDING MODEL
THIS EVOLUTION REQUIRES MANY
ORGANIZATIONAL CHANGES.
REQUIRES STANDARDIZATION OF
PROCESSES & PROCEDURES, INTERNAL
MARKETING ACTIVITIES, REALIGNMENT
OF RESOURCES & IMPROVED PROJECT
MANAGEMENT.
THE BOSS GROUP, CELLA CONSULTING LLC, AND INFOSOURCE,
2015 IN-HOUSE CREATIVE SERVICES INDUSTRY REPORT
45. ENGINEERING
& SCIENCE
FINE ART
& DESIGN
BOTH
STUDY OF 110 TOP DESIGNERS
IN TECH INDUSTRY
0% 25% 50% 75%
JOHN MAEDA, DESIGN IN TECH 2015
MULTI-DISCIPLINARY TRAINING
> 1/3
> 1/2
1/6
50. GRAPHIC DESIGNDATA-WRANGLING
SKILLS
PSYCHOLOGY
MODEL BUILDING
& DATA SCIENCE
TESTING &
VALIDATION
SOFT SKILLS
DATA VISUALIZATION
Expertise in design
fundamentals, including
composition, colour
theory, and typography.
Ability to utilize a
wide range of software to
manipulate data and
facilitate data discoveries.
Understanding how
viewers process
information and make
decisions.
Ability to identify and
apply the optimal
modeling techniques.
Defining, developing, and
implementing quality
assurance practices and
procedures for technical
solutions and validating
hypotheses. Skills necessary to con-
vince clients and stake-
holders to adopt In-
formation Design into
their decision-making
processes.
Ability to simplify the
communication of
complex information
through specialized
interactive software.
DESIGN &
BUSINESS
TECHNICAL &
ANALYTICAL
52. CREATIVE DIRECTOR
FUNCTION
LEVEL
SENIOR MANAGER
ANALYST
SENIOR ASSOCIATE
DESIGNER
DESIGNER/
VISUALIZATION ANALYST
VISUALIZATION ANALYST
DIANA
WHITCOMB
ALEX
LITTLE
AARON
FATTORI
EMILY
EMOND
JANA
ZACHARIAS
MAGGIE
ENG
MIKI
ARAI
DENNIS
PINEDA
DORA
POON
ALEX
GEBHARDT
FAIZA
BELLAL
STEFAN
POPOWYCZ
CHRIS
MOOREHEAD
INFORMATION DESIGN TEAM
Current staffing levels
53. INFORMATION DESIGN TEAM
CREATIVE DIRECTOR
STEFAN POPOWYCZ
CHRIS MOOREHEAD
STATIC
INFOGRAPHICS
VALUE DOCUMENTS
PUBLICATIONS
REPORTS
SURVEY RESULTS & INSIGHTS
INTERACTIVE
DASHBOARDS
M&A
GREENHOUSE
PRESENTATIONS
INTEGRATED MARKET OFFERINGS
OTHER
PROJECT MANAGEMENT
BUSINESS DEVELOPMENT
WEB-BASED
INTERACTIVE
DEVELOPMENT SUPPORT
VISUALIZATION ANALYST
ALEX LITTLE
AARON FATTORI
DENNIS PINEDA
DIANA WHITCOMB
DESIGNER/
VISUALIZATION ANALYST
ALEX GEBHARDT
DORA POON
DESIGNER
MIKI ARAI
EMILY EMOND
JANA ZACHARIAS
MAGGIE ENG
FAIZA BELLAL
Roles & responsibilities
54. INFORMATION DESIGN TEAM
APRIL 2014
MARCH 2016
DECEMBER 2016
CREATIVE DIRECTOR
FUNCTION
ART DIRECTOR
DESIGNER
DESIGNER/
VISUALIZATION ANALYST
VISUALIZATION ANALYST
Growth
59. THINGS I WORRIED ABOUT
AS A DESIGNER
COMPOSITION
TYPOGRAPHY
COLOUR
ORIGINALITY
MESSAGE
CLIENT SATISFACTION
PROFESSIONALISM
OPINION OF DESIGN COLLEAGUES
ANYTHING SET IN GILL SANS
PREMIER LEAGUE FOOTBALL
SAGMEISTER’S SOCKS
60. THINGS I WORRY ABOUT
AS A CREATIVE DIRECTOR
REVENUE
STAFF UTILIZATION
SALES PIPELINE
CLIENT MANAGEMENT
CRISIS MANAGEMENT
FEDERAL SECURITY CLEARANCES
NON-DISCLOSURE AGREEMENTS
PERFORMANCE REVIEWS
61. THE GOOD PART OF THE JOB
I GET TO PRETEND
I’M THIS GUY...
62. NO ONE WILL EVER
SEE MY BEST WORK.
THE BAD PART OF THE JOB
64. INFORMATION
DESIGN PHASES
DISCOVER
DESIGN
DEVELOP
DEPLOY4
3
2
1
The overall purpose and
context of the design is
discussed and defined
in this first phase.
The content, function
and form of the visual is both re-
fined and finalized. This phase
concludes with client sign-off.
This phase contains
two (2) iterative loops
and represents the
bulk of development
effort. User testing is
conducted here.
In this phase, the final
visual is completed and
exported as a PNG/PDF or
published online.
65. SENIOR ANALYSTSENIOR DESIGNER
DESIGN VISUALIZATION DATA ANALYTICS
OVERSIGHT
CREATIVE DIRECTOR
VISUALIZATION ANALYSTDESIGNER
DATA SCIENTIST
DATA ANALYST
SASD
CD
VADE
DS
DA
42 3
1
Senior team member who leads
configuration direction with extensive
expertise in data visualization,
interactive software development
and project management.
Senior team member who leads
design direction with extensive
expertise in information design,
data visualization, narrative flow
and project management.
More junior team member
proficient in both data analysis
and visualization. The VA works
under the supervision of the SD
and SA.
More junior team member
proficient in graphic and
information design. The DE
works under the supervision of
the SD and SA.
Senior team member with
extensive experience in data
analysis and interpretation. The
DS works closely with the SA,
and oversees the data-intensive
stages of the engagement.
More junior team member
proficient in data analysis. The
DA works under the supervision
of the DS.
Most senior team member on the
engagement, responsible for the
oversight of the project. The CD is
normally involved only at key stages,
leaving day-to-day management of
the project to the SD and SA.
INFORMATION DESIGN TEAM
66. TYPICAL PROJECT TIMELINE
Varies depending on project scope and complexity
SD,SA
DE,VA,DA
DE,VA,DA
SA,CD
SA,VA
SA,VA
SD,SA,DE,VA
SD,SA,CD
SD,SA,DS
SA,DS
SD,DS,CD
SD,SA,DS
SD,DE,VA
SD,SA,DS
SA,VA,DA
SA,DS
SD,SA,DS,CD
SD,SA,DS,CD
SD,DE,VA
SD,SA,CD
Requirements gathering
DISCOVER
Requirements gathering
Data assessment
Info design brief
Work estimate
Stage completion
DESIGN
Wireframing
Requirements matrix
Solution architecture
Development plan
DEVELOP
Final deliverables
Iterative development
Server deployment
Final QA testing
Testing
Project completion/sign-off
Stage completion
DEPLOY
Visualization architecture
Data transformation
Stage completion/sign-off
1 2 3 4 5 76 8
TIME UNITS
