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The Design Management Office (John Devanney at DesignOps Summit 2017)

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John Devanney: "The Design Management Office"
DesignOps Summit 2017 • November 6-7, 2017 • Queens, NY, USA
http://designopssummit.com

Published in: Design

The Design Management Office (John Devanney at DesignOps Summit 2017)

  1. 1. The Design Management Office THE VALUE OF DESIGN AT SCALE John Devanney, DesignOps Summit 2017 @johndevanney @momentdesign
  2. 2. 3 Intake? Tools? Careers? ROI? Skills? Systems? NEW CHALLENGES
  3. 3. How to deliver value of design at scale? 4 NEW CHALLENGES
  4. 4. What is the “value of design?” 5 NEW CHALLENGES SERVICES Realize the relationship strategy by considering the end-to-end ecosystem of services and touch points. CAPABILITIES Invest in new features and assets that can be leveraged across multiple areas of the business INTERFACES Improve performance of digital touchpoints and visually reinforce connection to brand. RELATIONSHIPS Set a strategy that strengthens the bond with customers over time and builds loyalty.
  5. 5. New Existing Small Large 6 NEW CHALLENGES Are all “design” projects the same? Incremental Functionality Digital Innovation Redesign Continuous Improvement Design Operations
  6. 6. Design leadership from explorer to settler... 7 NEW CHALLENGES OperationsEvangelism Awareness Influence ImpactCapacity
  7. 7. The operational requirements of scale: 8 NEW CHALLENGES • Increase leverage of design teams • Improve quality of delivery • Build and retain high-performing staff • Shape projects quickly and effectively • Communicate the value in terms the organization understands
  8. 8. The Design Management Office 9
  9. 9. What is the Design Management Office? 10 1. A framework that represents the components of a successful design organization that can be used to assess current state and prioritize efforts 2. A dedicated, focused team tasked with creating, implementing and supporting a structure that equips the organization to thrive THE DESIGN MANAGEMENT OFFICE
  10. 10. 11 THE DESIGN MANAGEMENT OFFICE Define Equip Connect Process User-centered Design Research & Insights Design Systems Organizational Transformation People Designing Teams & Environments Learning & Knowledge Management Individual Career Growth Standardized Team Approaches Projects Project Pipeline Project Framing Impact Evaluation Value Communication
  11. 11. Process 12 THE DESIGN MANAGEMENT OFFICE User-centered Design Approach Tools and methods Define
  12. 12. Equip Process 13 THE DESIGN MANAGEMENT OFFICE Research & Insights Primary & Secondary research Usability testing Customer panels
  13. 13. Equip Process 14 THE DESIGN MANAGEMENT OFFICE Design Systems Creating and delivering design systems Platform workflows & guidelines
  14. 14. Connect Process 15 THE DESIGN MANAGEMENT OFFICE Organizational Transformation User-centered Design for stakeholders Incorporating design into business process
  15. 15. People 16 Designing Teams & Environments Establishing team structure Designing talent acquisition Defining workspaces & Environments THE DESIGN MANAGEMENT OFFICE Define
  16. 16. People 17 THE DESIGN MANAGEMENT OFFICE Learning & Knowledge Management Understanding resources Designing the program Equip
  17. 17. People 18 THE DESIGN MANAGEMENT OFFICE Individual Career Growth Skills matrix Career path and management Equip Source: Ian Swinson, "Designing and Driving UX careers” EUX ‘16
  18. 18. Katie Gill on Airbnb vimeo.com/125621422 People 19 THE DESIGN MANAGEMENT OFFICE Standardized Team Approaches Identifying project types, scoping, and planning Maintaining alignment Connect
  19. 19. Projects 20 Project Pipeline Developing an inventory model Engagement criteria THE DESIGN MANAGEMENT OFFICE Define
  20. 20. John C. Jay in “Briefly” vimeo.com/107567840 Projects 21 THE DESIGN MANAGEMENT OFFICE Project Framing Understanding context, opportunities, and vision for the outcome Equip
  21. 21. Projects 22 THE DESIGN MANAGEMENT OFFICE Impact Evaluation Establishing new metrics Defining a consistent approach for each project type Equip
  22. 22. Projects 23 THE DESIGN MANAGEMENT OFFICE Value Communication Establishing a new language Communicating impact of design and ROI Connect
  23. 23. 24 THE DESIGN MANAGEMENT OFFICE Define Equip Connect Process User-centered Design Research & Insights Design Systems Organizational Transformation People Designing Teams & Environments Learning & Knowledge Management Individual Career Growth Standardized Team Approaches Projects Project Pipeline Project Framing Impact Evaluation Value Communication
  24. 24. Thanks folks! 25 THE DESIGN MANAGEMENT OFFICE All our content DesignManagementOffice.com Take the poll! http://bit.ly/2gT5J9C @johndevanney @momentdesign

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