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Copyright: www.makhmudkuncahyo.com
CREATIVE
THINKING
IN DISRUPTION
AGE
Copyright: www.makhmudkuncahyo.com
MAKHMUD
KUNCAHYO, M.Pd
Author Motivational Book “Move On Aja”
Personality Improvement Trainer
Founder School of Speech (S.O.S) Semarang
Public Speaking Trainer
Magister Manajemen Pendidikan
Awardee Lenovo Inspiration Hunt 2016
Marketing Manager Trustco Nusantara
Presiden Mahasiswa BEM KM UNNES 2013
Copyright: www.makhmudkuncahyo.com
Stay Connected :
makhmudkuncahyo@gmail.com
makhmud_kuncahyo
Makhmud Kuncahyo
085-741-886-214
Makhmud Kuncahyo Pemimpin Muda
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WHAT IS
DISRUPTION?
DISRUPTION = INOVASI = Ancaman Bagi Incumbent
Source: Rhenald Kasali (Disruption)
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Copyright: www.makhmudkuncahyo.com
“We didn’t do
anything wrong,
but then we lost”
_Stephen Elop (CEO Nokia)
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Copyright: www.makhmudkuncahyo.com
Copyright: www.makhmudkuncahyo.com
If you don’t
Change.
Die!
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CREATIVE
THINKING
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WHAT IS
CREATIVE
THINKING?is defined as a way to look at and
solve problems from a different
perspective, avoiding orthodox
solutions and thinking outside the
box.
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DESIGN
THINKING
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Design
Thinking
Inovasi
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Berpusat
Pada
manusia
Kolaboratif
Optimis Eksperimen
Apa itu designthinking?
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Copyright: www.makhmudkuncahyo.com
1. Emphatize(empati)
Emphatize Fokuspada
manusia
Immerse
Engage
Observe
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Observe (amati)
Mengamati apa yang dilakukan orang (user) dan cara
mereka berinteraksi dengan lingkungannya membantu
kalian untuk memahami kebutuhan mereka.
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Engage(terlibat)
Terlibat dengan orang secara langsung dapat membantu
dalam mengungkapkan cara berpikir dan nilai-nilai yang
mereka pegang. Kita dapat mengerti pandangan user
melalui cerita dan hal-hal yangmereka lakukan.
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Immerse (rasakanlangsung)
Setelah mengamati dan melibatkan diri dengan user,
penting untuk merasakan langsung pengalaman user.
Temukan(atau jika perlu ciptakan) pengalaman tersebut
agar kalian bisa merasakan situasi yang dialami oleh user.
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Kenapa perlu melakukanempati?
Sebagaiseorang desainer, masalah yang kalian coba
selesaikan sering kali bukanlah masalah kalian sendiri,
melainkan masalah sekelompok orang tertentu (user).
Ketika membuat desain, penting untuk memahami diri
mereka dan apa yang penting bagi mereka.
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2. Define(menentukan)
Menentukan
permasalahan
Fokuspada
user yang
spesifik
Berdasarkan insight
dan kebutuhan-
kebutuhan user
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3. Ideation
(menghasilkanide)
Mengeluarkan ide-ide yang
dapat menjadi solusi
terhadap permasalahan.
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Cara
menghasilkanide
Bodystorming
Membuat
sketsa
Membuat
prototipe
Membuat
mind map
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Copyright: www.makhmudkuncahyo.com
4.Prototipe(prototipe)
Mengaplikasikan ide-ide yang sudah dikumpulkan ke
dalam bentuk fisik, dapat berupa catatan post-it yang
ditempel di tembok, kegiatan role play, objek, atau
bahkan storyboard.
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5.Test(ujicoba)
Tahapan test adalah peluang untuk memperbaiki solusi
kalian dan membuatnya lebih baik lagi. Tahapan ini
dapat dilakukan secara berulang sampai kita
mendapatkan hasil terbaik.
Copyright: www.makhmudkuncahyo.com
Copyright: www.makhmudkuncahyo.com

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Creative thinking in disruption age